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Ethics and Corporate Governance Presented By: Rachel Kremer, CPA Moore Stephens Frost

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Ethics and Corporate

Governance

Presented By:

Rachel Kremer, CPA

Moore Stephens Frost

Bobby Jones

Sportsmanship-Bobby Jones

In the final playoff of the U.S. Open, his ball ended up in the rough just off the fairway, and as he was setting up to play his shot his iron caused a slight movement of the ball. He immediately got angry with himself, turned to the marshals, and called a penalty on himself. The marshals discussed among themselves and questioned some of the gallery if anyone had seen Jones' ball move. Their decision was that neither they nor anyone else had witnessed any incident, so the decision was left to Jones. Bobby Jones called the two-stroke penalty on himself, not knowing that he would lose the tournament by one stroke. When he was praised for his gesture, Jones replied, "You may as well praise a man for not robbing a bank." The United States Golf Association's sportsmanship award is named the Bob Jones Award in his honor.

What Exactly is Ethics?

“Ethics is Others”

Leaders face ethical dilemmas every day, and it usually boils

down to people – managing constant stakeholder-related trade-

offs and serving one constituency better or more than another.

Every day we are to some degree ethical and unethical.

John Dalla Costa,

The Ethical Imperative

Customers vs. Shareholder

Toro and the roll bar example

Value creating decision for the long-

haul

CEO

Commercial attorney in white collar crime

To create and nurture an ethical culture is to take on the task of embodying in your own life the values for which you want your organization to be known.

Surround yourself with others with same principles you seek to encourage

Encourage discussion of ethical dilemmas that confront your organization, and that organizational systems support the ethical environment you want to create.

Honesty vs. Ethics

Honesty-straightforward

Ethics-not

Code of Honor

What is your Code of Honor?

"What are the values and

characteristics of the brand and the

community that should be upheld and

honored at all times?"

Support and respect

Integrity

“The supreme quality for leadership is

unquestionably integrity. Without it, no

real success is possible no matter

whether it is on a section gang, a

football field, in an army or in an

office.”

Dwight David Eisenhower

The 8th Habit

Integrity-integrated around principles

and natural laws that ultimately govern

the consequences of our behavior.

Honesty-is the principle of telling the

truth.

Integrity-keeping the promises made to

self or others.

The 8th Habit

Maturity-develops when someone

pays the price for integrity and winning

the private victory over self, which

allows someone to be both

courageous and kind.

Courage and Kindness become the

product and source of integrity.

Creating a Culture of Values

Can a Company’s Values Promote an

Ethical Workplace Environment?

Creating a Culture of Values

“Corporate leaders have a duty to build

and foster a values-based culture that

thrives on high ethical standards and

makes corporate and social

responsibility a top priority. “

Sharon L. Allen, Chairman of

the Board, Deloitte & Touche

USA LLP

Creating a Culture of Values

Management sets the tone for

company values

Good work-life balance

Employment Issues

Gender Issues

Sexual Harassment

Immigration

Your Greatest Asset: Human

Resources

A gesture as small as learning

employee’s names goes a long way

toward creating a loyal staff, and a

loyal staff equals a productive staff and

a productive staff equals a successful

business.

Steve Harrison, Manager’s

Book of Decencies: How Small

Gestures Build Great

Companies

Your Greatest Asset: Human

Resources

What makes Wednesday a better day

to fire someone that Monday?

Why should a company be concerned

with making the employee feel better?

What is the best place and time to fire

someone?

Employee Responsibilities

Thorough understanding of and complying

with guidelines, legal requirements and

other company policies.

Advice from supervisor, manager or human

resources rep when in doubt about the best

course of action.

Report promptly any business practice or

other activity that you believe may be a

possible violation of law or guidelines.

Servant Leadership

“I slept and dreamed that life was joy.

I awoke and saw that life was service.

I acted, and behold, service was joy.”

Rabindranath Tagore

Board Ousted CEO’s

Fiorina-Hewlitt Packard

Stonecipher-Boeing

Idei-Sony

Greenberg-AIG

Raines-Fannie Mae

Eisner-Disney

Miscellaneous Issues

Insider Information

International Business

Political Contributions/Activity

Deloitte Ethics 2007 Survey

Leadership Counts

91% of those surveyed agree:

“I think workers are more likely to behave

ethically at work when they have a good

work-life balance.”

Deloitte 2007 Ethics Survey

Business leaders first have to provide an environment that is conducive to ethical behavior.

Mgmt and leadership have responsibility to set examples for organizations and living the values they preach if they want to sustain a culture of ethics.

Leadership is anyone who leads a team or in position to serve as a role model or set an example.

