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ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL

HIGHER SCHOOL OF COMMUNICATION AND MEDIA STUDIES

WELCOME GUIDE

Welcome to Escola Superior de Comunicação Social (ESCS) of

Instituto Politécnico de Lisboa (IPL).

In this Welcome Guide, exchange students planning to study at ESCS may find information

regarding academic opportunities and additional information on their stay at ESCS.

We offer degree courses (Under and Postgraduate) in Audiovisual and Multimedia, Journalism,

Advertising and Marketing and Public Relations.

We hope this Guide can be useful to you. Please keep in mind that all the information contained

in the Guide may be subject to change. For up-date information or in case you have further

queries, please feel free to contact our International Office ([email protected]).

We will be delighted to help you.

“We shouldn't be just another school, otherwise we will be one

school of many”

This is our motto towards society and Polytechnic Higher Education principles.

Portugal needs highly trained professionals with great critical capacities as well as extremely

suitable skills to a demanding market.

Therefore, the scientific and pedagogical success of a Higher Education Institution has to live up

to its capacity in order to interact with the market either in the entrepreneurial or other Higher

Education sectors.

So, technologically unable, inflexible, unmotivated and non-participant teaching staff does not

match with Escola Superior de Comunicação Social (ESCS) – Higher School of Communication

and Media Studies – expectations and objectives for the future.

For more than a decade, ESCS has offered society a high quality institution, with a modern

architectural conception for technical expertise, research and learning.

A GENERAL DESCRIPTION

Lisbon Polytechnic Institute (Instituto Politécnico de Lisboa – IPL) is a public institution that was

set up in 1985. It has the following objectives:

w to train students to a higher level of qualification in cultural, scientific, artistic, technical and

professional subjects;

w to develop scientific and applied research;

w to render services to the community;

w to promote cultural, scientific and technical exchange with similar national and international

institutions;

w to participate in national and international projects of cooperation.

Instituto Politécnico de Lisboa comprises eight schools in the field of Arts, Dance, Education,

Communication and Media Studies, Accounting and Administration, Engineering and Health

Sciences. It offers degree courses, as well as Post-Graduate courses and a range of other

development programmes.

GENERAL DESCRITPION OF ESCS

ESCS is a branch of the Instituto Politécnico de Lisboa especially aimed at preparing

communication experts, comprising four areas: AUDIOVISUAL AND MULTIMEDIA, JOURNALISM,

ADVERTISING AND MARKETING and PUBLIC RELATIONS

It was established by a decree-law in 1979. Having been firstly named as Journalism School, its

designation evolved into ESCS in 1989. ESCS began its activity in 1987 by the appointment of a

founding Committee. It was the first State School in Portugal providing degrees in scientific

areas, such as Marketing and Advertising, Corporate Communication, Journalism, Audiovisual

and Multimedia.

.

Our aim is to prepare future generations capable of intervening strategically in organisational

environments through systematic and deliberate communication planning efforts “students

must be able to carry out tasks and projects, knowing why they are doing them and how to do

them”, as well as to enrich the existing knowledge on communication subjects so as to become

a reference in Portuguese and European settings.

Our goals are those characterizing the concept of Polytechnic Education Institutions: teaching

and training, research and development and community involvement.

ESCS teaching practice is based on the convergence of both theoretical and practical

experiences and different areas of knowledge in which activities are structured by a strong

communicative and participative business culture.

ESCS strategy aims at promoting and developing post-graduation courses, master and doctoral

degrees associated with other national and international Institutions.

To be an ESCS student means combining academic with personal and social development,

taking part in international projects, attending conferences on a variety of scientific themes,

sharing a healthy comradeship with peers and teachers, whilst at the same time enjoying high

standards in terms of premises, infrastructures and equipment.

ORGANIZATION CHART

SCHOOL SERVICES

DOCUMENTING AND INFORMATION SERVICE

ESCS documenting and Information service comprises a Library, a Hemerotheca and a Mass-

Media Archive.

MULTIMEDIA MANAGEMENT OFFICE

Multimedia Management office is responsible for Technological School Areas comprising: an

Auditorium, two TV studios, two Radio Studios, Post-Production digital-video Suite, a Photograph

Lab, a Video Graphic Art Lab, a Press and a TV Journalistic Editing Suite (Video Editing).

