2011.0

8

a clear view

www.euronews.net

on world news

what makes euronews unique?

our 4 key assets

unique concept

independence, integrity, no political agenda

The only multilingual news platform

In 11 languages

unique content

News and more

proven success

most watched inTV news channel in Europe/M.E and

expanding

Ukrainian to be launched on 24th August 2011

what can we offer?

what is euronews?

what is our coverage?

who do we reach?

international DNA

independence, integrity, accuracy, no political agenda

integrity

no bias

independenceMulti-culturalCT (Czech Republic), CyBC (Cyprus), ENTV (Algeria), ERT (Greece), ERTT (Tunisia), ERTU

(Egypt), francetélévisions (France), NTU (Ukraine), PBS (Malta), RAI (Italy), RTBF (Belgium),

RTE (Ireland), RTP (Portugal), RTR (Russia), RTVSLO (Slovenia), SNRT (Morocco), SSR

(Switzerland), TRT (Turkey), TVR (Romania), TV4 (Sweden), YLE (Finland).

no bias21 national

TV broadcasters are shareholders

no political agenda

The ultimate news room of 370

journalists & 23 nationalities

a balanced and accurate vision

of the news

uncompromising journalism &

priority to facts

all sides of the news reported

more structure management shareholderslatest

the only multilingual news platform in the world

11 languages understood by half of the world’s population

1.5 billion people

speaks English BUT 3.5

billion people speaks

one of euronews

languages

languages are vital to maximize coverage and ensure message gets across

a personalised relationship

We do not translate. News

reporting produced independently

by language and adapted to each

cultural sensitivity.

english

français

deutsch

italiano

español

português

pусский

türkçe

عربيفارسی

Synovate - *EMS Summer 2011 - Ukrainian to be launched on 24th August 2011

“Language is the foundation

of communication between

people and is also part of

their cultural heritage.”

Source: UNESCO Would you

speak German

to all Turkish?

When 83% of the elite

watch news TV

programmes regularly,

only 39% would do so in

English.*

more Info source concept EU charter

fitting the needs of the affluent & influential

news on demand – at home, at work and on the move

providing the affluent and time-poor community with the right content on the right platform at the right time

360°TVCable,

satellite,

terrestrial,

IPTV,

euronews fits

the digital world:

- short format

- multilingual

work

On the move

homeIPTV,

connected TV

MobileLive

streaming,

mobile

website &

applications While travelling1.5m hotel rooms, on

board airlines, in airports

& in train stations

OnlineWebsite, live

streaming, Video on

Demand, interactive

services, social media

a wide range of programmes on air

all types of environment to suit all strategies

diversity

News Regular magazines Special reports

sports & business events, fairs, air shows and conferences covered by euronews all year round

We believe in Human Intelligence

“At euronews, we believe that a sensationalist approach to news coverage influences and distorts the viewers’ perception of the

events. We believe that a news channel’s role is to supply each person with the relevant information, as quickly as possible, to allow

the viewer to form his own opinion of the world.”

• factually-correct

information in a non-

superficial format.

• News every hour and half-

hour, business, finance,

sports, European affairs,

interviews and weather

Culture & lifestyle magazines with all the latest on hi-tech, science, cinema and arts and other seasonal thematic business and travel programmes

more programmes special events

video-on-demand: euronews, YouTube and Dailymotion (7 million monthly views)

live streaming: Real, Livestation

euronews.net: 5,800 videos and 310,000 articles available anytime & Live streaming

a wide range of digital services

providing content on all digital platforms

ONLINE

m.euronews.net, no comment and Live iPhone/iPad applications and Live on 26 mobile networks

MOBILE

VIDEO

Livestation

Panasonic & PhilipsFacebook fan page (90,000 fans) and twitter (25,000 followers)

SOCIAL MEDIA CONNECTED TV

more mobile networks on the movenew media

what can we offer?

what is euronews?

what is our coverage?

who do we reach?

� euronews TV

o via cable, digital satellite, IPTV and terrestrial windows

o 344 million households in 155 countries

o #1 news channel in Europe/Middle-East/Africa

euronews platform accessible worldwide

more than 220 countries covered by TV or .net worldwide

265m households (distribution in million)

euronews TV, number 1 in EMEA

265euronews

� euronews online

o via PC, mobile phones & mobile devices

o 89 million page views in 228 countries* euronews TV coverage in 000 households

North America

68,358

Asia / Pacific

7,987

Middle East &

Africa

56,716

Russia

27,000

Central and South

America

2,389

Europe

181,103

Source: inTV distribution Q3 2010 / Q1 2010 for CNN & Sky News – Q2 2011 for euronews

*Full year 2010 –Comscore Digital Analytixmore distribution

185

171

148

125

121

112

89

71

CNN Int

TV5 Monde

France 24

BBC World News

Eurosport

CNBC

Sky News

Nat Geo

65 597

27 000

USA (MHZ, IHTN)

Russia (Kultura)

national TV coverage via terrestrial windows

� euronews live in 36 countries and 53 national channels worldwide

� Strong national penetration of each market

unique: 205 million households

Top 10 windows

presence of a window carrying euronews

36 countries

25 280

23 600

17 637

6 763

5 800

3 487

3 400

3 123

France (France 3)

Italy (RAI Uno)

Turkey (TRT Haber)

Romania (TVR)

Congo RDC(TV Nat.)

