31
ETC's Signature Conference Our Global Gathering February 05-08, 2018 Agenda Monday, February 05 07:30 AM-09:00 PM ETC Reception Desk Open All Attendees Poinciana Foyer Entrance WELCOME TO BERMUDA AND ETC'S ANNUAL CONFERENCE - Get ready to have a great educational experience! Official conference badges are required to enter all sessions, the International Bazaar and special events. Please keep your badge prominently displayed, as only registered delegates have access to these venues. Tickets for special events and meals are included in your badge if you pre-registered for them. Keep your tickets close at hand. You will need to present them for entry to venues and to pick up any deli lunches if pre-ordered. The printing of the 2018 Conference Resource Directory is made possible through the support of Thomson Collection, Arrangements Abroad, Classic Escapes, International Expeditions, Orbridge, and Collette (Visit them at Booths 1, 2, 6, 23, 27 & 29). The Conference badges and lanyards are made possible through the support of Visit Wales (Visit them at Booth 14). The Conference tote bags are made possible through the support of India Tourism (Visit them at Booth 16). The Conference hotel key card is made possible through the support of Exito Travel (Visit them at Booth 7). 08:00 AM-04:00 PM International Bazaar Setup: For Destinations, Operators and Suppliers DOS - Destinations, Operators and Suppliers Only Poinciana Ballroom & Foyer All 2018 Sponsoring Partners, Tour Operators, Suppliers and Destinations are invited to commence the set up of their tabletops in the International Bazaar. 10:00 AM-04:00 PM Destinations Deep Dive: Enhancing your global awareness and program development All Attendees Gardenia Ballroom This all-new programming is designed to glean insights and knowledge-sharing (not sales) about domestic and international destinations. In response to planners’ and operators’ expressed interest in staying current on destination-specific information in order to answer questions from their travelers or internal staff about programming choices. Over the course of today, you will have the opportunity to learn about over 25 destinations around the globe. Balancing out these robust discussions, will be conference constituencies sharing perspectives and challenges to world views from a variety of realities across the globe and trip-specific situations. Take a look at the comparative appeal of specific destinations through the lens of educational traveler, over tourism and structures being designed to address the influx of travelers, a geopolitic landscape, to a final conversation on structures of designing and delivering educational programs. This is a day you won’t want to miss!

ETC's Signature Conference - Educational Travel … · Collection, Arrangements Abroad, Classic Escapes, International Expeditions, Orbridge, and Collette (Visit them ... All Attendees

  • Upload
    vuliem

  • View
    215

  • Download
    0

Embed Size (px)

Citation preview

ETC's Signature ConferenceOur Global Gathering

February 05-08, 2018

Agenda

Monday, February 0507:30 AM-09:00 PM ETC Reception Desk Open

All Attendees Poinciana Foyer Entrance

WELCOME TO BERMUDA AND ETC'S ANNUAL CONFERENCE - Get ready to have a greateducational experience! Official conference badges are required to enter all sessions, the International Bazaar and specialevents. Please keep your badge prominently displayed, as only registered delegates have access tothese venues. Tickets for special events and meals are included in your badge if you pre-registered for them.Keep your tickets close at hand. You will need to present them for entry to venues and to pick upany deli lunches if pre-ordered.The printing of the 2018 Conference Resource Directory is made possible through the support of ThomsonCollection, Arrangements Abroad, Classic Escapes, International Expeditions, Orbridge, and Collette (Visit themat Booths 1, 2, 6, 23, 27 & 29). The Conference badges and lanyards are made possible through the support of Visit Wales (Visit them at Booth14). The Conference tote bags are made possible through the support of India Tourism (Visit them at Booth 16). The Conference hotel key card is made possible through the support of Exito Travel (Visit them at Booth 7).

08:00 AM-04:00 PM International Bazaar Setup: For Destinations, Operators and SuppliersDOS - Destinations, Operators and Suppliers Only Poinciana Ballroom & Foyer

All 2018 Sponsoring Partners, Tour Operators, Suppliers and Destinations are invited to commencethe set up of their tabletops in the International Bazaar.

10:00 AM-04:00 PM Destinations Deep Dive: Enhancing your global awareness and programdevelopment

All Attendees Gardenia Ballroom

This all-new programming is designed to glean insights and knowledge-sharing (not sales) aboutdomestic and international destinations. In response to planners’ and operators’ expressed interest instaying current on destination-specific information in order to answer questions from their travelersor internal staff about programming choices. Over the course of today, you will have theopportunity to learn about over 25 destinations around the globe. Balancing out these robustdiscussions, will be conference constituencies sharing perspectives and challenges to world viewsfrom a variety of realities across the globe and trip-specific situations. Take a look at thecomparative appeal of specific destinations through the lens of educational traveler, over tourismand structures being designed to address the influx of travelers, a geopolitic landscape, to a finalconversation on structures of designing and delivering educational programs. This is a day youwon’t want to miss!

Moderator(s) James Friedlander, President & CEO, Arrangements Abroad

Lauren Summers, Director of Marketing, North America, Visit Wales

Facilitator(s) Janet Moore, Owner, Distant Horizons

Todd Nielsen, President & Director, Eos Study Tours

Speaker(s) Rahul Brijnath, Representative, Zahara Tours

Lynn Cutter, CEO , Expedition Ventures

Marcy Forman, Vice President & Co-Owner, Valesa Cultural Services - Spain & Portugal

Heather Hardwick Rhodes, CEO, TravelStyles

Marcia Jaffe, Founder , Bali Institute

Kerstin Nordin, Marketing North America, Iceland Travel

Amir Orly, Guide, Amiel Tours Representative, Amiel Tours

Martina Patterson, Managing Director, Authentic Asia

Heidi Ramstad, Leading Community Development & Outreach, ETC, ETC Emeritus Council

Steve Ridgway, President, Criterion Travel

Track: Product Development

11:00 AM-04:00 PM Jumpstart Seminar: The nuts and bolts of running a travel programTravel Planners Only - Pre-Registration Required

Ticketed Function

FrangipaniSeminar

Jumpstart delivers a focused and detailed training on topics ranging from marketing to programanalysis, and a special module called “The Day in the Life of the Planner.” This nuts and bolts sessionwill provide useful take-away information and advice from a select group of seasoned presentersand will allow for plenty of time for questions and group discussion. Complete the training feelingconnected with your community and armed with new resources to strengthen your program.

Facilitator(s) Beth Ray-Schroeder, Director, Alumni Travel, Duke University

Lead Presenter(s) Melissa Gresh, Director, Alumni Travel Program, MIT Alumni Association

Dan Stypa, Associate Director of Alumni Programs, Rice University

Track: Newcomers

The Jumpstart Seminar and lunch is made possible through the support of USI Travel Insurance Services (Visitthem at Booth 20).

11:30 AM-12:30 PM Destinations Deep Dive Deli LunchesTicketed Function Gardenia Foyer

A buffet line is set up to facilitate convenient food service with healthy eating options! If you pre-purchased a lunch ticket, just present your ticket when picking up your luncheon selection. Forthose without tickets, you may be able to purchase lunch (very limited supply) at the buffet for ahigher onsite price based on availability.

04:00 PM-06:00 PM Travel Planner SIG (Special Interest Group) Roundtables: Planners with five plusyears of experience.

Travel Planners Only Roundtables

Veteran travel planners are invited to gather and engage in these open topic conversations withsimilar institutions. Bring your questions and experiences and enjoy this time sharing best practiceswith your colleagues.

ALL - Alumni Regional RoundtablesMorning Glory/Hibiscus

Facilitator(s) Martin Ludwig, Director of Travel, Georgia Tech Alumni Association

Christel Pailet Aragon, Director, UCLA Alumni Travel, UCLA Alumni Association

Track: Alumni & Advancement

MAC Only - Museums, Art & Cultural OrganizationsOleander

Track: Donor & Development

NACZ Only - Natural History, Aquarium, Conservation, ZoosRose

Facilitator(s) Shannon Fuller, Assistant Director, Conservation Travel, John G. Shedd Aquarium

Cheryl Mell, Sr. Vice President Global Field Experiences, John G. Shedd Aquarium

Track: Donor & Development

05:30 PM-06:00 PM Mentor Meet and Greet: Newcomers connect to focus on the days aheadNewcomers & Mentors Only Gardenia 1

New to ETC’s Signature Conference? Be sure to attend Mentor Meet & Greet! Longstanding ETCmembers will help you navigate the conference collateral, agenda, on-site events, and share adviceand suggestions before the conference excitement begins. Learning the ropes is made easier whenyou have a mentor. In a roundtable setting, colleague mentors will share their valuable experience,help you manage your time and help maximize your conference and community experience. Eachtable will be assigned a seasoned table mentor, so if you don't have a mentor pre-assigned or yourmentor was unable to attend this session, you will still be able to get your questions answered byattending this session.Lead Mentor(s) Abby Jansen Busdeker, Leading Professional Programs & Education, Educational Travel

Consortium

Janet Moore, Owner, Distant Horizons

Track: Newcomers

06:00 PM-06:30 PM DOS Newcomer Roundtable: Q&A with mentorsNewcomers & Mentors Only Gardenia 1

Roundtable

DOS (Destination, Operator, Supplier) Mentors and Mentees who attend the Meet and Greet areinvited to extend their roundtable conversations.Track: Newcomers

06:00 PM-06:30 PM International Bazaar: Travel Planner only walk-throughTravel Planners Only Poinciana Ballroom & Foyer

It's a Travel Planner only FAM trip into the 2018 International Bazaar! For newcomers andveterans alike, this Planner only time is dedicated to helping you prepare to navigate the 2018Bazaar effectively and efficiently. Now is your chance to walk the aisles, familiarize yourself withthis year's layout and learn where specific Destinations, Operators and Suppliers desktop displaysare located. With the Bazaar closed at this time to everyone except Travel Planners, this is a quietopportunity for Planners to leisurely gather materials and to note where their individualCONNECTS meetings are located in advance. Newcomers who attend the Mentor Meet and Greetare invited to accompany by their assigned mentors to tour the Bazaar.