INFORMATICS OFFICE

ESCS has two Networks: an Administrative Network and an Academic Network connecting each

classroom, Teachers’ Offices, the Library and School Technological Areas.

COMMUNICATION OFFICE

The Communication Office is responsible for promoting the School initiatives.

INTERNATIONAL OFFICE

International office promotes and gives support to all international activities mainly on exchange

programmes between ESCS and partners Institutions.

ACADEMIC AND ADMINISTRATIVE SERVICE

ESCS Academic and Administrative Service is a central processing unit for formal administrative

procedures as well as management.

PLANNING AND MANAGEMENT CONTROL AND AUDITING OFFICE

This Office controls and audits all management and planning procedures and processes.

ESCS TECHNOLOGICAL AREAS

ESCS Technological Areas are:

MULTIMÉDIA

• 3 MULTIMEDIA LABS

The Multimedia Lab 1 is located on the Floor -1.

The Multimedia Labs 2 and 3 are located on the Floor -2.

• MULTIMEDIA NEWSROOM

The Multimedia Newsroom is located on the Floor -2.

• 2 COMPUTER LABS MULTIMEDIA NEWSROOM

The Computer Labs 1 and 2 are located on the Floor -1.

• WORK ROOM

The Work Room is located on the Floor 0.

• ORGANIZATIONAL COMMUNICATION LAB

The Organizational Communication Lab is located on the Floor 0.

TV/VIDEO

• TV STUDIO 1

The TV Studio 1 is located on the Floor -2.

• RÉGIE TV STUDIO 1

The Regie TV Studio 1 is located on the Floor -2.

• TV STUDIO 2 – VIRTUAL

The TV Studio 2 – Virtual is located on the Floor -2.

• RÉGIE TV STUDIO 2

The Regie TV Studio 2 is located on the Floor -2.

• VIDEO POST-PRODUCTION ROOM

The Video Post-Production Room is located on the Floor -1.

RADIO/AUDIO

• 2 RADIO STUDIOS

The Radio Studios 1 and 2 are located on the Floor -1.

• 2 AUDIO POST-PRODUCTION ROOMS

The Audio Post-Production Rooms 1 and 2 are located on the Floor -1.

ESCS FACILITIES

AUDITORIUM

ESCS auditorium is a modern well-equipped structure allowing any type of presentation (video,

computer, Internet etc.). It has four TV cameras linked with its own recording struture-regie. It

has a full capacity of 470 people.

COPY CENTRE AND BOOKSHOP

ESCS students’ can purchase here essential materials and photocopying documents.

BAR

ESCS has two bars with leisure areas for students.

CANTINE

This unit has a capacity of 155 seats. It’s open to students, teachers and visitors.

CURRICULUM PROGRAMMES UNDERGRADUATE

ADVERTISING AND MARKETING

The Advertising and Marketing course instigates the creativity of its students. The

students can choose between advertising and marketing, and work based upon real situations,

reproducing, for instance, the activities of an advertising agency or designing the marketing

strategy of a corporation.

The study plan is adapted to the Bologna process.

1ST SEMESTER Discipline ECTS Hours Schedule

Acronym Communication Models 5,0 3 MC Anthropology 4,5 3 Ant Advertising Basics 5,0 3 FP Marketing Basics 5,0 3 FM Creative Writing Workshop 8,5 6 AEC Seminar: Communication Professions 2,0 2 S:PC

2ND SEMESTER Discipline ECTS Hours Schedule

Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 Soc Data Analysis 5,0 3 AD Advertising Theory and History 5,0 3 THP Marketing Approaches 3,5 2 MMark Design Workshop 5,0 4 ADCS Seminar: Advertising and Marketing I 2,0 1 EPM

3RD SEMESTER Discipline ECTS Hours Schedule

Acronym Economic Analysis 5,0 3 AE Research Process 5,0 3 MMTI Inferential Statistics 5,0 3 IE Advertising Psychology 4,5 3 PP Strategic Marketing 4,5 3 ME Research and Strategy Communication Workshop 4,0 3 APEC Seminar: Advertising and Marketing II 2,0 1 S:PMII

