Essbase Overview Jim Kubik Senior Sales Consultant

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Essbase OverviewJim Kubik Senior Sales Consultant

© 2009 Oracle Corporation – Proprietary and Confidential

Agenda

• What is Essbase?

• Essbase Key Features/Benefits/Use Cases

• User Experience

• Demonstration


Jim’s Hotel

• How would you “view” the business??



Spreadmart Hell?


Most Modeling is Done Here!It is the right tool, but…

• Disconnected• Data Security Risks• Error-prone • Doesn’t scale• No controls / audit trails• Multiple calculations• Spreadsheets are

inefficient for more than two dimensions


Business is more than “2D”

• We typically look at more than two dimensions (multi-dimensional)

• So what do we do?• Add more column headers!

• In our example:• “Total” Market BY “Total”

Product, Actual Sales for Qtr1 = 95,820

• Creates HEADACHES!

MeasuresMeasures

TimeTime

ScenarioScenario

MarketMarketProductProduct


Multi-Dimensional = Multi-Sheet…

• Add a sheet for each brand• 4 brands + Total = 5 Sheets

• The problem exacerbates…

Market(s)Market(s)


Multi-Sheet = Nightmare

• How about by Brand and by Market?• 5 Brands BY 500 Properties = 2500 Sheets!

• What about by Location too?

• Welcome to “Spreadsheet Hell”


Solution?????


Essbase• OLAP Database

• Dimensional “cube” of information• The “By’s” of the company, • How you “see” the Business• Ability to “slice n dice” the data

• Essbase is commonly used to• Combine multiple sources of disparate data• Analyze summarized data• Provide an intuitive data model• “What If” and predictive analysis• “Speed of thought”• Satisfy the needs of a variety of users

• Executives, managers, analysts & other business users• From power users to novices


Essbase Provides the Best of Both Worlds

• Use the same familiar tools, Excel, Word, PowerPoint

• Achieve Speed of Thought response time • Benefit from a centralized enterprise-scale

solution

Oracle EssbaseOracle Essbase


Dimension Hierarchies

• Dimensions are typically hierarchical in nature• Allows user to “drill down” on values for greater detail

Year

Quarter 2

April

Brands

Pointview

JK3

Middle scale

Hotel 13

Properties

West

CA

East

CT

NY

UpperscaleQuarter 1

January

February

March


Database Outline• Tree structure for dimension hierarchies• Consolidations and mathematical relationships between

members• Alternate & Ragged Hierarchies support• Time and Financial intelligence


Reporting Analysis

Which customers spend the most?

What did this customer buy?

What is the Q4 revenue forecast?

Which customers are most profitable?

What is the customer likely to buy next?

What if demand falls short of forecast?

BI Tools Are Designed for Reporting Essbase is Tuned for Analysis


Agenda



• User Experience


Key Features• One Version of the Truth

• One Place to create and maintain business rules and calculations• Get away from spreadsheet chaos.

• Speed-of-thought analysis for thousands of concurrent users

• Premium Performance & Optimized Storage• Write Back capability• Time and Financial intelligence• Mission-critical applications

• Powerful Querying and Complex Calculations• Enterprise scale Forward Looking Applications• Robust Write-back & Security

• Ease of development, deployment and maintenance

© 2009 Oracle Corporation – Proprietary and ConfidentialCopyright © 2009, Oracle and / or its affiliates. All rghts reserved. 20

No More Spreadsheet ChaosImproved Performance Visibility and Service Quality

Before

Excel – cumbersome, manually maintained (store managers phoned in results)

Data discrepancies, low confidence in the numbers

No standard set of performance measures, lack of detail for analysis

Operators and managers spent a lot of time gathering data, less on running the business

Third largest pizza chain in the US

3000 locations worldwide

More than $1 billion in sales

After

Improved availability of data (from hours to 30 minutes)

Standard set of measures Improved quality of service (order

completeness improved, “out the door“ time reduced 10%, higher customer satisfaction scores)

Faster identification and reaction to theft issues


Write-Back provides an “Analytic “Sandbox”

1. Choose the intersection

2. Type the updated datavalue

3. Click submit


Forward Looking Applications

“Predictive Analytics… is where Business

Intelligence is going.”

• A spectrum of analyses• Trending• Forecasting• Scenario modeling• What if testing• Goal seeking• OLAP mining• Hyperion Planning• HPCM


Analytic Scalability Enterprise-wide

HumanResources

FinanceExecutive

ManagementDevelopment

& DeliverySales &

Marketing


Essbase @Merchandise Planning

• Widely Deployed• International Finance• Merchandise• Real Estate• Daily Sales Reporting• Human Resources

• Supplier Collaboration• Buyers, Suppliers, Etc.

• Merchandise Details• Model to SKU• 0.5TB Input Values• 30 Billion Values @

Sub-second

© 2009 Oracle Corporation – Proprietary and ConfidentialCopyright © 2009, Oracle and / or its affiliates. All rights reserved. 28

Key Enabler for the Oracle EPM System

COMMON ANALYTIC FOUNDATION

OLTP & ODSSystems

Data WarehouseData Mart

Oracle, Siebel, PeopleSoftJD Edwards, SAP, Custom

ExcelXML

BusinessProcess

OLAP

• Forward-Looking Analytic Engine• Multi-user Write-back• Financial Intelligence• Enterprise Dimension Management

ERPANALYTICS

CRMANALYTICS

INDUSTRYANALYTICS

Ad-hoc Analysis

Interactive Dashboards

Reporting &Publishing

Detect & Alert

DisconnectedAnalytics

Office Integration

PERVASIVE INFORMATION ACCESS

• Single Enterprise Information Model• Conformed Dimensions• Federated Query• Intelligent Caching

STRATEGICPLANNING

PLANNING & BUDGETING

FINANCIALCLOSE

PROFITABILITYMANAGEMENT


Agenda



• User Experience


Dashboard Consumption

• 100% thin client• Ad-hoc report creation• Packaged and customized dashboards• Combining relational and OLAP data• Consistent semantic definition across reports


Reporting

Reports andBooks

Standard

Financial

Web Distributed


Oracle EPM Smart ViewAdvanced Office Integration

• Capabilities across:• Excel• Word• PowerPoint• Outlook

• Ad-hoc and free form analysis• Function-based grids• Dynamic data points• Multi-source reporting• Application forms• EPM content import

34


Visualize and Explore - Moving from Data to Insight

In a single click see patterns that are not apparent by just looking at numbers:

Copyright © 2005, Hyperion. All rights reserved.P. 35


Demonstration



Essbase Sweet Spots

• Spreadsheet Hell• Modeling / Looking into the Future• Ad hoc Financial Analysis• Profitability Analysis


<Insert Picture Here>• Drive 'what-if' scenarios to analyze alternatives

• Identify exceptions, trends and outliers with advanced presentation and visualization tools

• Slice and dice through data at the speed of thought

• Understand why thousands of organizations depend on the power of Essbase

• Assess how your organization could benefit from using Essbase

You are invited to a complimentary Oracle Essbase hands on workshopYou are invited to a complimentary Oracle Essbase hands on workshop


QuestionsQuestions


[email protected]


“ Essbase: The multi-dimensional

database technology that put online analytical processing (OLAP) on the business intelligence map. Developed by Arbor Software, it spurred the creation of scores of rival OLAP products - and billions of OLAP cubes”

Information Age MagazineAugust 2005

Accolades along the way ……Top Ten Most Influential Technology Innovations

Documents

Essbase Overview Jim Kubik Senior Sales Consultant