Established in 1913, the BMW Company has touched the height of success with immense accomplishment. BMW, which stands for Bayerische Motoren Werke or Bavarian Motor Company, was based in Munich, Germany. BMW is also the parent firm of MINI and Rolls-Royce car brands. Undoubtedly, the blue and white BMW logo is a fundamental ingredient for the company’s prosperous attitude. The BMW logo has been minutely altered through the years but still continues to compel a strong corporate image.

As the company started as an aero engine manufacturer, it adopted the stylized demonstration of airplane propeller whirling by the plain blue sky. The BMW logo encompasses the four quadrants of blue and white shade. The logo design represents the white propeller blade against the blue sky, which depicts the company as the manufacturer of military aircraft engines during World War I.

Design Elements of the BMW Logo:

BMW logo portrays a solid corporate picture of the company. The BMW logo is said to be designed to signify Bavaria- as the company’s manufacturing site. It has proved to be one of the most distinguished corporate designs that epitomize its eminent panache.

Shape of BMW Logo:A thick black ring, bordered by the sleek silver lining, showcases the BMW logo in an elegant fashion. The gap in the ring of BMW logo is further divided into four quadrants with alternating shades of blue and white. The quarters of the BMW logo also reflect the spinning propeller of the aircraft, designed with a stylish conduct.

Color of BMW Logo:BMW logo comprises of strong colors, casting a great impression on the spectator about the firm. Blue, black and white hues compliment to form such a logo that defines the chic character of the firm which cannot be described in words. The quarters of the BMW logo are shaded as white and blue whereas the thick ring is colored in the black shade projecting powerful nature of the firm.

Font of BMW Logo:The letters “BMW”, arranged at the top half of the black ring in the BMW logo, are inscribed in a non-serif font. This font totally represents the simplicity of the BMW logo,

holding a solid corporate picture. The easy font of the BMW logo informs the spectator that the company has certainly touched the height of achievement and continues to pursue it.

BMW logo is a pleasant portrait that impels smartness, clarity and image consciousness. It is certainly known to be one of the most distinctive corporate insignias in the world. In 1929, Dixi was the first automobile to hold the reputed BMW logo. Although, the BMW logo has been altered quite infrequently but it still grips the elegance and eloquent attributes of the original identity.

Being the largest sportswear manufacture in Europe as well as the second largest all over the world, Adidas Company not only specializes in sportswear but also in bags, shoes, shirts, clothing and other sports related areas. Adidas logo, representing the durability and elegance, is a three parallel striped design that symbolizes the mountain which is to point towards the goals and challenges that lay ahead. Adi Dassler, together with his brother Rudolf Dassler, created the Adidas logo, aiming to provide the athletes with the finest possible gear.

Started off as a three striped motif in 1967, Adidas logo was imprinted on shoes only. Following its success, in 1971 it changed to a Trefoil logo. Later on it merged with Salomon, which formulated the Adidas logo to a combination signifying both the designs; blue color for Adidas and red denoting Salomon. Sequentially, the Adidas logo in 2005 changed itself to a “World mark” remaining simple, confident and clear.

Design elements of Adidas logo:

Adidas logo holds an influential position imposing an impression of sophistication and durability through its simple yet impressive design.

Shape of Adidas logo:Adidas logo comprises of three parallel lines symbolizing the outstanding athletic performance reaching out the goals excellence the challenges to come. It portrays the strong picture of the Adidas corporate well being.

Color of the Adidas logo:Black color of the Adidas logo comes as an inspirational motif to the youth importantly involved in sports an athletic activities, reviving their spirits and bringing upon a striking youth culture.

Font of the Adidas logo:Like the design itself, the font of the Adidas logo remains simple nevertheless catchy and prominent with its plain style. As it is said “The simpler, the better”, Adidas continues to follow the ritual by maintaining the simple yet innovative design.

Despite the changes it has gone through, Adidas logo still remains to be design known for motivating all groups of young. So far, it has achieved nearly all the goals the founder had dreamt of, but carries on towards its road of triumph.

The American Express Company forms a noted position in the international market and acquires an international recognition. Likewise, the American Express logo is a famous symbol of the company’s reputation and acknowledgment. Laying its first base in, 1850 in New York, it started off in the great era of economic development of the United States. Since then it has been able to maintain its quality standards and the trustworthy banner.

The American Express logo, as in its ancient times, consisted of a Viking image. Currently this image is omitted from the logo, leaving a very simple and to the point depiction of the purpose it has. Today, like the company itself, the American Express logo is seen as a motif of trust, reputation, simplicity and quality standards.

Design Elements of the American Express logo:

The modern and clear design of the American Express logo distinguishes it from others, as well as produces a story of its decent image in the eyes of the investors as well as the competitors.

