ESSENTIALS OF PERSONAL TRAINING - Lift The Bar€¦ · 02 ESSENTIALS OF PERSONAL TRAINING ESSENTIALS OF PERSONAL TRAINING Stuart Aitken The aim of this course is to pick up from where

PERSONAL TRAINING

E S S E N T I A L S O F

LIFT THE BAR EDUCATION WORKBOOK

LIFT THE BAR EDUCATION

ESSENTIALS OF PERSONAL TRAINING02

ESSENTIALS OF PERSONAL TRAINING

Stuart Aitken

The aim of this course is to pick up from where your personal trainer qualification left you and give you a head start in applying what you’ve learnt to the real world.

We’ll cover the realities of the job, the client journey and what you can do to increase retention, Lead generation, coaching and how you can ensure that your continuing education is useful. In short you get to shortcut many of the learning experiences and mistakes we’ve made.

Take your time with each one of tasks. Some will ask difficult questions and some will almost seem pointless; each serves a purpose so please do take the time to work through them and don’t hesitate to ask if you have any questions.

Essentials ofPersonal Training




Introduction

The Realities of Being a PT

The Client Process: 1


Lead Generation: 1

Lead Generation: 2

Coaching: 1

Coaching: 2

Education

02 - 03

04 - 05

06

07

08

09

10

11

LESSONS

01



This workbook will help you get the most out of the course. You will see the book mirrors the courses lesson format. For each lesson there are a number of aims that represent the key learning points for that section of the course. We have provided space to write your notes as you go through and there is spare note space at the end of the workbook in case you need more than we have provided for any of the lessons.

The space for action points is where the magic happens. We all know that learning is only useful if we do something with the knowledge so for each lesson make a note of what you are going to do as a result of what you have learnt. Make the action as specific as possible and set yourself a manageable timeframe. If you have some kind of to do list or schedule of action points make sure you transfer these actions to that and get them done.

Each lesson has 2-3 quiz questions that need to be completed on the members site in order to proceed. We have provided space for you to make a note of your answers to these questions as you go through the content so you are prepared for the questions. Not only will this workbook help you as you complete the course but, if used effectively, it will also provide you with a source of key information you can refer back to.

Good Luck!

How to use this workbook




THE JOURNEY: A GUIDE TO NUTRITIONAL COACHING05

AIMS:

Key Learning Points

ORIENTATE THE MAP

Client consultation and baselines

― Learn how to prepare for a client ― Decide what information you need to know to work with a client ― Consider how best to gather the information

LESSON:

01


THE JOURNEY: A GUIDE TO NUTRITIONAL COACHING06

Action Points

Quiz Questions

1. Name two areas of information we might want to explore from a client’s past (where have they been)

2. What baseline information should we look to Gather?

AimsThis section will highlight the main learning focus for the lesson

Key Learning PointsUse this area to make notes as you go through the lesson

Action PointsSummarise your learning from the lesson. What actions are you going to take as a result of what you’ve learnt? When are you going to complete it?

Quiz QuestionsWrite your answers to the questions here in preparation for completing the online quiz.



AIMS:

Key Learning Points

It’s incredibly easy to stumble into this industry without really knowing why you’ve got into it and being completely honest you could have easily picked a much easier career that would pay you much more handsomely. However, this career can be incredibly rewarding and getting clear on why you’re in it will help you push through the testing times and allow you to have some kind of direction for where you want your career to go. Don’t worry, we’ll not be asking you to draw out the next 20 years of your life, but we will be asking you to get clearer on why you’re in this industry and why being it really matters to you.

LESSON:

01

Introduction



Tasks

1. What is your why for being in this industry? What encouraged you to start looking into becoming apersonal trainer? Break this down and get clear on the reason why you’re in the fitness industry – it’s more than just “to help people”.

2. Why does this job matter to you? (list 5 reasons)

3. List some of your core values and why these are important to you. When you think of the people youtrust and look up to, what traits do they show?

1.)

2.)

3.)

4.)

5.)



AIMS:

Key Learning Points

The Realities of Being a PT

― To give you an insight into some of the realities of being a personal trainer ― To help with some of the common problems personal trainer face ― Identify strategies you can use to get over these problems

LESSON:

2/3



Tasks

1. Picture a gym you would loved to be employed by – what skills, skillsets or traits would help you better position yourself to gain a job there? If you’re not looking to be employed, think about this hypothetically. What would your career benefit from you getting better at?



Tasks

Time Activity

06.00am

07.00am

08.00am

09.00am

10.00am

11.00am

12.00pm

13.00pm

14.00pm

15.00pm

16.00pm

17.00pm

18.00pm

19.00pm

20.00pm

21.00pm

22.00pm

2. Managing your time – what are you spending your 16 hours on currently? Try filling out this for a few days to identify areas you could improve upon.