Overwhelming majority cite management and direct supervisors’ behaviors more than written credos and codes of conduct as top factors that help promote an ethical workplace.

Top Factors Promoting Ethical

Workplace

Behavior of management

Behavior of direct supervisor

Positive reinforcement for ethical

behavior

Compensation

Behavior of peers

Reasons for Unethical

Decisions

Lack of personal integrity

Job dissatisfaction

Financial rewards

Pressure to meet goals

Ignorance of code of conduct

Positive Influences of Overall

Job Satisfaction

1. Compensation

2. Flexible work schedule

3. Benefits

Positive Ethical Behavior

Giving proper credit where it is due

Always being straightforward and honest

Treating all employees equally

Being a responsible steward of company

assets

Resisting pressure to act unethically

Negative Ethical Behavior

Showing preferential treatment

Taking credit for another person’s

accomplishment

Rewarding wrong behavior

Harassing a fellow employee

Misusing company property

Construction Firms

• Iraq War and Hurricane Katrina -paid for by the federal

government.

•Government contractors, including large numbers of firms involved

in construction w/ normal contracting procedures suspended in

order to expedite services.

•padded bills, paid kickbacks, provided shoddy goods and billed for

services never provided. DOJ and Homeland Security are

investigating government contractors, citing their failure to comply

with new records management regulations. The penalties are in

the millions.

Hewlitt Packard

Spying Scandal

Privacy protection

Corporate governance

Surveillance of employees

Basic Principles of

Organizational Ethics

1. Objective Right or Wrong

2. Business Maintains Personal

Responsibility for Its Actions.

3. Personal Integrity is the Rule.

Commitment to Do Right.

You sink or swim by your foundation!

AICPA Principle of Professional of

Conduct

“In carrying out their responsibilities as

professionals, members should

exercise sensitive professional and

moral judgments in all their activities.”

Profession vs. Industry

Definition of Profession

1. Generally accepted body of

knowledge

2. Widely recognized standard of

attainment

3. Enforceable code of ethics

Not a cookbook solution-no bright lines

What is Independence?

Independence of

mind.

Independence in

appearance.

Independence of Mind

State of mind that permits performance of an attest service without being affected by influences that compromise professional judgment, thereby allowing an individual to act with integrity and exercise objectivity and professional skepticism.

Independence in Appearance

Avoidance of

circumstances to cause

reasonable & informed 3rd

party, w/ knowledge of all

relevant info, including

safeguards applied, to

reasonably conclude that

the integrity, objectivity or

professional skepticism of a

firm or a member of the

attest engagement team

has been comprised.

When to be Independent?

Financial statement audits

Financial statement reviews

Other attest services as defined in the

Statements on Standards for Attestation

Engagements (SSAEs)

Compilation of a client's financial statements

does not require independence, must

include statement to that effect.

Investments that Impair

Interpretation No. 101-15, “Financial

Relationships,” under Rule 101,

Independence provides extensive examples

of various types of financial interests

Whether direct or indirect financial interests,

including investments in mutual funds,

retirement and savings plans, Section 529

plans, trusts, partnerships, and insurance

products.

Business Relationships that

Impair

Employee, director, officer, or in any management capacity

Promoter, underwriter, or voting trustee

Stock transfer or escrow agent

General counsel (or equivalent)

Trustee for a client's pension or profit-sharing trust

Interpretation 101-3

Revisions relate to:

Requires an attest client designate a competent employee to oversee the non-attest services provided by the member.

Requires that a member document his or her understanding with the client regarding key aspects of the non-attest services engagement

The applicability of these general requirements to the member’s performance of routine activities when performed as part of the normal member-client relationship.

Competency Requirement

PEEC agreed to replace the term

“competence” with “suitable skill,

knowledge, and/or experience” throughout

the Interpretation.

PEEC also agreed to replace “employee” with

“individual” to clarify that the person

designated by the client to oversee the

service could be the owner of the company

or an individual outside the company such

as an outsourced bookkeeper or controller

Documentation Requirement

Interpretation has been revised to reflect that a failure to document the understanding with the client would not be considered to impair a member’s independence provided such understanding had been established; but rather, would be considered a failure to comply with an ethics standard under Rule 202, Compliance With Standards.

Not necessary to provide for an exception where the failure to document the understanding was isolated and inadvertent so this “exception” was deleted.

Documentation (cont.)

PEEC continues to believe that the

requirement to document the

understanding with the client is

important and necessary safeguard.

Routine activities-exempt from the

general requirements

FIN 48 and 101-3

such services could be provided if the

member met all of the requirements of

Interpretation 101-3 and is satisfied

that the client will be able to make

informed judgments on the results of

FIN 48 services.