4TH SEMESTER Discipline ECTS Hours Schedule

Acronym Semiology 5,0 3 Sem Sociology of Communication 5,0 3 SC Consumer Behaviour 4,5 3 CC Marketing Research 5,0 3 Mkr Operational Marketing 4,5 3 MkO Integrated Marketing Communication Workshop 4,0 3 ATCM Seminar: Advertising and Marketing III 2,0 1 S:PMIII


Acronym English for Marketing Communication 4,0 3 CLMI Audiovisual Lab 5,0 3 LabAV Seminar: Entrepreneurship 2,0 2 S:Emp Option PUB1/MKT1 - - - Option PUB2/MKT2 - - - Option 1 4,5 3 - Option 2 4,5 3 -


Acronym Business Management 5,0 6 GEmp Communication Law 4,5 3 DC Seminar: Advertising and Marketing IV 2,0 1 S:PMIV Option PUB3/MKT3 9,5 6 - Option 3 4,5 3 - Option 4 4,5 3 -

OPTIONS PB/MKT Discipline ECTS Hours Schedule

Acronym Marketing Analysis and Diagnosis Workshop (MKT1) 6,5 4 AADM Marketing Information Systems (MKT2) 3,5 2 SIM Applied Marketing Workshop (MKT3) 9,5 6 AMA Advertising Research Workshop (PUB1) 5,0 3 AIAP Media Planning (PUB2) 5,0 3 PM Agency Workshop (PUB3) 9,5 6 AA

OPTION 1 AND 2 Discipline ECTS Hours Schedule

Acronym Advertising Management Accounts 4,5 3 Ac Man Advertising Communication on Digital Era 4,5 3 CPED Product and Price Policy 4,5 3 EPP Marketing Services 4,5 3 Mk Serv Creative Advertising, Models and Techniques 4,5 3 MTCP Web Design 4,5 3 Web Des


Acronym Online Consumer and Consumers 4,5 3 CC On-line Distribution and Sales 4,5 3 DV Innovation Marketing 4,5 3 InVM Digital Marketing 4,5 3 MkD Marketing on Social Media 4,5 3 Mark SM Graphic Advertising Production 4,5 3 PGP Game Based Marketing 4,5 3 GBMark


AUDIOVISUAL AND MULTIMEDIA

At the course of Audiovisual and Multimedia the students learn how to solve

communication problems through a combination of theory and practice. Since their first year

they learn how to develop Audiovisual and Multimedia products, as websites, video productions,

2D and 3D animations or interactive CDs and DVDs.



Acronym Communication Models 5,0 3 MC Audiovisual and Multimedia 5,0 3 AM Anthropology 4,5 3 Ant Economic Analysis 5,0 3 AE Communication Tools 8,5 6 IC Seminar: Communication Professions 2,0 2 S:PC


Acronym Communication Theories 5,0 3 TC Communication Law 4,5 3 DC Sociology 4,5 3 SOC Data Analysis 5,0 3 AD Communication Design 9,0 6 DCom Seminar: Audiovisual and Multimedia I 2,0 1 S:AMI


Acronym Semiology 5,0 3 Sem Narrative Models 5,0 3 MN Audiovisual and Multimedia Economics 4,5 3 EAM Technology Lab 9,0 6 LabInf Seminar: Audiovisual and Multimedia II 2,0 1 S:AMII Option 1 4,5 3 -


Acronym Sociology of Communication 5,0 3 CS Web Lab 9,5 6 LabWeb Image and Sound Lab 9,0 6 Cap Ed Seminar: Audiovisual and Multimedia III 2,0 1 S:AMIII Option 2 4,5 3 -


Acronym Media Management 5,0 3 GEAM 3D Lab 9,5 6 L3D Audiovisual Lab 9,5 6 LabAV Seminar: Audiovisual and Multimedia IV 2,0 1 S:AMIV Option 3 4,5 3 -


Acronym Cultural Industries 5,0 3 ICult Content Production Lab 9,5 6 LPC Entrepreneurship 2,0 2 S: Emp Option 4 4,5 3 - Option 5 4,5 3 - Option 6 4,5 3 -