Shape of the American Express logo:The American Express logo is a perfect square, with one-third of its area as empty. The fonts cover the central part of the logo, giving the logo the legibility it requires and also making it look clear enough to the viewers.

Color of the American Express logo:The only colors used in the American Express logo are blue and white. The background consist of an ocean blue color and blends with lighter shades in order to provide a catchy sight. Similarly, the fonts are outlined by white color and filled by the same blue color of the background.

Fonts of the American Express logo:The fonts of the American Express logo are simple and clear in their appearance. Present at the equator of the logo, they produce a very innovative design due to their bold and caps locked look. There is always a ‘registration’ mark present alongside the logo marking the genuine and unique design.

The Apple Computer holds a significant position in the corporate world due to its paramount products ranging from computers to latest gadgets like iPods, QuickTime, Macintosh etc. The Apple logo is recognized as one of the most famous logos across the IT world, prominently because it forms the largest and most successful brand. It has been presented as a landmark company for more than 30 years from now, paving its way to further success.

Besides the uniqueness of the Apple logo, it has an even more interesting history. The earliest Apple logo features Sir Isaac Newton sitting under the tree from where he derived his theorems of gravity. The apple itself in the Apple logo today symbolizes the identity of the Apple brand. Moreover, the Apple logo just before what we look at today, consisted of 7 colors of the rainbow, speaking of the separation of white light and the introduction of colors to the IT products. Another story that evolute behind the Apple logo is concerning the father of computing, Alan Turing who had committed suicide after eating a cyanide-laced apple. The Apple logo pays a tribute to the legend.

Design Elements of Apple logo:

The modern and unique design enables the Apple logo to standout the rest of the motifs to signify the quality standards it produces. The simple features of Apple logo appear clear in its design and depiction.

Shape of Apple logo:The Apple logo characterizes an apple, with a bite taken from its right side. It also features a leaf tilted toward the right hand side. An apple is what the entire Apple logo consists of, speaking for its identity on its own.

Color of Apple logo:The rainbow colors are now omitted from the Apple logo, instead it comprises of a silvery chrome polished apple. It appears as shiny and elegant in its layout, looking both stylish and modern.

Fonts of Apple logo:There are hardly any fonts present in the Apple logo. If there are at times, they appear in a very simple manner, with clear and bold style saying ‘Apple’. Besides, the logo is so well-recognized and self-oriented that most of the times there seem no specific need for proper fonts describing the brand as diverse as Apple.

Throughout the world, racing fans are certainly familiar with the famous sports cars namely Ferrari. Based in Italy and founded in 1929, Ferrari has ruled the world by its outclass performance in racing, especially Formula One has enjoyed great heights of success. Nevertheless, Ferrari logo has participated in the prominence of the sports cars at its best.

The famous Ferrari logo with the ‘prancing horse’ symbol was originally the character of Count Francesco Baracca, a legendary “asso” (ace) of the Italian air force in the period of World War I. The designer of the Ferrari logo painted this icon on the side of his plane. It was later assumed after his death that the selection of the horse of the Ferrari logo on his planes was because of the fact that his noble family owned a large number of horses in their estates Lugo di Romagna.

Design Elements of Ferrari Logo:

The prancing horse is now the emblem of the Ferrari logo, depicting power. Human minds instantly feel about speed and sports cars when they consider Ferrari logo. It is

obviously a sign of grand victory for the company to have such an imposing and distinguished insignia.

Shape of Ferrari Logo:Ferrari logo consists of the eminent prancing horse that has highlighted the grace of the logo design throughout the company’s journey. It was initially considered to include the prancing horse of the Ferrari logo to bring good luck for the car racer. The Ferrari logo design is comprised of a rectangular structure holding the prancing horse inside it elegantly.

Color of Ferrari Logo:The prancing horse in the Ferrari logo is colored in the black, which explains the ability of the sports cars. However, yellow tint is used for the background of the Ferrari logo that makes it look luminous from a distance as well. On the top of the Ferrari logo green, white and red stripes are employed which enhances the magnificence of the emblem.

Font of Ferrari Logo:Initially, the Ferrari logo had the alphabets SF inscribed on it beautifully. But now the Ferrari logo encompasses the Ferrari signature at the bottom. The name is written in a stylish manner in Ferrari logo, reflecting the corporate side of the company.

The Harley Davidson Company began as a manufacturer of motorcycles but now is more of a brand. The Harley Davidson logo today is not only seen on motorbikes, but also on shirts, belt buckles, pens, posters, wallpapers etc. Today the logo remains as a powerful and a famous sign among the young specially the males, inspired by the evergreen love of bikes and automobiles among this age group.

