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B2B MARKETING SOLUTIONS
CONTENTS
GET FOUND ON THE WEBp.02 ....... Join a site with very high traffic p.03 ....... Member company profiles p.04 ....... The most researched sectors on EUROPAGES p.05 ....... Your content translated and referenced in several languages to ............... maximise your potential
TRANSFORM YOUR VISITORS INTO BUYERSp.06 ....... The E*Page: Create a landing page to match your imagep.07 ....... Open up your catalogue to the entire world
MEASURE THE RETURN ON YOUR INVESTMENTp.08 ....... Your account in a nutshell: myEUROPAGES
OPTIMISE YOUR RESULTSp.09 ....... Millions of pertinent visitorsp.09 ....... Paid membership vs. free listingp.10 ....... Display solutions p.11 ....... Address your target audience directly
OUR TAILOR-MADE MARKETING SOLUTIONS
01www.europages.com
02 03
GET FOUND ON THE WEB
JOIN A SITE WITH VERY HIGH TRAFFIC Increased visibility on the internet has become a fundamental requirement for today’s businesses. With billions of people connected, the internet offers huge potential as a tool for company growth. B2B marketing solutions from EUROPAGES offer you access to a network of millions of professionals, and guarantee you a prominent web presence.
With millions of unique visitors and over 5,000 new businesses registering each month, EUROPAGES is a B2B platform reaching a huge audience – a high-ranking site available in 26 languages and consulted the world over.
33 million
visitors from ...
51% PRODUCERS, MANUFACTURERS
25% SERVICE
PROVIDERS
20%
WHOLESALERS, DISTRIBUTORS
4% RETAILERS
Directors and senior management
Sales managers and heads of communication or marketing
46%
35%
Administrative managers 5%
Purchasing managers, import-export managers
or logistics managers7%
Industrial, technical, production and services
management7%
www.europages.com
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40%are very small enterprises
(VSEs)
50%are small and medium
enterprises (SMEs)
10%are middle-sector
companies
MEMBER COMPANY PROFILESOver 2.6 million companies are listed on the EUROPAGES site, representing every business sector, from food processing to construction and including metallurgy, energy, cosmetics, chemicals and transport.
1.4million
1.7million
1.5million
3.4million
0.1million
24.9million
122 million
pages visited
62 million
searches
0504
YOUR CONTENT TRANSLATED AND REFERENCED IN SEVERAL LANGUAGES TO MAXIMISE YOUR POTENTIAL Our core business is increasing SMEs’ visibility on the internet and expanding their international contacts. Central to our success is our policy of translating your content into multiple languages. There is no robot translation with EUROPAGES. To ensure quality results, EUROPAGES has its own network of professional translators working in 15 languages.
OPEN TAXONOMYEUROPAGES has set up a high-performance system of keywords: you can choose from the broad selection of existing terms in the EUROPAGES database or add your own, personalised keywords, if your business is highly specific.
MULTILINGUAL SEARCH ENGINE
The EUROPAGES search engine is consultable in
26 languages, enabling a wide user audience to find
partners or distributors.
TRANSLATION NETWORKEUROPAGES translates your descriptive text and keywords into 15 languages, giving you a considerable edge: your company will appeal to a wider audience by addressing customers in their native language. This multilingual referencing gives you enhanced internet visibility.
INTERNATIONAL DATABASE
With over 2.6 million companies listed,
EUROPAGES has compiled a rich and comprehensive
database of terms that describe a variety of
industrial activities, many of which are highly specific.
THE MOST RESEARCHED SECTORS ON EUROPAGES62 million searches were carried out in 2013, from over 100 countries and covering 21 business sectors.
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7,730,000SEARCHES
TEXTILES ANDCLOTHING
4,630,000SEARCHES
METALLURGY AND METALWORKING
5,770,000SEARCHES
MECHNICAL ENGINEERING AND INDUSTRY - EQUIPMENT
6,430,000SEARCHES
FOOD AND RELATED PRODUCTS
5,740,000SEARCHES
BUSINESS SERVICES
www.europages.com
06 07
OPEN UP YOUR CATALOGUE TO THE ENTIRE WORLDProfessional buyers are looking first and foremost for your products. A catalogue displayed on a company’s E*Page guarantees a marked improvement in both the quantity and quality of enquiries. What if you don’t have a catalogue? We can create one for you.
TRANSFORM YOUR VISITORS INTO BUYERS
THE E*PAGE: CREATE A LANDING PAGE TO MATCH YOUR IMAGEDon’t just settle for visitors: convert them into buyers! When you register with EUROPAGES, you can immediately create your company’s E*page. This is a virtual storefront, containing the key details of your business. This custom-made page will be the vehicle for introducing your company to potential partners.
