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Post-Event Report

ESC DIGITAL SUMMIT

2019 5-6 October

Tallinn

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Contents 1. GENERAL INFORMATION ............................... 3

1.1 Quick facts & figures ............................................. 3

1.2 Introduction ......................................................... 3

1.3 Board & Scientific Committee ............................... 3

1.4 Schedule / Building overview ................................ 4

2. Scientific Programme .................................... 5

2.1 Overview .............................................................. 5

2.2 Faculty .................................................................. 5

2.3 Sessions ................................................................ 7

2.4 Occupancy of scientific sessions ............................ 8

2.5 Scientific submission – Call for technology .......... 10

3. Registration & Attendance .......................... 14

3.1 Registration attendance...................................... 14

3.2 Delegate breakdown per activity ........................ 14

3.3 Registration by origin .......................................... 15

3.4 Exhibitors attendance ......................................... 16

4. Industry ......................................................16

4.1 Exhibition ............................................................ 17

4.2 Sponsored sessions ............................................. 17

4.3 Sponsorship & advertisement.............................. 18

5. Communication ...........................................19

5.1 Communication Channels .................................... 19

5.2 Detailed communications .................................... 19

5.3 Congress Mobile App ........................................... 23

5.4 Web stats ............................................................ 31

5.5 ESC 365 at ESC Digital Summit ............................. 33

6. Press ...........................................................36

6.1 Key numbers ....................................................... 36

6.2 Coverage analysis ................................................ 36

6.3 Charts .................................................................. 36

6.4 Clippings .............................................................. 37

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1. GENERAL INFORMATION

1.1 Quick facts & figures

1.2 Introduction

Digital Health is now the third largest industry in the European health sector, after pharmaceuticals and medical devices. But where do the experts stand on Digital Health today and what are the opportunities and the hurdles that lie ahead?

With this first Summit on Digital Health, the ESC is positioning itself at the forefront of this new domain in Cardiovascular Medicine. We aim to provide a structured scientific and educational programme, as well as a platform for exchange and interaction to support the development of Digital Health across the ESC and its constituent bodies.

A variety of stakeholders contributed to this event: Clinicians, Key Opinion Leaders, new digital technology developers and start-ups, Industry partners from the Pharmaceuticals and Medical Devices sectors.

A rich scientific programme covering the latest, cutting-edge technology was the platform for interactive discussions on all things Digital Health via various formats such as roundtables, call for Technology Sessions, workshops, Industry Tech Talks and a dedicated Exhibition Area.

1.3 Board & Scientific Committee

Tallinn Programme Committee Tallinn Organising Committee • Martin Cowie, UK

• Polychronis Dilaveris, Greece

• Friedrich Koehler, Germany

• Philippe Kohl, Belgium

• Benamin Meder, Germany

• Panos Vardas, Greece

• Charles Alessi, UK

• Martin Cowie, UK

• Allan Bohm, Slovakia

• John Crawford, UK

• Margus Viigimaa, Estonia

• Isabel Bardinet, France

• Nata Nambatingue, France

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1.4 Schedule / Building overview

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19; 22%

66; 78%

Female

Male

2. Scientific Programme

2.1 Overview

3 Lecture rooms:

▪ The Digital Arena – 50pax.

▪ The Roundtable – 18pax.

▪ The Main Room – 450pax.

33 sessions:

Scientific and Educational Programme

Call for Technology Programme

Industry Based Programme

Debate session 2 Pitch Session 12 Industry Technology and Innovation session

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Expert session 7

Roundtable 6

Opening Session 1

2.2 Faculty

85 Faculty Members (excluding Pitch Sessions Presenters and Industry)

168 Faculty Roles (excluding Industry)

▪ 35 Chairperson roles ▪ 42 Speaker roles ▪ 4 Judge roles ▪ 87 Discussants*

13 Industry speakers – 8 of them were also involved as Faculty in Scientific and Educational programme

* Discussants of Roundtables were composed of Patients (n=4), Industry and National Cardiac Society representatives.