The Harley Davidson Company was started by William S. Harley in 1902. Together with Arthur Davidson, in 1903 they assembled their very first two-cylinder motorcycle, marking the beginning of the Harley Davidson. The Harley Davidson logo was created in 1910 and since then did not evolve much. More commonly known as the ‘bar and shield’ logo, it is renowned all over the world.

Design Elements of the Harley Davidson logo:

The uniformity and simplicity of the Harley Davidson logo is a proof of its success, growth, popularity and development over the past 100 years. The logo is unique in its design and also attractive.

Shape of the Harley Davidson logo:The shape of the Harley Davidson logo is a bar and a shield, which is how the logo is more commonly known as. It features a shield over which lies a bar, both coming together in a very attractive manner.

Color of the Harley Davidson logo:The Harley Davidson logo includes black, white and orange color, giving a very strong contrast. The background stays black while the fonts are written in orange on the shield and in white over the bar, presenting a picture of solidarity and elegance.

Fonts of the Harley Davidson logo:The fonts of the Harley Davidson logo are simple and caps locked. The bar shows fonts of the same size while the size changes sequentially in the shield. Nevertheless they are simple and bold enough to catch all the praise the brand is worth of

A Finnish multinational communications corporation, namely Nokia Corporation is known to be one of the biggest telecommunications companies throughout the globe. Nokia Corporation rules over telecommunication industry by producing innovative and distinctive mobile phones, smartphones, multimedia computers and networks. It started its business in 1960s and has undoubtedly turned out to be a global pioneer of the industry.

Nokia logo, like the company, is tantamount to contemporary mobile technology, high tech gadgets and fashionable ways to communicate and explore. Nokia Co. has offered every endeavor to decode the mission intended by the company through its brilliant logo design. Thus, the ‘Nokia Connecting People’ slogan was born with the Nokia logo. The slogan of Nokia logo provides the brand with an exceptionally strong elevated altitude in the communication industry. The slogan explains the company goal to connect people without any barricade and with total comfort.

Design Elements of Nokia Logo:

Nokia logo features a perfect portrait of two people almost joining hands with each other. The illustration provides a polite pillar to the Nokia logo and has expertly conveyed the company’s mission along with the slogan.

Shape of Nokia Logo:The Nokia logo is a brilliant image which explains the company expertise in a subtle way. Nokia logo is designed in a simple yet elegant shape with a well-defined slogan. The simplicity of the Nokia logo expresses the bold and unique characteristics of the company and its exceptional products.

Color of Nokia Logo:A dull blue tint is used for Nokia logo to demonstrate the pre-eminent corporate image of the Nokia Co. Blue shade defines the firm durability and credibility of the company at its most. Hence, the use of the particular shade has enhanced the company’s attributes.

Font of Nokia Logo:The use of bold typeface has been adopted for Nokia logo. However, the font itself is very plain and summarizes the easy going character of the firm. The slogan of Nokia logo is engraved in the same typeface though in a smaller font size. Both the representations project a highly professional spirit which is worthwhile for the corporation

Starting its way back in 1962, Wal-Mart today is seen as the most successful chain of stores in the U.S. Since then the Wal-Mart logo has formulated itself on many different notes and has gone through a remarkable evolution. The founder of the company, Sam Walton began with a simple logo, not specifying the style and font much. Later from 1964 to 1981, the Wal-Mart logo changed and consisted of a hyphen in the middle, and the fonts appearing as a little fancy in their look. The final noticeable change occurred in 1968, after which there had been slight innovations and changes to the motif. This Wal-Mart logo did not gather much of the fame as it was never used on any annual reports. The Wal-Mart logo began a new journey in 1992 when the hyphen was replaced by a star and finally was replaced by an asterisk at the end of the logo, what we now look at today.Today, the Wal-Mart logo has all the popularity it is worth of.

Design Elements of Wal-Mart logo:

The asterisk or flower of the Wal-Mart logo is a symbol of the brand’s friendliness and peripheral quality. Besides, the simple design of Wal-Mart logo both attracts and harmonizes its viewers and customers. Today, Wal-Mart logo is well-recognized due to its popular design.

Shape of the Wal-Mart logo:The Wal-Mart logo features an asterisk or a flower speaking of the ‘organic’ and environment-friendly symbol. Moreover, Wal-Mart logo tends to have more of a charming appearance due to the motif.

Colors of the Wal-Mart logo:The candid selection of the Wal-Mart logo signifies the true promise of quality and significance of the brand. The colors used are simple blue and yellow, picturing the passivity and their basic nature.

