EurActiv - Association Orée · 2009-07-03 · !!EurActiv and European Voice are the two leading European specialised media. !!"Euractiv is the outlet with the most MEP readers per

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Europäische MultiplikatorenMedien GmbHde

Reconnecter les débats nationaux et

européens

Transparence

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Efficacité

Rôle et influence d’EurActiv tout au long du

processus politique

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Parlement

Etats-membresRégions

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EurActiv : Information & transparence des acteurs européens

Européennes 2009 Publication du trombinoscope et des biographies des 100

candidats éligibles au Parlement européen

Politique26%

Institutionseuropéennes

Collectivitéslocales

Administrationfrançaise

Multiplicateurs35%

Médias

ONG &think tanks

Experts &milieux académiques

Autres

Grandes entreprises& PME

Entreprises31%

Fédérations& syndicats

8%

7%

8%

7%

6%

17%

12%

23%

12%

Audience : les acteurs du débat législatif

européen

Source : Enquête de lectorat EurActiv.fr, avril 2009

0

20

40

60

80

100

120

Une audience en croissance

Source : Google Analytics

k

Pages vues

Visiteurs uniques absolus

100 000 pages vues

40 000 visiteurs uniques

Sources de revenus

Revente de contenus

Appels d’offre

Fondations, subventions

Publicité

Partenariats

etc.

etc.

Enquête EurActiv.com

« Comment évoluent les pratiques

de lobbying des entreprises à

Bruxelles ? »

• ! Cible: Représentations des Entreprises à

Bruxelles

• ! Dissémination: Emails ciblés

• ! Méthode: Collecte en ligne

• ! Survey period: 8 Oct.- 27 Nov. 2008

• ! Number of respondents: 67

• ! Qualitative and indicative survey

10

Méthode

© EurActiv.com, May 2009 Corporate Survey 2009

1.! Management

2.! Federation Membership

3.! Communication & Advocacy

4.! New Media

11

Structure


I. Management

12


13

I. 1. Combien de personnes travaillent dans

votre Représentation à Bruxelles?

! !Les équipes des réprésentations des entreprises à Bruxelles sont plûtot de petite taille.

70% des sondés déclarent avoir moins de 6 employés permanents.


14

I. 2. Comment mesurez vous le succes/

l’impact/ de votre Représentation à Bruxelles?

! L’objectif principal des représentations permanentes à Bruxelles 1) avoir un impact sur la

législation européenne (84%) et 2) être identifier par les parties prenantes européennes –

particulièrement les institutions européennes (80%).


15

I. 3. What is your main body for EU affairs

decisions…

!! Pour émettre des positions, la prise de décision est plutôt décentralisé: 74% des représentations prennent

les décisions elles même ou en coopération avec le siège

!! La mise en place de la stratégie de communication externe est plus centralisée, pour presque la moitié des

sondés les décisions sont prises au siége de l’entreprise


II. Federation Membership

16


17

II. 1. De combien de fédérations votre

entreprise est-elle membre?

! 95% des entreprises sont membres d’au moins 2 fédérations dont 49 % déclarent

appartenir à plus de 5.


18

Comparaison 2007/2009 - De combien de fédérations

votre entreprise est-elle membre?

!! L’adhésion des entreprises aux fédération est en augmentation: La moitié des entreprises

sondées déclarent appartenir à plus de 5 associations alors qu’elles n’étaient que 25% en

2007 ( 2007EurActiv Survey of corporates).

! Seulement 5% d’entres elles déclarent ne pas appartenir à une fédération ou seulement à

une seule (26% en 2007)


19

II. 2. Comment évalueriez vous l’évolution des

adhésions des entreprises au niveau européen dans

les prochaines années?

! 82% des entreprises sondées pensent que les adhésions des entreprises aux

fédération devraient rester stable ou augmenter légérement.