OPTION 1 Discipline ECTS Hours Schedule

Acronym Advertising System 4,5 3 Op AM1SP Basics Strategic Communication 4,5 3 Op AM1ICE


Acronym Creativity Models and Techniques 4,5 3 Op AM2MTCP Marketing and Multimedia 4,5 3 Op

AM2MarkMult Corporate Communication 4,5 3 Op AM2CCorp


Acronym Media History 4,5 3 HM Art and Communication 4,5 3 AC

OPTION 4, 5 AND 6 Discipline ECTS Hours Schedule

Acronym Photography 4,5 3 Foto Multi-camera 4,5 3 RM Audio Post-Production 4,5 3 CVTV/PPA Video Post-Production 4,5 3 4PPV Lighting 4,5 3 Ilum Mobile Applications Development and Design 4,5 3 DAM Motion Graphics 4,5 3 AGD Multimedia and Games 4,5 3 Mul Jog 3D Animation 4,5 3 3DInter Virtual Scenography for Television 4,5 3 CVTv


JOURNALISM

The Journalism course creates professionals that can answer the needs of a labour

market that is increasingly demanding and competitive. The students have a social sciences

background, in order to obtain the much needed cultural and communication competencies

indispensable to the job. At the same time journalism workshops – written, radio, television and

digital – will allow them to simulate the expressions and the production routines of each media.



Acronym Communication Models 5,0 3 MC Contemporary History 4,5 3 HC Anthropology 4,5 3 Ant Data Analysis 5,0 3 AD News Writing Lab 4,5 3 LRJ Portuguese Language 4,5 3 LEP Seminar: Communication Professions 2,0 2 S:PC


Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 SOC Economic Analysis 5,0 3 AE Journalistic Genre Lab 4,5 3 LGJ Expression Techniques for the Portuguese Language 4,5 3 TEP Contemporary Portuguese History 4,5 3 PortXXI Seminar: Journalism I 2,0 1 S:J1


Acronym Semiology 5,0 3 Sem Sociology of Communication 5,0 3 SC Media History 4,5 3 HM English for Journalism I 4,5 3 IJI Media Theories 4,5 3 TM Investigative Journalism Lab 4,5 3 LIJ Seminar: Journalism II 2,0 1 S:JII


Acronym Communication Law 4,5 3 DC English for Journalism II 4,5 3 IngJII Research Methodology Applied to Communication 5,0 3 MIAC Journalism Theories 5,0 3 TJ Seminar: Journalism III 2,0 1 S:J3 Option 1 4,5 3 - Option 2 4,5 3 -


Acronym Media Discourse Analysis 5,0 3 ADJ Culture and Media 4,5 3 CM Ethics and Deontology in Journalism 5,0 3 EDJ Seminar: Journalism IV 2,0 1 S:JIV Option 3 4,5 3 - Option 4 4,5 3 - Free Option 1 4,5 3 -


Acronym Contemporaneity and Cultural Production 4,5 3 CPC Media Systems 5,0 3 SM Political Sociology and Public Opinion 5,0 3 SPOP Seminar: Entrepreneurship 2,0 2 S:Emp Option 5 4,5 3 - Option 6 4,5 3 - Free Option 2 4,5 3 -


Acronym Newswriting Workshop I 4,5 3 opAJEI Online Journalism Workshop I 4,5 3 opAJDI Radio Broadcasting Workshop I 4,5 3 opAJRI Television Broadcasting Workshop I 4,5 3 opAJTVI


Acronym Newswriting Workshop II 4,5 3 AJE2 Online Journalism Workshop II 4,5 3 AJD2 Radio Broadcasting Workshop II 4,5 3 AJR2 Television Broadcasting Workshop II 4,5 3 AJTV2


Acronym Multimedia Editing Workshop 4,5 3 opJAEM Video Editing Workshop 4,5 3 opJAEV Audio Editing Workshop 4,5 3 opJAEA Photojournalism Workshop 4,5 3 opJAFJ

FREE OPTION 1 Discipline ECTS Hours Schedule

Acronym Literary Journalism 4,5 3 opEMJ-JL Radio Journalism Workshop 4,5 3 opAJR1 Visual Journalism Workshop 4,5 3 Op EMJ (JV)

FREE OPTION 2 Discipline ECTS Hours Schedule

Acronym Script Applied to Journalism 4,5 3 opLivGuio New Expressions of Radio 4,5 3 Op LivNE Rad Interview Techniques Workshop 4,5 3 opLivTec Entr


PUBLIC RELATIONS AND CORPORATION COMMUNICATION

Corporate Communication is important for any institution, corporation or public body.

