European Broadband Portal Phase II

Project Launch Meeting

Agenda

• Contractual issues• EC Introduction of the aims of the 2nd phase of the portal • Presentation of the work and approach in executing the tasks• Responsibilities of the different team members• Cooperation with DGREGIO BB model study • Cooperation with Bottom UP Broadband and BB Mapping initiative• Organisation of the workshop on these two initiatives• Support action on key deliverables:

– Workshops – Seminars– Training– Programme advisory service

Contractual Issues

• Finalise all proposal requirements

EC Introduction of the aims of the 2nd phase of the portal

• EC team clarification of specific outputs or outcomes (Guido Acchioni to lead)

EBP Portal / Website Outreach marketing

campaigns / eMarketingOther Broadband

Development related sites

Other Broadband Development related

sites

Other Broadband Development related

sites

Other Broadband Development related

sites

Other Broadband Development related

sites / projects

Other Broadband Development related

sites / projects

Blue print / Investment model

User Training Modules

Blue print / Investment model

User Training Modules

Seminars / Events / Training /

Workshops

Seminars / Events / Training /

Workshops

Blue print / Investment model

User Training Modules

Blue print / Investment model

User Training Modules

Blue print / Investment model

User Training Modules

Blue print / Investment model

User Training Modules

Multilingual team developing and supporting “on the ground”

actions

Multilingual team developing and supporting “on the ground”

actions

Refresh content &

layout

Refresh content &

layout

Language facilities

Language facilities

Improved Search

Improved Search

DG Regio, DG Infso etc. Liaison

DG Regio, DG Infso etc. Liaison

BlueprintBlueprint

National / Regional / Local Authorities

Existing Users

New UsersNew Users

Conventional marketing campaigns

Conventional marketing campaigns

EBP II the “big picture”

Presentation of the work and approach in executing the tasks – what’s changing?

We “build on” the success of EBP phase I– The website and its content evolves to be more dynamic and provides

a high level of accessibility and availability.– The user community develops both in scale (50% increase on June

2010) and the depth of its engagement through proactive on-line and direct marketing of EBP.

– The emphasis of intervention moves from being passive (on-line / advisory) to active (advising, developing capability, supporting, guiding)

– The programme proactively seeks to collaborate with similar programmes (e.g. Broadband mapping / bottom-up broadband) to present a coherent support strategy for end users, engaging partners where this makes sense, but owning the regional relationship and their development

Presentation of the work and approach in executing the tasks – what’s changing?

We develop new capability - We develop a new “toolkit” to support end user initiatives called the “broadband blueprint” that provides a combination of training, tools, techniques, templates, models and best practice guides that can be adapted by local teams to fit their specific needs

Structured Broadband Investment

Blueprint

Engaging partners

Planning & resourcing

Implement plans

Review outcomes

Structured Guide process steps

Model plans, tools & best

practice guide

Case Studies

Investment Models

Public / utility based

Community based

Private / for profit based

Presentation of the work and approach in executing the tasks – what's changing?

Communicate Participate Review

Find out about EBP and are encouraged to register or review the capabilities it can offer them

Building awareness of the range of opportunities to support the policy agenda and take the first steps towards action

Engaging with others within the EBP network to discuss or develop opportunities

Helping to refer other potential users and help them to engage with the EBP

How users penetrate the vast range of knowledge, information, insights, best practice, events, guides, tools and find the solutions that are right for them

Attending seminars, events meetings (online and face to face) to develop understanding of opportunities

Collaborating with others to develop new insights and knowledge

Publishing guides and sharing your experiences with the wider community

Organisations and individuals access funding and partners to initiate infrastructure development programmes

Applying for funding or setting up projects for infrastructure development

Reaching out to partners / suppliers and other stakeholders to help develop and deliver programmes.

Implementing infrastructure development projects. Gaining support and input from EBP and its constituents

Understanding review criteria – accessing assessment and evaluation tools

Uploading project review and outcomes

Helping others to understand the insights generated within the programme and to deli9ver similar value / understand lessons learned. Speaking at events / webinars

Changing perceived best practice and adding to a growing pool of knowledge to develop future best practice

Connect

Interact

Collaborate

Transform

We focus on “user centric” service delivery – their success is our ambition

Incr

easi

ng

Mat

uri

ty o

f in

tera

ctio

n

Responsibilities of the different team membersEBP II

Programme DirectorCharlie Watt

EBP IIProgramme Manager

David Cromar

EBP IIStrategy & Design

Roger Williams

WP1 TeamStrategy & Programme

Management

WP2 TeamMarketing & Communications

Management

WP3 TeamKnowledge & Information

Management

WP4 TeamICT & Applications

Management

WP5 TeamSpecial Initiatives

Management- VALUE ADDING &

SEPARATELY FUNDED ACTIVITIES

Roger Williams (lead)Charlie WattDavid CromarAnna SamsonValbona ZefiArne HillernsSophie Le Breton

