Company Profile

ETHNUS Consultancy Services Pvt. Ltd.

Incorporated in 2007, Ethnus ranks no. 1 in South India in the ‘Campus Recruitment Training’ space

It has partnered with over 300 Higher Education Institutions across South India

5,50,000+ students trained since inception; Trained over 96,000 students during FY14-15

Authored the 2nd largest selling Aptitude preparation book (‘Aptimithra’) in India, which is published byMcGraw Hill

Maintained 99% client retention rate over the past 08 years

Placement success rate up to 92%

Strong training delivery and product/content development capabilities

Plans to have significant presence in Technology-enabled digital classroom for engineering colleges

Promoted by Badrinath Lingaraju (an alumnus of prestigious R V College of Engineering, Bangalore) alongwith Mukund N M, a management graduate in Finance

Over 60 full-time associates; 300+ consultants across India

Based in Bangalore, India

Executive Summary

Private & Confidential ETHNUS – Company Profile March 2015

Key Highlights

Industry

Prospects

Client

References

Established

CRT Player in

South India

Thrust on

Technology

and Innovation

Sound Business

Mix

Impressive academic institution clientele; trained students across 300+engineering colleges in South India

Strong references and testimonials; Recognized by industry as a top 'CampusRecruitment Training' service provider

Caters to on-campus as well as off-campus training programs

Plans to have Digitized Engineering Curriculum as a key business in future

Leading Campus Recruitment Training (CRT) player in South India - the largestengineering education hub` in the country

Trained over 5,50,000 students since inception; strong brand recall amongst thestudent/alumni

India lags behind developed and even some of the developing countries in majorparameters like skilled workforce

Vocational training segment witnessing robust growth on account of demandfor job-ready/skilled workforce and numerous Government-initiated programs

Strong product/content development team - adapting to the ever increasingand rapid changes in the technology domain

Vital in offering technology aided course delivery (online, hybrid models etc.)that is an emerging trend and way forward

Strong

Management

Team

Founded by Engineers from IIT, R V College of Engineering and graduates fromIIM, University of Connecticut, Purdue University

Robust organizational structure with dedicated teams focusing on differentverticals / functions

Highly experienced and competent team that is constantly striving to stay aheadin the race by delivering best quality and investing in new technology/processes

Strategic

Alliances

Acquired license (from SHArP Edge) to sell Digitized Engineering Curriculum

Chosen McGraw Hill as publishing partner for in-house aptitude test prep. book

Private & Confidential ETHNUS – Company Profile March 2015

Service Offering – Campus Recruitment Training

Program Overview

Course covers all essential training modules in a 7-days program (2 sessions of 3 hours each perday)

Program duration may vary (i.e. less than 7 days) according to the need of the college

Long-term program (Finishing School) can also be tailored covering 1st to 8th semesters (4 daysper semester)

Recruiter and industry specific program is also structured and delivered

Training Modules

Life Skills Development: Presentation skills, Goal setting, SWOT analysis, Team building, SOP,Statistical tools

Aptitude Tests: Logical reasoning, Quantitative ability, Verbal ability, Data interpretation

Simulated Placements: Group discussion, Personal interviews, Resume building

Technical Domain: Engineering stream-specific modules for CSE, ECE, EEE, ME, ISE, TCE, CIV etc.

Ethnus’ vision is to equip fresh graduates with employability and life skills by imparting a well structured and tailored hands-on training program

Ethnus trains under-graduates to enterinto rather demanding corporate world

Also addresses the fundamental yetbigger issue of employment that has asocio-economic bearing

Skill Development

The lack of finesse & basic skills amongunder-graduates impairs theiremployability

Most of the freshly recruited under-graduates do not match industryrequirements

Focus Area Initiatives that will … … seek to bridge the gap

Private & Confidential ETHNUS – Company Profile March 2015

Campus Recruitment Training – Operations and Strategy

Train the Trainers

Three months internal training process for newly inducted trainers

Buddy system to enable and impart live training experience

Session management training to ensure a healthy and positive atmosphere in class

Capturing videos of training sessions to provide comprehensive feedback

Record student feedback and implement remedial actions, if required

De-stressing initiatives built into the training calendar

Business Development

Market primarily consists of Under Graduate and Post Graduate institutions

Typical Business Development process would include customer identification, sharing marketingcollaterals, sales meet, pitch/demo, negotiations and delivery