With the use of labs in which they experiment with Public Relations, the students experience

several situations, organise events or answer proposals of corporations in the area of

communication.



Acronym Communication Models 5,0 3 MC Anthropology 4,5 3 Ant Graphic Communication Lab 4,5 3 LCG Public Relations Theory and Techniques 4,5 3 TTRP Data Analysis 5,0 3 AD Interpersonal Communication Lab 4,5 3 LCI Seminar: Communication Professions 2,0 2 S:PC


Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 SOC Inferential Statistics 5,0 3 IE Public Relations Lab 5,0 3 Lab RP Social Political Thought History 4,0 3 Hist ISP Communication Law 4,5 3 DC Seminar: Corporate Protocol 2,0 1 S:PE


Acronym Sociology of Communication 5,0 3 SC Organizational Communication Lab 4,5 4 Lab CO Semiology 5,0 3 Sem Organizational Theory 5,0 3 TO Multimedia Lab 3,0 2 LabM Public Issues and Communication 5,0 3 APC

Communication in the Public Interest Seminar 2,0 1 S:CIP


Acronym Economic Analysis 5,0 3 AE Marketing 4,0 2 Mark Institutional Communication Lab 5,0 4 LCI Media Relations Lab 4,5 3 LCO Text and Image Semiotics Lab 4,5 3 LRM Organizational Behaviour 5,0 3 CO Seminar: PR in Different Sectors 2,0 1 S:SA


Acronym Budgeting and Costs 4,5 2 OC Investigation and Decision in PR Workshop 5,0 3 AIDRP Advertising Communication 4,5 3 CP Strategic Communication Lab 5,0 4 LC Estrat Seminar: Entrepreneurship 2,0 2 S: Emp Option 1 4,5 3 - Option 2 4,5 3 -


Acronym Organizational Communication Workshop 5,5 3 ACO Seminar: Integration Into Working Life 2,0 1 S:IVA Option 3 4,5 3 - Option 4 4,5 3 - Option 5 4,5 3 - Option 6 4,5 3 - Option 7 4,5 3 -


Acronym Communication and Art 4,5 3 AC Communication in Tourism 4,5 3 CTur Creativity In Organizations 4,5 3 Criat Org Public Relations Argumentation 4,5 3 ArgRPs

OPTION 3, 4, 5, 6 AND 7 Discipline ECTS Hours Schedule

Acronym Intercultural Communication 4,5 3 OpPRCInter Writing Fiction Workshop 4,5 3 Op RP AEF Consumer Behaviour 4,5 3 Op RP CC Corporate Communication 4,5 3 OpRP CCorp Citizenship and Public Relations 4,5 3 Op RPC Online Public Relations 4,5 3 OpRP RPE Contemporary Portugal 4,5 3 OpRP Port

Cont Internal Communication 4,5 3 OpRP

CInterna

CURRICULUM PROGRAMMES POSTGRADUATE

ADVERTISING AND MARKETING

The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising

and Marketing Department. It was developed to deepen Professional competencies and research

in this area of applied communication. It is for students that have concluded the First Cycle and

for professionals.

Those that finish the first school year can receive a post-graduate diploma.

1ST SEMESTER Discipline ECTS Hours Schedule Acronym Brand Management 5,0 2 GM Marketing and Society 5,0 2 Mark e Sociedade Advertising and Consumption 5,0 2 Pub e Consumo Finance for Marketing 5,0 2 Finanças Mark Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 -

2ND SEMESTER Discipline ECTS Hours Schedule Acronym Corporate Strategy 5,0 2 EE Innovation and Creativity for Communication 5,0 2 ICC Integrated Communication 5,0 2 CI Research methodologies applied to Advertising and Marketing Studies

5,0 2 Metodologias

Option 2 5,0 2 - Option 3 5,0 2 -

3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic Seminars on Advertising and Marketing 5,0 2 Sem Tem Advertising and Marketing Project Seminar 10,0 3 Sem Proj

4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0 -

OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Communication, Technology and New Media 5,0 2 CTNM Marketing strategies 5,0 2 Est. Mark Online Advertising 5,0 2 Pub Online

OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Advertising Language 5,0 2 LP Relational Marketing 5,0 2 MR The challenge of Media 5,0 2 DM New consumers, New intakes 5,0 2 NCNC


AUDIOVISUAL AND MULTIMEDIA

The Second Cycle in Audiovisual and Multimedia is a master degree developed by the Audiovisual

and Multimedia Department.

