EUGENE JAMES LONG...EUGENE J. LONG CRD# 2386267 Currently employed by and registered with the following Firm(s): CADARET, GRANT & CO., INC. 660 Sentry Parkway Suite 200 Blue Bell,

BrokerCheck Report

EUGENE JAMES LONG

Section Title

Report Summary

Broker Qualifications

Registration and Employment History

Disclosure Events

CRD# 2386267

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2 - 5

7 - 8

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Page(s)

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EUGENE J. LONG

CRD# 2386267

Currently employed by and registered with thefollowing Firm(s):

CADARET, GRANT & CO., INC.660 Sentry ParkwaySuite 200Blue Bell, PA 19422CRD# 10641Registered with this firm since: 01/02/1998

B

CADARET GRANT & CO INC660 Sentry ParkwaySuite 200Blue Bell, PA 19422CRD# 10641Registered with this firm since: 11/17/2008

IA

Report Summary for this Broker

This report summary provides an overview of the broker's professional background and conduct. Additionalinformation can be found in the detailed report.

Disclosure Events

All individuals registered to sell securities or provideinvestment advice are required to disclose customercomplaints and arbitrations, regulatory actions,employment terminations, bankruptcy filings, andcriminal or civil judicial proceedings.

Are there events disclosed about this broker? Yes

The following types of disclosures have beenreported:

Type Count

Regulatory Event 2


This broker is registered with:

1 Self-Regulatory Organization

30 U.S. states and territories

This broker has passed:

1 Principal/Supervisory Exam

2 General Industry/Product Exams

2 State Securities Law Exams

Registration History

This broker was previously registered with thefollowing securities firm(s):

LIBERTY SECURITIES CORPORATIONCRD# 14416PURCHASE, NY07/1996 - 01/1998

B

INDEPENDENT FINANCIAL SECURITIES,INC.CRD# 1992408/1995 - 07/1996

B

PUTNAM MUTUAL FUNDS CORP.CRD# 7325BOSTON, MA02/1995 - 08/1995

B

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1�2020 FINRA. All rights reserved. Report about EUGENE J. LONG.


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Registrations

This section provides the self-regulatory organizations (SROs) and U.S. states/territories the broker is currently registered and licensed with, thecategory of each license, and the date on which it became effective. This section also provides, for every brokerage firm with which the broker iscurrently employed, the address of each branch where the broker works.

This individual is currently registered with 1 SRO and is licensed in 30 U.S. states and territories through his or her employer.

Employment 1 of 1Firm Name:

Main Office Address:

Firm CRD#:

CADARET, GRANT & CO., INC.

