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8/10/2019 Etch Your Stretch
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Etch Your StretchTravel Writing that Goes Beyond..
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Proprietary editorial content
Travel Guides more than 1100destinations across the globe
Holiday planning tools: Holiday Ideas, City
Getaways Transaction Capabilities
6,00,000 visitors per month
Dedicated FB page and Twitter handle
A database of 1,10,000 subscribers
Our online content, services and offeringsare backed up by an experience of morethan 25 years in the travel industry.
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Developed traveler-friendly and relevant content andauthored the Harper Collins Travel Guides on Goa,Ladakh, Kerala, Himachal, Rajasthan and Uttaranchal.
Served as a Travel Channel Partner with MSN India.
Powered the travel features section of Delhi on the Go,India's 1st free daily newspaper.
Developed travel related content forGoodyearandTata Motors.
Was an exclusive Travel Channel Partner of Rediff.comand powered their travel section on Rediff.com.
Was Travel Channel partner for Moneycontrol.
We have tied up with theDepartment of Tourism, Govt
of India website tourismofindia.comto provide travelservice fulfillment.
Destination Exploreramongst the 4 most innovativetechnologies in the Travel and Hospitality sector thisyear!
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Check out our pressroom for more
http://www.journeymart.com/info/pressroom.aspx
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Push a brandsmotives in-the-face and not care much for the
participantsinterest
Reward entries by valuing way too much, the share ability of the
contest by a participant, rather than the genuineness of the
submission
Mostly reward entries that are demi-advertorials for brands
This dissuades genuine participants
Contests end up rewarding those who are there for the reward
and have not much of a brand retention or impact.
These winners are more shifters who contest-hop a lot
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Philosophy:Is a property created to genuinely create a platform where
people inspire travel, through their words
We believe that Writing and Travelling are the two most eloquent
forms that open you up and lend you to a Stretch .
And just what happens when you marry the two?..... You dont
Tiethem down..well ahem literally, instead you would just
Etchthe Stretch
Hence Etch Your Stretch is not just any writing contest, but aims at
inspiring travel or talk on travel through creativity
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Contest for May and June:
Imagine Life as a Hideaway
A hideaway, a retreat, a place to relax and just be- Imagine
if life was just this! Yes, a life without its toils, wrapped in a
happy foil. What leisure!
So pen down your imagination and paint your life into a
Rosy pictureand tell us how would it be if your life was a
Hideaway-a place of sheer leisure
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Giveaways:
KINDLE to the Top winner
Top 3 winners will be awarded 2 nights 3 days
stay at the Corbett Hideaway property
All approved entries will be published on the
website
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FOR THE LOVE:
Creativity will be the ethos of every theme within the contest. A banal brochurelike article vis--vis a creative spin
Remember! A good writer/photographer appreciates the fun of writing or clicking
as much as the perks
FOR THE PERKS:JM Giveaways:
Top entry wins a KINDLE
Every valid entry is featured on our
website - 6,00,000 visitors monthly
Facebook page
Twitter handle Email sent to registered data of 1,11,000 subscribers
Branding across the website
Sponsor Giveaways:
3 packages
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While the contest is open to all, the outreach, SEO and marketing willbe aimed at:
Established and avid writers
Photographers, bloggers
Social media celebrities
Amateur writersYouth
Avid travelers
The same will be achieved by:
SEOOnline ads with targeted media
Outreach on forums and groups
One on one interactions
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The TG, Contest theme etc can be customized based on the sponsorship
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All the properties will be promoted via our website which has around 6,00,000visitors per month , to newsletter via 1,00,000 registered users , people on our FBpage around 28,000 fans , Twitter handle, FB ads which will target people inaddition to existing FB fans and other promotions
Due link backs will be given to your website or FB page as is deemed fit by you
With this, you can look at visibility of your brand to around 15,60,000 visitorsover 2 months of 7,30,000 visitors per month , excluding the marketingpromotions done outside JM website and existing social media pages
Adequate branding in terms of marketing via ads, on the website banner andcontest pages will be given to your organisation
We can have senior management from Khyber Resorts as a Guest Author onour website and feature them for a month .This will be adequately promotedvia our newsletter too
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Posts will be made on JM social media pages
SEO and SEM efforts will be targeted at promoting this contest
FB ads and other promotion to the tune of 50,000 in addition
by JM
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Thank You
Nisha Kapoor
Ph: 9871445842