TRENDS IN UK AND CZECH PUBLIC

RELATIONS

Presented by:

Euan Edworthy, CEO, Best Communications

Adrian Wheeler, Consultant, Best Communications

TRENDS IN CR – WHAT HASN’T CHANGED

Media Relations: The Perceptions Audit Publicity versus Reputation Delivery: Evaluation with KPI’s

PUBLICITY VERSUS REPUTATION 4,800 commercial messages a day 140 press releases/pitches a day Public relations is NOT a substitute for

ads Engagement versus Impact

THE “BOHEMIAN BUBBLE” Language insulates Czech consumers Plus factors and minus factors Solution: two languages, two speeds

DELIVERY: EVALUATION WITH KPI’S AVES are dead: wrong, dumb or banned Share of voice versus competitors Fam/Fav change with stakeholders

TRENDS IN UK PUBLIC RELATIONS Maths versus Magic Procurement: Prove it works $100 billion global investment

MATHS VERSUS MAGIC Inputs, outputs, business results Stakeholder perception audits Company and brand reputation indices

PROCUREMENT: PROVE IT WORKS Professional buyers – but unfamiliar with

PBS Paid to negotiate: But how good are we? Science, maths, facts, figures

$100 BILLION GLOBAL INVESTMENT From $10 million in 1950 Web: Online marketing, online media,

social networks Specialisations

THANK YOU!Questions?