Role distribution per faculty

Faculty by gender

Gender # Faculty %

F 19 22%

M 66 78%

Grand Total 85

1111111111 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 1

1 role 2 roles 3 roles 4 roles 5 roles 7 roles

1 1

99

28

37

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Geographical representation

Country # Faculty % total country

Country # Faculty

% total country

United Kingdom of Great Britain & Northern Ireland 24 28%

Poland 2 2%

Germany 9 11% Jersey 1 1%

Estonia 8 9% Lithuania 1 1%

Belgium 7 8% Austria 1 1%

United States of America 7 8%

Norway 1 1%

Netherlands (The) 6 7% Israel 1 1%

Italy 4 5% Portugal 1 1%

Greece 2 2% Russian Federation 1 1%

Czechia 1 1% Slovakia 1 1%

Denmark 1 1% Sweden 2 2%

Finland 1 1% Australia 1 1%

Hungary 1 1% Croatia 1 1%

Grand Total 85 100%

Faculty from North America (USA)

Title Last Name First Name

Professor Rumsfeld John

Doctor Fischer Avi

Professor Ghanbari Hamid

Doctor Goncalves Alexandra

Doctor Ryu Kyungmoo

Mr Palmer Mark

Doctor Leadley Katrin

Faculty from Asia Pacific (Australia)

Title Last Name First Name

Ms Straiton Nicola

ESC Region #

Faculty

Asia Pacific 1

ESC 77

North America 7

Grand Total 85

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2.3 Sessions

Programme overview by type of sessions Debate Session

• Man vs Machine: will Artificial Intelligence replace Human Intelligence?

• The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes?

Expert Session

Concept: Innovative sessions including “Ted talk” style presentations followed by a panel discussion.

• The digital future

• The vision for risk prediction – expert session

• Augmented, mixed and virtual reality in medicine

• Digital Transformation

• RCTs: Real World Evidence - does it add to RCT Evidence

• Developing an inter-operable digital health ecosystem: learning from Estonia

• Cybersecurity

Roundtable

Concept: New format of session gathering key stakeholders to discuss how the digital era will impact our future. The panel of the

roundtable session was composed of faculty members, National Cardiac Society, Patient and Industry representatives. A medical

journalist was attending the session and met with the chairperson to finalise the Roundtable outcome report, which will be

published online.

• The role of artificial intelligence and machine learning in Healthcare: Ethics and Practice

• What can we do today to integrate health and social care using digital technology?

• Preparing the healthcare workforce for the digital future

• In silico clinical trials (drugs, devices, industry and regulatory)

• Speeding up implementation: from innovation through regulation to reimbursement

• Reimagining the future of hospitals, cities and communities in the digital age

Sessions by Topic (Include Pitch Sessions)