Fonts of the Wal-Mart logo:The Wal-Mart logo uses clear and simple low case letters, with a rounded and groovy style. Their simplicity is depicted by the selection of the fonts. The fonts in Wal-Mart logo are bold enough to catch a sight.

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Nike Inc. has proven itself in every corner of the competitive business world. Starting from the athletic shoes to the apparel and accessories, Nike has confirmed that it rules the sportswear industry. This position has been accomplished by making a strong impact on the audience through its powerful logo. It’s quite hard to find an individual who does not recognize the Nike logo. From decades, Nike logo has established a well stable and recognized attitude and still holds the ground strong enough to pursue further.

The Nike logo, also known as the “Swoosh”, is an emblem created in 1971 by an outstanding graphic design student at Portland State University, namely Carolyn Davidson. She started as a freelance worker for the company, Blue Ribbon Sports, owned by Phil Knight. Working together they selected the mark now known as the Swoosh worldwide.

Nike logo, the Swoosh, can be merely described as Simple, Fluid and Fast. These words depict the Nike logo that has successfully grown to be one of the most influential insignia throughout the world.

Design Elements of Nike Logo:

Nike logo illustrates an imposing image on its spectators through its solid features. Nike logo is a corporate identity that has confirmed its best being.

Shape of the Nike Logo:Nike logo, the Swoosh, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes.

Color of the Nike Logo:Dull orange shade is used for the Nike logo which demonstrates the strong corporate image of Nike Inc. Through years, Nike logo has revolutionized to some extent. Its color had been once transformed to strong black.

Font of the Nike Logo:The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc.

Puma, a German-based multinational company is recognized for producing sophisticated athletic shoes and other sportswear. The leading company is best known for manufacturing soccer shoes. Puma now sponsors around 30 national football teams globally. Furthermore, the organization has sponsored some famous football celebrities including Pelé, Johan Cruijff, Enzo Francescoli, Diego Maradona and Lothar Matthäus. Puma also specializes in fabricating driving shoes and race suits.

Indeed, the company needed a logo design to represent its bold market picture. The first Puma logo was shaped in 1948. The similar Puma logo is still being used worldwide with little amendments in it. It delivers a clear notion of solid corporate position by its

emblematic icon and brave typeface.

Design Elements of Puma Logo:

Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses.

Shape of Puma Logo:As discussed earlier, the Puma logo comprises of a courageous representation. A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma summarizes the power beast-like nature of the firm and its products. The Puma logo solely enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.

Color of Puma Logo:Few innovations have been taking place through the years in Puma logo. However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, the Puma logo is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.

Laid its foundation in 1906, Rolls Royce Ltd. is now one of the leading car manufacturing companies. Charles Rolls and Henry Royce approved to work together on a wide assortment of Rolls Royce cars. Since then, Rolls Royce has constructed its image in the corporate planet as a motoring legend.

Evidently, the Company adopted a logo design that depicted its authentic power. The Rolls Royce logo includes two “R”s which obviously stands for Rolls and Royce the founders of the thriving brand. Although, the Rolls Royce logo grips a simple design with a little innovation but the identity of the company is so remarkable that it appears eye catchy and exclusive. In Rolls Royce logo the name “Rolls Royce” is always engraved with a hyphen, which indicates the unbreakable bond between the founders.

Design Elements of Rolls Royce Logo:

The Rolls Royce logo has a genuine confident impact on the audience, also narrating the strong position held by the company. Once laid eyes upon the Rolls Royce logo, it is certainly not easy to overlook and forget its charisma.

Shape of Rolls Royce Logo:The Rolls Royce logo has an incredibly professional and competent rectangular structure. Company name is efficiently inscribed inside the Rolls Royce logo shape, making it look more practical and methodical. The Rolls Royce logo rectangle is divided into three fractions, one being larger and central segment whereas the other two are smaller yet same in size.

Color of Rolls Royce Logo:Blue hue makes the Rolls Royce logo represent audacity and corporate well being image. Minimalism is the major factor being projected by the Rolls Royce logo. This dull blue shade makes the Rolls Royce logo look notable and extraordinary, hence depicting the characteristics of the corporation.

Font of Rolls Royce Logo:It is always said that simplicity elevates a design’s spirit. Nevertheless, the font in Rolls Royce logo proves to compete in the grounds of simplicity as well. Featured in an easy font, the Rolls Royce logo clenches the two “R”s and the company name in an attractive manner. The upper and the lower divisions of the Rolls Royce logo holds the company name while the central portion features the doubles “R” which are merged together to form an impressive print.

Google began in 1996 as a research project by Stanford University students Sergey Brin and Larry Page. The current logo is based on the Catull typeface by Gustav Jaeger and was designed by fellow Stanford University alum Ruth Kedar.