10641

100 MADISON STREETSUITE 1300SYRACUSE, NY 13202

SRO Category Status Date

B FINRA General Securities Representative APPROVED 01/02/1998

B FINRA General Securities Principal APPROVED 03/02/1998

BU.S. State/ Territory Category Status Date

B Alabama Agent APPROVED 08/26/2020

B California Agent APPROVED 08/26/2020

B Colorado Agent APPROVED 05/07/2020

B Connecticut Agent APPROVED 01/23/2007

B Delaware Agent APPROVED 01/05/2000

B District of Columbia Agent APPROVED 06/14/2011

B Florida Agent APPROVED 01/03/2001

IA Florida Investment Adviser Representative APPROVED 11/17/2008

B Georgia Agent APPROVED 10/11/2005

B Hawaii Agent APPROVED 10/24/2019

B Illinois Agent APPROVED 09/10/2001





http://www.finra.org/brokercheck_glossary



Employment 1 of 1, continued


B Maine Agent APPROVED 02/11/2014

B Maryland Agent APPROVED 02/25/2002

B Massachusetts Agent APPROVED 01/18/2000

B Michigan Agent APPROVED 12/11/2012

IA Michigan Investment Adviser Representative APPROVED 04/02/2018

B Minnesota Agent APPROVED 09/25/2015

B Mississippi Agent APPROVED 07/28/2009

B Nevada Agent APPROVED 06/22/2006

B New Hampshire Agent APPROVED 05/21/2020

B New Jersey Agent APPROVED 01/02/1998

IA New Jersey Investment Adviser Representative APPROVED 06/17/2019

B New York Agent APPROVED 05/08/2000

B North Carolina Agent APPROVED 09/03/1998

B Pennsylvania Agent APPROVED 01/02/1998

IA Pennsylvania Investment Adviser Representative APPROVED 10/26/2016

B Rhode Island Agent APPROVED 01/09/2014

B South Carolina Agent APPROVED 02/10/2010

IA South Carolina Investment Adviser Representative APPROVED 10/23/2018

B Tennessee Agent APPROVED 06/21/2011

B Texas Agent APPROVED 08/20/2013

IA Texas Investment Adviser Representative APPROVED 07/10/2019







Employment 1 of 1, continued


B Virginia Agent APPROVED 01/18/2007

B Washington Agent APPROVED 05/03/2006

B West Virginia Agent APPROVED 09/20/2007

B Wisconsin Agent APPROVED 01/10/2007

Branch Office Locations

CADARET, GRANT & CO., INC.660 Sentry ParkwaySuite 200Blue Bell, PA 19422

CADARET, GRANT & CO., INC.63 Bridge StreetLAMBERTVILLE, NJ 08530-2104

CADARET, GRANT & CO., INC.539 South Main StreetNazareth, PA 18064







Industry Exams this Broker has Passed

This individual has passed 1 principal/supervisory exam, 2 general industry/product exams, and 2 state securities law exams.

This section includes all securities industry exams that the broker has passed. Under limited circumstances, a broker may attain a registrationafter receiving an exam waiver based on exams the broker has passed and/or qualifying work experience. Any exam waivers that the broker hasreceived are not included below.

Exam Category Date

Principal/Supervisory Exams

General Securities Principal Examination 02/26/1998Series 24B

Exam Category Date

General Industry/Product Exams

Securities Industry Essentials Examination 10/01/2018SIEB

General Securities Representative Examination 08/21/1993Series 7B

Exam Category Date

State Securities Law Exams

Uniform Investment Adviser Law Examination 11/12/2008Series 65IA

Uniform Securities Agent State Law Examination 01/05/1994Series 63B

Additional information about the above exams or other exams FINRA administers to brokers and other securities professionals can be found atwww.finra.org/brokerqualifications/registeredrep/.





www.finra.org/brokerqualifications/registeredrep/



Professional Designations

This section details that the representative has reported 0 professional designation(s).

No information reported.







Registration History

Registration Dates Firm Name CRD# Branch Location

The broker previously was registered with the following firms:

B 07/1996 - 01/1998 LIBERTY SECURITIES CORPORATION 14416 PURCHASE, NY

B 08/1995 - 07/1996 INDEPENDENT FINANCIAL SECURITIES,INC.

19924

B 02/1995 - 08/1995 PUTNAM MUTUAL FUNDS CORP. 7325 BOSTON, MA

B 08/1993 - 09/1994 CADARET, GRANT & CO., INC. 10641 SYRACUSE, NY

Employment History

Employment Employer Name Investment RelatedPosition Employer Location

This section provides up to 10 years of an individual broker's employment history as reported by the individual broker on the most recently filedForm U4.

Please note that the broker is required to provide this information only while registered with FINRA or a national securities exchangeand the information is not updated via Form U4 after the broker ceases to be registered. Therefore, an employment end date of"Present" may not reflect the broker's current employment status.

01/1998 - Present CADARET, GRANT & CO., INC. Reg. Principal Y Blue Bell, PA, United States

01/1998 - Present Long Financial Group President Y Blue Bell, PA, United States

Other Business Activities

This section includes information, if any, as provided by the broker regarding other business activities the broker is currently engaged in either asa proprietor, partner, officer, director, employee, trustee, agent or otherwise. This section does not include non-investment related activity that isexclusively charitable, civic, religious or fraternal and is recognized as tax exempt.