Fédération européenne

Entreprise A Entreprise

B

Fédération pays A

20

Des adhésions directes de plus en plus

utilisées

Fédération européenne

Fédération pays A

Entreprise A

Entreprise B

Fédération pays B

Entreprise C

Entreprise D

Schéma « classique » Adhésion directe

21

II. 3. What do you consider to be the biggest

challenge faced by your federation(s)?

! According to corporate respondents, the biggest challenge faced by federations

is the difference among members’ interests (69%).


22

II. 4. How often is there direct contact

between you and your federation(s)?

! 73% of the corporate respondents are in contact with their federation at least on a

weekly basis, and among them 26% are in contact daily.


23

II. 5. What is the main added value of your

federation membership?

! ! The main value-added of federation membership are to have an impact on EU

legislation, networking, and to build corporate reputation at EU levels (see also I.2).

© EurActiv.com, May2009 Corporate Survey 2009

24

II. 6. How important are federations, consultants and (ad hoc)

industry coalitions for the achievement of your public affairs

objectives?

! Federations and especially ad hoc industry coalitions are regarded by more than

90% to be important to achieve their public affairs objectives.

! By contrast, less than 50% regard consultancies as important, with only 13%

believing them to be essential or very important. This confirms survey findings of 2007.


25

II. 7. How do you view the relationship between

(ad hoc) industry coalitions and federations?

! According to 77% of the companies responding, industry coalitions and federations are

considered to be complementary.

! This confirms the 2007 survey results, which indicated that both are very important to

achieving their EU affairs objectives (see II.6).

© EurActiv.com, May2009 Corporate Survey 2009

III. Communication &

Advocacy

26


27

III. 1. In your external communication, which

media are more relevant?

! International media and specialised EU affairs media are the most relevant media in

companies’ external communication.


28

III. 2. Which general media do you use as a

source of information on EU policies?

! Among general media, the Financial Times and press agencies are the principal

sources of information on EU policies for corporate leaders.


29

III. 3. Which European specialised media do you use as

a source of information on EU policies?

! !EurActiv and European Voice are the two leading European specialised media.

! !"Euractiv is the outlet with the most MEP readers per week », says a survey

published by Fleishman Hillard in June 2009. 72% of MEP readers read EurActiv at

least once a week. (110 MEPs responded to their survey, conducted between 1 April

and 1 May 2009.)


30

III. 4. What would you be prepared to do to

get more attention from the media?

! Companies are most prepared to ensure online background information, call journalists directly, and facilitate access to top company representatives.

! Online communication of their policy positions is placed less prominently.( despite the interest of the media in such tools, see EurActiv media Survey 2007)

! Only 10% are inclined to issue more press releases.


31

III. 5. Do you use consultants to

communicate and advocate your issues?

! Only 7% of companies responding claim to use consultancies on a regular basis,

while 57% never use them at all.


32

III. 6. For which of the following areas do

you have a standard budget line?

! 78% of the corporate respondents have a standard budget line for memberships, 67% for

events.

! Less than half have designated communication and consultancies budgets.


33

III. 7. What is your total annual budget for public affairs/

EU communication (excluding staff costs)?

! Half of companies responding have medium or large budgets (more than 250.000 !).


34

III. 8. Does it make a difference to you as a potential client, that

consultants you plan to work with are members of a public affairs

association and subscribe to its ethics code?

! 60% of corporate representatives regard the subscription to an ethics code as

important or very important in their choice of consultants.


IV. New Media

35


36

IV. 1. What is your personal experience of

blogs?

! Companies responding are mostly passive readers of blogs (68%).


37

IV. 2. What is your professional experience of

blogs? Do you see them as:

! Even though corporate representatives do not generally have strong opinions

about blogs, they are twice as likely to see them as an opportunity rather than a risk.

See trends with 2007 © EurActiv.com, May 2009 Corporate Survey 2009

38

Trends 2007/2009 - What is your professional

experience with blogs? Do you see them as

! Compared to 2007, little has changed in the perception of blogs


39

IV. 3. Does your company plan to use blogs and/or

online forums as part of its communication strategy?