06:45 PM-07:30 PM Conference Welcome Remarks & BOLD Talk by Ron Magill: Our Responsibility:Connecting people and places for a better world

All Attendees Gardenia BallroomPlenary

A royal Bermuda welcome and surprise festivities kick off the official conference opening. Ron Magill has been walking his talk at the Miami Zoo for more than 37 years and will share hisexperiences in the conference's first BOLD Talk. Throughout Ron’s illustrious career he hastraveled across the globe and supported efforts to help endangered lands and species. Ron wants tochallenge you to think differently, travel differently and accept this challenge of connecting peopleand places for a better world.Speaker(s) J. Mara DelliPriscoli, ETC Founder, Educational Travel Consortium

Ron Magill, Communications & Media Manager, Miami Metro Zoo

Track: Futures & Innovation

This plenary presentation is made possible through the support of Destination Canada (visit them at Booth 26).

07:30 PM-08:30 PM Libations Tables: Festive opening of the International BazaarAll Attendees Poinciana Ballroom

Now repeated in 2018 after a hugely successful launch in 2017 - this is the first of many ETCsocial gatherings, and a great way to settle in and get ready for the next three days of theconference –make any last minute CONNECTS meetings – and enjoy nonstop informal networkingwhile sampling hosted libations from around the globe.

08:30 PM-10:00 PM Welcome Reception: A Taste of BermudaAll Attendees Gardenia Ballroom & Gardenia Foyer

Enjoy the convenience and camaraderie of reconnecting with friends and business acquaintances ata festive welcome reception featuring the best of Bermuda's cuisine, cultural demonstrations andtradition bearers. As a common courtesy to ETC’s welcome reception sponsors, there are no othercompeting evening events hosted by delegates or other Conference sponsors on this evening.This opening reception is hosted by the Bermuda Tourism Authority (Visit them at Booth 43).

Tuesday, February 0607:00 AM-08:00 AM Morning Workout: Beach stroll

All Attendees Hotel Lobby

The Fairmont Southampton faces Horseshoe Bay and the most famous stretch of pink sandy beachfront in Bermuda. Join colleagues for a burst of morning fitness workouts led by our community’sfitness walkers. Age precludes no one from joining in! Meet in the lobby at 7:00 AM sharp!

07:30 AM-06:30 PM ETC Reception Desk OpenAll Attendees Poinciana Foyer Entrance

Our conference desk team - Karen Anthony, Carolyn Otis, Barbara Rempp and Lisa Douma - areavailable to assist with any questions or needs throughout the day.

The audio-visual support for today's sessions are made possible through the support of Odysseys Unlimited, AHITravel, AIG Travel and Mexico Tourism Board (Visit them at Booths 9, 11, 12, 22). The printing of the 2018 Conference Resource Directory is made possible through the support of ThomsonCollection, Arrangements Abroad, Classic Escapes, International Expeditions, Orbridge, and Collette (Visit themat Booths 1, 2, 6, 23, 27 & 29). The Conference badges and lanyards are made possible through the support of Visit Wales (Visit them at Booth14). The Conference tote bags are made possible through the support of India Tourism (Visit them at Booth 16). The Conference hotel key card is made possible through the support of Exito Travel (Visit them at Booth 7).

07:30 AM-08:30 AM Partner/Destination Invitational Breakfasts at Hotel: Pre-conference invitationsare provided by official sponsors only

By Invitation Only

In recognition of their support, the Sponsoring Partners listed below have this dedicated time toschedule private invitational breakfasts. Per published conference protocol, any/all other companiesand individuals are excluded from hosting private invitational venues at this time. Classic Escapes (Room: Frangipani) Travel and education share the same core – the thrill of discovery. Join Classic Escapes to learn about the most eye opening corners of the globe with special guestRon Magill, whose passion and mission in life is to understand and preserve the wonders of thenatural world. Ron is a wildlife expert and photographer who has traveled extensively throughoutthe world and will just be returning from Antarctica. He is the founder of the Cheetah AmbassadorProgram at Zoo Miami, a Nikon Ambassador, and the creator of the pioneering Eco Hero contest inSouth Florida. Japan National Tourism Office (Room: Morning Glory) Travel to explore “Endless Discovery” of Japan through arts, cultural experiences, culinary and more There are blending cultures of modern and ancient in Japan, which attract and provide you manyinterests and feelings of curiosity, - it’s “Endless Discovery”. Japan has many kinds of offerings. Thismorning’s talk will introduce “Endless discovery” of Japan focused on arts, cultural experiences,culinary, in order for visitors to experience Japan’s unique mixture of centuries-old tradition andcutting-edge modern urban culture and enjoy Japan art, culture, culinary and more throughout theyear.

08:45 AM-09:25 AM BOLD Talk by Sandy Edwards: The Trifecta: Travel, engagement, & giving All Attendees Gardenia Ballroom

Plenary

Today’s alumni/members are globally-minded, well-traveled, and technologically-networked topeople and resources everywhere. They are seeking a level of engagement that combines the bestand leading edge attributes of the host institution matched with unparalleled in-countryexperiences. They demand a level of creativity and thoughtfulness that provides uniqueopportunities worth their time and resources. This session will unpack that mindset and offer ideasfor how our travel programs can provide both memorable experiences, and, more engagedalumni/members.

Member recognition awards will be announced at the end of the BOLD Talk.Moderator(s) Andrew Lockwood, President/CEO, Pacific Islands Institute

Speaker(s) Sandra Edwards, Deputy Director, Crystal Bridges

Track: Donor & Development

This plenary presentation is made possible through the support of Israel Ministry of Tourism (Visit them at Booth10).

09:30 AM-11:30 AM CONNECTS 1: Prescheduled Meetings: Destinations, Operators and Suppliers DOS - Destinations, Operators and Suppliers Only Poinciana Ballroom & Foyer

While Travel Planners attend the Travel Planner Forum, this CONNECTS segment provides timeexclusively for Destination, Operator and Supplier industry partners from all corners of the globe toconvene, connect and collaborate. All DOS are required to be in the International Bazaar at thistime to ensure a productive exchange: Meetings held outside the Bazaar during the CONNECTStime serve to undermine the value and effectiveness of CONNECTS scheduling. DOS CONNECTS meetings were requested in advance of the conference via the online ETCCONNECTS process, and on-site during the Libations Tables in the International Bazaar onFebruary 5th. There are a total of five meeting times, as listed below. Meetings are convened at thetabletop displays of the individual who initially requested the meeting. The beginning and endtimes of each meeting will be announced over the PA system in the International Bazaar. Alldelegates are asked to be present and on time for scheduled meeting. If you don't have a meetingscheduled at one time, peruse the Bazaar and meet with other colleagues at their tables who alsomay be free at this time. Please respect the professional courtesy of not interrupting ongoingscheduled meetings. •09:30 AM to 09:50 AM •09:55 AM to 10:15 AM •10:20 AM to 10:40 AM •10:45 AM to 11:05 AM •11:10 AM to 11:30 PM

09:30 AM-11:30 AM International Bazaar: Enjoy the complimentary cappuccino bar hosted byPromPeru

Poinciana Ballroom & Foyer

CATCH THE BUZZ...DOS delegates enjoy PromPeru's full-service espresso stand servingcomplimentary lattes, steamers, espresso, plus teas and hot chocolate. Order your favorite brewfrom our favorite barista, Marcos!The cappuccino and afternoon coffee refreshment table are made possible through the support of PromPeru (Visitthem at Booth 24).

09:30 AM-10:30 AM Travel Planner Forum: Best Practices I (Choice of 4)Travel Planners Only Roundtables

Developing Customized Trips: Possibilities & pitfallsHibiscus

Objective: Custom trips enable your organization to provide exclusive experiences to yourmembers - and as such, enhance the value proposition of traveling with your program. Whileoftentimes custom trips help create endless possibilities to showcase your organization's starexperts, there are also challenging pitfalls one must consider. Discuss the great potential of customtrips and their challenges during this roundtable. •Discuss how custom trips help differentiate your travel program in a way that leads to success. •Review ways your organization can respond to the pitfalls of custom trips - such as low enrollment

and extra time needed to plan these trips. •Explore how custom trips help advance the mission of your program in a time when more scrutinyis being put on educational travel programs and the value they add to an organization.Facilitator(s) Shoshana Altrichter, Director of Travel, World Affairs Council Of Philadelphia

Jordan Cook, President, International Seminar Design

Dan Stypa, Associate Director of Alumni Programs, Rice University

Track: Product Development

Travel, Engagement & Giving: Q&A with Sandy Edwards and Andy ShaindlinRose

Conversation & Dialogue: Q&A

Objective: What questions do you want to ask your executives but never have the opportunity?Here is your chance! Bring your questions and curiosity to this intimate Q&A with BOLD SpeakerSandy Edwards, Museum and Alumni veteran Executive, and longtime Alumni Relation consultantand Alumni Executive Director, Andy Shaindlin. •Think big and broadly about the travel program’s role in the engagement and giving cycle. •Discuss ideas such as “depth verses breadth” in reaching constituencies. •Understand upper management perspectives for the future of member centric organizations.Moderator(s) Abby Jansen Busdeker, Leading Professional Programs & Education, Educational Travel

Consortium

Speaker(s) Sandra Edwards, Deputy Director, Crystal Bridges

Andrew Shaindlin, Vice President , Switchboard

Track: Futures & Innovation

Making Social Media Work for You: Utilizing organic and paid ads to increasereach

Orchid

Objective: Going beyond the basics, this roundtable will discuss best practices for utilizing socialmedia. Posts about trip updates, future tours and interesting travel articles are helpful but how cantravel planners truly harness the power of social media marketing? Bring your ideas, your resourcesand your creativity to this discussion that will review how to effectively and affordably utilizesocial media as a marketing and engagement tool. •Review a current social media marketing strategy from a fellow planner and discuss its successesand limitations. •Learn how to determine when to buy ads based on timing and overall marketing strategy •Discuss how to best target paid ads using social media through refined segmentation. •Come prepared with ideas, social media marketing strategies and learning experiences to sharewith the group. •Learn about best outside resources to pass along to your travel constituencies through social media.Facilitator(s) Rekha Athreya, Marketing Specialist, Arizona State University Alumni Association

Emilie LaRosa, Asst. Director, Alumni Education & Alumni Travel, University Of Pennsylvania

Track: Marketing & Communications

Directly Working with Destinations: Building new ideas and unique experiencesthrough the ETC network

FrangipaniConversations & Dialogue: Q&A

Objective: Did you know that Destinations have resources that could help with your marketinginitiatives and they can also serve as an amazing resource to plan and build itineraries? Learn fromtwo longtime ETC members about how to uncover this underutilized resource for building

exclusive custom programming, supporting your marketing efforts, and offering a new take on yourbusiness practices. •Learn why destinations are part of the ETC community and what resources destinations can offer toplanners. •Discuss ways destinations can help build institutional oriented trips. •Understand the overall role of Destinations in providing contacts, connections and funding to bothOperators and Planners.Facilitator(s) Margaret Carnright, Assistant Director, Yale Educational Travel , Association of Yale Alumni

Speaker(s) Elisabeth Hakim, UK & North American Markets Coordinator, PromPeru

Lauren Summers, Director of Marketing, North America, Visit Wales

Track: Newcomer/Product Development

10:30 AM-10:45 AM Travel Planner RefreshmentsTravel Planners Only Rose/Frangipani HallwayMade possible through the support of Insider Expeditions (Visit them at Booth 28).