1) LONG FINANCIAL GROUP, INC., 660 SENTRY PARKWAY, BLUE BELL, PA, START 1/1998, INVESTMENT RELATED, PRESIDENT,PROVIDE INSURANCE & INVESTMENT SERVICES, Accounting Services 2) GREEN SUMMIT, INC & PG5 L.P., OWNER, NON-INVESTMENTRELATED, OWN COMMERCIAL REAL ESTATE AND LEASE IT TO LONG FINANCIAL GROUP, 1 HR MONTHLY. 3) GMP NUTRACEUTICALS,KING OF PRUSSIA, PA, 50% OWNER, CFO, EQUITY PARTNER, TREASURER, NON-INVESTMENT RELATED, 5 HRS WEEKLY,WHOLESALE DISTRIBUTOR. 4) INSURANCE SALES, AGENT, START 1996, 10% OF TIME DEVOTED TO ACTIVTY, SELL LIFE, DISABILITY,LONG TERM CARE, BONDS AND W/C INSURANCE PRODUCTS WITH VARIOUS COMPANIES. 5) PINE RIDGE LP, PLYMOUTH MEETING,PA, RENTAL REAL ESTATE LOCATED @ PHILADELPHIA, PA AND NORRISTOWN, PA, OWNER, PARTNER, 5 HRS MONTHLY, 1 HRSMONTHLY DURING TRADING, NON-INVESTMENT RELATED. 6) Sentry 660 LLC, Blue Bell, PA, member since 6/15/17, the purchase andrental of a commercial building located at 660 Sentry Park, Blue Bell, PA. 7) Six Sentry Associates, Blue Bell, PA, Board Member since 10/2017,own a commercial office building where my office is located, it's one of six buildings in a complex. 8) Stalwart Productions, LLC, 4300 CarolinaAve, Richmond, VA, 8/9/19 to 8/20/19, filming company will be at rep's residence for filming.







Other Business Activities, continued






Disclosure Events

What you should know about reported disclosure events:

1. All individuals registered to sell securities or provide investment advice are required to disclose customer complaints and arbitrations,regulatory actions, employment terminations, bankruptcy filings, and criminal or civil judicial proceedings.

2. Certain thresholds must be met before an event is reported to CRD, for example: o A law enforcement agency must file formal charges before a broker is required to disclose a particular criminal event. o A customer dispute must involve allegations that a broker engaged in activity that violates certain rules or conduct governing the

industry and that the activity resulted in damages of at least $5,000. o

3. Disclosure events in BrokerCheck reports come from different sources: o As mentioned at the beginning of this report, information contained in BrokerCheck comes from brokers, brokerage firms and

regulators. When more than one of these sources reports information for the same disclosure event, all versions of the event willappear in the BrokerCheck report. The different versions will be separated by a solid line with the reporting source labeled.

o4. There are different statuses and dispositions for disclosure events:

o A disclosure event may have a status of pending, on appeal, or final.§ A "pending" event involves allegations that have not been proven or formally adjudicated.§ An event that is "on appeal" involves allegations that have been adjudicated but are currently being appealed.§ A "final" event has been concluded and its resolution is not subject to change.

o A final event generally has a disposition of adjudicated, settled or otherwise resolved.§ An "adjudicated" matter includes a disposition by (1) a court of law in a criminal or civil matter, or (2) an administrative

panel in an action brought by a regulator that is contested by the party charged with some alleged wrongdoing.§ A "settled" matter generally involves an agreement by the parties to resolve the matter. Please note that brokers and

brokerage firms may choose to settle customer disputes or regulatory matters for business or other reasons.§ A "resolved" matter usually involves no payment to the customer and no finding of wrongdoing on the part of the

individual broker. Such matters generally involve customer disputes.

For your convenience, below is a matrix of the number and status of disclosure events involving this broker. Further informationregarding these events can be found in the subsequent pages of this report. You also may wish to contact the broker to obtain furtherinformation regarding these events.

Final On AppealPending

Regulatory Event 0 2 0






Disclosure Event Details

When evaluating this information, please keep in mind that a discloure event may be pending or involve allegations that are contested and havenot been resolved or proven. The matter may, in the end, be withdrawn, dismissed, resolved in favor of the broker, or concluded through anegotiated settlement for certain business reasons (e.g., to maintain customer relationships or to limit the litigation costs associated with disputingthe allegations) with no admission or finding of wrongdoing.

This report provides the information exactly as it was reported to CRD and therefore some of the specific data fields contained in the report maybe blank if the information was not provided to CRD.

Regulatory - Final

This type of disclosure event may involve (1) a final, formal proceeding initiated by a regulatory authority (e.g., a state securities agency, self-regulatory organization, federal regulatory such as the Securities and Exchange Commission, foreign financial regulatory body) for a violation ofinvestment-related rules or regulations; or (2) a revocation or suspension of a broker's authority to act as an attorney, accountant, or federalcontractor.

Disclosure 1 of 2

Reporting Source: Regulator

Regulatory Action InitiatedBy:

FINRA

Sanction(s) Sought:

Date Initiated: 07/02/2020

Docket/Case Number: 2019061646402

Employing firm when activityoccurred which led to theregulatory action:

Cadaret, Grant & Co., Inc.

