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Establishing a Location StrategySteve Temmermand
Location Strategy
Real or Fake?
• Ensuring liquor stores are more than 1000 feet away from any church
• Confirming a road or bridge exists prior allocating resources for repair
• Avoiding training parolees on underwater welding who will be released in the
desert
• Locating $100,000 trash dumpsters lost in the snow
• Decreasing teen pregnancy by encouraging local discussions to prevent underage
drinking
It’s Important!
Location Strategy
Objectives
Make location a core element of your workplace
Champion a location strategy in your organization
Launch your location platform
Learn about improved performance
Location Strategy
What is a location strategy? Vanilla definition.
Strategy = a high-level plan
Location strategy = a high-level plan to use location information and spatial analysis
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
More than just Data & Technology
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
Vision & Leadership
State GIS
Center GIS
Field GIS
Others
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
The Power of Governance
GIS groups
Use technology
Deliver information
Center of excellence
Sets policies
Shares best
practices
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
Essential Patterns of a Location Strategy
LocationEnablement
Empower all usersto discover, use, make and sharemore maps
ConstituentEngagement
Get feedback and communicate with external constituents
DecisionSupport
Support organizationdecision makingactivities
FieldMobility
Get informationinto and out ofthe field
Analytics
Describe, predict, and improve businessperformance
Location DataManagement
Collect, organizeand exchangedata about allassets and resources
Essential Patterns of a Location Strategy
Architecting the ArcGIS Platform:
Best Practices
www.esri.com
Search: “Architecting the ArcGIS Platform”
worth
keeping
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
Users
Apps
Web GIS
GIS
Professional
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
Framework to help you move forward
Launching Your Location Platform
www.esri.com/launchguide
worth
keeping
Find a ChampionUses the guide for launching your
location platform
A Champion is someone who
can spearhead the launch of
your location platform
Characteristics of a Champion Essential qualities to be effective
influence
executive sponsorship
credibility enthusiasm
energy
bandwidth
determination belief in the vision
patience
Responsibilities of a Champion Promotes and leads the launch
Organizes the team
Maintains momentum
Realizes the vision for a successful location platform
1Location Value Assessment
2 Pilot Project
3 Production Rollout
4 Operations and Support
5 What’s Next
Business
Unit
Organization
BU
BU
BU
Q2 Q3
Q4Q1
Repeat across your organization
•Review organization broadly
• Identify uses & assess value of location information
•Prioritize opportunities
Collaborative strategic planning
workshop
• Orientation to digital maps
- For making decisions
- For increasing understanding
• Industry examples
• Review your organization
Prioritize maps & apps
More ways location can help
Measure parolee dispersion
Increase parolee employment
Report volume forecasts
Evaluate program effectiveness
Rehabilitation Recidivism Public safety
State Corrections Department
More resources…
to establish your location strategy
Training: MOOCs
www.esri.com/mooc worth
keeping
Training: Instructor-led Courses, Web Courses,
Training Seminars
www.esri.com/training worth
keeping
Support: Technical Support and Premium
Support Services
support.esri.com worth
keeping
• Vision & Leadership
• How GIS Contributes
• Planning & Governance
• Change Management
• Apps That Are Engaging
• Good People
Location Strategy
Esri Enterprise Advantage Program (EEAP)
ProactivePlanning & Advice
Premium Technical Support
Consulting
Training
Esri Managed Cloud Services
Technical Advisor
Smart Community
uses technology
Reduce crime
Increase jobs
Maintain parks
Becoming a Smart Community
Establishing a Location Strategy
System of
record
System of
engagement
Objectives
Make location a core element of your workplace
Champion a location strategy in your organization
Launch your location platform
Learn about improved performance
Questions?
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Print stations located near 147 Concourse
Monday
12:30 PM – 6:30 PM
GIS Solutions Expo,
Hall B
5:15 PM – 6:30 PM
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Hall B
Tuesday
10:45 AM – 5:15 PM
GIS Solutions Expo,
Hall B
6:30 PM – 9:30 PM
Networking Reception,
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