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Etisalat eHospitality Solution

Etisalat E-hospitality Solutions

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Inaam Antoine Ghorayeb, Sales Manager in the Property & Hospitality Sector, at Etisalat discusses E- hospitality and why a Telco is focusing on E- hospitality, Content service/Data management, Network data services, Delivery of B2C services to B2B, Value & Added services.

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  • 1. E t is a la t e H o s p it a lit yS o lu t io n

2. is a la t a t a g la n c e AsianOperations;Pakistan,Afghanistan,, Indonesia, Middle East Sri Lanka Operations:Ivory CoastUnited Arab Operations:AfricaEmiratesCDI, Benin, Operation (headquarters), Togo, Niger,s: Kingdom of Saudi Nigeria, CR, Source: Pyramid Research, GlobalInsight, Detecon analysis (03/2008) Tanzania,Arabia, EgyptGabon, BukaSudan 3. E t is a la t U A E - 3 6 y e a r s o fa c h ie v e m e n tApart from enabling the nation with basic telecommunication services, 2011Etisalat also offers a range of innovative and modern services that have eHospitalyserved to position the UAE as one of the most advanced nations inMgd Svcsterms of telecom services M Apps, IPTV 2.0 + 3D2010HSPA 2008 FTTH Roll-out LongLargest carrier inMiddle EastHistory of2007providing Mobile TVWholesale servicesTV152% mobile Servicespenetration 2003 1994 3G MMS GSM2002GPRS19822000Hybrid FiberMobile Optic Cable TV 1976 network1995 PSTNInternet36 years of technological innovation and evolutionin the UAE and the Gulf region1976 1995 2011 and beyond 4. In c r e a s in g G u e s t e x p e c t a t io n sHoteliers perception of the technology customers most care about Internet , TV, VoiceCritical to deliver the Differentiated Guest ExperienceSource : Current and Future Technology Use in the Hospitality Industry,American Hotel and Lodging Association 5. T h e H o p s it a lit yC The hospitalitye n facese s challenges that require a smart and flexible response h a l l sector g importantChanging customer base: New generation of guests takes latesttechnologies for granted,while questioning some of the traditionalhospitality concepts.Competition:Rising service expectations: Many hotel brands addressGuests expect enhanced services,the same client segmentsi.e. more personalization duringwith comparable services;their stay. differentiation of brand value is essential. Increasing cost consciousness:Recent economic downturn has led many Hotels to cut their budgets; likewise, leisure travelershave become more cost conscious. 6. H o t e l b r a n d s c a n b e s e g m e n t e d in t o f o u rm a in c a t e g o r ie sb a s e d o n t h e ir IC T v is io n & e x e c u t io nVisionary Followers AdoptersLaggards Clear vision on outsourced MNS services for Data, Voice and Price focused and Prepared to team Video do not see theup with small Use technology to differentiate Open for discussion value of integrated local HSIA players and embedded in Not yet fully approachand still theircommitted & services sign with old PayTV operations therefore lack of Do see the value of services Prepared to invest budget andinternational for 5-7 years deals themselves internal decision vendors (no local Lack ICT vision and Value a strong makingplayers)no/minimum financial and HQ lacks decision Mostly still see HSIA central coordination reliable partner power and and PayTV as Naturally tend to Understand impact of therefore two different team up with Cloudsuboptimal chainworlds and have incumbent services and solutions no intention foroperators who do virtualizationconverged not offer any hotel Preparing themselves for networks and MNSintegration personalised guest services via mobile phones 7. E m e r g i n g Te c h n o l o g yTr e n d s Full Room Automation 8. The C s o f C ha ng e Customer Is King Connectivity Convergence Convenience 9. s f o r C h a n g e - G u e s t T h e A r b it eSocial Networking Internet Access Anywhere, Anytime In Room, Out of Room, Out of Hotel Gaming CommunityMy Media AccessVPNPeer to Peer Access 10. E t i s a l a t s e -H o s p i t a l i t yP r o p o s it io n Convenience Voice Convergence Connectivity IPTV Cost-SavingsCustomer SatisfactionInternet Collaboration Third party system integration 11. 3 0 0 + m u lt i lin g u a l c h a n n e ls w it hE t is a la t T V Content Provider Channels 12. E t i s a l a t Te c h n o l o g y P a r t n e r s Integrators 13. n a n u t s h e llDeliver Triple Play over any infrastructure Leverage existing cabling No need for an infrastructure overhaul No lost revenue Integrate existing equipment Deliver the best guest-centric services Position your facility for the future