1

European Cinema

2008 in Figures

Susan Newman BaudaisAnalyst – Film Industry

European Audiovisual Observatory

European Cinema Summit, Brussels, 16 June 2009

2

Headline Figures 2008

Source: European Audiovisual Observatory

EU admissions

European market share

EU production level 1 145+11%

28.4%-0.2%

924 million+0.5%

3

877

904

1 007 1 010

959

1 013

899

932Median

928

2007 2008prov.

924920

Admissions remain stable in the EU in 2008

Source: European Audiovisual Observatory

European Union est +4 million

France +6.7% (+12.0 million)

Germany +3.2% (+4.0 million)

Spain -7.8% (-9.1 million)

Italy -4.1% (-4.8 million)

+0.5%

6 countries registering decline

11 countries registering increase +23 million

10 countries stable +/- 0 million

- 19 million

1999 2000 2001 2002 2003 2004 2005 2006

4

3 290*

1 364

924

196* 178 161 151

India USA EU China Mexico Japan South Korea

2008 admissions in millions

Annual growth rate

* 2007 admissions; 2008 box office growth rate

Significant growth only in China and India

Source: European Audiovisual Observatory

+12%*

-2.6% -1.6%

+27%*

-5.0%

+0.5% +1.7%

5

Poland SwedenPortugalIreland Denmark Slovakia

-4.5%

Source: Swedish Film Institute, Film & Kino, SKFI, ICA, Screen International, Cineuropa, Carlton Screen Advertising,

12.0%

-7.1%

23.7%

3.0%

47.2%

-1.1%

Norway

Provisional admissions results mixed for first quarter 2009

France

+7.5%

ItalyGermanyUK Spain* Top 4

-8.6% -11.8%-5.3%

-15.2%

* Box office growth rate.

-6.7%

Source: CNC, CAA/Nielsen EDI, Blickpunkt Film/Nielsen EDI, Screen International

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Top 10 films in Europe 2008

Source: European Audiovisual Observatory

Film Country of Origin Year Admissions US rank

1 Mamma Mia! US / GB inc 2008 33 738 217 12

2 Quantum of Solace GB inc / US 2008 27 486 233 9

3 Indiana Jones & the Kingdom of the … US 2008 26 515 992 3

4 Madagascar: Escape 2 Africa US 2008 25 045 775 7

5 The Dark Knight US / GB inc 2008 24 533 627 1

6 Bienvenue chez les Ch’tis FR 2008 24 159 485 ?

7 Kung Fu Panda US 2008 22 107 540 6

8 Hancock US 2008 20 597 392 4

9 WALL-E US 2008 18 949 774 5

10 Sex and the City US 2008 16 399 742 11

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Top 10 European films in Europe 2008 (including “EUR inc” films)

Source: European Audiovisual Observatory

Film Country of Origin Year Admissions

Share outside nationalmarket

1 Quantum of Solace GB inc / US 2008 27 486 233 64.1%

2 Bienvenue chez les Ch'tis FR 2008 24 159 485 15.4%

3 Astérix aux jeux olympiques FR / DE / ES / IT 2008 13 457 503 49.4%

4 The Chronicles of Narnia: Prince Caspian GB inc / US 2008 13 370 024 83.0%

5 Sweeney Todd: The Demon Barber of … GB inc / US 2007 5 168 008 59.0%

6 Keinohrhasen DE 2007 5 123 519 5.4%

7 Recep Ivedik TR 2008 4 660 305 7.7%

8 Earth GB / DE 2007 3 903 142 99.8%

9 A.R.O.G TR 2008 3 743 397 7.6%

10 Die Welle DE 2008 2 896 929 9.0%

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28.4%

6.8%

63.2%

European films maintain market share in the EU in 2008

Source: European Audiovisual Observatory

USA

Europe

EUR inc / US

Others 1.6%

France

United Kingdom

Italy

Germany

SpainOther Europe

3.6%

12.6%

3.5%

5.0%

3.5%

2.2%1.4%

9

1 145

520400 388

113 70

1 132*

-9%

EU India USA China Japan South Korea

Mexico

Number of feature films produced

+11%

-21%

Annual % change

* 2007

EU one of few major markets with increasing production volume

Source: European Audiovisual Observatory

+4%-4%

-0.5%0%

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EU feature film production hits record high in 2008

Source: European Audiovisual Observatory

723 736839 824

878

147 193 209 209267

870929

1 048 1 0331 145

2004 2005 2006 2007 2008 prov

Fiction films

Feature documentaries

Total feature films

Revised figures now includes comprehensive coverage of feature documentaries

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2006-2007: screen numbers rose marginally in the EU

Source: European Audiovisual Observatory

+0.5%

2002 2003 2004 2005 2006

29 394

2007

29 259

28 662

28 989

12

2008 screen data: gains in Eastern Europe, falls in West

Source: European Audiovisual Observatory

+0.5%

2006

29 394

2007

29 259

2008 screen data

18 countries now available

Increase 15 countries

Decrease 3 countries

Russia 1 890 screens +358

Romania 136 screens +19

Finland 324 screens +14

Sweden 848 screens - 86

Germany 4 810 screens - 22

Spain 4 140 screens -156

13

Digital screens grow by 70% in 2008

Source: MEDIA Salles

30 55204

527

897

1 529

2003 2004 2005 2006 2007 2008

+70%

14

2008: France is catching up on the UK

Source: MEDIA Salles

253

France

+18790

Russia

+59

303

UK

+19

98

Belgium

+22

Germany

161

+10

84

+49

Austria

53

+45

Poland

2008 digital screens

New digital screens in 2008

1 2 3 4 5

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Round up

2008 – a stable year for European cinema

… Admission levels remained fairly stable in most EU member states

… European films kept strong market share

National films driving overall admissions

…. Many countries registering record market shares for national films

…. Indicating strong demand for local product

European production activity reaches record high

Mixed outlook for 2009

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http://www.obs.coe.int

More details in

FOCUS 2009: World Film Market Trends

available at