FIN 48 and 101-3

the client should understand why tax positions do or do not meet the “more likely than not” threshold

the basis for any unrecognized tax benefit.

take responsibility for the amounts reported in the financial statements as a result of FIN 48.

Forensic Accounting

difference between activities that are

considered to impair independence

because they give the appearance of

advocacy of a client's position-expert

witness

versus those that would not-fact

witness

Forensic Accounting

interpretation of expert witness as a

service that impairs independence is

more restrictive than the previous rule,

Ethics Ruling No. 101, “Client

Advocacy and Expert Witness

Services”

Links and Guidance

Interpretation No. 101-3 “Performance of non-attest Services” http://www.aicpa.org/members/div/ethics/ intr_101-3.htm.

AICPA Interpretation 101-3, Performance of non-attest Services-Understanding General Requirement No. 2: Client Responsibilities http://www.aicpa.org/download/ethics101-3_Competency_Guidance.pdf

AICPA Interpretation 101-3, Performance of non-attest Services-Requirement to Document Understanding With an Attest Client

Bookkeeping and General Requirement Q&As

SEC Rules for Independence

non-audit services

Employment of audit engagement

team members by issuers

Partner rotation and compensation

rules

Audit committee reporting

requirements

Auditor fee and service disclosure

requirements to investors

Gifts and Entertainment

Reasonable within the circumstances

Gifts and Entertainment

Reasonable within the circumstances

Nature of the gift or entertainment

Occasion giving rise to the gift or entertainment.

Nature, frequency and value of other gifts and entertainment offered or accepted.

Whether the entertainment was associated with the active conduct of business either directly before, during or after the entertainment.

Proposed Interpretation 101-17

The proposed interpretation specifies that

when firms and entities in an association

cooperate with each other for the purpose of

enhancing their capabilities to provide

professional services and when they share

certain characteristics, the association is

considered to be a network, and therefore

should be independent of each other’s

clients.

Proposed Interpretation 101-17

Shared Characteristics:

1. The use of a common brand name in the firm name.

2. Common control among the firms.

3. Profits or costs, excluding costs of operating the association; costs of developing audit methodologies, manuals, and training courses; and other costs that are immaterial to the firm.

Proposed Interpretation 101-17

Shared Characteristics:

4. Common business strategy that involves

ongoing collaboration amongst the firms.

5. Significant part of professional resources.

6. Common Quality control policies and

procedures that are designed and

monitored by the association and that the

firms are required to implement.

AICPA

PEEC has approved the release of

Interpretation 102-7, “Other

Considerations: Meeting the

Objectives of the Fundamental

Principles”, under Rule 102, “Integrity

and Objectivity”

Interpretation 102-7

Would require member to:

Identify, evaluate and address threats to

meeting the objectives of the fundamental

principles that are posed by the member’s

engagement or assignment.

Apply safeguards to eliminate or reduce to

an acceptable level such threats that are not

clearly insignificant.

Safeguards

Created by profession, legislation or

regulation.

Would be found in the work

environment.

Depend largely on member’s

professional judgment.

Interpretation 102-7

Member should consider what a reasonable and informed third party would be likely to conclude is unacceptable.

Weighing all the relevant information.

Including the significance of the threat and the effectiveness of the safeguards applied.

Interpretation 102-7

After applying guidance, discovers that threats to meeting the objectives of fundamental principles cannot be sufficiently mitigated through the application of safeguards.

Or who cannot implement appropriate safeguards against those threats

Should decline or discontinue the specific professional service.

Consider whether it is appropriate to resign from the client or the employing organization.

Interpretation 102-7

Under no circumstances can this be

used to justify noncompliance with

prohibitions or requirements within the

Code.

Applies to ALL members

Tax Services and 101-3

The new rule applies to the following tax-

related services:

Preparing a tax return

Transmitting a tax return

Transmitting a tax payment

Signing and filing tax returns

Authorized representation of a client in an

administrative proceeding before a taxing

authority

Tax Services and 101-3

Describes the criteria a member should meet to

avoid independence impairment when participating

in electronic filing and fund transfer programs

authorized or required by taxing authorities.

Provides that to sign and file a tax return on behalf

of an attest client, the member should be duly

authorized under the law and either (a) the relevant

tax authority has prescribed procedures for such

filing or

Tax Services and 101-3

b) client management provides the member with a

signed statement that authorizes the member to file

and sign the return and the individual signing the

statement has the authority to sign and file the

return and has reviewed the return and accompany

schedules and believes it is true, correct, and

complete to the best of his or her knowledge.

Permits a member to officially represent a client in

an administrative proceeding before a taxing

authority if the member first obtains the client's

agreement to acceptable terms of resolution with

the authority prior to making any commitments on

the client's behalf.