Topic # Sessions

e-Cardiology / Digital Health 1

Digital Health 18

Remote Patient Monitoring and Telemedicine 3

Digital Health: Big Data Analysis 1

m-Health 4

Grand Total 27

8

450371

295256

101 111212

88243

68 70 112 81 75

Saturday 05 OctoberPeak attendance in sessions

10552 45 72

183

77

187

127 115 103

180

76

8:30 8:45 9:00 9:30 9:45 10:30 10:45 11:10 11:45 13:15 13:45 14:15

Sunday 06 OctoberPeak attendance in sessions

2.4 Occupancy of scientific sessions

Attendance per time slot

Saturday 05 October

Sunday 06 October

* Based on total active delegates (excl. exhibitors and press) = 4779

Session start

Maximum attendance

Sessions running

in parallel

% Total attendance*

10:00 400 1 95%

11:00 371 3 78%

11:45 295 2 62%

12:30 256 2 54%

13:15 101 1 21%

13:50 111 1 23%

14:00 212 2 45%

14:40 88 1 19%

15:00 243 1 51%

15:20 68 1 14%

15:45 70 1 15%

16:00 112 1 24%

16:10 81 1 17%

16:50 75 1 16%

Session start Maximum attendance

Sessions running in parallel

% Total attendance*

08:30 105 1 22%

08:45 52 1 11%

09:00 45 1 9%

09:30 72 1 15%

09:45 183 1 39%

10:30 77 1 16%

10:45 187 2 39%

11:10 127 1 27%

11:45 115 1 24%

13:15 103 1 22%

13:45 180 1 38%

14:15 76 1 16%

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Session details overview

Saturday 05 October 2019

Room Session start

Session Title Max Attendance

Main Room 10:00 Opening session 400

Digital Arena 11:00 m-Health and Other e-Health 1 69

Main Room 11:00 The digital future 230

Roundtable 11:00

The role of artificial intelligence and machine learning in Healthcare: Ethics and Practice 72

Digital Arena 11:45 Remote monitoring for Chronic Heart Failure 1 125

Main Room 11:45 Man vs Machine: will Artificial Intelligence replace Human Intelligence? 170

Digital Arena 12:30 The connected body - Sponsored by Abbott 104

Main Room 12:30 Digital health in cardiovascular medicine - Sponsored by Siemens Healthineers 152

Digital Arena 13:15

How to implement digital health solutions in clinical practice – Are we ready? - Sponsored by WeHealth Digital Medicine 101

Digital Arena 13:50

Technology & Innovation in eCardiology Award - in collaboration with the Working Group on E-Cardiology 111

Main Room 14:00 The vision for risk prediction – expert session 154

Roundtable 14:00 What can we do today to integrate health and social care using digital technology? 58

Digital Arena 14:40 Artificial Intelligence 1 88

Main Room 15:00

The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes? 243

Digital Arena 15:20 m-Health and other 68

Roundtable 15:45

Preparing the healthcare workforce for the digital future - including medical education, and impact on management and leadership 70

Main Room 16:00 Augmented, mixed and virtual reality in medicine 112

Digital Arena 16:10 m-Health in Chronic Heart Failure 81

Digital Arena 16:50 Wearables 75

Sunday 06 October 2019

Room Session start

Session Title Max Attendance

Main Room 8:30 Digital Transformation 105

Digital Arena 8:45 Artificial Intelligence 2 52

Roundtable 9:00 In silico clinical trials (drugs, devices, industry and regulatory) 45

Digital Arena 9:30 Data Analysis 72

Main Room 9:45 RCTs : Real World Evidence - does it add to RCT Evidence 183

Digital Arena 10:30

Advancing cardiology - How digitization and integrated care will change daily practice - Sponsored by Bayer AG 77

Main Room 10:45 Developing an inter-operable digital health ecosystem: learning from Estonia 132

Roundtable 10:45 Speeding up implementation: from innovation through regulation to reimbursement 55

Digital Arena 11:10 Remote monitoring for Chronic Heart Failure 2 127

Digital Arena 11:45 m-Health and Other e-Health 2 115

Digital Arena 13:15 Cybersecurity and data science - Sponsored by Abbott 103

Main Room 13:45 Cybersecurity 116

Digital Arena 13:50 Remote Monitoring 64

Roundtable 14:15 Reimagining the future of hospitals, cities and communities in the digital age 76

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2.5 Scientific submission – Call for technology

Submission

The Call for technology was a joint Call, together with ESC Congress in Paris. Submissions were collected and reviewed through ONE call

for technology. Submissions may be selected for both events. Submitters had the opportunity to apply for ESC Congress in Paris, Tallinn or

both.

The Call for Technology and Innovation was opened from 25 April 2019 to Friday 14 June 2019 with a deadline extended to 28 June 2019.

