Establishing a Location StrategySteve Temmermand

Location Strategy

Real or Fake?

• Ensuring liquor stores are more than 1000 feet away from any church

• Confirming a road or bridge exists prior allocating resources for repair

• Avoiding training parolees on underwater welding who will be released in the

desert

• Locating $100,000 trash dumpsters lost in the snow

• Decreasing teen pregnancy by encouraging local discussions to prevent underage

drinking

It’s Important!

Location Strategy

Objectives

Make location a core element of your workplace

Champion a location strategy in your organization

Launch your location platform

Learn about improved performance

Location Strategy

What is a location strategy? Vanilla definition.

Strategy = a high-level plan

Location strategy = a high-level plan to use location information and spatial analysis

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

More than just Data & Technology

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

Vision & Leadership

State GIS

Center GIS

Field GIS

Others

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

The Power of Governance

GIS groups

Use technology

Deliver information

Center of excellence

Sets policies

Shares best

practices

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

Essential Patterns of a Location Strategy

LocationEnablement

Empower all usersto discover, use, make and sharemore maps

ConstituentEngagement

Get feedback and communicate with external constituents

DecisionSupport

Support organizationdecision makingactivities

FieldMobility

Get informationinto and out ofthe field

Analytics

Describe, predict, and improve businessperformance

Location DataManagement

Collect, organizeand exchangedata about allassets and resources

Essential Patterns of a Location Strategy

Architecting the ArcGIS Platform:

Best Practices

www.esri.com

Search: “Architecting the ArcGIS Platform”

worth

keeping

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

Users

Apps

Web GIS

GIS

Professional

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

Framework to help you move forward

Launching Your Location Platform

www.esri.com/launchguide

worth

keeping

Find a ChampionUses the guide for launching your

location platform

A Champion is someone who

can spearhead the launch of

your location platform

Characteristics of a Champion Essential qualities to be effective

influence

executive sponsorship

credibility enthusiasm

energy

bandwidth

determination belief in the vision

patience

Responsibilities of a Champion Promotes and leads the launch

Organizes the team

Maintains momentum

Realizes the vision for a successful location platform

1Location Value Assessment

2 Pilot Project

3 Production Rollout

4 Operations and Support

5 What’s Next

Business

Unit

Organization

BU

BU

BU

Q2 Q3

Q4Q1

Repeat across your organization

•Review organization broadly

• Identify uses & assess value of location information

•Prioritize opportunities

Collaborative strategic planning

workshop

• Orientation to digital maps

- For making decisions

- For increasing understanding

• Industry examples

• Review your organization

Prioritize maps & apps

More ways location can help

Measure parolee dispersion

Increase parolee employment

Report volume forecasts

Evaluate program effectiveness

Rehabilitation Recidivism Public safety

State Corrections Department

More resources…

to establish your location strategy

Training: MOOCs

www.esri.com/mooc worth

keeping

Training: Instructor-led Courses, Web Courses,

Training Seminars

www.esri.com/training worth

keeping

Support: Technical Support and Premium

Support Services

support.esri.com worth

keeping

• Vision & Leadership

• How GIS Contributes

• Planning & Governance

• Change Management

• Apps That Are Engaging

• Good People

Location Strategy

Esri Enterprise Advantage Program (EEAP)

ProactivePlanning & Advice

Premium Technical Support

Consulting

Training

Esri Managed Cloud Services

Technical Advisor

Smart Community

uses technology

Reduce crime

Increase jobs

Maintain parks

Becoming a Smart Community

Establishing a Location Strategy

System of

record

System of

engagement

Objectives

Make location a core element of your workplace

Champion a location strategy in your organization

Launch your location platform

Learn about improved performance

Questions?

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Print Your Certificate of Attendance

Print stations located near 147 Concourse

Monday

12:30 PM – 6:30 PM

GIS Solutions Expo,

Hall B

5:15 PM – 6:30 PM

Expo Social,

Hall B

Tuesday

10:45 AM – 5:15 PM

GIS Solutions Expo,

Hall B

6:30 PM – 9:30 PM

Networking Reception,

Smithsonian National Air

and Space Museum