• Established, massive multi-player online community.

• Huge, immersed, global audience.

• Popularity transcends age brackets.

• Highly tactical gameplay… or ‘pick up and play’ fun.

• Wide array of missions and weapons.

• Photorealistic environments offer the highest quality game experience.

• New content regularly available = franchise longevity.

Counter-Strike is the world’s leading online action game. Developed by Valve, the franchise has seen many versions and modifications making it one of the most successful and widely played FPS genre games of all time.Engage in a realistic brand of counter-terrorist warfare in this hugely popular team-based game. Take out enemy sites. Rescue hostages. Your role affects your team's success. Your team's success affects your role.A vast array of mission maps can be played as a single player or online in teams where collaboration and co-operation are critical to success

The GameThe Game Key

FeaturesKey Features

Key DataKey Data

Game Overview

RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT UNITSUNITS

TV12-17 18-34 18-49

25-54 Male Female

PRINT ONLINE OUTDOOR

CHANNEL MARKETING

PR EVENTS

OTHER

Est Spend $US________________________

LiveGlobal500,000

Counter Strike 1.6

CategoriesCategories

APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT

PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL

BANKING & FINANCEBANKING & FINANCE

TELECOMSTELECOMSPHARMACEUTICALSPHARMACEUTICALSINSURANCEINSURANCE OILS & GASOILS & GAS

HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY

QSR’SQSR’S SPORTSSPORTSLEISURELEISURE

Branding Opportunities

LIQUORLIQUOR

CELL PHONE / CAMERA PHONECELL PHONE / CAMERA PHONE

VITAMIN WATERVITAMIN WATER

ENERGY DRINKENERGY DRINK

CLOTHINGCLOTHING

3© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

Integration Option

Integration Option Description

In-Game

Availability Dyn

am

ic

Signage Billboards CS —