Anna Samson (lead)Roger WilliamsCharlie WattValbona ZefiSophie le Breton

David Cromar (lead)Charlie WattRoger WilliamsAnna SamsonArne HillernsSophie le BretonMaria Perez

Sophie le Breton (lead)Avento (ICT support & hosting)David CromarArne HillernsMaria Perez

Expert PanelCrister Mattson – BB InvestmentGeorge Hall – PolicyMartyn Poessenow – Economic ImpactRod Mitchell – StrategyKees Rovers – BB InvestmentSheila Robinson – Investment modelsGareth Locksley – ICTTom Moortgat - ICT

Commission Programme Team leaders

EBP II programme board (internal)Charlie WattRoger WilliamsDavid CromarAnna SamsonArne Hillerns

Anna Samson (lead)Local agents to be appointed to deliver training / seminars / events or support local BB investment activity

Cooperation with DGREGIO BB model study

• Discussion

Cooperation with Bottom UP Broadband and BB Mapping initiative (etc…)

• Cooperation and collaboration with other EC / European wide initiatives will help to develop a “joined” up approach to turning policy into practice

• To achieve sustainable change we must also connect with local “providers” who can help us to translate our “EU standard” models to reflect local language and needs

• The aim is to develop local and to an extent independent communities of users, consumers and suppliers that will underpin sustainable change

• E.g. Broadband Foundation – Broadband mapping programme (reviewing Broadband foundation, Edinburgh University and other projects focused on mapping broadband infrastructure across Europe – and the opportunity to feed EBP data in – present the map through the EBP)

Organisation of the workshop on these two initiatives in June

First Regional Workshop

• Goal – an initial workshop that brings together providers and end users to review the “state” of current investment and broadband development – to build awareness and engagement in new member states and to help define the requirement for the Broadband Blueprint (Erisa are piloting this approach at the Krakow conference in April 2011)

• When – by May 2011• Where – to be decided (but in new member states)• What – a 1 day facilitated workshop – potentially attached to another

major BB or ICT event (currently looking at options)• How – guided by Roger Williams (EBP) the event will be run by a

combination of EBP and local facilitators• Who – regional and local government – local community representatives

and broadband service and infrastructure providers. Support from local “innovators” to bring case studies and encourage local engagement

Support action on key deliverables: Overview

• We have carefully chosen a highly resourceful team that can be “responsive” to EBP customer demand

• We initiate this phase with a number of pre-defined capabilities based on our current understanding of the market demand

• A key element of our approach is based on “knowledge transfer” – to embed new capabilities across governments, regions and local groups to be able to sustainably develop broadband capability

• Our scope is only contained by the factors that encourage the deployment and uptake of broadband to achieve economic, social, environmental or political aims

Support action on key deliverables: Workshops

Aim• Workshops will be specifically designed to engage large groups of EBP users to develop new

capabilities (e.g. developing long term commercialisation models for broadband infrastructure ownership) – that can be captured, shared and applied across the wider EBP community

Approach• Workshops will be carefully designed and resourced to ensure the process and attendees

have the capability and capacity to deliver the required outcome• Within our programme we have access to range of experts that can be deployed to meet

specific requirements covering the following subject areas:– Technical infrastructure Technical Architecture– Investment funding Commercial design– eBusiness eStrategy– eEducation eHealth– eInfrastructure eGovernment– Workshop design / facilitation Training design / delivery– Innovation specialists Commercialisation specialists– Knowledge management Content management

Minimum four workshops / two at EU and two in member states

Support action on key deliverables: Training & Seminars

Aim• Based on a combination of responding to end user demand or promoting anticipated need, to

deliver training and seminar programmes that develop required skills and capability in the widest possible constituency of the end user community

Approach• Combining physical (for communities that do not have access to sufficient infrastructure or

where the requirement is best met face to face) online (for sustainable, long term and wider reach) and blended (a combination of both) solutions that are designed to develop defined capabilities in the areas of (but not limited to):– Project management Technical Design– Proposal / Funding application writing Supporting innovation– Effective collaboration Marketing & consumer engagement– Service development / delivery Operations management– Use and application of the Broadband Blueprint toolkit

• Where possible we will collaboratively develop training and seminars with other organisations or programmes to avoid duplication of effort, and would seek to embed training development in local organisations to facilitate sustainable delivery.

