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Our new report is a part of the annual “mHealth Developer Economics” research program. The focus of the report are EU member states and their mHealth app business potential. The first part is opinion-based. It examines how mHealth app publishers evaluate the EU member states for their mHealth business potential. The second part is fact-based. Our market readiness index which is built on 5 dimensions and 26 criteria, assesses the EU countries’ mHealth market readiness and their individual performance. - PowerPoint PPT Presentation
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The EU Countries’ mHealth App Market Ranking 2015
Which countries are best for doing mHealth business
THE ESSENTIAL
FREE REPORT FOR
MHEALTH
COMPANIES
LOOKING TO
SUCCEED IN THE
EU MARKET
©research2guidance 29.05.2015 mHealth App Developer Economics 2015
2©
THE EU COUNTRIES’ MHEALTH APP MARKET RANKING STUDY IS BASED ON THE RESULTS OF TWO RESEARCH PROGRAMS
MHEALTH APP PUBLISHERS MARKET ASSESSMENT
Insights and opinions from over 4,400 mHealth practitioners
EU MHEALTH APP MARKET READINESS ASSESSMENT
eHealth adoption
Level of digitization
Market potential
Ease of starting business
Regulations
…
Fact-based assessment along 5 mHealth app market readiness dimensions
1 2
22%
APAC
# 1,508
44%
Europe
# 1,429
1%
Africa
# 36
3%
South America
# 210
31%
North America
# 2,706
Source: research2guidance - EU countries’ mHealth app market ranking 2015
Share of survey respondents , # number of published mHealth apps
3©
Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
HungaryIreland
Italy
Latvia
Lithuania
Netherlands
Poland
Portugal
Romania
Spain
Sweden
UK
RESULTS: 5 COUNTRIES OFFER THE BEST MARKET CONDITIONS FOR STARTING AN MHEALTH BUSINESS IN THE EUComparison of country’s rank in market readiness score and developer index
Mar
ket r
eadi
ness
ra
nkLo
w ra
nk
Developer’s rankHigh rankLow rank Medium rank
High
rank
Med
ium
rank
Source: research2guidance mHealth App Developer Economics study 2015
Starting points
Developers rank – country rank by developersMarket readiness rank – rank of country based on eHealth adoption, level of digitalization among population, market potential, ease of starting business, mHealth regulations
Scale up
Cherry pick
Don’t bother
4©
MARKET READINESS INDEX
“The report is extremely valuable for anyone thinking about starting an mHealth company, as well as for government organizations in European countries that want to benefit from a flourishing mHealth ecosystem through creating highly qualified jobs, reducing national healthcare costs and ensuring high levels of quality of care.”
Ralf-Gordon Jahns, Managing Director research2guidance
Fact-based assessment along 5 mHealth app market readiness dimensions
5©
DENMARK OFFERS THE BEST MARKET PREREQUISITES NEEDED FOR MHEALTH BUSINESSCountry ranking by mHealth market readiness score (Top 10)
0.46
0.47
0.48
0.54
0.63
0.65
0.65
0.66
0.66
0.75Denmark
Sweden
Finland
Spain
Netherlands
UK
Belgium
Italy
Portugal
France
Source: research2guidance
Market readiness score – average of the scores in 5 categories. Values are between 0 and 1, 1 represents country which has the highest value in all criteria (e.g. for level of digitalization category criteria are smartphone penetration, mobile internet users, number of used apps, …)
6©
DEVELOPERS INDEX
“The key for success of mHealth is consumer willingness and demand and disruption of existing business models. I.e. you need broadband internet, high penetration of mobile devices, and well developed and educated society and social environment.”
mHealth app practitioner
Insights and opinions from over 4,400 mHealth
practitioners
7©
THE UK IS THE LEADING COUNTRY FOR MHEALTH BUSINESS ACCORDING TO 55% OF MHEALTH PRACTITIONERSCountry preference by mHealth app publishers and decision makers
6%
6%
11%
15%
16%
18%
23%
23%
41%
55%UK
Germany
Sweden
Netherlands
Denmark
France
Finland
Spain
Austria
Ireland
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511
Share of participants ranking top 3 countries with most favorable market conditions for mHealth business
+
8©
GREECE IS THE LEAST ATTRACTIVE COUNTRY FOR MHEALTH BUSINESS ACCORDING TO 32% OF MHEALTH PRACTITIONERSCountry poor market conditions ranking by mHealth app publishers and decision makers
11%
11%
11%
12%
14%
17%
17%
19%
25%
32%Greece
Romania
Germany
France
Croatia
Italy
Latvia
Hungary
Estonia
Czech Republic
Share of participants ranking country in Low 3 countries with most prohibitive environment for mHealth businessSource: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471
-
9©
50 % OF PARTICIPANTS STATED DOCTORS ACCEPTANCE OF APPS AS MOST IMPORTANT FOR MHEALTH BUSINESS
24%
26%
27%
27%
28%
28%
31%
34%
39%
50%
Prohibitive laws
Low acceptance of patients to pay for healthcare
Lack of knowledge about the market
Low level of digitalization in hospitals
Resistance from doctors
Doctors acceptance of apps
High level of digitalization in hospitals
Attractive market size
Access to developers
Political support for mHealth apps
Top 5 reasons why country offers favorable/poor market conditions
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511Share of participants stating reason in 3 most important for country offering favorable/poor market conditions
+-
10©
ACCORDING TO DEVELOPERS GERMANY IS THE MOST CONTROVERSIAL COUNTRY AMONG 22 EU COUNTRIESComparison of country rank in poor market conditions and good market conditions
1 22
GB DE CZ GR HUIT LTLVNL PL PT ROESSE AT BE HRDK EEFIFR IE
222 6
3 4
1
GBDEGR CZHUIT LTLV NLPLPTRO ES SEAT BEHR DKEE FIFR IE
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511
Good market conditions rank
Poor market conditions rank
+
-
11©
DEVELOPERS’ OPINIONS ON WHICH COUNTRIES HAVE MORE FAVORABLE MHEALTH CONDITIONS DEPENDS ON THEIR REGIONShare of participants having opinion on EU market conditions by region
80%
70%
60%
20%
30%
40%
60%
45%
50%
40%
55%
50%
Europe
North America
Other
COUNTRIES WITH POOR CONDITIONS COUNTRIES WITH GOOD CONDITIONS
Have opinionNo answer No answerHave opinion
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511
12©
IF YOU WANT TO KNOW MORE DOWNLOAD THE FREE “EU COUNTRIES’ MHEALTH APP MARKET RANKING 2015”
Part of the largest global research program - The mHealth App Developer Economics
Download the full FREE report here Read the corresponding blog post here Share it Get in contact. We want to hear your
thoughts on how mHealth app publishing will develop in the next 5 years
Learn how best to develop your mHealth business for the EU mHealth market
www.mHealthEconomics.com
13©
About research2guidance research2guidance is a strategy advisory and market research company. We concentrate on the mobile app eco-system. We are convinced that mobile health solutions will make a difference to people’s lives and that the impact on the healthcare industry will be significant. We provide insights to make it happen and to successfully lead your business.
Contact: Ralf-Gordon Jahns, Managing Director
[email protected]: +49 (0)30 609 89 3366www.research2guidance.com
