ESOMAR Young Researcher of the Year Danielle Todd V1

7/27/2019 ESOMAR Young Researcher of the Year Danielle Todd V1

1/20

Male, Pale and Stale?How more women equal greater profitability

Necessity of gender diversity

for industry growth


2/20

The market research industry is constantly evolvi

yet we have seen little growth

w

+1.7%in North America

-1.3%in Europe

+in As-1.3%

in Middle Eastand Africa+1.3%

in Latin America

Emerging

markets

Big data

Gamification

Mobile/

Tablets


3/20

The traditional business management style is con

male

M Winters Leadership Styles: Men vs. Women 2011

Gives/follows orders

PerformanceCompetitive

Direct

Aggressive

Independent


4/20

Kerry GlazerCEO of AAR

Ruth BoltonManaging Custome

Relationships

But: Relationship building is vital


5/20

The traditional business management style is con

male

M Winters Leadership Styles: Men vs. Women 2011

Gives/follows orders

PerformanceCompetitive

Direct

Aggressive

Independent

Encourage/

RelationsCooperative

Indirect

Calm

Team work


6/20Deloitte 2011

Female representation on boardsglobal

12.5%

12.9%

8.5%

9.4%

5.3%

7.3%

15.7%

20.8%

8.2%

3.7%

31.9% 9.2%


7/20

Female representation on boardsUK

Research Magazine The fairer sex fight back 2003Research Magazine Gender Differences In the Market Research Industry 2013

1female CEOPhyllis Macfarlane,

CEO NOPWorld

18% of employeeswork under female CEOs

2003 2013


8/20

Why does gender matter?

Davies Report 2011

Homogeneity on company boardsDiversity on company boards


9/20

Financial measures excel where women serve

Davies Report 2011The Bottom Line: Corporate Performance and Women's Representation on Boards Catalyst 2007

66%

Invested capital

53%

Equity

42%

Sales


10/20

Companies need to wake up to gendedisparity and add this crucial ingredie

to long-term growth and profitability

Gender diversity = growth


11/20

Implicit association test


12/20

our current businessmodel is killing business.

Women are rising to the top less

frequently than they were Wome

are checking out and failing to ge

past middle management.

Speaking on gender diversity

Mandy PoolerKantar Board Director


13/20

Research Magazine Gender Differences In the Market Research Industry 2013

Lowe

67

Senio

53


14/20


15/20

Implicit Association Testing: Gender associations

May 2013Base = 184

LeaderSuccess

Boardroom

ManagementProfit

ConfidentSalary

Capable

Communica

CommittedResourcefu

Responsible

Proactive

Organized


16/20

Both males and female recognise the exact same

required for success in market research

What qualities do you feel are necessary for success in your industry?What qualities do you feel you possess? Base = 184

A good communicator

Proactive

Confident

Good co

Res

Co

87%81%

66%Confident

Competitive

Risk-taking

But when asked to identifywhich qualities they

possessed

PrResponsible


17/20

We are losing vital growth and profit not genera

gender diversity at senior levels

dd h d b l l l


18/20

Addressing this gender imbalance at senior levels

will lead to increased growth and profit!

S h ?


19/20

So what now?

Outside industry initiatives

Senior mentoring schemes

Th k !


20/20

Thank you!

Documents

ESOMAR Young Researcher of the Year Danielle Todd V1