Eurobusiness praxisnah Greek wine – a survey among young wine drinkers For our Comenius project we conducted a survey among the friends of our students

Eurobusiness praxisnah

Greek wine – a survey among young wine drinkers

For our Comenius project we conducted a survey among the friends of our students

concerning their wine drinking habits.

We received 85 responses to our questions.


Greek wine

• Crete has always been known for ist long wine-making history that goes back to the Minoan civilization, approximately 5000 years ago.


Questionnaire

• We were basically interested in the young people‘s drinking habits, their knowledge and predilections of different types of wine and their spending habits.


Results

• Perhaps most striking is the fact that wine is not really popular among young people here. Young people in Ingolstadt seem to have little knowledge of and don‘t care much either about the quality of the wines they drink. They are more cost orientated.


How much wine do you consume per week?

27%

48%

25%

0 to 1 glass

2 to 10

more than 10


When do you usually drink wine?

15%

21%

23%

41% at lunch

at dinner

at night

any time


Do you prefer to drink wine with friends, your family or alone?

27%

41%

32%with friends

with family

alone


02468

Which type of wine do you like best?


Do you observe a change in your wine-drinking habits according to the season?

81%

19%

yes

no


In which season do you drink more wine?

19%

53%

14%

14%

summer

autumn

winter

spring


What is most important for you when you buy wine?

26%

0%

36%

17%

21%

origin

packaging

price

quality

brand


02468

1012

Which countries do you recognize as wine producers?

Greece

Italy

France

Spain

S. Africa

Australia

Chile

Germany


Which of the following means of advertising affects your purchase most?

8%

5%13%0%15%

28%31%

direct mail

media ads

exhibitions

new s articles

documentaries

op leaders

friends/family


Which package is more practical to you?

90%

10%

glass bottle

bag-in-box


Which size is more practical to you?2% 11%

66%

17%

4%

0%0.25 lt

0.5 lt

0.75 lt

1 lt

3 lt

5 lt


How much attention do you pay to the brand when buying wine?

52%

14%

34%

change often

change never

1 or 2 brands only


How many Euros does your household spend on wine per month?

33%

47%

10%

10%

0 to 15 Euro

15 to 25

25 to 50

more than 50


How much money would you spend on one bottle of wine?

35%

46%

13%6%

0 to 5 Euro

5 to 15

15 to 25

more than 25


Where do you usually buy wine?

66%

25%

9%supermarket

retailer

vineyard

Documents

Eurobusiness praxisnah Greek wine – a survey among young wine drinkers For our Comenius project we conducted a survey among the friends of our students