Portugal (All RTP)

Ghana(GBC & Metro TV)

Switzerland (TSI - TSR)

main TV channels – Distribution Q2 2011 – In Romania, euronews bulletins in Romanian not live. In USA, not live on certain

windows. All windows in partial time except Greece & Congo RDC (euronews has its own terr. frequency - 24/7)

53 channels

more distribution

what can we offer?

what is euronews?

what is our coverage?

who do we reach?

keep contact with your target

euronews TV and online complementary

6 691euronews

adults TV daily reach in Europe in ‘000

Reaching 3.6m cable & satellite viewers per day

+ an extra 3.1m viewers via terrestrial windows.

100

120

140

160

180

200

Audience can keep contact with euronews throughout the

day: on TV during morning & evening and online during

daytime.

6.7mioTV viewers

per day*

2 014

1 197

CNN int

BBC World News

*Eureka Q1 2011 - euronews subscribes to AGF/GfK (Germany), Kantar (Spain), AGB

Polska (Poland), GfK Romania (Romania), Telecontrol (Switz.), BARB (UK), CIM

(Belgium), Gallup (Russia), IPSOS Stat (Lebanon). ** Comscore Digital Analytics – average

monthly performances in 1st Semester 2011 - ***Comscore Digital Analytics / YouTubemore survey usage people meters

#1 news

channel0

20

40

60

80

100

05:0

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07:0

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09:0

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11:0

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13:0

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15:0

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Digital unique browsers

TV audience

2.9miounique browsers

per month*.

7mioeuronews videos

streamed per month

4,6%

4,3%

CNN

euronews

3,3%

3,3%

euronews

CNN

number 1 to reach Europe & Middle East elite

TV onlyEurope + Middle East: 48,772,000

#1 TV channel

TV & OnlineCont Europe & Middle East: 41,893,000

#2 news offer

� euronews TV is the number 1 channel in Europe/Middle East.

� euronews TV & online is the 2nd best multiplatform offer in cont. Europe/Middle East.

EMS surveys

4,3%

4,3%

1,6%

1,5%

1,1%

0,7%

0,6%

euronews

BBC WN

CNBC

Bloomberg

France 24

Aljazeera

DW-TV

3,3%

3,0%

1,2%

1,0%

0,7%

0,6%

0,3%

CNN

BBC WN

CNBC

Bloomberg

France 24

Aljazeera

DW-TV

Sky News not measured in M.E. *BBC websites do not carry advertising in the UK for legal reasons. Therefore, TV + web rankings excludes UK/Ireland

#2 news offer

more EMS EMS TV targets countries EOLSSource: Synovate / EMS Europe Summer 2011 (cont Europe

excludes UK/Ireland) / EMS Middle East 2009 – Daily reach

community of affluent & independent thinkers

profile of euronews viewers & euronews.net users

Mostly male audience aged 47, well-educated, living

in urban and sub-urban areas

and high net worth

individuals (average pers.

income of 52,000€/year).

Successful in their

career, they hold senior posts

at their company. 16% are

decision makers in IT (index

140 vs average) and 15% are

DM in finance (index 142).

Source: EMS Summer 2011 – 20 countries – profile

based on weekly reach of euronews or euronews.net

Curious, extroverted and

open to other cultures they

value exploration & discovery.

41% lived, studied or worked

abroad for 6 months+.

Being frequent business

travellers, they appreciate

comfort and luxury. 25% did at

least 6 air trips last year

(index 150) and 34% travel

first/business class for leisure.

Opinion leaders and

decision makers 14% are Opinion Leaders

(index 139 versus average)

22% are Business Decision

Maker (index 130)

more EMS EMS TV targets countries EOLS

what can we offer?

what is euronews?

what is our coverage?

who do we reach?

a wide range of offers

� spots

� corporate profiles

90’’ programme to enhance company’s image.

� sponsorship

A wide range of opportunities to link a brand

with major sporting & business events.

� vignettes

short programmes broadcast within the editorial

environment produced and sponsored by a

a full communication platform in 11 languages

� euronews.net & m.euronews.net

display, rich media, pre-roll, section take-over and

creative solutions. banner ads on euronews mobile

version of euronews.net.

� euronews YouTube

display, MPU & pre – roll on euronews’ 11 channels

on YouTube platforms.

� euronews apps for mobiles

banner ads on euronews application dedicated to

euronews iconic programme nocomment TV.