10:45 AM-11:45 AM Travel Planner Forum: Best Practices II (Choice of 4)Travel Planners Only Roundtables

Creating Your Differentiation: Finding your institution's uniqueness and weavingit into your programming

Frangipani

Objective: To stand out from the competition, it is imperative to differentiate your travel program. This roundtable will discuss how first to identify your institution’s unique core attributes and thenhow to apply them to your travel program. •Learn how to align institutional goals, missions, assets and resources with the travel program. •Explore how to differentiate your travel program from all other travel programs: •Are there current travel trends that your organization may be uniquely positioned to address? •Are there niche product opportunities to enhance the traveler experience and deepen travelers'connections to your institution? •How can you differentiate your travel program at each step of the process--in marketing, pre-tripcommunications, on-trip experience and post trip? •What are your travelers' expectations and how can you exceed those expectations? •How can faculty, institutional leaders and thematic programming further differentiate your trips? •What are some easy ways to set your program apart from others? •How can partnerships help strengthen your program’s differentiation?

Facilitator(s) Lynn Cutter, CEO , Expedition Ventures

Alyson Saykin, Director, Special Programs, Brandeis University

Track: Newcomers

Handling Difficult Conversations: How to professionally and empathicallycommunicate with passengers, tour operators and colleagues

Orchid

Objective: Many times our institutional partners, operators and travelers are not just businesscontacts but friends. Having a difficult conversation while maintaining this special relationship canbe a challenge. This roundtable will discuss planner specific communication issues and bestpractices for continuing a healthy relationship. After this roundtable, continue the conversation byattending Thursday’s BOLD Talk, “How to Communicate When Strangling Isn't an Option!” withBOLD presenter Sue Hershkowitz-Coore.

•Learn how to manage sensitive topics with tour partners including how to let a tour operator knowthat their mission and yours are no longer aligned. •Discuss ways to talk with travelers that are no longer able to travel or are unsatisfied with theirtravel experience. •Share experiences about communicating uncomfortable topics with institutional staff.Facilitator(s) Kris Jameyson, Senior Director, Cal Discoveries Travel, Cal Alumni Association

Kate Sanders, Alumni Program Director, Oregon State University

Track: Marketing & Communications

Creating a Partnership Between the Tour Host and Tour Manager: How to plannow for smooth logistics on-site

Hibiscus

Objective: The institutional host and tour manager’s partnership is essential for a smooth tour. Thisroundtable will discuss how tour hosts can be prepared to partner with their tour manager and whatlimitations the tour manager may have in communicating with the host or faculty member. •Discuss on-site tour managers training. Leave this discussion understanding how most tour leadersare trained and the resources which they can provide. •Learn best practices for creating a positive partnership between tour managers and hosts. •Examine how this relationship may change if the institutional representative is a faculty lecturer. •Leave the session with a greater understanding of privacy issues that may exist between tourmanagers, passengers and hosts. What can tour managers share about passenger difficulties?Facilitator(s) Robert Fure, Director of Special Programs, Washington and Lee University

Christa LeeVan, Travel Program Director, University of Notre Dame

Respondent(s) Rita Royal, President, Royal Adventures

Track: Product Development

Creating Meaningful Partnerships with your Development Colleagues: Casestudies of successful collaborations

Rose

Objective: Institution’s main priorities are ensuring travelers have a great experience and feelconnected with the institution. This institutional connection is a journey for the traveler. Ensuringthis journey is both seamless and fruitful requires teamwork amongst travel programs and theirdevelopment colleagues. This roundtable will highlight case studies of successful travel programand development partnerships. •Discuss best communication methods between the travel program and your developmentcolleagues. •Explore ways planners prepare hosts and faculty members to help passengers on their engagementjourney. •Review protocols for determining if the development and travel program relationship is successful.Facilitator(s) Maya Erhardt, Manager of Donor Relations, Virginia Museum of Fine Arts

Cheryl Mell, Sr. Vice President Global Field Experiences, John G. Shedd Aquarium

Terin Walters, Director of Development Programs & Travel, Kansas State University AlumniAssociation

Track: Donor & Development

11:45 AM-12:45 PM DOS (Destination, Operator, Supplier) Forum: Discussions (Choice of 2)DOS - Destinations, Operators and Suppliers Only Roundtables

Who is an Educational Traveler and What do They Want? Implications forproduct development

Gardenia 3

Objective: Learn how to design an exceptional travel program which will be marketed toconstituents of U.S. based educational institutions. Review the perspectives and expectations ofeducational travelers and how they differ from other travelers. Learn how longtime ETC membershave worked with key stakeholders in the itinerary design process to craft a specialized,experiential, educational and one of a kind travel itinerary for universities, museums, zoos andaquariums. •Learn about the profile of an educational traveler in order to understand their travel needs andexpectations. •Identify the experiences these travelers value most. •Discuss how suppliers, inbound operators, tour operators, destinations, and travel planners canwork together effectively to create a traveler experience year after year.

Speaker(s) Lillian Aviles, Business Development Director, Journey Mexico

Meg MacDonald, Owner, Travel Muse

Janet Moore, Owner, Distant Horizons

Track: Product Development

Understanding the Not-for Profit Travel Program: Building programs to fit goalsof the institution

Gardenia 1

Objective: Designing an itinerary for a not-for-profit institution requires an understanding of theobjectives for the overall travel program, the mission of the institution, and the goals for eachitinerary. Learn from longtime ETC members about the different business models withininstitutions and how that affects the itineraries and traveler experiences you need to design, alongwith how to relay this to the inbound operators, suppliers, and guides. •Learn different institutional business models based on mission, commission, engagement, and otherinstitutional priorities. •Discuss how each model creates specific needs for itineraries and traveler experiences. •Discuss strategies used by DOS to achieve the goals outlined by not-for-profit travel directors.

Speaker(s) Kathy Edersheim, President, Impactrics

Susan Lethbridge, Business Development Director, US and Canada, Albion Journeys

Jim Staples, President & CEO, Orbridge

Track: Product Development

11:45 AM-12:45 PM Travel Planner Forum: Deli lunch pickupTicketed Function Oleander

A buffet line is set up to facilitate convenient food service with healthy eating options! If you pre-purchased a lunch ticket, just present your ticket when picking up your luncheon selection. Forthose without tickets, you may be able to purchase lunch (very limited supply) at the buffet for ahigher onsite price based on availability.

12:00 PM-01:30 PM Travel Planner SIG (Special Interest Group) RoundtablesTravel Planners Only Roundtables

ALL: Alumni Travel Programs offering 30 or more toursFrangipani

Connect with similar schools during this dedicated roundtable for alumni and lifelong learninginstitutions that offer 30 or more tours. Come prepared with questions and topics to discuss in thisopen topic roundtable. Facilitator(s) Christel Pailet Aragon, Director, UCLA Alumni Travel, UCLA Alumni Association

Track: Alumni & Advancement

ALL: Alumni Travel Programs offering 29 or fewer toursRose

Connect with similar schools during this dedicated roundtable for alumni and lifelong learninginstitutions that offer 29 or fewer tours. Come prepared with questions and topics to discuss in thisopen topic roundtable. Facilitator(s) Martin Ludwig, Director of Travel, Georgia Tech Alumni Association

Track: Alumni & Advancement

MAC Only: Museums, Art & Cultural OrganizationsOrchid

Connect with similar institutions during this dedicated roundtable for museums and art and culturalorganizations. Come prepared with questions and topics to discuss in this open topic roundtable. Track: Donor & Development

NACZ Only: Natural History, Aquarium, Conservation, ZoosMorning Glory

Connect with similar institutions during this dedicated roundtable for natural history institutions,aquariums, conservation societies and zoos. Come prepared with questions and topics to discuss inthis open topic roundtable.Track: Donor & Development

12:45 PM-01:45 PM DOS: Deli lunch pickupTicketed Function Gardenia Foyer

A buffet line is set up to facilitate convenient food service with healthy eating options! If you pre-purchased a lunch ticket, just present your ticket when picking up your luncheon selection. Forthose without tickets, you may be able to purchase lunch (very limited supply) at the buffet for ahigher onsite price based on availability.

01:45 PM-02:45 PM Industry Forum: Discussions (Choice of 3)All Attendees

U.S. Department of State: Learn the new Travel and Advisory SystemGardenia 1-2

Seminar

Objective: Obtaining and providing important security information to our colleagues, andpassengers, is an essential part of our jobs. The U.S. Department of State’s safety and securityinformation is one of the most widely referenced resources for travelers. With a new systemlaunching soon, travel providers will need to learn the system in order to answer questions to bestserve their institution and their travelers. •Learn about the new Travel Advisories and Alerts. •Better understand the resources available through the State Department. •Ask questions about the new system and how best to relay the information to U.S. travelers.