Product Type: No Product

Allegations: Without admitting or denying the findings, Long consented to the sanctions and tothe entry of findings that he exercised discretion without prior written authorizationto do so in customer accounts and his member firm had not approved any of theaccounts for discretionary trading. The findings stated that the customers knewthat Long was exercising discretion in their accounts.

Current Status: Final

Resolution: Acceptance, Waiver & Consent(AWC)

Does the order constitute afinal order based onviolations of any laws orregulations that prohibitfraudulent, manipulative, ordeceptive conduct?





https://www.finra.org/rules-guidance/oversight-enforcement/finra-disciplinary-actions?search=2019061646402


Resolution Date: 07/02/2020

Sanctions Ordered:


No

Civil and Administrative Penalty(ies)/Fine(s)Suspension

If the regulator is the SEC,CFTC, or an SRO, did theaction result in a finding of awillful violation or failure tosupervise?

No

(1) willfully violated anyprovision of the SecuritiesAct of 1933, the SecuritiesExchange Act of 1934, theInvestment Advisers Act of1940, the InvestmentCompany Act of 1940, theCommodity Exchange Act, orany rule or regulation underany of such Acts, or any ofthe rules of the MunicipalSecurities Rulemaking Board,or to have been unable tocomply with any provision ofsuch Act, rule or regulation?

(2) willfully aided, abetted,counseled, commanded,induced, or procured theviolation by any person ofany provision of theSecurities Act of 1933, theSecurities Exchange Act of1934, the InvestmentAdvisers Act of 1940, theInvestment Company Act of1940, the CommodityExchange Act, or any rule orregulation under any of suchActs, or any of the rules ofthe Municipal SecuritiesRulemaking Board? or







(3) failed reasonably tosupervise another personsubject to your supervision,with a view to preventing theviolation by such person ofany provision of theSecurities Act of 1933, theSecurities Exchange Act of1934, the InvestmentAdvisers Act of 1940, theInvestment Company Act of1940, the CommodityExchange Act, or any rule orregulation under any suchActs, or any of the rules ofthe Municipal SecuritiesRulemaking Board?

Capacities Affected: All Capacities

Duration: 15 business days

Start Date: 08/03/2020

End Date: 08/21/2020

Sanction 1 of 1

Sanction Type: Suspension






Regulator Statement Fines paid in full on July 16, 2020.

Monetary Related Sanction: Civil and Administrative Penalty(ies)/Fine(s)

Total Amount: $5,000.00

Portion Levied againstindividual:

$5,000.00

Date Paid by individual: 07/16/2020

Was any portion of penaltywaived?

No

Amount Waived:

Monetary Sanction 1 of 1

Payment Plan:

Is Payment Plan Current:

iReporting Source: Broker


FINRA

Sanction(s) Sought: Civil and Administrative Penalty(ies)/Fine(s)Suspension


Docket/Case Number: 2019061646402



Product Type: Other: Unspecified Securities

Allegations: Without admitting or denying the findings, applicant consented to thesanctions and to the entry of findings that he exercised discretion in customeraccounts without prior written authorization from the customers and without hisfirm having approved any of the accounts for discretionary trading. Although thecustomers knew that applicant was exercising discretion in their accounts, he didnot have written authorization.


Resolution: Acceptance, Waiver & Consent(AWC)






https://www.finra.org/rules-guidance/oversight-enforcement/finra-disciplinary-actions?search=2019061646402



Sanctions Ordered:

Broker Statement Clients were aware that the representative would exercise discretion in theiraccounts, and raised no complaints about the resulting transactions, which wereconsistent with the clients' risk tolerance and financial goals.


No

Civil and Administrative Penalty(ies)/Fine(s)Suspension

Capacities Affected: All Capacities

Duration: 15 days

Start Date: 08/03/2020

End Date: 08/21/2020

Sanction 1 of 1

Sanction Type: Suspension




$5,000.00



No

Amount Waived:


Payment Plan:


Disclosure 2 of 2

i

Reporting Source: Regulator







UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Sanction(s) Sought: Cease and Desist


Docket/Case Number: 3-18738



Product Type: Other: leveraged and inverse exchange traded funds and exchange traded notes

