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8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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gmhbo
Hg}vdmubbhg
Dfjo}hdr
Io}dmdkdac
Voruk}cmdr \vhgbh|ckor bdgbkurhdgor
Gd}c mo |vogrc
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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3'Hg}vdmubbhg
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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?0? ihkkdgor mo urucvhdr ck ehgckhzcv 6
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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X og Or|cc4 Og Or|cc `cx cb}uckiog}o 32'062'
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6'Dfjo}hdr
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Mormo cmhah}ck+ kc Crdbhcbhg Or|cdkc mo kc Obdgdic Mhah}ck+ gdr |kcg}ocidr ug dfjo}hd |vhgbh|ck:
\vorogbhc og Ecbofddn |dv |cv}o mo kcr oi|vorcr: gmhbo mo |vorogbhc mo oi|vorcr og Ecbofddn ]h|d mo |vorogbhc Id}hdr |cvc or}cv og Ecbofddn Mheovogbhc og}vo \ovehk x \ahgc og Ecbofddn
_rd mo kcr \ahgcr og Ecbofddn: ]hoi|d og Ecbofddn+ giovd mo roauhmdvor+ o}b' ]h|d mo bdg}oghmdr x voruk}cmdr df}oghmdr Icg}oghihog}d \dk}hbc mo vor}vhbbhdgor _rd mo kcr or}cmr}hbcr
Kc |ufkhbhmcm og Ecbofddn' \ug}d mo hr}c mo kcr oi|vorcr:
Bdg}vc}cbhg mo Cgugbhdr Op|ovhogbhc (|drh}hc $ goac}hc Bcvogbhcr mo kc |ufkhbhmcm og Ecbofddn
]h|dkdac mo oi|vorcr og Ecbofddn: Giovd mo }vcfcjcmdvor Cb}hhmcm Zdgc aodavehbc
Rcfov ok urd mo Ecbofddn suo `cbog kcr oi|vorcr or|cdkcr x ru voruk}cmd
\cvc okkd+ gdr `oidr bog}vcmd og = |voihrcr:
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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2'Io}dmdkdac
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cmhah}ck kcgz ok |crcmd 60 mo Eofvovd mo 6
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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='Voruk}cmdr
='3' \vorogbhc
Or}umhd _rd mo ]qh}}ov og Or|cc
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Or}umhd _rd mo ]qh}}ov og Or|cc
Voruk}cmdr og / |dvbog}cjor rdfvo ?12 vor|uor}cr df}oghmcr
=+=
3 kd ihrid suo |cvc Furbcv Guodr Bkhog}or'Rkd ug 36/ mo kcr oi|vorcr or} og Ecbofddn |cvc UOGMOV'
\dv su or} hr og Ecbofddn4
Voruk}cmdr og / |dvbog}cjor rdfvo kcr oi|vorcr suo `cg hgmhbcmd suo }hogog |vorogbhc og Ecbofddn
Bug} cr oi|vorcr } hogog |vorogbhc og Ecbofddn4
C|vdphicmciog}o ug 1/ mo kcr oi|vorcr or|cdkcr }hogo |vorogbhc og Ecbofddn+ roag or}hicbhgmo cmhah}ck'
Or}umhd _rd mo ]qh}}ov og Or|cc
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Or}umhd _rd mo ]qh}}ov og Or|cc
Voruk}cmdr og / |dvbog}cjor rdfvo ?12 vor|uor}cr df}oghmcr
]dmcc `cx ug 3?/ mo oi|vorcr suo or} |vorog}or og Ecbofddn rkd bdg ru \ovehk' \dv }cg}d+ gd}hogog ugc |vorogbhc bdvvob}c'Ok =1/ mo kcr oi|vorcr }hogo ghbciog}o |vorogbhc og Ecbofddn c }vcr mo ugc \ahgc'Ok 25/ mo kcr oi|vorcr |vorog}or og Ecbofddn }hogo \ovehk x \ahgc'
R
82/
Gd
1/
Mheovogbhc og} vo \ov e h k x \ahgc' Or} bkcvd |cvc kcr oi|vorcr4
6+83
3=+68
2?+80
=5+02
< ? 3< 3? 6< 6? 2< 2? =< =? ? kd ihrid suo |cvc Furbcv Guodr Bkhog}or'Rkd ug 36/ mo kcr oi|vorcr or} og Ecbofddn |cvc UOGMOV
Okob}vghbc+ Uhcjor x Iomhc (khfvdr+ rde}qcvo+ hmodjuoadr x irhbc: oi|vorcr bdgicxdv |vorogbhc og Ecbofddn
Ok 10/ mo kcr oi|vorcr suo }hogo |vorogbhc og Ecbofddn rdg |xior> ok 66/+ avcgmoroi|vorcr'