Forensic Acctg and 101-3

Forensic Accounting Services are litigation and

investigative services that involve:

Application of special skills in accounting, auditing,

finance, quantitative methods, and certain areas of

law

Collection, analysis, and evaluation of evidential

matter, and interpretation and communication of

findings

Forensic Accounting and 101-

3

differentiate between activities that are

considered to impair independence

because they give the appearance of

advocacy of a client's position (for

example, serving as an expert

witness), versus those that would not

(for example, serving as a fact

witness).

Forensic Accounting and 101-

3

interpretation of expert witness as a

service that impairs independence is

more restrictive than the previous rule,

Additional Services and 101-3

Tax Services—Independence would not be

impaired as a result of the more restrictive

requirements of the tax compliance services

provisions, provided such services are pursuant to

engagements commenced prior to February 28,

2007 and completed prior to January 1, 2008, and

the member complied with all applicable

independence interpretations and rulings in effect

on February 28, 2007.

Additional Services and 101-3

Forensic Accounting Services—Independence

would not be impaired as a result of the more

restrictive requirements of the forensic accounting

services provisions, provided such services are

pursuant to engagements commenced prior to

February 28, 2007, and the member complied with

all applicable independence interpretations and

rulings in existence on February 28, 2007.

Internal Audit and 101-3

On April 26, 2007, the PEEC approved

editorial revisions to Interpretation 101-

3, which were intended to clarify that a

member's independence would be

impaired if the member established or

maintained internal controls (including

performing monitoring activities) for a

client.

PCAOB

has the authority to establish ethics

and independence standards in

accordance with sections 103(a),

“Auditing, Quality Control, and Ethics

Standards,” and 103(b),

“Independence Standards and Rules,”

of the Sarbanes-Oxley Act (SOX).

PCAOB

Rule 3525, Audit Committee Pre-

approval of Non-audit Services

Related to Internal Control Over

Financial Reporting, which addresses

the manner in which auditors must

obtain preapproval of internal control-

related services from audit

committees.

PCAOB Ethics And

Independence - Proposed

Rule 3523 , Tax Services for Persons

in Financial Reporting Oversight Roles

Rule 3526 , Communication with Audit

Committees Concerning

Independence

PCAOB Independence Rulings

The PCAOB has adopted ethics and

independence rules concerning

independence, tax services, and

contingent fees.

See PCAOB Rules 3501, 3502, 3520,

3521, 3522, 3523, and 3524.

PCAOB

• The application of Rule 3522(a) when conditions of confidentiality are imposed by tax advisors who are not employed by or affiliated with the registered public accounting firm • Whether a public accounting firm can advise an audit client on the tax consequences of structuring a particular transaction • Whether a registered public accounting firm's independence is affected by the IRS's subsequent listing of a transaction that the firm marketed, planned, or opined in favor of, as described in Rule 3522(b) • Clarification that the auditor must evaluate whether a person is in a financial reporting oversight role at affiliates and not just the audit client itself • Clarification of the term other change in employment event as it relates to Rule 3522(c)

SEC-Independence

Under existing Item 407 of Regulation S-K, an

issuer's audit committee must state that it has

received from the independent accountants the

written disclosures and letter required by

Independence Standards Board (ISB) Standard No.

1,

the reference is being updated to refer to the

“applicable requirements of the PCAOB regarding

the independent accountant's communications with

the audit committee concerning independence.”

SEC Independence

Rule 3526 requires a registered public accounting

firm to provide a written description to a client's

audit committee of all relationships between the firm

or any of its affiliates and the issuer or persons in a

financial reporting oversight role as the issuer that

may bear on the firm's independence before

accepting an initial engagement

SEC Independence

The rule will also require firms to make a

similar communication annually for

continuing engagements and will supersede

the PCAOB's interim independence

requirement, Independence Standards

Board Standard No. 1, Independence

Discussions with Audit Committees, and two

related interpretations.

GAO

July 2007, the Comptroller General of the United States issued the 2007 revision of the Yellow Book, which supersedes the 2003 edition.

the 2007 version of the Yellow Book incorporates a new requirement that an accounting firm include policies and procedures in its system of quality control that address, among other things, independence and ethical requirements

AICPA Ethics Hotline

Answer inquiries concerning

independence and other behavioral

issues related to the application of the

AICPA Code of Professional Conduct.

You can reach the Ethics Hotline at

(888) 777-7077.

GAO

1. The public interest

2. Integrity

3. Objectivity

4. Proper use of government information,

resources, and position

5. Professional behavior

Resources and Links

www.corecharacter.com

www.workingvalues.com

Rachel Kremer

501-975-0221

[email protected]