Tasks

3. Who are you comparing yourself with? Make a note of the comparisons you’re making then ask yourself “is this serving me?”



Action Points

Quiz Questions

1. How can you help the feeling of overwhelm?



AIMS:

Key Learning Points


― Identify the client process ― Discuss each stage of this process ― Identify strategies you can use to maximise your retention statistics

LESSON:

4/5



Action Points

Quiz Questions

1. What comes after the consultation section of the client process?

2. What are systems used for?

3. How do we help clients buy-in to the process?



AIMS:

Key Learning Points

― Identify the client process ― Discuss each stage of this process ― Identify strategies you can use to maximise your retention statistics

LESSON:

06




TasksTasks

1. Ask your current client base what they found hardest when they first started with you? Use these answers to improve your new client onboarding process.



Action PointsTasks

17

Name / Nickname(s)

Spouse

Family

Vocation, major life or family events (past, present, or future)

Special Interests

Workout preferences

Injuries / Barriers

Start Date/ End

Extra

2. Create a simple welcome document to give out to new clients. An example set-up could be – P1 – an intro to your business and your core values. P2 – some handy hints for getting started with nutrition. P3 – some tips about recovery and what to expect from your training. P4 – a sample meal plan?

3. Using the sheet below, fill in some details about your current client base. Do you really know them as well as you think? Could you strengthen your relationship with them by understanding the things they care about more?



Action Points

Quiz Questions

1. How can we increase retention?

2. What is the opposite of belonging?

3. What comes after the admit stage of the 100 day client experience?



AIMS:

Key Learning Points

― Show the principles of generating leads ― Discuss some strategies you can use to generate leads ― Talk through a referral scheme you can use with your current client base ― Identify how it’s unlikely that you actually have a problem with selling

LESSON:

07

Lead Generation: 1



Action Points

Quiz Questions

1. What is an example of one of the principles of generating leads?

2. What is the method of generating customers that most of the biggest businesses succeed on?

3. How can we make referrals more likely to happen?



AIMS:

Key Learning Points

― Show the principles of generating leads ― Discuss some strategies you can use to generate leads ― Talk through a referral scheme you can use with your current client base ― Identify how it’s unlikely that you actually have a problem with selling

LESSON:

08

Lead Generation: 2



TasksTasks

5.)

5.)

4.)

4.)

3.)

3.)

2.)

2.)

1.)

1.)

Negative

Positive

1. Draw up a referral system using the example used with the webinar.

2. Sales task – list 5 reasons why a potential client should buy from and 5 why they shouldn’t. Challenge the 5 negatives.



Action Points

Quiz Questions

23

1. What is an example of using social media well?

2. What does eccentric mean to people who don’t know much about fitness?



AIMS:

Key Learning Points

― Discuss why coaching is an essential part of being a personal trainer ― Identify strategies you can use to improve your coaching

LESSON:

09

Coaching: 1



Quiz Questions

Tasks

1. Why are we doing a module on coaching?

1. Reflect on your coaching – what could you: Improve on, Continue doing, Remember to note down/ email your client about/ Research

2. What is an example of a getting results with your clients?



AIMS:

Key Learning Points

― Discuss why coaching is an essential part of being a personal trainer ― Identify strategies you can use to improve your coaching

LESSON:

10

Coaching: 2



Quiz Questions

Tasks

1. What is not effective coaching?

1. Aim to get a session of yours recorded watch it back, where could you improve?

2. Create your own pre-coaching checklist.

2. What is a way you could show you are listening to a client?

3. What is the “window test”?



AIMS:

Key Learning Points

― Discuss how to know you are doing the right education ― Identify questions to ask yourself before you do any form of education ― Highlight the importance of finding your individual style of learning

LESSON:

11

Education



Action PointsTasks

29

Why am I doing this?

Will this better support the kind of life I want to live?

Will this help my clients get better results?

Will this help me make more money?

Is this a knowledge gap or “just doing it” problem?

Will this help me move forwards?

1. What do you need to work on in order to start becoming a better personal trainer?

2. Use these questions to consider your next education opportunity:



Action Points

Quiz Questions

Action Points

1. Why should you educate yourself?

2. What is an example of a question you could ask yourself before doing a course or buying a learning material?



Notes



Notes



Notes



Notes



Complete the last task to earn the badge

Key Learning / Action Date for Completion

Action Plan

Congratulations on completing the course. The key with any education is how you intend to use what you’ve learnt. Take the time to consider the knowledge you have gained during this course and how you are going to implement it or change what you currently do. Use the space below to summarise or to plan and set goals for the implementation or follow up phase.

Documents

ESSENTIALS OF PERSONAL TRAINING - Lift The Bar€¦ · 02 ESSENTIALS OF PERSONAL TRAINING ESSENTIALS OF PERSONAL TRAINING Stuart Aitken The aim of this course is to pick up from where