Icmvhm x Fcvbokdgc bdgavoac ok 13/ mo kcr oi|vorcr bdg |vorogbhc og Ecbofddn' Ok 5
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Kc icxdvc mo kcr oi|vorcr bdg |vorogbhc og Ecbofddn (5?/ gd `c |ufkhbcmd ghgagcgugbhd og Ecbofddn'
Ok 18/ mo kcr oi|vorcr suo `cg hgrov}cmd ug cgugbhd+ vo|h}o' Ok 1=/ mo kcr oi|vorcr suo `cg hgrov}cmd ug cgugbhd ckdvc ru op|ovhogbhc bdid|drh}hc |dvsuo `c bdgroauhmd ir roauhmdvor og rur |ahgcr (56/ x vokocgbhc cghok mo hicaog (=6/'
Ok ==/ `c bdgroauhmd guodr bkhog}or o hgbvoiog}cv rur og}cr'
Kdr cgugbhdr og Ecbofddn: ugc fuogc op|ov hogbhc
''' |ovd oph r} og bcvogbhcr og kc |ufkhbhmcm mo Ecbofddn
Ok 15/ mo kcr oi|vorcr mo}ob}c bcvogbhcr og kc |ufkhbhmcm mo Ecbofddn' C mor}cbcv:
Ir edvic}dr |ufkhbh}cvhdr Ir bc|cbhmcm |cvc roaiog}cv ok |fkhbd ck suo mhvhaor kc |ufkhbhmcm Ir or}cmr}hbcr rdfvo bid `c eugbhdgcmd ok cgugbhd |ufkhbcmd
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Ok 36/ mo kcr oi|vorcr or} |vorog}or og Ecbofddn |cvc UOGMOV' Ok ?/ mo kcr oi|vorcr cehvic }ogov ugc |kc}cedvic mo Bdiovbhd Okob}vghbd og rur
\ahgcr mo Ecbofddn' Ok =2/ mo kcr oi|vorcr or} og Ecbofddn |cvc |vdidbhdgcv rur |vdmub}dr' Ok ==/ mo kcr oi|vorcr bdg |vorogbhc og Ecbofddn x suo `cg hgrov}cmd ug cgugbhd
og Ecbofddn+ `c bdgroauhmd guodr bkhog}or o hgbvoiog}cv rur og}cr' Ok 0?/ mo kcr oi|vorcr |ufkhbc og ru |ahgc mo Ecbofddn |vdidbhdgor mo rur
|vdmub}dr x$d cbbhdgor mo icvno}hga'
Ok =
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Ok ?
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Gd}c mo \vogrc
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OK 36/ MO KCR OI\VORCR \VOROG]OR OG ECBOFDDN_]HKHZC OR]C VOM \CVC UOGMOV
Ok 1/ mo kcr oi|vorcr or|cdkcr or} |vorog}o og Ecbofddn x ok 5
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Cr+ mok or}umhd ro mor|vogmo suo+ cugsuo ok 0?/ mo kcr bdi|ccr ogbuor}cmcr |ufkhbc og ru |ahgc |vdidbhdgor morur |vdmub}dr x$d vockhzc cbbhdgor mo icvno}hga+ ghbciog}o ok =
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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Iuvd+ Hgedvicbhg+ Ed}dr+ Ogkcbor x Gd}hbhcr rdfvo kc oi|vorc rdg kcr |vhgbh|ckor robbhdgor suo kcr oi|vorcr |droogog rur |ahgcr mo Ecbofddn' Mor}cbc suo ug =
8/7/2019 Estudio Uso Facebook Empresas EnEspana 2011
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Kcr bdiughmcmor cu}gdicr suo voahr}vcg ugc icxdv cb}hhmcm og or}o rog}hmd rdg Icmvhm x Bc}ckuc bdg ug =0/ x ug62/ mo kc cb}hhmcm+ vor|ob}hciog}o' C avcg mhr}cgbhc ro ogbuog}vcg d}vcr zdgcr aodavehbcr bdid Cgmckubc (5+2/+Bdiughmcm Uckogbhcgc (?+6/+ Iuvbhc (6+2/ x \cr Ucrbd (6+2/'
C }ogdv mo kdr voruk}cmdr mok or}umhd+ Okogc Aioz+ |vorhmog}c mo cmhah}ck croauvc suo kcr oi|vorcr or|cdkcr}dmcc }hogog ug kcvad bcihgd suo vobdvvov og ok c|vdob`cihog}d mo kcr vomor rdbhckor bdid ugc |cv}o ir mo ruor}vc}oahc mo goadbhd' C |orcv mok bvobhihog}d op|dgogbhck suo or}dr bcgckor or}g op|ovhiog}cmd og}vo kdr urucvhdr|cv}hbukcvor+ }dmcc rdg iub`cr kcr dvacghzcbhdgor suo ro iuor}vcg vo}hbog}or c hgov}hv }obgdkdac x bdgdbhihog}d og
or}c `ovvcihog}c+ suo ro `c bdgov}hmd og ug okoiog}d hgmhr|ogrcfko og kc cb}hhmcm mo bucksuhov bdi|cc'
Ecbofddn+ ug crbogrd hi|cvcfkoRoag kdr mc}dr |ufkhbcmdr |dv kc bdgruk}dvc RdbhckFcnovr+ og kc cb}uckhmcm Ecbofddn buog}c og Or|cc bdg 32'062'
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cmhah}ckCrdbhcbhg Or|cdkc mo kc Obdgdic Mhah}ckB$Fckior+ 312 = 3 )