ESOMAR BEST OF EL SALVADOR 2012 San Salvador /4 May

ESOMAR is pleased to invite you to our first ‘Best of’ event in El Salvador. This morning event will be hosted by Christian Andrés, ESOMAR Representative for Guatemala, and Jorge Martin Frech, ESOMAR Representative for Honduras. The event will be held at Hotel Crowne Plaza in San Salvador. Join us as we discuss a wide range of topics currently influencing the market research sector including: brand loyalty, what happens when global branding and local culture collide, plus the benefit of research for brands. The programme hosts a dynamic agenda of speakers: José Luís López – Mercaplan / Millward Brown, El Salvador Christian Andrés – Mercaplan / Millward Brown, Guatemala Jorge Martin Frech – Mercaplan / Millward Brown, Honduras This meeting is open to ESOMAR members as well as anyone active in the market research industry. DETAILS Venue: Hotel Crowne Plaza

89 Ave. Norte Y 11 Calle Poniente Colonia Escalon San Salvador, El Salvador

Date: Friday, 4 May 2012 REGISTRATION This free event offers an excellent opportunity for you to meet with your ESOMAR Representative and to network with some of the most influential names in the industry. Please note there is limited space, so contact h.parker@esomar.org with your name, email address and company name to confirm your place.

PROGRAMME

8.00 - 8.30 Welcome Breakfast Buffet (continue during the conference) Sponsored by Mercaplan / Millward Brown

8.30 – 8.40 OPENING José Luís López, Account Executive, Mercaplan / Millward Brown, El Salvador

8.40 – 9.40 GLOBAL & LOCAL BRANDS A block of 2 cutting edge presentations featuring:

The Myth of the Invincible Global Brand Understanding the drivers of brand loyalty as presented at Mexico LATAM Conference 2008 Christian Andrés, Mercaplan / Millward Brown ESOMAR Representative for Guatemala When Worlds Collide Global Brand meets local culture as presented at Cartagena LATAM Conference 2010 Jorge Martin Frech, Mercaplan / Millward Brown ESOMAR Representative for Honduras

9.40 – 10.00 The Benefit of Research for Brands Christian Montalvo, Marketing Intelligence Director, SAB Miller, El Salvador

10.00 – 10.20 Discussion 10.20 – 10.30 CLOSING José Luís López

SPEAKER PROFILES

Jorge Martin Frech Jorge Martin Frech is Managing Director of Mercaplan / Millward Brown for Central America and the Caribbean. He is involved in qualitative and quantitative projects, at least within the stages of organization and design, in addition to generating conclusions and recommendations. Jorge holds a master’s degree in finances, however his passion is market research. He has participated in different workshops and conferences around the world, including ‘Best of’ events for ESOMAR.

Christian Andrés

Christian Andrés is Research Manager of Client Services for Mercaplan / Millward Brown in Central America and the Caribbean. He is responsible for five teams of project executives, and therefore involved in the majority of qualitative and quantitative studies. Either by guiding the technique selection or by exercising constructive critique for final reports, Christian assures quality standards for clients. He has a university degree in marketing from Universidad de San Pedro Sula and a MBA from ADEN Business School. He has been a frequent speaker at ESOMAR conferences around the world. Christian Montalvo

Christian Montalvo is Marketing Intelligence Director for SABMiller in El Salvador. He is responsible for research and insight generation, using qualitative and quantitative information from different sources to feed the company’s strategy. He has over 10 years experience in market analysis, holding a degree in economy and a MBA from the Robert H. Smith School of Business in the University of Maryland.