Google Logo Evolution:

FUN FACTS:

Google’s original name was BackRub.

There were 3 different logos before the current one.

Google is a play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects Google’s mission to organize a seemingly infinite amount of information on the web.

Google often makes special modifications, known as Google Doodles, to its logo, commemorating birthdays of well-known persons such as Leonardo Di Vinci, Albert Einstein, and Edward Munch; holidays such as Christmas, the 4th of July, and Mother’s Day; and specific events such as The Olympics, World Cup etc. Google Doodles were first created by the founders of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000

Camel logo designThis logo has changed significantly several times since its

inception in 1913, when the tobacco company was first

opened and operated by Richard Joshua Reynold. Reynold

had previous experience in the industry as he had worked for

some years on a tobacco farm owned by his father in Virginia

between 1874 and 1895. As a lover and smoker of tobacco,

and owner of the business, Reynold transported goods

between two local towns, one of which regularly hosted a

roaming circus Barum & Bailey. Hence the Camel logo was

born, from Reynolds' love of the circus in the nearby town.

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Carlsberg Company LogoCarlsberg was

established in

1847 by J. C.

Jacobsen, a

philanthropist

and avid art

collector.

Jacobsen's

brewery

pioneered

refrigeration

techniques,

steam brewing

and the

propagation of

one single yeast

strain.

Carlsberg's

original logos

include the

swastika and an

elephant. Use of

the former

ceased in the

1930s because

of being

associated with

German political

parties. The

world famous

Carlsberg logo

was introduced

by Thorvald

Bindesbøll in

the year 1904,

for the launch of

Carlsberg

pilsner. The

crown on the

logo stands for

the company's

association with

the Royal

Danish Court.

Thorvald

Bindesbøll

(1846-1908)

used to be

Carlsberg's

favorite

designer at the

time. Known as

Denmark's first

industrial

designer,

Thorvald was

involved in the

design of

anniversary

books,

exhibition

catalogs and

beer labels for

New and Old

Carlsberg. At

the time, the

company spent

500 kroner on

designing the

logo but the

investment

proved to be

worthful. Since

then, the hand-

drawn logo

remained

mostly

unchanged and

continued to

represent

Carlsberg's

distinctive

emblem. Today,

just over 100

years since its

launching, back

in 1904, the

Carlsberg logo

landed a design

prize offered by

the Danish

Design Center.

It's for the first

time in history

that a classic

graphic design

receives a prize.

 

CBS logo designThe Columbia

Broadcasting

system of New

York City moved

to the forefront

of corporate

identity design

as a result of

two vital assets:

CBS president

Frank Stanton,

who understood

art and design

and their

potential in

corporate

affairs, and

William Golden

(1911-1959). As

CBS art director

for almost two

decades,

Golden brought

uncompromisin

g visual

standards and

keen insight

into the

communications

process. He

designed one of

the most

successful

trademarks of

the twentieth

century for CBS.

When the

pictographic

CBS eye first

appeared as an

on-air logo on

16 November

1951, it was

superimposed

over a cloud-

filled sky and

projected an

almost surreal

sense of an eye

in the sky. The

efectiveness of

the CBS logo

design

demonstrated

to the larger

management

community that

a contemporary

graphic mark

could compete

successfully

with traditional

illustrative or

alphabetic

trademarks.

 

Centrino (Intel)Intel uses the

split design logo

to show the

convergence

between

information and

technology. The

two wings the

designer used

suggest a link

between

technology and

lifestyle and the

progression

toward the

future. The

designer's use

of the color

Magenta for the

lower of the two

wings balances

the out against

the bright

contrast of the

contemporary

Intel blue,

offering high

energy visual

stimulation for

the viewer. In

this logo you

can also see

Intel's use of the

"hanging e,"

which was used

in the original

iteration of their

logo and is

carried over

today as an

embodiment of

their overall

commitment to

their original

corporate

philosophies.

  free logo download eps  

Chanel logo designThe house of

Chanel was

founded by

Gabrielle

Bonheur "Coco"

Chanel in 1910.

Coco Chanel

was one of the

most significant

fashion

designers of all

times. She

revolutionizes

women's wear

and set new

standards for

the

contemporary

style. Coco got

into fashion

opening up a

small shop

which first sold

ladies hats.

Soon Coco and

her house

conquered not

only Paris but

the rest of the

fashion world.

The corporate

name Chanel

became an icon

of elegance and

from then on,

the Chanel logo

became

synonymous to

elegance,

wealth, and

elitism as well

as a standard

for international

fashion. The

Chanel logo

design was

designed in

1925 by Coco

Chanel herself

and remained

unchanged ever

since. It turned

out to be one of

the most

recognizable

symbols in the

fashion world

with its

overlapping

double 'C' - one

facing forward

and the other

facing

backward.

