EUPRIO 2018 Endnote · #euprio2018 Masterclass 10 Steps to Build a Digital Strategy Development of digital offerings Time interval: 4-6 years deviation ... Amazon Echo, Google Home

#euprio2018 @berndvolcker (Image: Anual CC BY 3.0)

ENDNOTEThe Role of HE in a Fully Interconnected World

Sevilla, 5th June 2018 Bernd Völcker

Bernd Völcker [email protected] www.linkedin.com/in/berndvoelcker

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VCF

Digital Transformation

Digital Transformation

#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World

+

=

Software

„Things of everyday life”

App

The Engine of the Internet: Moore’s Law

#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World Source: CC-BY-SA Max Roser

Time

More … … Users … Devices … Content … Use Cases … Bandwith … Transactions

# Inte

grate

d Circ

uits

Less … … Time … Cost … Size

Less Amount of Text per Message but more Messages


Instant Messaging

Amount of Text

High

Low

EmailLetter Chat

Number of MessagesDelivery Time

Total amount of Data

More Courses but less Time per Course


Distance Learning

High

Low

Traditional MOOCs

Number ofReal life Meetings

eLearning

Number ofPotential Participants

Entry threshold

More Degrees of “Nano” Size but Less Time Spend per Degree


MOOC Certificate

Effort and Time to get a Degree

High

Low

Consecutive DegreeTraditional Nanodegrees

Number of Degrees

Entry threshold

Traditional Approach

#euprio2018 Masterclass 10 Steps to Build a Digital Strategy

Deve

lopme

nt of

digit

al of

fering

s

Time

interval: 4-6 years

deviation

as it should be (red)

as it is (blue)

relaunch

New Approch: Agile

#euprio2018 Masterclass 10 Steps to Build a Digital Strategy

interval: 2-4 weeks

Sprint

as it should be (red)as it is (blue)

Time

Deve

lopme

nt of

digit

al of

fering

s

A Variety of Voices ...

Web 2.0

Dialog(Rückkanal)

Social Media Social Media

Konversation(Vernetzung)

Multi-sidedWeb 1.0

Broadcast

Web 1.0


Discussion (+Platforms)

Dialogue (+Backchannel)

Broadcast

Today2001

Skiping the Line …


4

2

1. 2. 3.

Man in the Middle is not Needed Anymore


Driver

Provider Dispatcher Customer

Guest

Mobile App

Call Taxi

Low Investment and Zero Marginal Cost

1 Human

+ 1 Computer

+ 1 Idea

= Disruption


Big Data: Where does the data come from?


Single transaction Summary

Multi-sided Platforms — an Example


Higher Edu

Higher Education Value Chain


CoursesSecondary

School DegreeExamsApplication Alumni

MOOCs and Nanodegrees

UDACITY


STEM classes


Nanodegrees


Interaction


Traditional HE joins Nanodegree Platforms


60000+ Online Courses


Masterclass


A Sample - Academic Certificates

Bachelor

Value Chain Degree


ProvideExam

Student University Certificate 3rd Party

AcceptIssue Degree

Blockchain

How does the Blockchain work?


Two parties agree on a

transaction.

All transactions of a period

are summarized as a data block.

The block is validated and distributed:

The transaction is now safe

from manipulation.

The validated block references the

previous block, forming a chain of blocks

that grows continuously: the blockchain.

The transaction is confirmed

for the parties.

+

+

+

+

Blockcerts for tracking academic certifications


Higher Education Value Chain


CoursesSecondary

School DegreeExamsApplication Alumni

MOOCs and Nanodegrees

Smart Degrees and Courses


“Smart Contracts” on the Blockchain

+The contract is stored as code in the blockchain

The contract is part of the public blockchain

The parties can stay anonymous

The contract executes itself, if it’s conditions are met

3rd party regulatorscan validate the contract

+

Become an Editor-in-chief

Relevance = Response Content Marketing

Step by Step

Promotion

Conversion

Content Creation

Attention

Interest

Desire

Action

• Blog Posts • Articles • Landing Pages • Keywords

• SEO on-page • Social Media • Emails • Adwords • Retarget

• Forms • Value Content • Downloads • White Paper • eBooks

• CTAs • Emails • Phone • Messaging

• Self Assessment • Configurator • Value Calculator • Games • Quizzes • Demos • Representative

• Direct Marketing • Sales Force • Transaction

Goal

AI

DA

#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker

Customer Journey: Bachelor Student


Tests

PRE

DURING

POST

Welcome

Enrolment

Evaluate

StarterUndergraduate

Course FrameworkRate

Tell

Recommend

Intro

Report

Story

Exams

Story Base

Welcome Pack

Share Website

Get a Bachelor Degree

Start

GoalCourses

Learn

UGC

eLearning

Sources

Social Culture

Lectures

Sports

Campus Map

Campus Life

Reports

Check-in eLectures

Library Activities

CurriculumFaculty Handbook

HE Regulations

Club Directory

Contacts

Term Dates

Upgrade

Events Meetings

myClasses

Reader Reading List

eBooks

Portal Campus Management

Events

Notifictions

SMS

Registration

E-Mail

Social Media

Computer Equipment

EquipmentTrips

Master

Social Media

WhatsApp

Sec. School Student (late stage)