It was developed to deepen Professional competencies and research in this area of applied

communication. It is for students that have concluded the First Cycle and for professionals.


1ST SEMESTER Discipline ECTS Hours Schedule Acronym Communication, Technology and New Media 5,0 2 CTNM Audiovisual and Multimedia Project Management 5,0 2 GPAM Consumer Research 5,0 2 EM Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 - Option 2 5,0 2 -

2ND SEMESTER Discipline ECTS Hours Schedule Acronym Information Society 5,0 2 SI Visual Cultures 5,0 2 CV Identity Design 5,0 2 DI Research Methodologies Applied to Audiovisual and Multimedia

5,0 2 Metodologias

Option 3 5,0 2 - Option 4 5,0 2 -

3RD SEMESTER Discipline ECTS Hours Schedule Acronym AM Thematic Seminars 5,0 2 Sem Tem AM Project Seminar 10,0 3 Sem Proj

4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45 - -

OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Audiovisual Communication, Conception 5,0 2 CA Sound Design 5,0 2 DS Multimedia Communication, Conception 5,0 2 CM Interface Design 5,0 2 DI

OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Audiovisual Communication, Development 5,0 2 CA Television Systems Compared 5,0 2 STC Multimedia Communication, Development 5,0 2 CM Infographics 5,0 2 I


JOURNALISM The Second Cycle in Journalism is a master degree developed by the Journalism Department. It was

developed to deepen Professional competencies and research in this area of applied communication. It

is for students that have concluded the First Cycle and for professionals.


1ST SEMESTER Discipline ECTS Hours Schedule Acronym Compared Media Systems 5,0 2 SMC Media Management 5,0 2 GMedia Media Social Responsibility 5,0 2 RSM Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 Option 2 5,0 2

2ND SEMESTER Discipline ECTS Hours Schedule Acronym Critical Questions of Contemporary Journalism 5,0 2 QCJC Journalism Studies Seminar 10,0 4 SEJ Research Methodologies Applied Journalism 5,0 2 Metodologias Option 3 5,0 2 Option 4 5,0 2

3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic Seminars on Journalism 5,0 3 Sem Tem Journalism Project Seminar 10,0 2 Sem Proj

4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0

OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Report, Interview and TV Edition Workshop 5,0 2 AREATV Cyber journalism workshop 5,0 2 Ciberjorn

OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Report, Interview and Press Edition Workshop 5,0 2 AREAI Report, Interview and Radio Edition Workshop 5,0 2 AREER European Political Systems and International Relations 5,0 2 SPERI


PUBLIC RELATIONS STRATEGIC MANAGEMENT

The Second Cycle in Public Relations Strategic Management is a master degree developed by

the Organizational Communication Department. It was developed to deepen Professional

competencies and research in this area of applied communication. It is for students that have

concluded the First Cycle and for professionals.


1ST SEMESTER Discipline ECTS Hours Schedule Acronym Design and Implementation of PR Strategies 5,0 2 DIERP Pragmática da Comunicação 5,0 2 Prag Com Stakeholders Relationship Management 5,0 2 Gest Map Stack Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 - Option 2 5,0 2 -

2ND SEMESTER Discipline ECTS Hours Schedule Acronym Specific Dimensions of institutional Communication 5,0 2 DECI Monitoring and Evaluation in PR 5,0 2 MAERP Communication in the Public Interest 5,0 CIP Research Methodologies Applied to Public Relations 5,0 2 Metodologias Option 3 5,0 2 - Option 4 5,0 2 -

3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic seminars on Public Relations and organizational communication

