Establishing a Recycling Economy in the City of

Johannesburg – 2 March 2015

Roelf de Beer

Strategic Support: WMS&P

Presentation Contents

2

• Waste Management Strategy

• Separation at Source Strategy and Targets

• Target areas

• Marketing and education

Demographics

• Population – 4,7m

• Generate 1,8 million tons of General Waste

• PIKITUP manages 1,4m tones per annum

• RCRs 780,000 tons per annum

• Green waste 170,000 tons per annum

• Separation at Source 130,00 tons per annum

• 93% of waste disposed at landfills

• 20% diversion target from landfills by 2016

• Two models are applied

– Community based approach (Jozi@Work)

– Partnering with private sector for technological solutions

towards diversion 3

Landfill Airspace

Landfill Geographical area Years left

Marie Louise West 6

Ennerdale South 13

Robinson deep Central 7

Goudkoppies South 15

Note: No City managed landfills in the North of the City

Paradigm shift

5

Traditional Waste Hierarchy

Potential Paradigm shift for CoJ / Pikitup

Today Proposed Strategy

0%

7%

0%

93%

20%

33%

40%

7%

Separation at Source Principles

Establishing a recycling economy in the CoJ – behavioral change

Separation of recyclable waste at source

Focus on domestic customers (households)

three receptacle systems to be introduced

No one size fits all

Enforce separation at source (Waste Management Buy-laws)

Involve reclaimers and/or waste pickers in solutions

Separation at Source Business Model

7

Non Recyclables

Non RecyclablesNon Recyclables

Recyclable waste

separated at source

Recyclable waste

separated at sourceMaterial

Recovery Facility

Satellite Sorting/

MRF

Satellite Sorting/

MRF

Landfilling

Reuse and Recycling Market

Marketing, Communications, EIA, Legislation

Lower income suburbs

and informal areasMiddle and higher

income suburbsGarden

SitesGarden

Sites

Food for Waste

Separation at Source Strategy

Lower Income Areas and Informal Settlements

• Community based approach

• Job creation

• Localised community based buyback/sorting facilities

• Establish local cooperatives/NPO

• Develop and implement a localised marketing ,

communication , strategy

• Provide training for cooperatives/NPOs

• Formalise reclaimers/waste pickers

• Enforce separation at source (Waste Management By-laws)

• Consider existing recycling facilities when planning for sorting/

buyback facilities

Separation at Source Strategy

Middle and Higher Income Areas

• Use external service providers

• Waterval model to be extended City wide to all formal areas i. e.

driver owner schemes, private buyback/sorting facilities,

accommodate present recyclers

• Localised marketing, communication, education and awareness

strategy

• Re-commission the Robinson Deep MRF

• Establish local sorting facilities (MRFs)

• Enforce separation at source (Waste Management By-laws)

• Formalise reclaimers/waste pickers

• Consider existing recycling facilities when planning for sorting/

buyback facilities

Separation at SourceMarketing & Communication Education &

Awareness

Campaign

2013/14

Objectives & Messaging

Awareness

Mobilise

Participate

Objective: Creating a connection between individuals interest and the

efforts by CoJ/Pikitup

Message: Turning trash into treasure has a direct impact on you and

your community.

“This is a way for me to play a part and become involved”

Objective: Creating a connection between the inputs and our results of

our stakeholders, creating ambassadors over time

Message: Your role in turning trash into treasure is important. Get

involved today.

“Look at the results of what I have been doing, you should become

involved too”

Objective: Creating a connection between efforts to promote a culture

of recycling and the impact/savings generated at a financial level

Message: Did you know that in your community you can get involved

through

“My rates and taxes are working for me,

I can see it in my environment”

Mobile Recycling Facility

13

Chippers

14

Other Initiatives

– Green Waste Diversion

– Builders Rubble Crusher Plants

– Food waste diversion )Biogas plant

– Food for Waste

– Mining of Landfill Gas

– Waste to Energy

– Tyres disposal (REDISA)15

Critical Success Factors and Risks

• Operating and Capital budget provision

• Project and depot capacitation

• Identification and capacitation of buyback/sorting

facilities (JPC to assist)

• Community participation and involvement

• Stakeholders commitment and participation

• Capacitation of cooperatives

• Co-operation of buyers of recyclable waste

• Markets for recyclables

• Force households and businesses to separate recyclable

waste at source (Waste Management By-law)

16

17

A Single Bangle does not Jingle!!

Roelf de BeerStrategic SupportTel. (011) 712 5259Cell. 082 855 9244E-mail: roelfdebeer@pikitup.co.za