Facilitator(s) Fred Ackerman, Chief Shepherding Officer, Black Sheep Adventures

Speaker(s) Marcy Brown, Consul, U.S. Consulate General

Track: Risk Management

Enduring Business Models: How to build and grow a profitable travel businessBermudiana

Seminar

Objective: Many educational travel programs offer their members/alumni special experiences and adeeper connection with the organization, yet the programs are barely breaking even and arevulnerable to being cut. How can you structure your business to become profitable and grow? How can you set expectations with your management and deliver on those expectations? Whatbusiness models should you consider? In this session you will learn the essentials of how to buildand scale your travel program, then digging deeper to discuss specific actions and tools. •How to determine the right business model and set profitability and growth goals •Discuss tools and tactics you can use in order to meet your goals •Challenge your current mindset to consider new ways to grow your business

Facilitator(s) Kirk Hoessle, President, Alaska Wildland Adventures

Speaker(s) Lynn Cutter, CEO , Expedition Ventures

Track: Futures & Innovation

Consumer Characteristics: Digging deeperGardenia 3

Seminar

Objective: Understanding the educational traveler goes well beyond understanding theirdemographics. What are the motivations and values that underlie educational travelers’ decisionsand behavior? How are their travel interests, attitudes, and preferences changing in the currentchaotic climate? •Learn the latest consumer/traveler characteristics specific to the educational travel marketplace •Discuss the latest TravelStyles USA 2017-2018 research outcomes and how this intelligence canguide your programming and planning •Hear how the latest travel trends affect your program’s marketing and product development efforts

Moderator(s) Donna Barfield, Director of Sales - Eastern Region, Classic Escapes

Speaker(s) Heather Hardwick Rhodes, CEO, TravelStyles

Joseph Small, President, Alumni Holidays

Track: Marketing & Communications

01:45 PM-02:45 PM Travel Planner Forum: Best Practices III (Choice of 4)Travel Planners Only Roundtables

Expanding Engagement Tools: Where to leverage the travel program for greatestinstitutional impact

Hibiscus

Objective: Much time is spent on delivering premiere travel experiences to those on a particulartrip. What about those not currently traveling? This session examines creative ways to leverageyour program as a tool to increase engagement overall for your members in order to build mindshare and awareness of your program.

•Discuss how your travel program be used as a tool to further advance the educational mission ofyour organization in all regards - not just for those who are current travelers. •Learn how your travel program can add value to the lives of those connected to your organization,but not yet traveling. •Review opportunities that exist to partner with other departments, units, and organizations in orderto create first class experiences for current and potential travelers.Facilitator(s) Lea Ann Quirk, Director of Alumni Programs, The University Of Oklahoma Alumni Association

Dan Stypa, Associate Director of Alumni Programs, Rice University

Track: Alumni & Advancement

Finding Tour Operators that Meet Your Needs: Planners share their best practicesand suggestions

Rose

Objective: Finding new tour operators can be both exciting and daunting. This discussion willfocus on both vetting new operators and finding operators that can meet specific needs. •Discuss the pros and cons of establishing new operator partnerships, while considering a travelprogram’s particular needs. •Discuss best resources for finding travel partners for a particular niche segment such as donor trips,adventures tours and family tours. •Learn about ETC’s member resources that can help planners find potential new partners. •Explore best practices for vetting new operators and ensuring they are a qualified institutionalpartner.

Facilitator(s) Luke Diorio, Managing Director, The American Institute of Architects (AIA)

Mary Ann Hunt, Associate Director, Tufts University

Track: Product Development

Professional Development: Communicating the value of YOUR work-relatedtravel to managers and upper administration

Orchid

Objective: Product development, product knowledge and professional development are the corereasons why planners travel in their jobs. Whether hosting trips, participating on sight inspectionsor attending conferences, travel is an essential part of the travel planner's job. This roundtable willdiscuss how planners explain these experiences and show the value of what they are learning totheir management team. •Learn communication techniques that explain the direct correlation between planner travel andtravel program growth and reach. •Discuss different methods of funding planner travel. •Examine if your institution understands your day-to-day and managerial tasks. If your institutionunderstands a planner’s role, then explore how this understanding can fuel greater support forbusiness travel and professional development.Facilitator(s) Ashley Perkins, Travel Director, Tulane University

Lisa Valentine, Director, UA Alumni Travel, University of Arizona Alumni Association

Track: Marketing & Communications

Small Changes Can Make an Impact: Sustainable travel 101 for non-conservationPlanners

Frangipani

Objective: Offering sustainable travel tours protects the industry which we serve and meets theneed of a new generation of traveler eager to travel with a greater purpose. This session is forplanners not focused on “sustainable travel” and will serve as a primer on how to make small changes

that can make an impact. •Facilitators will share best practices for choosing operators that abide by sustainable practices. •Learn sustainable tourism terms such as, “Carbon Offsets.” •Discuss best marketing techniques to convey the tour’s mission.

Facilitator(s) Karl Egloff, Director, WWF Travel , World Wildlife Fund

Beth Ray-Schroeder, Director, Alumni Travel, Duke University

Track: Product Development

03:00 PM-06:00 PM CONNECTS 2: Prescheduled meetings with business partnersAll Attendees Poinciana Ballroom & Foyer

CONNECTS provides scheduled time exclusively for community members from all corners of theglobe to convene, connect and collaborate. All delegates are requested to be present in theInternational Bazaar during CONNECTS. Destinations, Operators and Suppliers are required to bein the International Bazaar at this time to ensure a productive exchange. Meetings held outside theBazaar during the CONNECTS time serve to undermine the value and effectiveness ofCONNECTS scheduling CONNECTS meetings were requested in advance of the conference via the online ETCCONNECTS process, and on-site during the Libations Tables in the International Bazaar onFebruary 5th. There are a total of seven meeting times, as listed below. Meetings are convened atthe tabletop displays of the individual who initially requested the meeting. However, if a TravelPlanner requested the meeting then the meeting is convened at the tabletop of the DOS individualwho confirmed. The beginning and end times of each meeting will be announced over the PAsystem in the International Bazaar. All delegates are asked to be present and on time for their confirmed meetings. If you don't have ameeting scheduled during any of the time slots below, peruse the Bazaar and meet with othercolleagues at their tables who also may be free at this time. Please respect the professional courtesyof not interrupting ongoing scheduled meetings. •03:00 PM to 03:20 PM •03:25 PM to 03:45 PM •03:50 PM to 04:10 PM •04:15 PM to 04:35 PM •04:40 PM to 05:00 PM •05:05 PM to 05:25 PM •05:30 PM to 05:50 PM

03:00 PM-06:00 PM International Bazaar: Enjoy the complimentary cappuccino bar hosted byPromPeru

Poinciana Ballroom & Foyer

CATCH THE BUZZ...Java connoisseurs enjoy PromPeru's full-service espresso stand servingcomplimentary lattes, steamers, espresso, plus teas and hot chocolate. Order your favorite brewfrom our favorite barista, Marcos. The International Bazaar is the key place to meet face-to-face with all delegates and to peruse thetabletop displays of the Conference Sponsoring Partners, U.S. Tour Operators, Foreign-Based TourOperators, Suppliers and Destinations from around the world representing the followinggeographic regions: The Middle East/Africa, Australia/South Pacific, Europe, Asia and North andSouth America. Navigate the International Bazaar effectively using your BiZ Passport, which includes the

International Bazaar map with display locations in the BiZ Passport. Individual companies arealphabetically listed alongside their numerical tabletop locations in the Bazaar and on Partner'sBoulevard, which features all of ETC's official sponsors.The cappuccino and afternoon coffee refreshment table are made possible through the support of PromPeru (Visitthem at Booth 24). The printing of the ETC 2018 Mini-Agenda/BiZ Passport is made possible through the support of Thomas P.Gohagan & Co., Go Next and Overseas Adventure Travel (Visit them at Booths 4, 15,& 25).

06:00 PM-07:30 PM ETC Official Partner Invitational Receptions: Pre-conference invitations areprovided by official ETC Sponsoring Partners only

By Invitation Only

In recognition of their support, Sponsoring Partners listed below have this dedicated time toschedule private invitational cocktail parties. Per published Conference protocol, any/all othercompanies and individuals are excluded from hosting private invitational venues at this time.This evening's invitational cocktail parties are hosted by official conference sponsors: Odysseys Unlimited (Room:Oleander); Orbridge (Room: Hibiscus); Arrangements Abroad (Room: Frangipani); Insider Expeditions (Room:Morning Glory); UK Countryside Tours (Room: Rose)

06:00 PM-07:30 PM No Host Meet Up: For newcomers and interested delegatesJasmine Lounge

For those not attending a private invitational party this evening, join colleagues for no host drinksand conversation in the Jasmine Lounge from 6:00 - 7:30 PM Look for the liveliest group in theplace! Members of the ETC team and Emeritus Council members will be available to personallywelcome members and assist with conference questions.

07:45 PM-09:45 PM ETC Official Partner Invitational Dinners at Hotel: Pre-conference invitations areprovided by official ETC Sponsoring Partners only

By Invitation Only

In recognition of their valued support of the Signature Conference, all official ETC sponsoringpartners are provided with this dedicated time to schedule private invitational dinner events fortheir clients. Per published Conference protocol, any/all companies and individuals that are notofficial Conference sponsors are precluded from hosting any private invitational venues at this time. For a list of official ETC sponsors, please refer to the back cover of the Conference ResourceDirectory(CRD). Official sponsor organizations and their contact information are also listed in theintro section of the CRD.This evening's invitational invitational dinners are hosted by official conference sponsors: Go Next (WaterlotWine Cellar); AHI (Waterlot Private Function Venue); Orbridge (Mediterra Restaurant); Classic Escapes (LilacSuite #5526)

07:45 PM-09:45 PM No Host Dinner: At Windows on the SoundPre-Registration Required

Ticketed Function

Windows on the Sound

For all delegates who are not attending a private invitational dinner, the hotel has made exclusivelyavailable to the ETC attendees the Fairmont’s famous Windows on the Sound restaurant, normallyclosed for dinner. A special buffet dinner menu at Windows on the Sound has been arranged andtickets are pre-purchased on the conference registration form. Limited tickets will be available forpurchase onsite. Reservations for tables (2-8) can be made on-site upon arrival at the Conferencereception desk. Tickets not available for purchase after February 5th at the conference receptiondesk. The Jasmine Bar is the only other food and beverage outlet at the hotel on this evening serving alimited bar menu.

Wednesday, February 0707:00 AM-08:00 AM Morning Workout: Beach walk

All Attendees Hotel Lobby

Join colleagues for a burst of morning fitness workouts led by our community's fitness walkers.Age precludes no one from joining in! Meet in lobby at 7:00 AM sharp!

07:30 AM-05:00 PM ETC Reception Desk OpenPoinciana Foyer Entrance

The audio-visual support for today's sessions are made possible through the support of Odysseys Unlimited, AHITravel, AIG Travel, and Mexico Tourism Board (Visit them at Booths 9, 11, 12 & 22).