# Submissions

ESC Congress - Paris 42

ESC Digital Summit - Tallinn 41

Both events 101

TOTAL 184

Submission per country

Country Number of

submissions

Argentina 3

Australia 12

Austria 1

Belgium 7

Brazil 5

Canada 2

China 5

Czechia 2

Denmark 2

Egypt 1

Finland 2

France 8

Germany 12

Greece 3

Hungary 1

India 1

Israel 5

Italy 12

Japan 1

Jersey 1

Korea (Republic of) 4

Latvia 2

Lebanon 1

Malaysia 2

Malta 1

Mexico 1

Netherlands (The) 20

North Macedonia 1

Norway 1

Poland 6

Portugal 2

Qatar 1

Russian Federation 7

Saudi Arabia 1

Serbia 3

Slovakia 1

South Africa 2

Spain 4

Sweden 4

Switzerland 2

Taiwan 2

Turkey 3

Ukraine 1

United Kingdom 14

United States of America 11

Uzbekistan 1

Grand Total 184

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Submission by age

Age rank Number of submissions

From 22 to 30 28

From 31 to 40 74

From 41 to 50 48

Over 51 34

Grand Total 184

Grading

25 graders in total have graded 180 submissions. The grading assignment has been made by submission category as per the below -

Category Number of

submissions

Artificial Intelligence 27

Data Analysis (Big and Small) 18

Hospital Information Systems, and e-prescribing 5

m-Health (Apps and other technologies) 53

Other e-Health or Digital health topics 24

Remote Patient Monitoring, Virtual Consultation, and Telemedicine 42

Wearables 11

Grand Total 180

For submissions made for both events, graders were invited to comment on where the application was fitting the best: Paris (Global

Audience) or Tallinn (=Specialist audience, accepting embryonic products)

Acceptance figures

Following the review, 140 Submissions were accepted with the below split:

Acceptance per event

ESC Congress - Paris 80

ESC Digital Summit - Tallinn 60

Acceptance rate was 75% with a cut-off grade of 2.7/5

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Call for Technology – Composition of the Pitch Sessions in the Digital Arena

Artificial Intelligence 1 Presenter

Development of a decision support tool to predict outcome of coronary CT calcium score and angiography: Study Design and Data Preparation

Klaske Rynke Siegersma

Novel machine learning approaches to categorize and predict heart failure after acute myocardial infarction. Martin Heisler

Unsupervised classification and anomaly detection of stress echocardiograms with deep spatio-temporal autoencoders.

Patrick Then

Using GSP and Activity monitors to explore the activity levels and utilization of healthcare services of patients in the first 30-days after discharge from hospital for patients with ACS.

Robyn Anne Clark

Artificial Intelligence 2

ARGUS Hackathon: Development of a machine learning algorithm to exclude coronary macro- and microvascular disease in a clinical care dataset.

Klaske Rynke Siegersma

Cardiomatics - AI for ECG analysis. Rafal Samborski

ClaritySoft: an online artificial intelligence framework to support data collection in communities and improve chronic disease management.

Luiz Sergio Carvalho

Data Analysis

3D operating room with unlimited perspective change and remote support. Klaudia Proniewska

iATROS- full service smart health telecardiology platform as a gateway for big data research. Alexander Leber

Immersive Technologies Research "Allan Lab". Austin Gibbs

In silico trials for drug tracing the effects of sarcomeric protein mutations leading to familial cardiomyopathy – SILICOFCM.

Lazar Velicki

Towards a learning healthcare system for cardiovascular risk management. Katrien Groenhof

m-Health and other

AMICOMED an intelligent platform for the managment of BP. Domenico Cianflone

Artifical Intelligence for Global Precision Hypertension Management. Sandosh Padmanabhan

Developing a new algorithm to reduce workload in telemonitoring for hypertension. Tijmen Beemster

Preparing patients for cardiac surgery using immersive technology (virtual reality and interactive smartphone content).

Tim Ringrose

Virtual Reality to alleviate pre-procedural anxiety in adult patient undergoing PFO-closure. Jean-Luc Hooglugt

m-Health and Other e-Health 1

Confirm Rx(TM) . Avi Fischer

Epicardio Simulation™ - Cardiac EP. Vassilios Hurmusiadis

Global positioning system - incorporates emergency dispatch, intelligent Automatic External Defibrillator cabinets and iBeacon marked mobile resuscitation units.

