Esra ErdoğanGökalp Taşkesen

INSIGHT

“Music helps me express a unique

feeling...

...classical music is an auditorium music with

no emotions”

BARRIER

Doesn’t know what classical

music is

Thinks that classical

music has no emotions

CREATIVE CHALLENGE

Take classical music out of the auditorium and bring it inside his

earpiece

BENEFIT

So many emotions in ONE song

yet so unique to one’s life

REASON TO BELIEVE

Development Dynamic Range

4090

STRATEGY

Use classical music to DEFINE and OWN EMOTIONS in an individual’s

life, like no other music type can do.

STRATEGYCREATE

AWARENESS

DEFINE!

SURPRISE!

PERSONALIZE

TELL THE STORY!

SHARABLE

TODAY

TOMORROW

THANK YOU!