07:30 AM-08:30 AM Partner/Destination Invitational Breakfasts at Hotel: Pre-conference invitationsare provided by official sponsors only

By Invitation Only

In recognition of their support, the Sponsoring Partners listed below have this dedicated time toschedule invitational breakfasts for their clients. Per published conference protocol, any/all othercompanies and individuals are excluded from hosting private invitational venues at this time. Collette (Room: Frangipani) Exploring the World with Collette's Wald Zoller, 27 year industry veteran Presenter: Wald Zoller, Tour Guide Extraordinaire Overview: •Unique experiences fulfilled •Small group tours, by Explorations •Differentiators that add up to success!

08:45 AM-09:55 AM BOLD Talk by Nancy Giordano: Framing the Big Shift: What the future needsfrom you

All Attendees Gardenia BallroomPlenary

What would it have been like to stand on the front end of the Renaissance? Would we have knownwe are there? This moment of time IS that pivotal. Cultural shifts and advancing technologies arerapidly reinventing the ways we work, live and connect. Being open to radical new solutionsrequires radically new ways of thinking, “leadering", and being. What does the future expect fromyou, your institution or your company and how do you stay relevant in this constant state ofdisruption and ambiguity? Nancy will help place the “Big Shift” in context and help you navigate thenow. Moderator(s) Bridget St. Clair, Executive Manager, Princeton Journeys, Princeton University

Speaker(s) Nancy Giordano, Founder/CEO, Play Big Inc.

Track: Futures & Innovation

This plenary presentation is made possible through the support of MIR Corporation and Global Rescue (Visitthem at Booths 30 & 31).

10:15 AM-11:15 AM Hot Topics I (Choice of 2)All Attendees

"It Factor" Emails = Wow Factor Bookings! Case studies for successGardenia 3Case Studies

Objective: Learn how to create emails with a special sauce that will enhance and expand your

travel business’s brand, turn recipients into raving fans, and send your bookings through the roof. •Learn the nuts and bolts of a successful email campaign including choosing pictures and writingcompelling text. •Hear a case study about how to use data to navigate internal communications department obstaclesand maximize your email moments. •Discuss successful partnerships between operators and planners to benefit all parties. Moderator(s) Megan Rice, Director of Marketing, Orbridge

Speaker(s) Michelle Bell, Director of Travel and Conference Sales, The National World War II Museum

Jason Halal, Associate Director, Marketing & Digital Content, Sierra Club

Anna E. Pollock, Program Officer, Cornell University Alumni Affairs

Track: Marketing & Communications

Air Industry Update: Customer service, now a priority conversation in the industryBermudiana

10/10

Objectives: Do you feel like you have no control over your participant’s air travel experience andhow that might impact their overall satisfaction of your program? Do you feel like there are somany changes taking place with the airline fares, airlines rules, loyalty programs, and more – thatyou need help? In this session, we will spend time reviewing what’s new in the airline industry andhow these changes may impact your travelers. We will look at ways to help you feel more incontrol in the planning and operational stages of your programs air travel. Relevant for all whetheror not you take traveler calls in-house or outside them. •To learn about the airlines renewed focus on customer service and how to leverage this for yourprograms; •To Understand better some of the current needs of your air travelers and how to make sure you arepositioned to service them; •To learn about current strategic issues for the airlines and how this impacts your travel programincluding cheat sheet for reference back at your offices.

Speaker(s) Carolynn Hoey, Manager, Wholesale and Specialty Sales, Alaska Airlines

Paula Pettengill, Associate Vice President, Air Contracting and Operations, Road Scholar

Leo Robadey, Sales Consultant , Exito Travel

Respondent(s) Dale McKinney, District Sales Manager - English Speaking Caribbean, Delta Air Lines

Track: Product Development

10:15 AM-12:15 PM Intensives (Choice of 2)Pre-Registration Required

Ticketed Function

The RIFF Model: Building an empowering framework of the future with BOLDspeaker Nancy Giordano

Gardenia 1Intensive

Let’s RIFF on the Future! What Relieves, Inspires, Frustrates, and Frightens (RIFF) you about thefuture? As we consider all the changes the future will bring, we often put folks into camps of(naïve) optimists vs. (doomsday) pessimists, but the implications are much more nuanced, aren’tthey? The same advance can be seen from different points of view and many things may trulyexcite us at the same time others create justifiable fear. Join us as we explore the future in fourdimensions, map how we’re feeling about what is happening and use this understanding to see whatwe are each uniquely motivated to learn, do, and/or create as a result.

Participants will run through the RIFF model with the intent to deepen our collective and individualunderstanding of the future and how we feel about it. Objectives: •The hope is that participants are more deeply informed, learning how to be biased for positivenarratives vs negative ones. •Discuss a sense of what participants are motivated to do now with this new understanding. •Explore if this model can help expose new ideas, concepts, relationships, and businessopportunities.Moderator(s) Heidi Ramstad, Leading Community Development & Outreach, ETC, ETC Emeritus Council

Speaker(s) Nancy Giordano, Founder/CEO, Play Big Inc.

Track: Futures & Innovation

Risk Management: Expecting the Unexpected: Dealing with potential problemsbefore they become an emergency or legal issue

Gardenia 2Intensive

What do you do when you get that call in the middle of the night informing you that a participanton one of your trips is in need of a medical evacuation? Who do you call first? Will the costs becovered by your evacuation insurance? In this session, we will spend time reviewing case studiesof various medical emergencies and evacuations abroad. We will look at how cases were handled,and who ended up paying and why. Also addressed will be considerations on when and how theremight be possible legal exposure as well as understanding “between the lines” what your travel andevacuation insurance policies cover – and when – and how to evaluate them before purchasing orsuggesting them to your travelers. Objectives: •To learn about and how to address potential issues that can arise when dealing with medical issuesor emergencies in the field. •To understand how medical and evacuation insurance may or may not cover in the event of anevacuation, injury or illness abroad. •To know what you can do in advance to prepare and protect your organization and passengers.

Moderator(s) Tony Rango, National Outings Director, Sierra Club

Speaker(s) Jennifer Bohac, Director - Travel Programs, Texas A&M Association of Former Students

Rodney E. Gould, Attorney, Smith Duggan Buell & Rufo

Catherine Hansen-Stamp, Attorney, Catherine Hansen Stamp Attorney at Law

Laurie Sherwood, Attorney, Walsworth WFBM, LLP

Irene Ziegler, Program Director, University Of New Orleans

Track: Risk Management

10:15 AM-02:15 PM Learning Labs: Experiential education in the field (Choice of 2)Pre-Registration Required

Ticketed Function

Off Site

Depart the hotel to board transport at 10:15 AM SHARP! Ticket required to board bus. Lunch isincluded in Learning Labs.

Bermuda's People in Focus: Unleashing the power of your eyesLearning Lab

Learning Lab participants are to meet at 10:15 AM in the main hotel lobby to board mini-busespromptly. This learning lab serves to demonstrate how your travelers can best capture visually the stories thatbring people and place alive in any destination. Using the backdrop of Hamilton, one of Bermuda’smost culturally vibrant towns, you will create arresting visuals of every-day objects, subjects andsituations. First stop is at the City Hall and the Bermuda National Gallery for a very brief privatetour with Gallery Curator, Sophie Cressall, before setting out on foot with legendary local, EdChristopher, the Town Crier, to traverse and photograph the city’s most engaging sites including thestained glass at the Anglican Cathedral, public art installations around the city, the sculpture gardenin Queen Elizabeth Park, the Sessions House and Cabinet building and surrounding colorful alleysand byways. Through the lens of your camera experience Hamilton up close and personal as Edprovides the historic and cultural context of sites and Pulitzer prize winning photographer EssdrasSuarez delivers an experiential learning experience to hone your photography skills using whateverphotographic device you have on hand. Understand the mental processes involved in the perceptionof an image and how to best approach a situation that you or your travelers might want tophotograph. Experience firsthand how a segment of any tour program could be tailored in part tothe growing traveler interest in capturing and sharing “great” images on tour and growing interest inspecially arranged moments for photo capture. Enjoy a very local Bermudian lunch at the BermudaHistorical Society Museum (Queen Elizabeth Park), and discussion roundtable before returning tothe hotel. As an essential part of the Learning Lab module, time is allocated for personal reflectionand group discussion on what fosters and cultivates effective learning through travel. How do wetell the story of what we see using photo capture? What kinds of photo op experiences are mostimportant to plan ahead for in our own travel programs? And, based on this learning labexperience, take away new techniques, simple tips and convenient checklists that you can sharewith travelers and further facilitate sharing of traveler “great” trip photos on your website. Facilitator(s) J. Mara DelliPriscoli, ETC Founder, Educational Travel Consortium

Trainer(s) Essdras Suarez, Pulitzer Prizewinner Photographer, EMS Photography

Track: Marketing & Communications

Family Finds in Bermuda: Mid Atlantic mysteries!Learning Lab

Learning Lab participants are to meet at 10:15 AM in the main hotel lobby to board mini-busespromptly. Centered around creating robust and relevant family travel programs in any destination, thisLearning Lab will feature uniquely personalized and creative design elements applicable todelivering interactive and engaging inter-generational educational experiences. Depart forBermuda’s West End where the culture and history of Bermuda comes alive within the backdrop ofthe historic royal naval Dockyard, Britain’s largest naval base outside the United Kingdom. Uponarrival dive into 500 years of history at the National Museum of Bermuda and its historic forts ofintrigue followed by a behind the scenes look at the Museum’s archive lab and the Dolphin Questmarine conservation program. Unique for all ages, experience the museum playhouse with 15fascinating exhibits interacting with Bermuda’s history in a whole new way designed to encouragefamily learning and appreciation of rich local history – and get behind the mask and mystery of theofficial Gombey dancers. Depending on age focus, diverse options include a Treasure Hunt whichstarts in the “Gibraltar of the West” – the Royal Naval Dockyard port. Follow the clues and unravelthe story of how British heritage became blended with Caribbean cultures to create a unique islandidentity. Or participate in hands on activities at some of the local artists’ galleries in Dockyard. Lunch follows at a very local establishment with afternoon group discussion on how and wherebest to incorporate key experiences into any family learning program appealing to a range of

generational interests. As an essential part of the Learning Lab module, time is allocated forpersonal reflection on what fosters and cultivates effective learning through travel as well as groupsharing on the pitfalls and success for family travel. What kinds of experiences are most importantto design for family travel? Based on this learning lab experience, what will you design differentlyin your travel programs going forward?Facilitator(s) Charlene Brannon, President, Meadowinds

Dr. Janet Ferguson, Executive Director, Lifelong Learning Centre, Bermuda College

Track: Product Development

11:30 AM-12:30 PM Hot Topics II (Choice of 2)All Attendees

Selling Skills: The danger of being unpreparedGardenia 3

Seminar

Objective: Though your organization’s success depends on your ability to sell to alumni, members,clients and management, selling and influencing are probably not the favorite part of your job!Whether face-to-face, on the phone or when selling by email, knowing how to initiate, follow-upand advance the sale are fundamental to converting the lead. Using emotionally sticky messaging,asking insight-based questions and conveying authentic care for your prospect are keys to being atrusted source/seller. •Learn crucial skills to ensure you communicate differentiation and value. •Use email, phone and F2F conversation to confidently upserve and advance the sale.