Finn Lund Henriksen

Hear your heart: how to detect ECG signal from the in-ear region Raffaele De Lucia

m-Health and Other e-Health 2

Augmented reality multislice CT-guided puncture in TAVI procedures. Radoslaw Parma

Consumer participation in development and effectiveness testing of an AVATAR patient¬ education apps for emergency chest pain management and heart failure

Robyn Anne Clark

IZYCARDIO Connect: digital outpatient management from pre-consultation to follow-up. Fadi Jamal

MyHeartMate Serious Game Mobile Application for Coronary Heart Disease Patients and Their Families. Robyn Gallagher

Novel bespoke IT solutions to harmonise and pool heterogeneous datasets and cohorts from multiple countries into a single registry: The Harmonised Application and Registry of Patients(HARP).

Christophe Stevens

Strike or Stroke. Polychronis E Dilaveris

m-Health in Chronic Heart Failure

A mobile application for patients with heart failure: lessons learned from the optimize international heart failure care programme in 45 countries.

Irina Elyubaeva

Non-invasive measurement device of the hemodynamic state as surrogate parameters calculated from the thermographic image analysis.

Nicolas Atamanuk

Personalized e-health for heart failure patients. Sofia Gerward

Remote Monitoring

Chest Pain Alert Algorithm. Igor Mrdovic

Medical assistance in contextual awareness (AMICO): a project for a better cardiopathic patients quality of care Costantino Mancusi

Novel Digital Platform for a Monitored Home-based Cardiac Rehabilitation Program. Horesh Dor-Haim

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Personalised cardiac telerehabilitation involving gamification and commercially available wearable devices. Rutger Brouwers

TeleSensi - clinical quality tele-auscultation. Dirk Wolfram Wagener

Remote monitoring for Chronic Heart Failure 1

HF-3: In-Home Heart Failure Monitoring For The Casually Compliant Patient. Shamus Husheer

SmartBEAT: A Non-Invasive Home Telemonitoring System for Heart Failure Patients. Jose Carlos Magalhaes Silva Cardoso

Stay Dry: a next generation tool for the management of heart failure. Kamran Hennessy

The first human experience in a tertiary center in Italy with the V-LAP, a wireless left atrial pressure monitoring system for patients with heart failure with reduced ejection fraction.

Domenico D'amario

Remote monitoring for Chronic Heart Failure 2

Proactive Remote Heart Failure Management with Cordella Heart Failure System. Faisal Sharif

Telemonitoring of more than 10.000 patients with chronic heart failure: Long term results of mortality and cost analysis of two Independent health insurance funds

Wolfgang-Michael Franz

The CARDIORENOMAX trial: A novel digital disease management approach to take care of cardiorenal patients. Thorsten Feldkamp

Upstream detection and digital alerts of worsening heart failure using non-invasive cloth-based nanotechnology.

Venk Varadan

Technology & Innovation in eCardiology Award

GIS-based platform for analysis, evaluation and optimization of Public Access Defibrillation programs. Lorenzo Gianquintieri

Precision medicine in heart failure: personalized risk stratification using routinely obtained electronic health record data.

Arjan Sammani

The kinocardiograph for non-invasive assessment of cardiovascular function in health and disease. Pierre-Francois Migeotte

Towards reliable remote monitoring of patients using wearable devices. Helene De Canniere

VheaRt - a virtual reality application to improve planning, understanding and communication of congenital heart disease.