One of the few companies to have organised experienced human resource in this space whilemost competitors have just a group of freelancers/fresh graduates

Enjoy one of the highest client retention ratio

Rated as affordable by clients

Content Development

Continuous R&D to develop innovative methods of concept delivery. Extensive use of creativesto ensure better retention rates

State-of-the-art technology platform to review content quality

Proprietary content creation aligned to industry standard and benchmarked against toprecruiters’ entry-level assessments

Active involvement of trainers in the content creation process

Quizzes and practice papers to complement in-class delivery

Private & Confidential ETHNUS – Company Profile March 2015

Campus Recruitment Training – Dedicated Portal

Only company among its peers to have successfully administered over 100,000 tests online, through adedicated portal www.myethnus.com

At least 1,000 tests are being taken every 24 hours by students across the country (Source: Google Analytics)

50+ company-focused and latest recruiter-specific tests uploaded, consisting of over 1,200 multiple choicequestions

An exhaustive list of 60 aptitude test topics

More than 1,50,000 students have chosen www.myethnus.com to gain offers in some of the prestigiouscompanies in India and abroad

Private & Confidential ETHNUS – Company Profile March 2015

Campus Recruitment and Competitive Examinations Preparation Book

Ethnus has In-house/proprietary book(‘Aptimithra’) on aptitude testfor placement preparation andother competitiveexaminations

2nd largest selling Aptitudepreparation book in India

First published in August 2009

Over 2,500 solved questionswith detailed explanatorynotes

Extensive concept coverage

Over 50,000 copies sold pan-India in 4 years

Mostly used by ‘CampusRecruitment Training’segment students

Ethnus has chosen McGraw Hill as publishing partner for ‘Aptimithra’ to gain unique combination (editorialresources, sales, marketing, media innovation and global access) of competitive advantages

McGraw Hill has publishing and selling/distribution rights for Aptimithra, while Ethnus creates content

Private & Confidential ETHNUS – Company Profile March 2015

Service Offering – Finishing School (For First Year to Final Year Engineering Students)

1st Year2nd Year

3rd Year4th Year

APTIMITHRA

CORE

TEAM

SEED

Students for Education,

Empowerment & Development

Technical, English and

Aptitude Module

COurses Related to

Employability Skills

Advanced Aptitude,

APTIMITHRA, Company

Specific Tests

•Ideal Start: Semester 4

•Ideal Start: Semester 4

•Ideal Start: Semester 3

•Ideal Start: Semester 1

Verbal Ability

Life Skills

Technical Domains

Quantitative Ability

Integrated Training Program

Program Concept

Program Follow-Up Plan

Follow-Up

Structure

Information Banners

Posters

Weekly Assignments

SMS

Practice Books

E-Mailers

MyEthnus TV

Facebook

Private & Confidential ETHNUS – Company Profile March 2015

Finishing School – Modules Overview

Verbal Ability Life Skills

Quantitative Ability Technical Domains

Basic

Intermediate

Advanced

Newspaperpresentation

Magazine study

Dictionary Usage

Audio (Listening)

Video (Perception)

Essay writing

Scrabble

Pictionary

Crossword

Paperpresentation

Fundamentals

AdvancedIntermediate

Efficient problem solving techniques

Advanced topics and simulated sessions

Introduction to various mathematical and applied concepts

Departmental

Group

Individual

Basic domain specific research (Module 1)

Specific projects to apply individual learning (Module 2)

Competitive projects in various engineering domains (Module 3)

Awareness

Group Dynamics

Self Analysis

Practical Yoga

Workshops and in-house seminars

Outbound teamactivities

Neuro-LinguisticProgramming

Effective Communication

Private & Confidential ETHNUS – Company Profile March 2015

Product Offering – Self Learning Software

SoftwareContents

English SpeakingBasics

Business EnglishLessons

InterviewEnglish Lessons

English ListeningLessons

Regular EnglishLessons

Student-TeacherInteractionLessons

Idioms andPhrases

PronunciationLessons

Audio Files

8,231Lessons

905Printable Lessons

150

Private & Confidential ETHNUS – Company Profile March 2015

Service Offering – Education Resource Development

Rich Content Assets

Developed over 10,000 content assets for various clients in India and abroad

Customized pre-recruitment assessment papers for IT & non-IT companies (e.g. Deloitte,Bosch)