5,0 2 Sem Tem

Project Seminars in Public Relations and Communication

5,0 2 Sem Proj

4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0 - -

OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Ethics and Deontology of the Communication 5,0 2 Ética Deont da Com Management, Finance and Strategy 5,0 2 Gest Fin e Estrat Digital Communications Strategy 5,0 2 DCS Marketing Strategies 5,0 2 Estr Mark

OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Organization Skills 5,0 2 CO International Business Environment 5,0 2 AIN New consumers, New intakes 5,0 2 NCNC Communication and cultural practices 5,0 2 CPC

ACADEMIC INFORMATION

GRADING SCALE

The Portuguese evaluation system consists of a 0 to 20 scale as described below:

00 - 09 Fail Considerable further work is required

10 - 11 Sufficient Performance meets the minimum criteria

12 - 13 Satisfactory Fair but with some shortcomings

14 - 16 Good Above the average standard

17 - 18 Very Good Remarkable work with minor errors

19 - 20 Excellent Excellent performance

ACADEMIC YEAR 2012/2013

Winter Semester (First Semester)

Classes 17 September – 11 January

Exams season 14 – 26 January (1st period for 1st semester subjects)

3 – 13 April (2nd period for 1st semester subjects)

Summer Semester (Second Semester)

Classes 28 January - 31 May

Exams season

Special exams season (Students/workers)

3 – 19 June (1st period for 2nd semester subjects)

1 – 13 July (2nd period for 2nd semester subjects)

2 – 11 September

Semesters breaks

Christmas Holidays 21 December – 4 January

Easter Holidays 25 March - 2 April

The School Day

17 January

GENERAL INFORMATION

ADMISSIONS AND REGISTRATION

Students, who wish to attend Escola Superior de Comunicação Social, in the next academic

years, should:

w Fill in the application form, available in the International Offices of their own home

institutions. Their home institution will contact with the host institution in order to decide about

the number of students and define exchange programme procedures.

w After the approval from the home institution, the student will be advised on the availability of

grant support and may make travel arrangements.

w As soon as they arrive at Escola Superior de Comunicação Social, they should contact the

International Office in order to enrol.

FEES

Exchange students, under LLP/Erasmus programmes pay their fees at their home institutions.

Hence they are not charged fees in the host institution.

ORIENTATION PROGRAMME

On arrival at Escola Superior de Comunicação Social, international students should present

themselves at the International Office and also contact the International Coordinator in the

Department to which they have applied for.

DOCUMENTS REQUIRED FOR REGISTRATION AT ESCS

w I.D. Card or Passport

w International Health Card

w 2 photographs (Passport size)

w Academic transcript of records from the students' home university

w Learning agreement

LANGUAGE REQUIREMENTS AND PORTUGUESE LANGUAGE COURSES

All classes are taught in Portuguese, and students are expected to be able to follow them.

Assessments (examination questions and examination scripts, etc.) can be conducted in another

language, depending on prior agreement between the student and the lecturer concerned.

Note: Any foreign student, who is interested in attending a Portuguese language course during

his study period, is requested to mention it on the application form.

SOCIAL SERVICES

The Student Support Services (Serviços de Acção Social - SAS) provide advice to students in the

areas of lodging, food, grants, loans and subsidies, psychological advice and counselling,

academic and psychological as well as sport, transport and resource materials.

You will find the SAS in Building P3 of Escola Superior de Educação. SAS operates between 10.00

and 17.00 each weekday.

STUDENT ACCOMMODATION

Accommodation may be available for Portuguese and foreign students of Escola Superior de

Comunicação Social at Residência de Estudantes, Maria Beatriz, opened during school academic

year, closed during August. Residência is approximately five kilometres distance from our

School. Students wishing to stay here should contact the International Office.

STUDENT HEALTH CARE

Hospital Santa Maria, offering Emergency Services that is quite close to ESCS, is located at the

main Lisbon University Campus, about 3 kilometres away. You must bring identification,

International Health Card, and pay a charge of 7 Euros for using the emergency service at the

hospital.

If you need first-aid care, it is not necessary to go to a hospital. You can ask the way to the

nearest "Centro de Saúde", a local healthcare centre. There is a health centre at Sete Rios,

which is about 2 kilometres from Escola Superior de Comunicação Social.