Claudio Capelli

Wearables

An automated decision support tool for ongoing chest pain in patients with CAD (coronary artery disease) . Frederic Van Heuverswyn

Continuous atrial fibrillation & arrhythmia detection using a ring-type wearable device based on deep learning with PPG & ECG sensors

Jack Lee

Dr CPR drive by OMNISCIENSZ. Evelyn Betancourt

Heart2Save Aivoni for Android. Elmeri Santala

Smartphone automatic alarms generated by computerized diagnosis in ST Elevation myocardial infarction. Lluis Recasens Gracia

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3. Registration & Attendance

Registration overview

Type 2019

Tallinn

Delegates 464

Exhibitors 66

Press 10

Total 540

Gender and age of delegates (incl. press)*

Age bands Total Female Male Unknown

TOTAL 474 158 310 6

18-39 157 70 87 -

40-45 82 18 64 -

46-50 72 25 47 -

51-55 52 17 35 -

56-60 46 12 34 -

NA 16 5 5 6

Over 60 49 11 38 -

*Figures are according to delegate’s “My ESC” Profile – NA = data not available

3.1 Registration attendance

Fee period Deadline

Tallin 2019

Early Fee 5 August 2019 29,3%

Late Fee 9 September 2019 16,5%

Last minute 26 September 2019 40,5%

Onsite From 3 October 13,7%

3.2 Delegate breakdown per activity

Profile count % / activity

474 100,0%

NA * 142 30,0%

Allied Professional - Administrator 1 0,2%

Allied Professional - Cardiac Physiologist 1 0,2%

Allied Professional - Clinical Bioengineer 6 1,3%

Allied Professional - Echocardiographer / Sonographer 1 0,2%

Allied Professional - Epidemiologist 1 0,2%

Allied Professional - Exercise Physiologist / Kinesiologist / Sports Scientist 1 0,2%

Allied Professional - Healthcare Scientist 2 0,4%

Allied Professional - Medical Physicist 1 0,2%

Allied Professional - Medical Technologist / Medical Technician / Technician 2 0,4%

Allied Professional - Scientist/ Biomedical Scientist 28 5,9%

Nurse - Advanced Nurse Practitioner 1 0,2%

Nurse - Nurse 10 2,1%

Other - Industry Representative 14 3,0%

Other - Other 29 6,1%

Other - Other Healthcare Profession 17 3,6%

Other - Press 3 0,6%

Physician (non-cardiologist) - Cardio-Thoracic Surgery 3 0,6%

Physician (non-cardiologist) - Emergency Medicine 2 0,4%

Physician (non-cardiologist) - General Practitioner / Family Medicine 4 0,8%

Physician (non-cardiologist) - Intensive Care Medicine 3 0,6%

Physician (non-cardiologist) - Internal Medicine 8 1,7%

Physician (non-cardiologist) - Neurologist 1 0,2%

Physician (non-cardiologist) - Other Specialty 8 1,7%

Physician (non-cardiologist) - Radiologist 1 0,2%

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Physician Cardiologist - Acute Cardiac Care 1 0,2%

