Cozumel

Tequila Jalisco At the International Fair of Tourism (FITUR 2016)

in Madrid, Tequila Jalisco was honored internationally being the �rst "Smart Tourist

Destination" in the country for its technologi-cal practices such as free internet in the streets.

Smart tourist destinationOpportunities for technological collaboration between Mexico

and the European Union in smart tourist destinations

The State Society for the Management of Innovation and Tourism Technologies, S.A. (SEGITTUR) has stared working

to transform the island of Cozumel into the �rst Intelligent Destination of the Mexican Caribbean.

Pioneering technology

Quality of touristic

experience Sustainable development

Efficientmanagementof resources

AccessibilityInteraction

andintegration

Competitivenessof the tourist

sector

Innovative touristic

place

Use of technologies that guarantee the eco-e�ciency of the destination

Use of new technologies to connect people, destinations, services, and further items

Generation of new communication networksCreating emotional connections between visitor and

destination

Technology for tourist destinations

Opportunities Capabilities EUTourist information

Mobility

European Tourist Clusters

Energy and sustainability Leading companies

Security in the tourist destination

Innovative tourism centers of excellence

Increased reality, holograms, videomapping

Technological Centers of reference in the technologies involved (TICS, nano, energy)

Business Opportunities

Characteristics of a smart tourist destination

The Mexican experience identified:Destination

Business

Tourist

Mexico

European and Latin American Technology based Business Network

ELANThis project is funded by the European Union.