Geo

Special Needs

PRE

DURING

POST

Discover

Visiting college / 6th form

Compare

Enrolment

Understand Need/Benefit Subject / University

Rate

Tell

Recommend

Choose

Report

Story

Call

Campus Management

Self Assessment

Application

Story Base

Long List

PDF

Video

SEO

Schema

Share

Website

Landing Page

Search Engine

Email

Social Media

Events

Collateral

Media

Pain Points

USPs

…Objections

Found a place to study

Contact

MQL

Start

Goal

Values

Ideas

Short List

Blog

Directory

Assessment

Choose

Assessment Center

Interview

Rankings

Map

Tags

Key Terms

Ads

Retarget

Display Networks

UGC

Chat

Email

Social MediaTests

Form

Bots

Messaging Email

EventsMail

Nurturing

Ads

Targeting

Retarget

Display Networks

Messaging Email

EventsMail

Nurturing

Ads

Leverage

ID Check

Qualification Certificates

Form

Dates

Admissions

Students' Union

Social Media

Interactive


What's MyLearning Style?

Which Study Habits Can I Improve?How Strong Is

My Character?

Which Careers

Match My Skills?

User Experience


Semantic Markup


Adv. Database SystemsMarguerite C. MurphySan Francisco State University

Details …

Semantic Markup


Adv. Database SystemsMarguerite C. Murphy San Francisco State University

<h1> </h1><div>

<span><span>

</span></span>

<a href=„../sfsu/cssylads183.html“>

</a>Details …

</div>

Semantic Markup


<h1 itemprop=“desription"> </h1><div itemscope itemtype =“http://schema.org/course">

<span itemprop=“lecturer">

<span itemprop=“organization”>

</span>

</span>

<a href=„../sfsu/cssylads183.html“ itemprop=“syllabus">

</a>Details …</div>

Adv. Database SystemsMarguerite C. MurphySan Francisco State University

schema.org


Semantic Tags will be the base of

Quality Ranking

Everything

Walk the ChatThe Headline is the Message

2 Minutes for leads++


A Single Line of Code …


<a href=„javascript:Intercom('show');"><b>chat</b></a>

We are the RobotsChatbots

What is a „bot“?


Summary @ Telegram


Build a Facebook bot without coding


Voice ReloadedDigital Assistants

Disciplines of NLP

Natural Language Understanding

„understand“ text/language:

Assistants mobile, chatbot, loudspeaker

(Echo…)

Natural Language Generation

„create“ text/language:

Voice based on data


Voice Assistent …


Touch Points - What Devices?

Voice Assistants for Smart Phones

Google Assistant, Cortana, Siri

Website/App

FB Messenger, Chatbot, FAQs

New Devices

Amazon Echo, Google Home

New Integrations

Watches, Robots, Cars, Terminals, Kiosks


Voice Innovation in Education


Skills …


stay elasticComputing on-demand

Move to the Cloud

Walk Like An Egyptian


Success

Value

User Experience

Security & Compliance

Technical Platform

Processes & Products

6

5

4

3

2

1

Campus IT Zoo


Analytics

Shop

CMS

CRM

Search

Library

E-Mail

ERP

Campus

Mgmt

News- letter Helpdesk

Events

Payment

eLearning

Basic Components

Digital Stack2018

Alumni Database

Enrolment

DARS

SIS

Global is the new normal


50+ Edge Locations

Content in Content out

Power Play: Economy of Scale

#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World Source: Indiana University, Google, Matt Vukas

Indiana University’s $40 million Data Center

A Google $250 million Data Center (just 1 out of 15)

VS.

Sample Platform


Infrastructure as a Service

Websites & other Channels

StorageAWS S3

CDN AWS CloudFront

Server AWS EC2

Database AWS DynamoDB

E-Mail AWS SES

Load Balancing AWS ELB

ResponsiveDesign

Web Development Revision Control

PerformanceMonitoring

ErrorMonitoring

UptimeMonitoring

360WebsitesSocial Media

Student Portal

Newsletter CMS & DAM Chat & Email SIS CRMLanding Pages

Templates & Widgets

Search Analytics

BotVoice Assistant

…

Platform as a Service

Software as a Service

Directory Service

IT does not matter. But IT scales.

Thank you

Documents

EUPRIO 2018 Endnote · #euprio2018 Masterclass 10 Steps to Build a Digital Strategy Development of digital offerings Time interval: 4-6 years deviation ... Amazon Echo, Google Home