Allegations: SEC Admin Release 33-10542, 34-84074, IA Release 40-5003 / September 11,2018: The Securities and Exchange Commission ("Commission") deems itappropriate and in the public interest that public administrative and cease-and-desist proceedings be, and hereby are, instituted against Cadaret, Grant & Co.,Inc. ("Cadaret Grant"), Arthur Grant ("Grant"), Beda Lee Johnson ("Johnson"), andEugene Long ("Long") (individually a "Respondent" and collectively the "Respondents"). The Commission finds that these proceedings arise out of thefailure by Cadaret Grant, Grant and Johnson (the "Supervisory Respondents")reasonably to supervise Cadaret Grant's registered representatives with respect totheir recommendations that customers buy and hold leveraged and inverseexchange traded funds and exchange traded notes (each individually and together, "non-traditional exchange traded products" or "non-traditional ETPs") betweenJanuary 2015 and December 2016 ("relevant time period"). Beginning in January2015, Eugene Long and certain other Cadaret Grant registered representativesbelieved oil prices had fallen and would recover over several months. Theserepresentatives recommended that customers buy and hold a security calledVelocityShares 3X Long Crude Oil ETN ("UWTI"), which is a complex exchange-traded note ("ETN") that offers exposure to an index comprised of crude oil futurescontracts and provides triple leverage. They believed UWTI would increase invalue with an increase in crude oil prices, even if held for several months.However, UWTI's prospectus clearly stated that it offered no direct exposure to thespot price of crude oil and that it was not designed for holding periods longer thanone day, but rather that it was suitable for sophisticated investors with very shortinvestment horizons. The representatives either did not read, or read anddismissed, these warnings without a reasonable investigation and lacked areasonable basis for their recommendations in violation of Sections 17(a)(2) and17(a)(3) of the Securities Act. Cadaret Grant's retail investors lost, on average,more than 90 percent of the amounts they invested in UWTI pursuant to therepresentatives' recommendations. Throughout the relevant time period, CadaretGrant had policies that stated that registered representatives generally should notrecommend non-traditional ETPs like UWTI for long or intermediate investmentperiods and that representatives should receive training and complete otherrequirements before recommending non-traditional ETPs to customers. As ofJanuary 2015, Supervisory Respondents failed to establish and implement areasonable supervisory system for determining whether representatives had areasonable basis for recommending that investors buy and hold non-traditionalETPs. Supervisory Respondents failed to provide training to representativesconcerning non-traditional ETPs so that they could form a reasonable basis fortheir recommendations. And throughout the relevant time period, SupervisoryRespondents failed to implement Cadaret Grant's specific policies and procedurespertaining to representatives' recommendations to brokerage customers involvingnon-traditional ETPs and failed to devote adequate resources to supervisingrepresentatives. Cadaret Grant also failed to adopt and implement policies andprocedures designed to prevent unsuitable sales of non-traditional ETPs byinvestment advisory representatives to investment advisory clients in light of theirinvestment objectives and financial condition. Under the circumstances described,Supervisory Respondents failed reasonably to supervise registeredrepresentatives with respect to their recommendations to brokerage customerspertaining to certain non-traditional ETPs within the meaning of Sections15(b)(4)(E) and 15(b)(6). Cadaret Grant additionally willfully violated Section206(4) and Rule 206(4)-7 under the Advisers Act.