Chanel's logo is

frequently seen

in perfumes,

purses, shoes,

and jewelry.

 

Chase Manhattan Bank corporate identityChermayeff &

Geismar

Associates

moved to the

forefronts of the

corporate

identification

movement in

1960 with a

comprehensive

visual image

program for The

Chase

Manhattan Bank

of New York.

Chase

Manhattan's

new logo design

was composed

of four

geometric

wedges rotating

around a central

square to form

an external

octagon. It was

an abstract

form unto itself,

free from

alphabetic,

pictographic or

figurative

connotations.

Although it does

have general

overtones of

security or

protection

because the

four elements

confine the

square, this

trademark

demonstrated

that a

completely

abstract form

could

successfully

function as a

visual identifier

for a large

organization. A

distinctive sans

serif

typefacewas

designed for use

with the logo

design. The

selection of an

expanded letter

grew out of

Chermayeff &

Geismar's study

of the client's

design and

communication

needs. Urban

signage, for

instance, is

often seen by

pedestrians at

extreme angles,

but an extended

letterform

retains its

character

recognition

even when

viewed under

these

conditions. The

uncommon

presence of the

expanded sans

serif form in the

Chase

Manhattan

corporate

design system

launched a

fashion for this

kind of

letterform

during the first

half of the

1960s.

Consistency and

uniformity in the

application of

both logo and

letterform

enabled

redundancy, in

a sense, to

become a third

identifying

element. The

Chase

Manhattan

corporate

identification

system became

a prototype for

the genre. It led

many corporate

managers to

seriously

evaluate their

corporate image

and the need for

an effective and

unique visual

identifier. The

rapid

recognition

value gained by

the Chase

Manhattan mark

indicated that a

successfull logo

could, in effect,

become an

additional

character in the

inventory of

symbolic forms

that every

person carries

mentally. Tom

Geismar

observed that a

symbol must be

memorable and

have ''some

barb to it that

will make it

stick in your

mind.'' At the

same time, it

must be

''attractive,

pleasant and

appropriate. The

challenge is to

combine all

those things

into something

simple''.

 

Chevron logoThe logo of this

iconic American

company shows

us two

downward

angles in a

clipped and

parallel manner.

They originate

directly from

the name of the

company

Chevron, which

means "angles"

in terms of rank

and badge rank,

as one of the

interpretations.

  free logo download eps  

Chiquita logoThe Chiquita

Banana

Company, also

sometimes

referred to

colloquially as

the "banana

republic," dates

back to the year

1870, when

Captain Lorenzo

Dow Baker

transported a

historically large

batch of

bananas from

Jamaica to

Massachusetts

on his sailing

boat. When

those bananas

arrived, they

were spoilt and

inedible, and he

then committed

to send another

batch but this

time of green

bananas, so

that by the time

they arrived

they would be

suitable and

perfect for

eating. In 1885,

in partnership

with the then

undertaker

Andrew

Woodbury,

Preston set up

the Boston

Fruits company

and then 1899

the United

Fruits Company.

This current day

logo resurfaced

in 1963 from

the talents of a

commercial

artist. Initially it

was derived

from sketches

of a half

woman, half

banana and was

referred to as a

Chiquita

meaning "tiny

or small girl" in

Spanish.

  free logo download eps  

Chupa Chups Company LogoChupa Chups

was the first

candy designed

with children in

mind. Back in

1958 Enric

Bernat

Fontlladosa

launched the

Chupa Chups

hoping to create

a more practical

lollipop for kids.

After the end of

the Francisco

Franco

dictatorship the

company's

founder

managed to

make his sweets

known

worldwide. An

innovative

company as

Chupa Chups

needed an

effective logo to

represent it.

Most people are

quite surprised

to find out that

the Chupa

Chups

distinctive daisy

logo was

designed in

1969 by the

famous

surrealist

Salvador Dali .

It's all 100%

fact. After

Bernat

introduced his

idea of a more

universal logo,

Dali needed an

hour only to

draft on a

newspaper what

would become

the basis for

today's Chupa

Chups logo. It

actually makes

sense. Salvador

Dali throughout

his later life-

time would lend

his image to a

variety of

commercial

interests, using

himself as a

brand. He was

the ultimate self

publicist, trait

which led

Breton to

nickname him

"Avida Dollars"

when talking

about Dali's

later output.

The Chupa

Chups logo can

currently be

found on all

kinds of

lollipops and

related items ,

and the

company

maintains its

focus on

creating new,

exciting

products.