Minimum three new training modules developed through the

EBP programme – 10 training delivery / seminar events

Support action on key deliverables: Advisory

Aim• Specialised interventions to advise local communities, government or commercial

organisations on programmes designed to promulgate the deployment or uptake of broadband infrastructure.

Approach• Following pro-active marketing of the advisory service to the EBP user community to provide

advisory services in response to requests for help. With a particular emphasis on convergence regions and areas poorly served by broadband infrastructure we seek to help end users to progress to the stage of “participation” i.e. implementing and applying broadband infrastructure. The advisory services include:– Requirements capture Project management– Commercial design Access to funding – Subject matter experts in eEducation, eHealth, eGovernment and eInfrastructure– Innovation services Marketing and communications services– Blueprint implementation support

• Our aim is to collaborate with other organisations & programmes (e.g. bottom up broadband) to deliver the best advice. Further we will deliver advice through a range of channels including on-line, telephone / videoconference and face to face.

Minimum four experts able to support local development /

deliver of BB investment programmes

DeliverablesWork Package Deliverable Recipient Planned date (within)WP1 Strategy & Programme Management (SPM)

Kick-off meeting – draft project inception document / discussion

EU Commission Month 1

Inception report EU Commission Month 23 * Investment guides & published on EBP

Commission & published through EBP

Month 6

Update of the to do list / toolkit (Blueprint)

EU Commission & published through EBP

Month 12

Interim meeting – draft interim report

EU Commission Month 13

Interim report EU Commission Month 14Final meeting – draft final report

EU Commission Month 25

Final report EU Commission Month 25Final Workshop EU Commission & other

invited stakeholdersMonth 26

Bi-monthly programme management report / programme board

EU Commission Bi-monthly for duration

WP2 Marketing & Communications Management (MCM)

Minimum 2 Workshops at Commission open to a range of EBP stakeholders

EBP Community TBD

Minimum 2 workshops to be held in new Member States

EBP Community TBD

Minimum 10 training delivery sessions (at least 6 of which will be set in new Member States)

EBP Community TBD

Minimum participation in 2 related events to present EBP Programme

EBP Community TBD

Work Package Deliverable Recipient Planned date (within)

WP3 Knowledge & Information Management (KIM)

Extended EBP content EBP Community

Throughout programme

Blueprint content development and assembly

EBP Commission & EBP Community

Month 12

3 * Blueprint training modules (developed)

EU Commission & EBP users / national, regional and local representatives

Month 8

WP4 IT & Applications Management (IAM)

Functional uplift of the EBP portal / look and feel and operations

EU & EBP community

Month 3 & extended throughout EBP lifecycle

WP5 Special Initiatives Management (SIM)

Projects to be identified and defined within the lifecycle of the programme

Initial “project plan”Task

Strategic PlanProgramme Management

Project Reporting

Project Kick Off

Inception Report

Investment Model Design & DevelopedTraining to use model"EBP Blueprint DesignStakeholder Management

Interim Meeting

Interim Report

Final Meeting

Final Report

Final Workshop

Market ResearchCustomer / User ManagementWorkshops & training (TDC)

EBP MigrationEBP Operations /improvements

Campaign Planning

Campaign ExecutionKnowledge Management

Development Effort

Deliverable Due

Ongoing effort

Month 25Month 26

Key

Month 19Month 20Month 21Month 22Month 23Month 24Month 13Month 14Month 15Month 16Month 17Month 18Month 7 Month 8 Month 9 Month 10Month 11Month 12Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Plan “breakdown” into streams – Strategy & Programme Management

Plan “breakdown” into streams – Marketing & Communications Management

Plan “breakdown” into streams – KM and IT management

Summary (example) actions to date

• Initial consultation with Heeze-Leende (Eindhoven – NL) – exploring sourcing of funding for a “community owned” 100mbps passive fibre network that could be replicated in multiple similar communities (note the dual objective of working with a “local” community to develop a proposition that helps them, and is re-usable as a model to embed in the Blueprint guide)

• Providing advice and guidance to Basque region / consultants on regional infrastructure development

• Pro-active involvement with Swedish broadband alliance• Engagement with planned COE for community broadband in Eindhoven• Initial consultation on support for e-Education opportunities that could evolve in Malpolska

region of Poland – focused on e-Education• Continued population / publication of case studies and news through the EBP website.• June 2010 EBP registered users 600 – January 2011 EBP registered users – 650• Migrating support for EBP platform to new provider Avento (better service level agreement,

site availability and the ability to develop functionality of Web 2.0 applications)• First draft of the project initiation document is well underway – awaiting decisions and

outcomes from this meeting to progress to version 1.0 by the end of this month.