SEC Admin Release 33-10542, 34-84074, IA Release 40-5003 / September 11,2018: The Securities and Exchange Commission ("Commission") deems itappropriate and in the public interest that public administrative and cease-and-desist proceedings be, and hereby are, instituted against Cadaret, Grant & Co.,Inc. ("Cadaret Grant"), Arthur Grant ("Grant"), Beda Lee Johnson ("Johnson"), andEugene Long ("Long") (individually a "Respondent" and collectively the "Respondents"). The Commission finds that these proceedings arise out of thefailure by Cadaret Grant, Grant and Johnson (the "Supervisory Respondents")reasonably to supervise Cadaret Grant's registered representatives with respect totheir recommendations that customers buy and hold leveraged and inverseexchange traded funds and exchange traded notes (each individually and together, "non-traditional exchange traded products" or "non-traditional ETPs") betweenJanuary 2015 and December 2016 ("relevant time period"). Beginning in January2015, Eugene Long and certain other Cadaret Grant registered representativesbelieved oil prices had fallen and would recover over several months. Theserepresentatives recommended that customers buy and hold a security calledVelocityShares 3X Long Crude Oil ETN ("UWTI"), which is a complex exchange-traded note ("ETN") that offers exposure to an index comprised of crude oil futurescontracts and provides triple leverage. They believed UWTI would increase invalue with an increase in crude oil prices, even if held for several months.However, UWTI's prospectus clearly stated that it offered no direct exposure to thespot price of crude oil and that it was not designed for holding periods longer thanone day, but rather that it was suitable for sophisticated investors with very shortinvestment horizons. The representatives either did not read, or read anddismissed, these warnings without a reasonable investigation and lacked areasonable basis for their recommendations in violation of Sections 17(a)(2) and17(a)(3) of the Securities Act. Cadaret Grant's retail investors lost, on average,more than 90 percent of the amounts they invested in UWTI pursuant to therepresentatives' recommendations. Throughout the relevant time period, CadaretGrant had policies that stated that registered representatives generally should notrecommend non-traditional ETPs like UWTI for long or intermediate investmentperiods and that representatives should receive training and complete otherrequirements before recommending non-traditional ETPs to customers. As ofJanuary 2015, Supervisory Respondents failed to establish and implement areasonable supervisory system for determining whether representatives had areasonable basis for recommending that investors buy and hold non-traditionalETPs. Supervisory Respondents failed to provide training to representativesconcerning non-traditional ETPs so that they could form a reasonable basis fortheir recommendations. And throughout the relevant time period, SupervisoryRespondents failed to implement Cadaret Grant's specific policies and procedurespertaining to representatives' recommendations to brokerage customers involvingnon-traditional ETPs and failed to devote adequate resources to supervisingrepresentatives. Cadaret Grant also failed to adopt and implement policies andprocedures designed to prevent unsuitable sales of non-traditional ETPs byinvestment advisory representatives to investment advisory clients in light of theirinvestment objectives and financial condition. Under the circumstances described,Supervisory Respondents failed reasonably to supervise registeredrepresentatives with respect to their recommendations to brokerage customerspertaining to certain non-traditional ETPs within the meaning of Sections15(b)(4)(E) and 15(b)(6). Cadaret Grant additionally willfully violated Section206(4) and Rule 206(4)-7 under the Advisers Act.


Resolution: Order


Sanctions Ordered:


Yes

Cease and DesistCensureCivil and Administrative Penalty(ies)/Fine(s)

If the regulator is the SEC,CFTC, or an SRO, did theaction result in a finding of awillful violation or failure tosupervise?

Yes

Yes






(1) willfully violated anyprovision of the SecuritiesAct of 1933, the SecuritiesExchange Act of 1934, theInvestment Advisers Act of1940, the InvestmentCompany Act of 1940, theCommodity Exchange Act, orany rule or regulation underany of such Acts, or any ofthe rules of the MunicipalSecurities Rulemaking Board,or to have been unable tocomply with any provision ofsuch Act, rule or regulation?

Yes


No

No






Regulator Statement Respondents have submitted Offers of Settlement (the "Offers") which theCommission has determined to accept.Long willfully violated Sections 17(a)(2) and 17(a)(3) of the Securities Act.It is ORDERED that Long is censured and shall cease and desist from committingor causing any violations and any future violations of Securities Act Sections17(a)(2) and 17(a)(3).Long shall pay a civil monetary penalty in the amount of $250,000.Long is also ordered to comply with certain undertakings.

(3) failed reasonably tosupervise another personsubject to your supervision,with a view to preventing theviolation by such person ofany provision of theSecurities Act of 1933, theSecurities Exchange Act of1934, the InvestmentAdvisers Act of 1940, theInvestment Company Act of1940, the CommodityExchange Act, or any rule orregulation under any suchActs, or any of the rules ofthe Municipal SecuritiesRulemaking Board?

No




$250,000.00

Date Paid by individual:


No

Amount Waived:


Payment Plan:


i






Reporting Source: Broker


UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Sanction(s) Sought: Cease and Desist


Docket/Case Number: 3-18738



Product Type: Other: ETN

Allegations: Long recommended that about 30 retail customers invest a small percent of theirportfolios in exchange traded notes ("ETNs"), while also purchasing the notes forhimself and his family, without conducting a reasonable investigation of suchproducts.


Resolution: Order


Sanctions Ordered:


No

Cease and DesistCensureCivil and Administrative Penalty(ies)/Fine(s)




$250,000.00



Payment Plan:









No

Amount Waived:






End of Report

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Documents

EUGENE JAMES LONG...EUGENE J. LONG CRD# 2386267 Currently employed by and registered with the following Firm(s): CADARET, GRANT & CO., INC. 660 Sentry Parkway Suite 200 Blue Bell,