EMERGENCY NUMBERS

National Emergency Line (Police, Fire and Ambulance): 112 (free phone).

HEALTH AND PERSONAL INSURANCE

If your stay in Portugal is expected to be less than three months, it is absolutely vital that you

take out a private insurance before your arrival. There are reciprocal agreements for health

cover between Portugal and several other countries (especially EU countries), but you will

require a valid International Health Card as evidence of entitlement to health cover. You may

also use the Polytechnic Institute Medical Services. If there is no agreement between your home

country and Portugal, it is essential that you take out private insurance before your arrival.

SPECIAL NEEDS STUDENTS

Student Support Services (Serviços de Acção Social - SAS) offer specific support for students

with special educational needs, such as transport, special equipment and adapted learning

materials to meet specific needs. Details may be obtained from Student Support Services

(Serviços de Acção Social - SAS) - Tel: +351 21 71108 60 between 10.00 and 17.00 on any

weekday.

Inquiries with regard to particular services and the ability of School to provide special support to

students with special needs should be made through the International Office prior to finalizing

your exchange arrangements.

LEISURE ACTIVITIES

A particularly interesting tradition that may not be familiar to students from some other

European countries relates to the “ESCSTunis”, through which students of higher education

institutions sing folk songs on special occasions in public school areas, accompanied with

guitars and other traditional percussion instruments. This tradition originated in the Middle

Ages. Some of the songs are also related to the home institution and are sung by students

wearing traditional attire.

SPORTS FACILITIES

Students may use Lisbon University Sports Centre with special prices for students. This sports

centre includes an olympic-size swimming pool. The Student Support Services provide

equipment for most of these sports and organize occasional tournaments.

COST OF LIVING

Here are some typical costs, which may be incurred during your time at ESCS:

Cost of Living

Accommodation in student hostel 120 Euros per month

Accommodation in a private house 250-300 Euros per

month

Apartment 400-500 Euro per

month

Average Lunch/Dinner Prices (Student Canteen) 2,30 Euro per meal

Average Lunch/Dinner Prices (Medium Restaurant) 10-15 Euros per meal

Water Bottle 80 cents

Juice Drink 1,5 Euro

Coffee Expresso 60 cents

Newspaper 1,20 Euro

Public Holidays

1 January New Year and Peace Day

Shrove Tuesday Shrove Tuesday – Carnival (the day before Ash Wednesday)

Good Friday

Easter Day Good Friday and Easter Day are all holidays

25 April Liberty Day commemorates the revolution of 1974

1 May Labour Day

Corpus Christi Corpus Christi has been observed as an important religious holiday since it

was instituted in 1264. It is always a Thursday in May

10 June

June 10 is the National Day of Portugal. It commemorates the anniversary

of the death (1580) of Luis de Camões, Portugal’s national poet, who was

born in 1524

13 June Bonfires, parades, pageants, and fireworks mark the St. Anthony of Lisbon

15 August The feast of the Assumption

5 October Republic Day, on this day, the Proclamation of the Republic is celebrated

1 November All Saint’s Day and All Souls’ Day commemorates the faithful departed. It

is observed with special masses and processions to cemeteries

1 December Independence Restoration

8 December This date is dedicated to the Immaculate Conception

24/25 December Christmas Eve and Christmas Day

ESCS CONTACTS

ADDRESS

ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL

Campus de Benfica do Instituto Politécnico de Lisboa

1549-014 Lisboa

Portugal

Phone: + 351 21711 90 00

Fax: + 351 21 716 25 40

WEBSITE

www.escs.ipl.pt

http://www.escs.ipl.pt/�

INTERNATIONAL OFFICE / ERASMUS OFFICE

Erasmus code: P LISBOA 05

Institutional Coordinator: Profª Carla Medeiros

International Officer: Carla Ruivo

Office: -1st Floor

Phone: + 351 21 711 90 14

Fax: + 351 21 716 25 40

E-mail: [email protected]

Documents

Escola Superior de Comunicação Social - IPLstatic.escs.ipl.pt/old/pdfs/experimentar/intercambio/Guide_for... · match with Escola Superior de Comunicação Social (ESCS) Higher