Ethics Powerpoints_Fast Food

7/29/2019 Ethics Powerpoints_Fast Food

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The Dark Side of Fast Food: The Health Risks of the Food and the

Unethical Marketing of the Companies

By Molly Zimmerman

www.phoenix5.org/humor/images/mcdonald.jpg


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The Healthy Lifestyle


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Obesity In America Obesity is a leading

public healthproblem in America,

with the highestobesity rate in thedeveloped world

Since 1980, obesityhas doubled in adultsand overweightprevalence hastripled in childrenand adolescents. http://www.nutritioncrashcourse.com/Obesity-Rates-US-Chart.jpg


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Complications of Obesity Congestive heart failure,

enlarged heart Menstrual disorders and

infertility Breast cancer and uterinecancer Stretch marks and cellulites Low back pain and immobility

Stroke, headache, and carpaltunnel syndrome Depression, low self

confidence, and socialstigmatization

Diabetes http://www.surgeongeneral.gov/topics/obesity/calltoaction/images/pub-health-circle01.gif


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What is Fast Food? A fast food restaurant is a restaurant that

prepares food quickly and offers minimalservice to its customers. Fast food franchises often ship

standardized foodstuffs to each restaurantlocation where the food is cooked in bulk and kept warm.

It was estimated that in 2006 alone Americans will spend $142 billion dollarsin fast food restaurants.

Because the concept of fast food is basedon selling in bulk in a cheap sufficientmanner, there is a great deal of foodengineering done to fast food products. Additives and processing techniques takeaway from the nutritional value of the food.

Food Engineering: chemical engineeringprinciples to food materials, changingmaterials to package the food andpreserve it.

www.liderpress.hr


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Some Fast Food Food Facts

Recommended calorie intake per day is roughly 2000.

RES TAURA NT MEAL TOTALCALORIES

CHOLES TEROL

Bu rg er King DoubleWhopper Sa ndw ich

900 175 mg

McDonalds Bre a kfa s tDeluxe

1220 480 mg

Su b way Foot LongPa s t ra miSub

1140 20 mg

KFC

Chic kenPot Pie 770

115 mg


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Pros and Cons of Fast Food Low cost Easily acsessible

Efficient Appeal to family: many

fast food restaurantshave a play area for

children and mealsspecialized for them.

Unhealthy: can lead toobesity or otherhealth problems

Unethical marketingand advertising Environmental

damage Promotes exploitative

labor practices Low quality


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The Appeal To Families One of the biggest appeals

of fast food restaurants,like McDonalds, is its

appeal to families. Along with happy meals, the

McDonalds Play Place is a

huge draw to children, it isalso appealing to theirparents because it givesthem a safe and fun place

to bring their children.

http://www.benike.com/images/mcdon-b.JPG


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Methods of Advertisement

Television Commercials Print Media Billboard Campaigns Event Sponsorship Product Placement Internet advertisements Famous Slogans: Im lovin it (McDonalds), Taco Bell

Chihuahua (Taco Bell), and Wheres the beef? (Wendy's) Examples: In 2001, Pizza Hut delivered pizzas into outer

space. The next year, a 30 foot logo for Pizza hut was put

on a rocket.

http://www.fastfoodfever.com/uploaded_images/mcdbillboard-715940.gif


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Who are the advertisements for? Targeting Children: In 1996

McDonalds and Disney joinedforces, offering free toys fromrecently released Disney

movies as a part of their HappyMeals. In May of 2006, theycuts ties, and many believe it was because Disney was worried about child obesity.

Teens and Young Adults: In2005, a Carls Jr add came out with bikini-clad Paris Hilton washing a car while eating ahamburger. Even though thecommercial caused outrage,sales climbed as a direct result www.msnbc.msn.com/id/8002793/site/newsweek/


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japanese mcdonalds commercial

mcdonalds kids commercials
http://www.youtube.com/watch?v=dx-DdMC4YGIhttp://www.youtube.com/watch?v=6rnwXG0fQ-Ehttp://www.youtube.com/watch?v=6rnwXG0fQ-Ehttp://www.youtube.com/watch?v=dx-DdMC4YGI


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Regulating Fast Food Companies Fast food regulations are criticized for not beingas strict as for other products, such as alcohol As obesity became a growing problem in the US,

talks between the FSA (Food Standards Agency)

and Fast Food companies were set up to helpimprove childrens diets. (Burger King refused totake part.)

The FSA is a non-ministerial part of thegovernment of the U.K.

In 2006 the FSA called for the banning of fast foodcommercials before 9pm, a dissociation betweenfilm and TV characters and fast food, and a ban oncelebrities appearing in Fast Food commercials.


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Legal Action In 2003 , McDonald's was sued in

a New York court by a family forcausing their daughter's obesity,The family claimed that thecompany purposely misleads thepublic about the nutritional valueof its product by manipulatingthe foods sugar and fat contentand targeting children in theiradvertisements. The case wasdismissed, as many like it are, butit still brings unwanted mediaattention to the practices of theFast Food Companies.

http://www.greenpeace.org/international/photosvideos/photos/ronald-mcdonald-quits-in-prote


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The Cheeseburger Bill

To fight back, the Cheeseburger Bill

was given the senate in 2004 and thenstalled. The bill was created to "[ban]frivolous lawsuits against producers

and sellers of food and non-alcoholicdrinks arising from obesity claims."


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The McLawsuit In August 2002 the Pelman Plaintiffs filed a

lawsuit against McDonald's in NYC. The plaintiffs were a group of overweight

children They called for three things:

Compensation for obesity related issues Improved nutritional labeling of products Funding for a program to educate consumers

about the dangers of fast food.


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Discussion Questions Do you agree that, like the responsibility of

tobacco companies to warn on the dangers ofsmoking, fast food companies have the same

moral responsibility? Is this a fair comparison? Do you think that McDonalds, and other fast food

chains, break the New York States consumerprotection laws? Why? How?

Should the link between fast food and obesity bea political issue? Can you think of a realistic solution?


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Saving Face

www.mcdonalds.com


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Bibliography 1. Fast Food Advertising" Wikipedia. October, 2006. Wikipedia Free

Encyclopedia. Retrieved 1 November 2006 .

2. Fast Food Wikipedia. November, 2006. Wikipedia Free Encyclopedia.Retrieved 1 November 2006 .

3. McLibel Case Wikipedia. November, 2006. Wikipedia Free Encyclopedia.Retrieved 1 November 2006 .

4. Cupri, Jeffery. Eating Right." Teaching PreK -8 Vol. 37. Issue 2 (2006): p18.Retrieved 27 September 2006..

5. Mello, Michelle, M., Rimm, Eric B., and Studdert, David M. The McLawsuit:The Fast-Food Industry and Legal Accountability for Obesity. Health Affairs Vol. 33. Issue 6 (2003): 207-216. Retrieved 5 November 2006..
http://en.wikipedia.org/wiki/%20Fast_food_advertisinghttp://en.wikipedia.org/wiki/%20Fast_food_advertisinghttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/McLibelhttp://en.wikipedia.org/wiki/McLibelhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/%20Fast_food_advertisinghttp://en.wikipedia.org/wiki/%20Fast_food_advertising

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Ethics Powerpoints_Fast Food