 

Ciba Specialty ChemicalsThe logo of the

specialised

chemistry

section of Ciba

depicts a

pixilated and

multicolored

butterfly. This

butterfly was

used as a

symbol for

Ciba's

transformation

into the future

of growth and

expansion. The

multiple colors

used in the

depiction of the

butterfly are

used to

represent the

many divisions

that make up

the company.

  free logo download eps  

Cisco logo designsIn 1984 Len

Bosack and

Sandy Lerner,

two computer

science

professionals

based out of

Stanford

University,

created the

Cisco

corporation.

Cisco is

currently ranked

in the top few of

the specialist

routing and

switching

companies in

the world and

they have

permeated

technology

sales across the

globe. The Cisco

logo is in

keeping with

the companies

original

formation, San

Francisco - and

close the

Golden gate

Bridge, which is

also known as

the "gate to the

Pacific," in hope

that this springs

success eternal.

  free logo download eps  

CitiBank Company LogoEstablished in

the year 1812

as the City Bank

of New York,

Citibank is

known today as

the corporate

banking branch

of financial

services

colossus

Citigroup, one of

the largest

companies in

the world. Paula

Scher - the

designer behind

the recently re-

branded

Citibank logo, is

a member of

the Art Directors

Club Hall of

Fame and the

first Pentagram

partner to

receive the

Type Directors

Club Medal.

Paula has

developed

environmental

graphics,

identity and

branding

systems,publica

tion designs,

packaging and

promotional

materials for a

wide range of

clients. Unveiled

on February 13,

2007, the new

logo is - as

Paula has stated

- a marriage of

the the word

Citi and the old

Traveler’s

insurance

umbrella to

create an

umbrella in the

middle of the

word. The

change took

place mainly

due to the

transformation

of Citibank from

“Citigroup†� to “Citiâ€. �Scher cleverly

used the "t" in

Citi as the

handle for the

Traveler's

umbrella

making the

resulting giant

far more

approachable.

There were

voices claiming

that the

previous

emblem

featuring a

compass rose

along the

"Citibank" word

mark is felt to

be more

confident in

depicting

stature and

visual presence.

However, the

company's

cards divisions

and consumer

banking

operations

responded to

the new Citi

logo with

enthusiasm, and

relaunched its

consumer

banking

operations

around the

world.

 

CitroenThe company

logo of the

1919-initiated

company, by

founder Andre

Citroen, the

French

automaker,

depicts two

gear wheels as

herring-bone

teeth.

  free logo download eps  

Coca Cola LogoNot a very

romantic start

but who says

that a soft drink

maker needs a

dash of

romance to be

successful? In

fact the

beginnings of

Coca Cola were

far from

romantic

because it was

meant to be a

patent medicine

invented by

John Pemberton

who was a

pharmacist.

Pemberton took

his medicine to

Jacob’s

Pharmacy and

the taster at the

pharmacy

judged it as

“excellent†�. Asa Chandler,

a local

businessman,

eventually

bought the

formula from

Pemberton. As

for the Coca

Cola logo and

how it started,

accounts say

that it was

Pemberton’s

bookkeeper,

Frank Mason

Robinson, who

designed it in

1885. Cursive

script is what

describes the

logo but more

specifically, the

letters are of

the Spencerian

typeface, said

to be the

predominant

form of writing

adopted by

American

bookkeepers

during that era.

Robinson’s

script has

survived to this

day, earning

recognition as

one of the more

famous scripted

logos in the

world. He

believed that

the two Cs in

the name would

generate

distinction for

the

company’s

products. Fact

is, the Coca

Cola logo has

been hailed as

one of the

world’s most

successful

brands. It is now

120 years old,

and if someone

was interested

in acquiring the

rights to it, the

brand alone

would cost

something like

over $67 billion.

What makes the

Coca Cola logo

an icon?

According to

Michael Burns

who quoted

James

Wheatley, the

following

elements

contribute to

this iconic

quality: the

white lettering

against a bright

red background,

the curvy

letters, roll-of-

the-tongue

name and of

course the ever

sexy bottle

(described by

some as the

hobble skirt

bottle). The

logo’s

impact cannot

be under-

estimated.

Wheatley said,

“A flash of

red and a

curved white

line proved

enough to get

people thinking

about their

favourite fizzy

pop.†To �

summarize the

elemental

aspects of the

Coke logo:

colors are red

and white,

letters are

cursive script

(Spencerian),

the 2 Cs stand

out, shape of

the logo is

either

rectangular or

circular. As if

the logo and

brand

weren’t

enough, there is

now what

people call

“Cokelore†�to prove that a

string of urban

legends came

up as a result of

Coca Cola fame.

