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EUROMED HERITAGE4 Workshop
Training in Sustainability & EmbeddingTANGIERS, NOVEMBER 17-19 2011
Networks and lobbying, partnerships with institutions: Tools and toolkitsSilvia Barbone
Networking and lobbying for long-term benefits
Lobbying Activities and Practices
Lobbying Tools for Euromed Heritage Projects
Networking and lobbying for long-term benefits
From Results to Benefits
Project
Closure
Delivery Stages
Benefits
Initiation
Benefits Realisation Plan
Project
Benefits Realisation Plan
planning of Benefit Reviews
Benefits
Benefits Responsabilities
Ineffective benefitsmanagement
Lack of clearresponsibilities
Project BenefitsResults
Results are not confined to the archives
The lessons learnt are transferred into policy development
Positive impact for local communities
Effective Sustainability
Effective lobbying and networking
Benefits from Benefits management
Approaching the Euromed Heritage Benefits Map
ElaichEducational Linkage Approach in Cultural Heritage
ELAICH will become an integral part of the education curriculum in one way or the other.
Foundationsfor a Strong Future Youthin Lebanon and Jordan Promote Cultural Heritage
Embedding the educational cultural heritage toolkit in the Ministry of Education.Opening new clubs in schools.
HammamedRaising awareness for the hammam as a cultural heritage for the Mediterranean area and beyond
•Awareness: the effects of the exhibitions (6000 visitors in Damascus, 2000 visitors in Fez) have reached rich and diverse public.•Practice: Rehabilitation of 3 Hammams•Education: Transfer of a Participatory Approach
MedMemSharing our Mediterranean audio-visual heritage
• Becoming a useful educational tool for teachers and researchers.
• Rising public awareness about common history and heritage.
• Developing mutual knowledge between young people from the Mediterranean countries.
• Encouraging audiovisual safeguard plans and legal good practices.
• Developing archives exchanges between Mediterranean countries.
REMEERediscovering together the water heritage in the
Mediterranean region
• Develop activities and collections of the two Eco museums around water heritage in Morocco, “Water Centre” and Tunisia “ Orange Grove Ecomuseum”.
• Put the virtual resource center in work develop and open it to new users.
• Fidelize the public around events in particular the “Citrus fruits festival” in Hammamet.
• To develop heritage discovery tours.
Siwa & TangierCultural heritage for a better life
•The Kasbah Museum will be recognized as an active heritage protection centre of the old medina.•The documentation centre of the Siwa house will take care of the collected heritage, will be part of the network of CULTNAT and will visited and used by visitors and local population.•Children in Tangiers will continue playing with the didactic game.
Mutual HeritageFrom Historical Integration
to contemporary active participation
•Links with Universities of Lebanon and Algeria
•Producing a web based journal
Lobbying Activities and Practices
Message Audience Method
Effective lobbying requires these elements to be clearly identified and defined in relation to each other.
Basic steps to network and build partnershipswith decision makers and institutions
Buildingand Making
your case
Study and target your audience
Choose the appropriate method for
lobbing
Message Audience Method
Building your case
The ground rule is KISSKeep It Shortand Simple
Short and SimpleMessage
Create a transfer kit
Making your case
Identify your project within the policy contextregional // national // international
Message Audience Method
Study and target your audience
What
Why
Whichis your keytarget audience?
methodologywill be most effective?might they be interested? What
Which aspect(s) theywant to know about?
Package your product
Choose the appropriate method for lobbing
Use formal and informal opportunities.
Send newsletter,press releases.
Sign agreements, expressions of interest.
keep your website alive after the closure of the project
Lobbying Tools for Euromed Heritage Projects
Dissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and LobbyingDissemination Action Plan for Networking and Lobbying
Timing Aim Audience Methods/ Activities Costs Responsibilities Measure
When to disseminate?
Why to disseminate?
Whom to disseminate?
How to disseminate?
How much will this cost?
Who will be in charge?
How do we know that you are arrived?
Design a benefits map
Appoint a Benefits owner
Look for new opportunities to exploit your project within new socio-cultural and geopolitical contexts
Design a Policy Papers and Stakeholders Road Map
Sign preliminary agreements and/or letter of intents with key Institutions
Prepare an exit strategy
Lobbing Approachfor Euromed HeritageProgramme LevelProject level
EUROMED HERITAGE4 Workshop
Training in Sustainability & EmbeddingTANGIERS, NOVEMBER 17-19 2011
Networks and lobbying, partnerships with institutions: Tools and toolkits
Silvia Barbone [email protected]
Thank You
