ESRI Community AnalystMapping, Reports and Custom Geometry

Milwaukee County Land Information Office

ESRI Community Analyst

From ESRI:

• Community Analyst is a Web-based system that allows you to view and analyze demographic, public, and third-party sources of data to better understand the overall community in question and make better policy decisions.

• Community Analyst can help answer the following:

• Where should money and resources be targeted for a greater impact?

• What population and what kind of people will be impacted by a policy decision?

• What are the demographic trends for which we need to plan?

ESRI Community Analyst

Interpretation:

• “Business Analyst Light”• Analyzes demographics

surrounding an area, with particular focus on consumer metrics

• Many reports are limited in terms of the size of geographic areas that can be analyzed

• Example: you can’t get a list of all businesses in the City of Milwaukee

• Doesn’t mean that it isn’t powerful!

ESRI Community Analyst

Basic Community Analyst Functions

Maps from Data

Reports from Geographic Areas

ESRI Community Analyst

Basic Mapping from Data

Maps from Data• Color Coded Maps

• Demographics, households, education, business, etc.

• Source: US Census, ACS, Dun & Bradstreet, etc.

• Smart Map Searches• Analyze multiple variables

• Business and Facilities Search

DEMONSTRATION:

Basic Mapping in Community Analyst

ESRI Community Analyst

Basic Geographic Reporting Types• Around one location (e.g. development

site)• Within a geographic area (e.g.

improvement district)• Around numerous points

Basic Demographic Types• Population (Age, Income, Spending,

Tapestry)• Retail Market Reports (Retail Segment

Potential, General Market Analysis)• Business Analysis (Type and Location)• Informational Maps (Satellite, Traffic

Count)

DEMONSTRATION

Basic Geography Reports

ESRI Community Analyst

Integrating with ArcGIS Online• Use your own geography• Save Locations• Run Reports

DEMONSTRATION

Custom Geometry

ESRI Community Analyst

Opportunities are almost Endless• What’s lacking is imagination as to the

power of Community Analyst• The solution: demonstrate Community

Analyst to Economic Development leaders

One example:

Supervisor District Application

Application shows business growth opportunities within Milwaukee County Supervisor Districts

Other applications could be built to highlight opportunities for parks, schools, non-profits, transportation, community support… all that’s needed is a drive to embrace the technology

Please feel free to contact us with ideas or if you want to try out Community Analyst!