Serviced the top 3 online CAT training companies – catindiaonline.com, testfunda.com,tcyonline.com

Clients include MeritTrac, Aptech Learning Services, Edurite, NIIT, CPLC

Serviced Civil Services, NMIMS, BEL & other competitive entrance examinations in India

Serviced K-12 segment of Canada through Castle Rock

Quality Standards

Complete compliance to curriculum

Variable pricing for various level of questions in terms of difficulty

Excellent track record of commitment to Service Level Agreements and Productivity

Context based questions emphasizing on application of concepts

Stringent quality benchmarks – 6 Sigma audits

Content writers with relevant experience and complete domain knowledge

100% IPR compliance

Ethnus holds to its credit, of having worked with some leading education resource development companies, institutions and major IT firms in India and around the globe

Private & Confidential ETHNUS – Company Profile March 2015

Clientele – Education Resource Development

Clientele Canada and India

Client Type Tutorials, Educational content vendors

SubjectsMathematics, Physics, Chemistry, Biology, Puzzles (Analytical and Criticalthinking), English grammar and usage

Content TypeAssessment content - Homework hand-outs, Test items, Examinationquestions, Practise sets, Explanatory answers with step-by-step solutions

Engineering

Indian Competitive

Exams

K-12

Clientele India

Client Type Tutorials

SubjectsComputer Science, Electronics & Communication, Electrical & Electronics, andMechanical

Content TypeAssessment content - Homework hand-outs, Test items, Examinationquestions, Practise sets, Explanatory answers with step-by-step solutions

Clientele India (Mumbai and Bangalore)

Client Type Online Tutorials, Assessment Companies

SubjectsNumerical Ability, Verbal Ability, Reading Comprehension, Analytical Abilityand Logical Ability

Content Type CAT, GRE, JMET, XAT, SNAP, IIFT, FMS, PGCET, TANCET etc.

Private & Confidential ETHNUS – Company Profile March 2015

Ethnus on Facebook

Garnered over 39,000 Likes on Facebook (www.facebook.com/ethnus)

Has been rated 4.6 on a scale of 5; Received over 100 ratings

Private & Confidential ETHNUS – Company Profile March 2015

Key Recognitions

Ethnus’ Founder Badrinath Lingaraju was featured on CNBC

TV18 ‘Young Turks’

Ethnus logo was launched by N R Narayana Murthy

Mentored by industry stalwarts – N R Narayana Murthy andNandan Nilekani

Interviewed on Radio One 94.3 FM, on a series of entrepreneurship program – ‘Bangalore Entrepreneur’

Invited by SP Jain Institute of Management & Research, Mumbai and Jain University, Bangalore to deliverentrepreneurship lecture series

America OnLine (AOL), America’s leading online portal, interviewed Ethnus

The Economic Times featured Ethnus as one of the fastest growing start ups

Featured in national newspapers for conducting socially relevant events as part of training

Private & Confidential ETHNUS – Company Profile March 2015

Key Partners

Private & Confidential March 2015ETHNUS – Company Profile

Partial List of Clients (Autonomous Institutions in Karnataka) in Campus Recruitment Training Segment

Private & Confidential March 2015ETHNUS – Company Profile

Partial List of Clients (Other Institutions in Karnataka) in Campus Recruitment Training Segment

Private & Confidential ETHNUS – Company Profile March 2015

Partial List of Clients (Institutions in Tamil Nadu) in Campus Recruitment Training Segment

Private & Confidential ETHNUS – Company Profile March 2015

Awards and Accolades – LIVeNG CLASS

IIT Roorkee Heritage Fund Award

Case Study by IIM Bangalore Won Power of Ideas conducted by IIM

Bangalore and The Economic Times

Winners at EduStars 2012

e-India Champion Innovator’s Award

Private & Confidential ETHNUS – Company Profile March 2015

ETHNUS Consultancy Services Pvt. Ltd.

No.797, 10th Main Road, Jayanagar 4th Block, Bangalore 560 011

ethnus.com | myethnus.com | facebook.com/ethnus

Contact

Mukund.N.M, Director | mukund@ethnus.com | +91 98807 10201