! Already 17% of corporate respondents claim to monitor certain blogs regarding their

topics as part of their communication strategy and only 17% already use or plan to use

blogs in 2009 or later.

See trends with 2007 © EurActiv.com, May 2009 Corporate Survey 2009

40

IV. 4 Does your company plan to use online videos as

part of its communication strategy in the coming years?

! Videos are more frequently used than blogs: 41% of companies already use videos

proactively, while only 11% run blogs.


41

Trends 2007/2009

In the coming years does your organisation plan to use online

videos as part of its communication strategy?

! Videos are increasingly important as a communication tool: 41% of companies already

use videos proactively in 2009, whereas only 13% in 2007 claimed to do so.


42

IV.5. Does your company use content syndication (automated

inclusion of headlines or text, RSS or other technology) on its

website or intranet?

! Half of companies use content syndication, while, on the other hand, 41% have

no plans to do so.


43

Trends 2007/2009

Does your organisation use content syndication (automated inclusion of headlines or text, RSS or other technology) on its website or intranet?

! Corporate use of content syndication on their website or intranet has increased.


44

IV.6. Which web service(s) do you use to

receive “online” information?

! ! Newsletters by emails remain the most popular web-based information service used

by corporate representations. Web alerts are also used by more than half of the

respondents.


• ! Renouvellement Parlement

• ! Nouvelle Commission

• ! …

45

A l’agenda actuel


Appendix

46

Notre offre

1.! Editorial

2.! Evènements

3.! Communication en ligne

1. Dossiers L’état des lieux d’un sujet de politique européenne

• ! Structure

• ! Calendrier des principales

étapes

• ! Contexte

• ! Enjeux

• ! Positions de l’ensemble

des parties prenantes

• ! Liens vers les documents

clé des institutions UE,

entreprises, think tanks et

articles de presse

1. Dossiers

Les contenus les plus consultés

• ! Une table ronde avec les acteurs clés

d’un dossier

• ! Un thème, des intervenants et des

invités définis avec le partenaire

• ! Un cadre de standing institutionnel

(Représentation de la Commission en

France, etc.)

• ! Des discussions en off

• ! Un temps réservé au networking

• ! Logistique gérée par EurActiv

2. Ateliers EurActiv

Déroulé type

• ! 8h30 – 8h45 Accueil des participants / networking

• ! 8h45 – 9h30 Tour de table et débat

• ! 9h30 – 10h15 Echanges intervenants / participants

2. Ateliers : deux exemples

• ! Promouvoir vos évènements, publications et activités

• ! Devenir une source d’information pour les acteurs européens

• ! Augmenter les visites sur votre site Internet

3. Communication en ligne

Encadré dans notre newsletter

14K abonnés Bannières de publicité

53

• ! The majority of respondents are supportive of transparency...

• ! … but corporates register more than federations…

• ! … and half of consultancies do not intend to register at all: best informed but most critical.

• ! A majority of organisations spends half or more of their EU public affairs budget in Brussels…

• ! … but 25% or less on direct lobbying.

• ! Specific points need to be clarified, including financial disclosure, and the distinction between public affairs and direct lobbying.

ETI - Some Highlights from Surveys 2009:

© EurActiv.com, March 2009

Contacts

EurActiv Brussels Network Office

Senior Public Affairs Manager : Ross Melzer

[email protected]

Publisher : Christophe Leclercq

[email protected]

EurActiv France

Responsable affaires publiques : Chloé Moitié

[email protected]

Directeur : Jean-Christophe Boulanger

[email protected]

Responsable événementiel : Thomas Lefebvre

[email protected]

Documents

EurActiv - Association Orée · 2009-07-03 · !!EurActiv and European Voice are the two leading European specialised media. !!"Euractiv is the outlet with the most MEP readers per