When does a CSR Initiative provide a First

– Mover AdvantageAuthors

Carol- Ann Tetrault Sirsly&

Kai Lamertz

Presented By:Nikhil Reddy Gudur

What is CSR

CSR is about how companies manage the business processes to produce an overall positive impact on society.

Cairn India

First – Mover Advantage

First mover advantage refers to a significant competitive advantage gained by being first in the market.

Example:

Apple (I Phone & I pad)

Attributes of CSR Initiatives

1). Centrality – linked with firms mission

2). Specificity – benefits from CSR

3).Visibility – Firm’s stakeholders

Elements Considered

Resource Preemption

Learning Curve

Customer Cost Structure

Aymmetries

Assessing the external environment

Stakeholder Management

Issues Management

Propositions1). Centrality, Specificity, Visibility will be having First- Mover Advantage.

2). Centrality & Specificity likely to provide also First – Mover Advantage.

3). Centrality & Specificity will not sustain a First- Mover Advantage.

4). Centrality and Visibility would support

Late- Mover advantage.

5). Can go with anyone of the initiative and

exploiting asymmetries.