Action for Rail
ETUC Green Workplaces 7 May 2013BrusselsAction for Rail:
building alliances beyond the trade union movement
3 barriers to an accessible and sustainable
railwayPrivatisation
McNulty Review
Cuts to jobs and servicesmore commercial freedom for train
operators
Fare rises
Action for Rail
2 key aims:Promote the case for an integrated national railway
under public ownership.
Minimise the impact of government and industry proposals.
5 Key Objectives:Establish a joint union campaign, under a
common brandBuild dynamic relationships with civil society
partners, community groups and passengersEngage and inform MPs,
Ministers, councillors and relevant civil servantsWork with
relevant industry bodies and representativesEstablish a credible,
evidence-based and accessible media presence, including social
media
Build dynamic relationships with community groups and
passengersPassengers at stations
Womens groups
Disabled and older peoples groups
Climate campaigners
Days of action
Passengers at stations ...
Passengers at stations ...
Womens groups ...
Disabled and older people
Disabled and older people ...
Disabled and older people ...
Disabled and older people ...
Together for
Transporthttp://www.togetherfortransport.org/farefail/
Media response
Establish media presence - TV
Digital Media
Advantages:
LeverageCoverageMessagesCapacityCredibility and legitimacy
Disadvantages:ResourcesUsual suspectsMessagesControlTensions
LessonsLearn to let goLimits to leverage More or less capacity /
resources?Anticipate tensions and scepticismDeep & narrow v
shallow & broadWhen it works it is very effective!
Further [email protected]
www.actionforrail.org