Moderator(s) Shellie Andersen, Director of Travel and Business Development, Iowa State University AlumniAssociation

Speaker(s) Sue Hershkowitz-Coore, Founder and Owner, High Impact Presentations

Track: Marketing & Communications

Cruise Trends Ahead: Shifts, ships and services impacting affinity travelBermudiana

Town Hall

Objectives: To better understand the current and future cruise trends, traveler expectations, andhow the cruising boom could impact the educational travel marketplace. •Learn about changing traveler expectations on board cruise ships •Discuss how the increase of new ships could impact traveler experiences, itinerary development,space allocation, and potential per person rates. •Converse about how ship builders are designing for the future travelers and how the long termvision impacts the short term buyers •Discuss potential new ports of calls opening, or ports closing to accommodate cruises •Discuss how we understand “green” travel and impacts to the environment when traveling viawaterways.

Moderator(s) Karen Kuttner-Dimitry, Vice President of Affinity and Charter Sales, Lindblad Expeditions

Speaker(s) Peter Morell Hansen, President, Arctic Adventure ApS

Daniel Nedzela, Senior Advisor, PONANT Cultural Cruises & Expeditions

Yiannis Vontas, Senior Partner- Vice President Development & Marketing, Variety CruisesAmericas

Respondent(s) Samantha Whitcraft, Director, Conservation & Outreach, Oceans for Youth

Track: Product Development

12:00 PM-01:30 PM Deli Lunch Pick-upTicketed Function Gardenia Foyer

A buffet line is set up to facilitate convenient food service with healthy eating options! If you pre-purchased a lunch ticket, just present your ticket when picking up your luncheon selection. Forthose without tickets, you may be able to purchase lunch (very limited supply) at the buffet for ahigher onsite price based on availability.

12:45 PM-01:20 PM BOLD Talk by Al Merschen: Preparing to Stay Ahead of the Competition:Without being behind your funds

All Attendees Gardenia BallroomPlenary

The travel business is in a constant state of innovation and flux. Al Merschen, an expert in traveland tourism marketing, will offer an overview of the current travel landscape. Learn who toconsider your competitors and how to thrive creatively in an increasingly fierce environment allwhile keeping business resources in-check. Moderator(s) Jean Anne Hattler, Director of Short-Term Study Abroad Programs, Duquesne University

Speaker(s) Al Merschen, Partner, Myriad Travel Marketing

Track: Futures & Innovation

This plenary presentation is made possible through the support of Go Ahead and UK Countryside Tours (Visitthem at Booth 33 & 8).

01:30 PM-02:30 PM Hot Topics III (Choice of 4)All Attendees

Donor Tours Uncovered: Organizing tours that build lasting relationships andgenerate future gifts

Gardenia 3Conversation & Dialogue: Q&A

Objective: Donor tours need to go beyond the exceptional travel experience to engage prospectiveand current donors in rich and meaningful ways. This panel will decode the “secrets of success” increating and executing these multi-faceted tours. Bring your questions and experiences and engagein this interactive hour of knowledge sharing. •Learn best practices for understanding and meeting institutional objectives for donor tours. •Discuss successful case studies of designing and implementing donor tours. •Review strategies to engage donors starting with the tour invitation, on tour, and through pre- andpost-trip communication.

Moderator(s) Kathy Edersheim, President, Impactrics

Speaker(s) Kevin Conley, Director of Alumni & Parent Travel, University of Virginia

James Friedlander, President & CEO, Arrangements Abroad

Jesse Karp, Business Development Manager, Backroads

Respondent(s) Sandra Edwards, Deputy Director, Crystal Bridges

Track: Donor & Development

Cyber Security and Passenger Information and Records: What you need to knowbut don't about your liability

Bermudiana10/10

Objectives: This seminar will focus on managing technology and passenger information, exploringthe risk landscape and regulation in cyber security/liability, and address methods to reduce yourcyber liability in managing passenger and staff information. Expanding upon the 2017 cybersecurity session, we take a deep dive into the tech perspective and address cyber security insurancepolicies. •What information collected by travel planners, tour operators, and suppliers needs to be protectedfrom a cyber security/cyber liability perspective? •Are there any laws/regulations that provide guidance and/or apply to travel planners, touroperators, and supplier regarding the collection and storage of client/passenger information andcyber security? •How can travel planners, tour operators, and suppliers protect this information and managepotential cyber liability?

Speaker(s) Laurie Sherwood, Attorney, Walsworth WFBM, LLP

Track: Risk Management

Escalating Competition, Marketplace Realities: Where driving trends challengeaffinity travel

Gardenia 1-210/10

Objective: Continue the conversation from this afternoon’s BOLD Talk with this distinguishedgroup of panelists including BOLD speaker, Al Merschen. They will talk statistics and case studiesabout how to reach your market with creative ideas that do not break the bank. •Hear current educational travel trends. •Review case studies of colleagues that innovated to meet these changing trends and took advantageof market openings. •Experts will offer their opinions about what to do now to be competitive now and later. •Receive insights on engaging younger and more diverse alumni. •Learn how you can stay updated on developing trends. Moderator(s) Todd Nielsen, President & Director, Eos Study Tours

Speaker(s) Heather Hardwick Rhodes, CEO, TravelStyles

Al Merschen, Partner, Myriad Travel Marketing

Respondent(s) Emily Casperson, Senior Manager, Program Operations , Stanford Alumni Association

Carleton Shephard, President, Insider Expeditions

Track: Marketing & Communications

CEO Q&A with Nancy Giordano: Innovation vs. status quo?By Invitation Only Frangipani

Conversation & Dialogue: Q&A

Objective: Small group setting of invited CEO members will gather with BOLD presenter NancyGiordano to discuss how the “big shift” is affecting the travel industry. Bring your questions to thissession – it is an interactive and intimate opportunity to engage with colleagues and Nancy as welook toward continued focus on furthering innovation and distinction within our companies andorganizations.Moderator(s) Joseph Small, President, Alumni Holidays

Speaker(s) Nancy Giordano, Founder/CEO, Play Big Inc.

Track: Futures & Innovation

02:40 PM-04:40 PM CONNECTS 3: All delegates prescheduled meetings with individuals/companies ofinterest

All Attendees Poinciana Ballroom & Foyer

CONNECTS provides scheduled time exclusively for community members from all corners of theglobe to convene, connect and collaborate. All delegates are requested to be present in theInternational Bazaar during CONNECTS. Destinations, Operators and Suppliers are required to bein the International Bazaar at this time to ensure a productive exchange. Meetings held outside theBazaar during the CONNECTS time serve to undermine the value and effectiveness ofCONNECTS scheduling. CONNECTS meetings were requested in advance of the conference via the online ETCCONNECTS process, and on-site during the Libations Tables in the International Bazaar onFebruary 5th. There are a total of six meeting times, as listed below. Meetings are convened at thetabletop displays of the individual who initially requested the meeting. The beginning and endtimes of each meeting will be announced over the PA system in the International Bazaar. All delegates are asked to be present and on time for their confirmed meetings. If you don't have ameeting scheduled during any of the time slots below, peruse the Bazaar and meet with othercolleagues at their tables who also may be free at this time. Please respect the professional courtesyof not interrupting scheduled meetings ongoing. •02:40 PM to 02:55 PM •03:00 PM to 03:15 PM •03:20 PM to 03:35 PM •03:40 PM to 03:55 PM •04:00 PM to 04:15 PM •04:20 PM to 04:35 PM

02:40 PM-04:40 PM International Bazaar: Enjoy the complimentary cappuccino bar hosted byPromPeru

Poinciana Ballroom & Foyer

CATCH THE BUZZ...Java connoisseurs enjoy PromPeru's full-service espresso stand servingcomplimentary lattes, steamers, espresso, plus teas and hot chocolate. Order your favorite brewfrom our favorite barista, Marcos! The International Bazaar is the key place to meet face-to-face with all delegates and to peruse thetabletop displays of the Conference Sponsoring Partners, U.S. Tour Operators, Foreign-Based TourOperators, Suppliers and Destinations from around the world representing the followinggeographic regions: The Middle East/Africa, Australia/South Pacific, Europe, Asia and North andSouth America.

Navigate the International Bazaar effectively using your BiZ Passport, which includes theInternational Bazaar map with display locations. Individual companies are alphabetically listedalongside their numerical tabletop locations in the Bazaar and on Partners' Boulevard, whichfeature all of ETC's official sponsors.The cappuccino and afternoon coffee refreshment table are made possible through the support of PromPeru (Visitthem at Booth 24). The printing of the ETC 2018 Mini-Agenda/BiZ Passport is made possible through the support of Thomas P.Gohagan & Co., Go Next and Overseas Adventure Travel (Visit them at Booths 4, 15, & 25).

04:50 PM-06:00 PM Tipsy Tea: Ad Hoc Table Topics, Coaching Corners & Casual ConversationsAll Attendees Jasmine Lounge

Purchase a “rum swizzle" tipsy tea, sit down at a table marked with crowdsourced topic of interest,and enjoy a conversation with your colleagues. Occurring simultaneously to Tipsy Tea discussionsin the Jasmine Lounge are Coaching Corners. This is an amazing opportunity to talk with expertsone-on-one about your personal business and professional development. Preregistration is requiredonline. Onsite also check the registration desk to see if any coaching corner openings are stillavailable to meet with risk management experts, BOLD presenters and conference speakers.