We ensure optimal
referencing of your company
profile, keywords and
products.
www.europages.com
Your contact information, promotional documents and location are immediately accessible.
Internet users will immediately know what type of products or services you offer. You will therefore receive more targeted and relevant enquiries.
Your products are automatically
identified by specialist software,
which collects the images
and product descriptions. We
then optimise each product title
to enhance its referencing.
Videos, slide shows
Photos, documents, PDFs, web links
MEASURE THE RETURN ON YOUR INVESTMENT
YOUR ACCOUNT IN A NUTSHELL: MYEUROPAGESWhen you create your E*Page, you get immediate access to your own, secure space. You can subsequently manage your E*Page and assess the return on your investment.
08 09
OPTIMISE YOUR RESULTS
MILLIONS OF PERTINENT VISITORS EUROPAGES supports you throughout the sales process, helping you to convert your visitors into genuine prospective customers.
PAID MEMBERSHIP VS FREE LISTINGWhilst signing up for EUROPAGES is free, only paid packages allow you to put in place a fully effective strategy. This is because the higher your general visibility, the greater your probability of generating pertinent clicks to your site. Give yourself every chance of success!
www.europages.com
Modify your description, change your keywords and add videos, slide shows, photos and documents to refine your content and strengthen the relevance of your E*Page.
Attract international visitorsMultilingual referencing on the search engines
E*Card views
1,025,000,000
Win visitors over with your E*PageOptimal content, catalogues, videos, documents
E*Page views
63,000,000
Generate visits to your siteEach visitor is a potential customer
Clicks
22,000,000
72Xincrease in overall
visibility
29Xincrease in targeted
displays
93Xincrease in website
visits
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*Each month, the Office de Justification de la Diffusion (OJD) certifies and validates the usage statistics declared by EUROPAGES.
You have full access to your
business analytics, and can monitor
clicks, emails received and the country of origin of the visitors to
your EUROPAGES E*Page.
10 11www.europages.com
ADDRESS YOUR TARGET AUDIENCE DIRECTLYLaunching a new product? A trade show? Our emailing solutions enable you to communicate with a relevant B2B audience. EUROPAGES gives you access to the most effective e-marketing strategies.
DISPLAY SOLUTIONSTake advantage of our display solutions to enhance your reputation and increase traffic towards your site. The average click-through rate (CTR) for these spaces on EUROPAGES is particularly high, because you can choose your target sector and the length of your campaign.
Leaderboard (728x90pixels) &
Banners:(468x60pixels) are
more targeted, and appear on
the results pages in your chosen
business sectors. Optimised for
mobile use.
Skyscrapers:(120x600pixels or 160x600pixels).
Sponsors: (300x250 pixels)are first-rate in terms of overall visibility, and appear on the site home page, in a choice of 26 available language versions.
Our monthly newsletter is circulated to EUROPAGES’ 900,000 members in many different countries, in each addressee’s own language for optimum impact.
You can also draft your own messages by selecting opt-in emails from 4,500 business categories.
It is sent to the decision-makers
of the business world (managers of SMEs, buyers,
import/export managers) and provides high-
impact support for your brand.
Hello,Discover your visibility statistics for December
Your E*Card views ... 457Your E*Page visits ... 28
Would you like more visits ?Optimise your E*Page >
1. France 2. Spain 3. Italy
Translate your E*Page!Contact us >
Companies on EUROPAGES: 4583
Heading:
Search in your sector >
Tip: Multiply prospects
93: On average, EUROPAGES client companies receive 93x more visits on their website than free members. Get a quote >
More information
Contact us
EUROPAGES, B2B marketing solutions in Europe
Your statistics for the month
Your visitor’s origin - Top 3
Number of companies in your sector
CASSI LORENZO 12/2013
[Blog] paying or free member?all your need to know to understand
A QUESTION?
Contact us(free call)
12
OUR TAILOR-MADE MARKETING SOLUTIONS
CONTACT US!
MEMBERS
COMPANY PAGEPublish a description of your company and offer your potential customers rich and appealing content to grab their attention. Multiply communication channels by giving prominence to images, videos or presentations.
CATALOGUEPromote your products and services on specific pages, with optimised headings for effective referencing; add images and technical documentation to demonstrate your expertise.
DISPLAYConduct advertising campaigns with a high return on investment by targeting specific sectors in the languages of your choice.
NEWSLETTEREnhance the visibility of your brand, highlight your promotions or generate hot leads by purchasing advertising space in our monthly newsletter.
EUROPAGES S.A.127 avenue Charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE
Tel: +33 (0)1 41 16 49 [email protected]