For example,

that Coca Cola

invented Santa

Claus is highly

plausible. That

Coca Cola was

once accused of

being anti-

Semitic may

have also been

true because it

refused to do

business in

Israel once upon

a time. And that

it used to

contain cocaine

is not such a

far-fetched idea

because

Pemberton did

say his patent

invention was

meant to be a

medicine.

  free logo download eps  

Container Corporation of America Corporate IDContainer

Corporation

became an

early advocate

of systematic

corporate

identity in the

1960s. A new

corporate logo

had been

developed by

the design staff

under design

director Ralph

Eckerstrom. A

flat image

becomes an

isometrical

optical illusion,

signifying

packaging while

provoking visual

interest.The

corporate

initials were

packaged in a

rectangle with

two corners

shaved at a

forty-five -

degree angle to

imply an

isometric box.

Eckerstrom

stated the

requirements of

a corporate

identification

program:''As a

function of

management,

design must be

an integrated

part of overall

company

operation and

directly related

to the

company's

business and

sales activities.

It must have

continuity as a

creative force. It

must reflect

total corporate

character.

Unless it meets

these

requirements,

the company

image it seeks

to create will

never coalesce

into a unified

whole, but will

remain a mosaic

of unrelated

fragments''.

John Massey

(b.1931 who

joined Container

Corporation in

1957, became

the director of

design in 1964.

Under his

direction,

corporate

design and the

International

Typographic

Style merged.

Visual

identification

and systems

design in

general - and

design in

Chicago in

particular-were

broadly

influenced.

Massey adopted

Helvetica as the

corporate

typeface, and

developed

standardized

grids for all

signage and

publications. A

strong advocate

of design

consistency and

unity, Massey

used thematic

and visual

continuity in

such diverse

communications

materials as the

anual report to

stockholders

and trade

advertising as

early as 1961.

In 1965,

Container

Corporation

established the

Center for

Advanced

Research in

Design, an

independent

design studio

that worked on

advanced and

experimental

projects and

received

commissions

from other

organizations.

Fiat logo

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded in 1899. As the company began, a special poster was created to celebrate the event. At the top left of the poster, the artist includes a small parchment containing the company name. This very elaborate design

becomes the first logo. After several redesigns, the FIAT logo was simplified, becoming circular, with the name in red on a white background. The stylized laurel garland around the outside is intended to celebrate FIAT's victorious participation in the first competitive motor races. Starting in 1968, the corporate logo featuring four blue

rhombuses was adopted, but at the end of the 20th the company decides to return to old style logo. So, in 2006 a new FIAT logo was launched, seen for the first time on the Bravo, and set to be used on all future FIAT vehicles. Fiat explains the return to the old style by saying that the new logo is "designed to convey ongoing change, a sign of the past re-

written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity". The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are

accessible and capable of guaranteeing the best quality of everyday life.

 

Fifa 2010

Alongside the Olympic Games, the FIFA World Cup is the biggest sporting event in the world. The World Cup only takes place every four years and in 2010 it will be played on African soil for the first time. The

World Cup logo seems to capture Africa's vibrancy and essence as it renders an African map with the stripes of South Africa's flag - blue, green, red, yellow, black and white - designed with a lot of dynamic movement. The swishes embody the fiery passion, energy and diversity of Africa, symbolizing the raise of the rainbow nation. The 2010 identity is vibrant, dynamic

and unique, graphically encapsulating the African continent. The energetic, lucid figure performing a bicycle kick symbolizes the fact that FIFA World Cup 2010 is not just for South Africa, but for the whole of Africa and indeed the world. The typeface is free-spirited, playful and naïve. It was created to reflect Africa's personality reinforcing the fact that

in South Africa they do things uniquely. The 2010 FIFA World Cup Emblem is energetic in its feel and celebratory in nature.

 

Ford Brand Identity History

The Ford oval trademark is one of the best-known corporate symbols in the world. There have been a bunch of different logos Ford has used to

market the brand. Today, we all recognize it as the Blue Oval, but it wasn't always that way. At the very beginning Henry Ford's engineering assistant developed a fairly complicated, black and white design. In time it evolved in a much simplistic oval design, still remaining black and white. The blue oval appeared around 1928 and through the

years it had been modernized into a centennial version that was revealed in 2003 in honor of Ford's 100-year anniversary. Since 1976, the blue oval has been used as an identification badge on all Ford vehicles as a powerful symbol, recognized in the world as an icon of the company that gives great products. Through the years Ford logo proved to be

a very valuable asset. 2006 was one of the worst years of Ford Motor Co and the blue oval logo was one of the company's assets used as collateral in a $ 25.5 billion financing deal to provide money for recovery plan.