06:00 PM-07:30 PM ETC Official Partner Invitational Receptions: Pre-conference invitations areprovided by official ETC Sponsoring Partners only

By Invitation Only

In recognition of their support, Sponsoring Partners listed below have this dedicated time toschedule private invitational cocktail parties. Per published Conference protocol, any/all othercompanies and individuals are excluded from hosting private invitational venues at this time. For a list of official ETC sponsors, please refer to the back cover of your Conference ResourceDirectory (CRD). Sponsor organizations and their contact information are also listed in theintroduction of the CRD.This evening's invitational cocktail parties are hosted by official conference sponsors: Thomas P. Gohagan &Co.(Room: Frangipani); MIR Corporation and Thomson Safaris (Room: Morning Glory);USI Travel InsuranceServices (Room: Rose); Go Next (Room: Hibiscus); Canada Partners (Room: Oleander)

06:00 PM-07:30 PM No Host Pre-Dinner Drinks and Conversation at Four Ways InnCommunity Dinner Ticket Required Off site - Four Ways Inn

For all individuals not attending a private invitation only cocktail party, gather with colleagues atthe Four Ways Inn in advance of the festive evening Community Dinner. Shuttle service to FourWays Inn departing from the Lobby starting at 6:15 PM.

07:45 PM-10:00 PM Community Dinner: Ghosts and Stories of Bermuda ~ past and presentPre-Registration Required

Ticketed Function

Off site - Four Ways Inn

The transport service will begin Community Dinner shuttle service to Four Ways Inn from thehotel entrance to the Lobby Registration Desk between 7:15 - 8:00 PM. Each vehicle will departwhen filled. Bring your Community Dinner ticket as you will be asked to present it to enter FourWays Inn. Tickets will not be available onsite. Convening the Conference’s annual Community Dinner at the Four Ways Inn – the first inn andrestaurant in Bermuda and now the top four star dining venue on the island today - affords the localBermudian cultural community, organizations and preservation groups to orchestrate a one-of-a-kind and totally unique “experience” of Bermuda. Enjoy a progressive dinner throughout the manyhistoric rooms – grand to intimate - ideal for an evening of networking and festive exchange. Getready for a history lesson that keeps you on your toes – and enjoy the pacing vignettes through fourcenturies in the various rooms along with the local music and performers!

If you signed up for this evening event please attend as your confirmation will be guaranteed to thevenue facility in advance of this event. No shows are especially costly not only for the sponsors at$95+ per person but also for the food prepared for no shows must be disposed of as waste. As acommon courtesy to ETC’s Community Dinner sponsors, and in following conference protocol,there are to be no other evening events on this day nor any private events hosted by otherconference sponsors or delegates. Buses return to the hotel from 9:30 - 10:15 PM.Tonight's Community Dinner is made possible through the support of Distant Horizons, TCS World Travel,Criterion Travel, Discover Europe and Mexico Tourism Board (Visit them at Booths 17, 18, 19, 21 & 22).

Thursday, February 0807:15 AM-05:00 PM ETC Reception Desk Open

Poinciana Foyer EntranceThe audio-visual support for today's sessions are made possible through the support of Odysseys Unlimited, AHITravel, AIG Travel and Mexico Tourism Board (Visit them at Booths 9, 11, 12 & 22).

07:30 AM-09:00 AM Bazaar Breakfast Around the World: Coffee, eats and conversationAll Attendees Poinciana Ballroom & Foyer

Start your day in the best way! Come for the hosted breakfast bites and the last opportunity tonetwork in the International Bazaar.

07:30 AM-09:00 AM CONNECTS 4: All delegates pre-scheduled meetings with individuals/companiesof interest

All Attendees Poinciana Ballroom & Foyer

CONNECTS provides scheduled time exclusively for community members from all corners of theglobe to convene, connect and collaborate. All delegates are requested to be present in theInternational Bazaar during CONNECTS. Destinations, Operators and Suppliers are required to bein the International Bazaar at this time to ensure a productive exchange. Meeting held outside theBazaar during the CONNECTS time serves to undermine the value and effectiveness ofCONNECTS scheduling. CONNECTS meetings were requested in advance of the conference via the online ETCCONNECTS process, and on-site during the Grand Opening of the International Bazaar onFebruary 5th. There are a total of four meeting times, as listed below. Meetings are convened at thetabletop displays of the individual who initially requested the meeting. The beginning and endtimes of each meeting will be announced over the PA system in the International Bazaar. All delegates are asked to be present and on time for their confirmed meetings. If you don't have ameeting scheduled during any of the time slots below, peruse the Bazaar and meet with othercolleagues at their tables who also may be free at this time. Please respect the professional courtesyof not interrupting ongoing scheduled meetings. •07:45 AM to 08:00 AM •08:05 AM to 08:20 AM •08:25 AM to 08:40 AM •08:45 AM to 09:00 AM

07:30 AM-09:00 AM International Bazaar: Enjoy the complimentary cappuccino bar hosted byPromPeru

All Attendees Poinciana Ballroom & Foyer

LAST CHANCE TO CATCH THE BUZZ..Java connoisseurs enjoy PromPeru's full-serviceespresso stand serving complimentary lattes, steamers, espresso, plus teas and hot chocolate. Orderyour favorite brew from our favorite barista, Marcos!

The cappuccino and morning coffee refreshment table are made possible through the support of PromPeru (visitthem at Booth 24). The printing of the ETC 2018 Mini-Agenda/BiZ Passport is made possible through the support of Thomas P.Gohagan & Co., Go Next and Overseas Adventure Travel (Visit them at Booths 4, 15, & 25).

09:10 AM-09:50 AM BOLD Talk by Sue Hershkowitz-Coore: How to Communicate When StranglingIsn't an Option!

All Attendees Gardenia BallroomPlenary

Excellent communication skills may be the most important attribute any professional can own.Under "normal" circumstances, you nail it; you communicate persuasively and professionally. Butwhat about when that traveler, client or negative team member pushes your patience, infects otherswith their personal agenda or tries to sabotage your efforts? Sue Hershkowitz-Coore discusses howyou can maintain your professionalism through it all - and get best business results. Moderator(s) Amy Klus, Assistant Director, Alumni Travel, Northwestern Alumni Association

Speaker(s) Sue Hershkowitz-Coore, Founder and Owner, High Impact Presentations

Track: Marketing & Communications

This plenary presentation is made possible through the support of Lindblad Expeditions and Japan NationalTourism Organization (Visit them at Booths 3 & 5).

10:00 AM-11:00 AM Hot Topics I (Choice of 2)All Attendees

Travel in 2025: How technology is changing the industry and how we can use it toour advantage

Gardenia 3Seminar

Objective: Artificial Intelligence (AI), Digital Assistants, Augmented Reality (AR), Virtual Realityand a host of other technological terms have been swarming the news cycles. Travel is in theforefront of these technology advances affecting all stages of buying, booking and travelingbehavior. Come to this session to hear about the “Next Big Thing in Travel” from Phocuswright’s ownMark Blutstein, a data analyst in consumer research and travel technology. •Hear the predictions of technology’s impact on every phase of the trip life cycle (dream-search-shop-book-travel-share). •Learn insights from a recently completed white paper for Google entitled, The future of travel: newconsumer behavior and the technology giving it flight. •Learn what to do now to prepare for the changes ahead.Moderator(s) Vinita Bhatia, Business Development Director, TCS World Travel

Speaker(s) Mark Blutstein, Research Analyst, PhoCusWright

Track: Futures & Innovation

Understanding Safety Management Plans: No longer an option, but an imperativeBermudiana

Conversations and Dialogue: Q&A

Objectives: A Safety Management Plan is no longer a static document collecting dust. An annualreview, assessment, and update of your Safety Management Plan is no longer optional, it isimperative. This session will dive into the important content and details to incorporate into acomprehensive Safety Management Plan. •Participants will walk away with the tools on how to build a Safety Management Plan and use itsuccessfully when needed.

•Use this time to incorporate questions, documents, and forms you gathered from the risk sessionsearlier in the conference.

Speaker(s) Alea Cot, Assistant Provost for Int'l Education, University Of New Orleans

Rodney E. Gould, Attorney, Smith Duggan Buell & Rufo

Catherine Hansen-Stamp, Attorney, Catherine Hansen Stamp Attorney at Law

Tony Rango, National Outings Director, Sierra Club

Track: Risk Management

10:00 AM-12:00 PM Intensives (Choice of 2)Pre-Registration Required

Ticketed Function

Communicating Effectively: When strangling is not an option with BOLDPresenter Sue Hershkowitz-Coore!

Gardenia 1Intensive

The more “safe and smart” another person feels around you, the more likely they are to engage in aproductive conversation with you. As soon as they feel frustrated or threatened in any way, anatural tendency is to shut down and go to silence, sarcasm or stonewalling. Applying six non-intuitive communication concepts enables you to move the conversation forward with aprofessional, caring, authentic approach. We’ll use your submitted real world examples to apply,practice and master these communication skills in the educational travel industry. This is a deep-dive so please be: •Prepared to engage with your colleagues; •Open to fresh communication approaches; •Ready to laugh while you learn how you can confidently control your emotions and responses togain loyal and happy travelers, members and donors!

Moderator(s) Nichole McGrew, Associate Director, UW Alumni Tours, University Of Washington AlumniAssociation

Speaker(s) Sue Hershkowitz-Coore, Founder and Owner, High Impact Presentations

Track: Marketing & Communications

Development - From Metrics to Mission: Connecting "What I Do" with "Why IDo It"

FrangipaniIntensive

The Monday morning after the Conference, you’ll sit down at your desk and decide what to workon. Most likely, it will be something time-sensitive: answering weekend voice mails, sending theemail newsletter, removing outdated trips from the website, or reviewing proposals for the nextsales meeting. But, as often as we ask ourselves at work, “What should I be doing?,” it’s uncommonthat mid-level managers and program directors stop to answer, “Why should I be doing it?” ThisIntensive will help planners find the critical connections that link their programs back to theirorganization’s long-term, high-level reason for being in the travel business at all. These connectionswill vary, depending on many factors; we’ll take time to step back and think about the factors thatwe address most rarely, but that ultimately have the greatest impact: our organization’s vision,mission and strategic plan.

Moderator(s) Karen Anthony, Retired Director, Alumni Travel, University of Notre Dame, ETC EmeritusCouncil

Speaker(s) Andrew Shaindlin, Vice President , Switchboard

Track: Donor & Development

10:00 AM-05:00 PM International Bazaar BreakdownDOS - Destinations, Operators and Suppliers Only Poinciana Ballroom & Foyer

Starting at 10:00 AM - no earlier - Partners, Destinations, Operators and Suppliers can begindismantling their displays. Each exhibitor will be responsible for repacking and properly sealing alltheir boxes, complete with return labels, and for contacting their shipper of choice. The hotel willpick up the boxes and return them to the security cage for pickup by the exhibitor's carrier.Exhibitor(s) may use their personal shipping account numbers with a carrier or arrange in advancefor carrier direct payment. Any/all items left behind in the International Bazaar will be discardedby the hotel staff after 5:00 PM without exception.