Te

levis

ion

Dig

ita

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latf

orm

s

environment produced and sponsored by a

company.

� ad funded programming

combines brand values with euronews’ creative

ideas to develop a new programme which appeals

to a specific audience.

� Connected TV

Banners on euronews’ VieraConnect by

Panasonic and Philips services.

more offers

euronews iconic programme nocomment TV.

Interstitial and banners on euronews Live streaming

apps for iPhone, iPad and Android.

� other euronews live streaming

all TV content including advertising are Live online

and on mobile networks (euronews.net Live

streaming, euronews Live on Livestation, euronews

part of TV packages on 26 mobile networks and on

SPB TV application for mobile phones).

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Dig

ita

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latf

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s

Ukrainian to be launched on 24th August 2011

trusted by major brands

Airlines: Aeroflot, Aigle Azur, Airbus Industry, Air France, Armavia, Austrian Airlines, British

Airways, Brussels Airlines, Delta Airlines, Emirates, Finnair, Gulf Air, KLM, Korean Air, Oman

Air, Qatar Airways, Skyteam, Superjet Int., Thai Airways, Turkish Airlines. Audio-photo-cinema:

Canon, Nikon, Whirlpool, Xerox. Automotive/transport: BMW, Daimler, Infiniti, Kia Motors, Land

Rover, Lexus, Railteam, Renault, Toyota. industry: SES Astra, BASF, Dassault

Aviation, Eutelsat, SCM, Thales. Bank - finance - insurance: Allianz, Aviva, BMCE, BNP

Paribas, Credit Agricole, Dexia, EFG, Eurohypo, FX Pro, Gonet

Bank, HSBC, ING, Natixis, UBS, Zurich Insurance. Luxury: Chopard, Longines, Raymond

Weil, Richemont, Rolex, Tag Heuer, Tissot. Computers, IT & Telecoms: CapGemini, Cisco

Systems, Dassault Systemes, Dell, Lenovo, Microsoft, Nokia, Nortel

Network, Orange, Samsing, Siemens, Thuraya, Unisys, Vodafone. Consumer goods:

Braun, Iranian Carpets, Onduline, L’Oreal, Nespresso, Philips, Samsonite, Somfy, Tropicana.Braun, Iranian Carpets, Onduline, L’Oreal, Nespresso, Philips, Samsonite, Somfy, Tropicana.

Cultural & business events: Astana Economic Club, Deutsche Messe, Enescu festival, Greek

festival, Feria di Milano, ITU Telecom, Tatarstan Forum. Education: Aspire Qatar Academy, ESCP-

EAP business school, HEC, London Business School, QS Top MBA. Energy:

Areva, EDF, Emerson, Enel, Exxon, GDF-Suez, Kazenergy, Malaysia Palm Oil, Schneider

Electric, Shell, Statoil, Suzlon, Telecom Italia, Theolia, Total, Veolia. Hotels: Crown Plaza &

Holiday Inn, Hyatt, Marriott Hotels, Radisson, Starwood Hotels. Investment agencies: Bulgaria

Expansion, Cameroon, Council of Europe, City of Leipzig, City of Prague, City of Berlin, Invest in

Belgium, Invest in Latvia, Invest in Macedonia, Jetro, Kazakhstan Foreign affairs, Malaysia

Government, Maroc Export, Ontario Development, Romania Expansion, Senegal

Expansion, Singapore Economic Development, Wallonia Brussels Int. Services:

DHL, Europages, FM Logistics, PWC, SDV Logistics, SNV, UPS. Tourism board:

Albania, Algarve, Andalucía, Armenia, Azerbaijan, Bulgaria, Croatia, Cuba, Cyprus, Dominican

Republic, Dubai Municipality, Egypt, Greece, Goa, Hong

Kong, Hungary, India, Iran, Kazakhstan, Kenya, Kerala, Korea, Kyrgyzstan, Macedonia, Malaysia,

Montenegro, Moscow, Ontario, Poznan, Promperu, Qatar, Regione Lombardia, Regione

Siciliana, Russia, Seoul, South Africa, Sochi 2014, Republic of

Tatarstan, Thailand, Taiwan, Uzbekistan, Vienna, Visit London, Yemen.more case studies

euronews benefits in short

� Independence and integrity

� Complete and concise reporting on world events

� understood by the majority, on all platforms

� Multi-platform offer fitting upmarket needs : on-air - online - mobile

� world coverage anytime, any device

� #1 news channel in Europe & Middle East.

� TV added value: national penetration in key markets

� trusted by major brands

a company you can rely on

Best International TV Channel

for Research / ROI

2011 M&M's Sales Team Benchmarking Survey received 422

respondents, with just under half coming from advertisers or

agencies, with media owners and a mixture of trade

bodies, consultants and researchers making up the rest.

Geographically, a third of respondents were based in the

UK, with a further 43% in Europe and 24% from the rest of the

world. The survey was carried out online in March 2011.