10:00 AM-02:00 PM Learning Labs: Experiential education in the field Pre-Registration Required

Ticketed Function

Off Site

Depart the hotel to board transport at 10:00 AM SHARP! Ticket required to board bus. Lunchincluded in Learning Lab.

Inside Communities: The art of connecting peopleLearning Lab

Learning Lab participants are to meet at 10:00 AM in the main hotel lobby to board mini-busespromptly. This learning lab serves to demonstrate how your travelers can best capture visually the stories thatbring people and place alive in any destination. Using the backdrop of Hamilton, one of Bermuda’smost culturally vibrant towns, you will create arresting visuals of every-day objects, subjects andsituations. First stop is at the City Hall and the Bermuda National Gallery for a very brief privatetour with Gallery Curator, Sophie Cressall before setting out on foot with legendary local, EdChristopher, the Town Crier, to traverse and photograph the city’s most engaging sites including thestained glass at the Anglican Cathedral, public art installations around the city, the sculpture gardenin Queen Elizabeth Park, the Sessions House and Cabinet building and surrounding colorful alleysand byways. Through the lens of your camera experience Hamilton up close and personal as Edprovides the historic and cultural context of sites and Pulitzer prize winning photographer EssdrasSuarez delivers an experiential learning experience to hone your photography skills using whateverphotographic device you have on hand. Understand the mental processes involved in the perceptionof an image and how to best approach a situation that you or your travelers might want tophotograph. Experience firsthand how a segment of any tour program could be tailored in part tothe growing traveler interest in capturing and sharing “great” images on tour and growing interest inspecially arranged moments for photo capture. Enjoy a very local Bermudian lunch at the BermudaHistorical Society Museum (Queen Elizabeth Park), and discussion roundtable before returning tothe hotel. As an essential part of the Learning Lab module, time is allocated for personal reflectionand group discussion on what fosters and cultivates effective learning through travel. How do wetell the story of what we see using photo capture? What kinds of photo op experiences are mostimportant to plan ahead for in our own travel programs? And, based on this learning labexperience, take away new techniques, simple tips and convenient checklists that you can sharewith travelers and further facilitate sharing of traveler “great” trip photos on your website. Facilitator(s) Charlene Brannon, President, Meadowinds

Dr. Janet Ferguson, Executive Director, Lifelong Learning Centre, Bermuda College

Track: Product Development

11:00 AM-12:30 PM Deli Lunch Buffet ServicePre-Registration Required

Ticketed Function

Gardenia Foyer

A buffet line is set up to facilitate convenient food service with healthy eating options! If you pre-purchased a lunch ticket, just present your ticket when picking up your luncheon selection. Forthose without tickets, you may be able to purchase lunch (very limited supply) at the buffet for ahigher onsite price based on availability.

12:30 PM-01:00 PM In the Eye of the Beholder: A visual retrospect of ETC's 2018 Conference withPulitzer Prize winning photographer Essdras Suarez

All Attendees Gardenia BallroomSeminar

ETC’s Signature Conference 2018 strove to unite place with experience. Participants in the“Photography Learning Lab” learned how to tell a visual story and celebrated the power of an image. Now, Essdras Suarez, Pulitzer Prize winning photographer, will highlight photos captured by ETCdelegates throughout the Conference which eloquently capture our time in Bermuda. Essdras willshare his expertise that will inspire us to take time to capture memorable moments. Speaker(s) Essdras Suarez, Pulitzer Prizewinner Photographer, EMS Photography

Track: Marketing & Communications

01:30 PM-05:30 PM Post Conference Options (Choice of 2)Pre-Registration Required

Ticketed Function

Off Site

Learning Lab I: Bermuda's People in Focus: Unleashing the Power of Your EyesLearning Lab

Learning Lab participants are to meet at 1:30 PM in the main hotel lobby to board mini-busespromptly. This learning lab serves to demonstrate how your travelers can best capture visually the stories thatbring people and place alive in any destination. Using the backdrop of Hamilton, one of Bermuda’smost culturally vibrant towns, you will create arresting visuals of every-day objects, subjects andsituations. First stop is at the City Hall and the Bermuda National Gallery for a very brief privatetour with Gallery Curator, Sophie Cressall before setting out on foot with legendary local, EdChristopher, the Town Crier, to traverse and photograph the city’s most engaging sites including thestained glass at the Anglican Cathedral, public art installations around the city, the sculpture gardenin Queen Elizabeth Park, the Sessions House and Cabinet building and surrounding colorful alleysand byways. Through the lens of your camera experience Hamilton up close and personal as Edprovides the historic and cultural context of sites and Pulitzer prize winning photographer EssdrasSuarez delivers an experiential learning experience to hone your photography skills using whateverphotographic device you have on hand. Understand the mental processes involved in the perceptionof an image and how to best approach a situation that you or your travelers might want tophotograph. Experience firsthand how a segment of any tour program could be tailored in part tothe growing traveler interest in capturing and sharing “great” images on tour and growing interest inspecially arranged moments for photo capture. Enjoy a very local Bermudian lunch at the BermudaHistorical Society Museum (Queen Elizabeth Park), and discussion roundtable before returning tothe hotel. As an essential part of the Learning Lab module, time is allocated for personal reflectionand group discussion on what fosters and cultivates effective learning through travel. How do wetell the story of what we see using photo capture? What kinds of photo op experiences are mostimportant to plan ahead for in our own travel programs? And, based on this learning labexperience, take away new techniques, simple tips and convenient checklists that you can sharewith travelers and further facilitate sharing of traveler “great” trip photos on your website.

Facilitator(s) J. Mara DelliPriscoli, ETC Founder, Educational Travel Consortium

Trainer(s) Essdras Suarez, Pulitzer Prizewinner Photographer, EMS Photography

Track: Marketing & Communications

Learning Lab II: Active Explorations: Biking Bermuda's Rails to TrailsAssemble at 1:00 PM Learning Lab

Note: Participants assemble outside the hotel's Great Sound Lawn exit at 1:00 PM promptly forbike fitting and a safety briefing. You cannot participate in this Learning Lab without attending thispre-departure session. Complimentary bike rentals courtesy of Backroads. This post-conference learning lab dives into the core elements of incorporating the basiccomponents of experiential learning through active travel in any destination. ETC membersexperienced in designing and/or promoting active travel will serve as learning co-facilitators alongwith a local Bermudian storyteller. Explore Bermuda actively on the Railway Bike Trail andengage in visitor interactions with the island’s history, culture, topography, and – of course – locals.Discover a side of the island visitors rarely see on this leisurely ride to the island’s West End,approximately 10 miles, before arriving at historic Dockyard for hosted refreshment and groupdiscussion. As an essential part of the Learning Lab module, time is allocated for personalreflection on what fosters effective learning through travel as well as group sharing on what kindsof experiences are most effective for active travel. And, based on this learning lab active travelexperience, what will you offer differently in your travel programs going forward?

Facilitator(s) Fred Ackerman, Chief Shepherding Officer, Black Sheep Adventures

Jesse Karp, Business Development Manager, Backroads

Track: Product Development

02:15 PM-06:15 PM Seminar on Wheels (SOW): Bringing History to Life: A stroll through Bermuda'seast end

Pre-Registration Required

Ticketed Function

Off Site

Meet in the main hotel lobby and present tickets to board the bus promptly at 1:30 PM. Older or younger travelers, no matter the interest level, will discover what Bermuda’s historic eastend has in terms of the historic and cultural icon sites and experts to deliver an out of the ordinaryeducational experience. The St. George’s Foundation has orchestrated an interactive exploration ofthe UNESCO World Heritage Site of St. George’s chronologically detailing four centuries ofBermuda’s story. The past speaks to participants at the headquarters of the St. David's IslandHistorical Society, and Carter House, an original 17th century farmhouse. Members will tasteculinary best bites and drink from the 17th to 19th centuries, trace the history from early settler’sthrough colonial times, meet contemporary artists leading Bermuda’s art styles from modern tograffiti and get a behind the scenes look at the Bermuda Perfumery, the leading online perfumerydealer in the world today. This SOW is hosted in part by St. George's Foundation and the Bermuda Tourist Authority.

05:00 PM-05:00 PM ETC's Conference Concludes! Thank you for joining us!

FINAL CONFERENCE EVALUATION - WE NEED THEM AND READ THEM! Fill out your conference evaluation before departing the hotel. A hard copy of the evaluation isincluded in the conference material inserted in your conference tote bag. Extra copies are availableat the ETC Registration Desk. Your final conference evaluation can be accessed online through your member dashboard on the

ETC website. The evaluation link will be on your Task Manager. During your flight home, pleasetake the time to fill out the evaluation and give us your feedback on the new session formats andanything else you would like to share about the conference. We welcome any kudos you wish toshare and will use them online. CHECK OUT YOUR MEMBER DASHBOARD FOR UPDATES ON ALL THINGS ETC! As an ETC community member, stay abreast of community developments by logging into yourmember dashboard frequently. Our online partnership with Global Rescue provides you access totravel alerts, as well as time sensitive information on incidents impacting the travel industry andyour travelers - plus destination intel reports on four featured countries every quarter. Also, check out community partner destination mini-sites: Peru, Mexico, Wales,and upcomingColombia micro-sites to access destination information, itinerary recommendations andpromotional photos shared by ETC's Executive Advisory Council. Get active today by posting your news and announcements. The conference happens just once ayear, but ETC Members can enjoy a year's worth of learning, inspiration and collaboration byutilizing the full range of member benefits available on the member dashboard. Your annual ETCmembership provides you access to the MP3 downloads of audio-recorded sessions at ETC 2018and from prior years, speaker handouts, annual reports, surveys, searches of profiles and a host ofother member resources. COMMUNITY SPRING ROUNDTABLES - JOIN US! Wednesday, April 18, 2018 Sierra Club, Oakland, CA Friday, April 20, 2018 Smithsonian Enterprises, Washington, DC HAVE A GREAT YEAR AHEAD! THANK YOU AGAIN FOR JOINING COLLEAGUES AT THE 2018 CONFERENCE.