Physician Cardiologist - Clinical Cardiologist 146 30,8%

Physician Cardiologist - Electrophysiologist 4 0,8%

Physician Cardiologist - Heart Failure 5 1,1%

Physician Cardiologist - Interventional 23 4,9%

Physician Cardiologist - Prevention & Rehabilitation 2 0,4%

Physician Cardiologist - Scientist Researcher 3 0,6%

*Figures are according to delegate’s “My ESC” Profile – NA = data not available

3.3 Registration by origin

Registration by regions

Tallinn 2019 percentage

Africa 3 0.63%

Asia Pacific 28 16.92%

ESC Countries 410 86,50%

North America 29 6,12%

South America 4 0,84%

Registration by country

Country number

Total 474

Argentina 1 Jersey 1

Australia 3 Korea (Republic of) 3

Austria 7 Latvia 3

Bangladesh 1 Lithuania 5

Belgium 22 Malaysia 2

Bosnia and Herzegovina 1 Mexico 1

Brazil 1 Netherlands (The) 37

China 1 Nigeria 2

Croatia 1 Norway 7

Czechia 9 Panama 1

Denmark 7 Poland 16

Estonia 81 Portugal 5

Finland 12 Romania 3

France 6 Russian Federation 8

Germany 42 Serbia 5

Greece 6 Slovakia 2

Hong Kong 2 South Africa 1

Hungary 5 Spain 9

India 3 Sweden 19

Ireland 8 Switzerland 6

Israel 7 Turkey 3

Italy 12 Ukraine 1

Japan 3 United Kingdom of Great Britain &

Northern Ireland 64

United States of America 29

1%15%

78%

5%

1%Africa

Asia Pacific

ESC Countries

North America

South America

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Registration country TOP 15

Estonia 81

United Kingdom of Great Britain & Northern Ireland 64

Germany 42

Netherlands (The) 37

United States of America 29

Belgium 22

Sweden 19

Poland 16

Finland 12

Italy 12

Czechia 9

Spain 9

Ireland 8

Russian Federation 8

Austria 7

3.4 Exhibitors attendance

Total

Total Exhibitor badges 66

4. Industry

Breakdown by industry Sector

Device29%

Digital Health26%

Equipment/Instrument6%

Imaging17%

Pharmaceutical22% Device

Digital Health

Equipment/Instrument

Imaging

Pharmaceutical

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4.1 Exhibition

Stand space

4.2 Sponsored sessions

Industry Technology & Innovation Session

5 Industry Technology & Innovation Sessions were organised by 4 different companies.

The following items are included in the price of an Industry Technology & Innovation Session:

• Room rental • 1 advert • 1 weblink • 1 information screen

Account Name Slot Attendance Room Size/Capacity

Siemens Healthineers Saturday 12:30-13:30 - 60mins 90% 350

Abbott Saturday 12:30-13:00 - 30mins 120% 50

WeHealth Digital Medicine Saturday 13:15-13:45 - 30mins 110% 50

Bayer AG Sunday 10:30-11:00 - 30mins 105% 50

Abbott Sunday 13:15-13:45 - 30mins 110% 50

ESC Digital Summit

2019 Total in m² 87

Number of companies 8

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4.3 Sponsorship & advertisement

No sponsorship products were ordered for the first edition of ESC Digital Summit 2019.

Industry feedback

Global Feedback

Industries were generally very happy with their experience in Tallinn, support from ESC team as well as from suppliers. Attendance was

very good, and the Digital Summit is deemed a success.

Exhibition

Stand Packages: Companies were satisfied with the product. Some companies considered that despite open stands, delegates were not

entering (WeHealth Digital Medicine / Bayer) while other companies did not face this issue (Siemens Healthineers).

Digital Health Stations: Companies generally satisfied.

Customised stands: Request for possibility to welcome custom stands for potentially reusing design already validated at ESC Congress.

Screens on Exhibition: Request to have Smart Screen allowing projection of Powerpoint or videos without computer

Pathway: Request from companies to favour in next edition a pathway to invite delegates to visit stands.

Sessions

Great and innovative sessions.

Roundtable: Communication on the possibility for industry partners to be part of these roundtables has not been communicated enough

and/or the message was not clear enough on expectations.

Digital Arena: There is a need for a bigger Arena welcoming more participants.

Digital Arena/Pitch sessions: Format was very successful and shorts sessions are very much appreciated (30mins)

Session visibility: Improvement could be made on session visibility in the mobile app. A format such as an Outlook agenda that allows

more visibility would be ideal.

Other

Communication: Request from Industry Partners to clarify the message and distinction between ESC Digital Summit and ESC Congress

Digital Health Area. The fact that the Summit is addressing a more expert attendance, with a multi-stakeholder population (Engineers, CIO,

Cardiologists, Patients, Regulators) has not been emphasised enough.

WIFI: Was not optimised on the Exhibition. Some delegates had difficulties to download an App.

High Speed WIFI: Request for High speed internet offer to exhibitors

Catering: Lack of water points. Outside coffee break hours and lunch time when the cash bar was open, there was no water in the venue.

Cash Bar: Opening hours should be extended.

Summit Location

As Digital Summit is held immediately after ESC Congress, suggestion from industry to hold the Digital Summit in the same city as ESC

Congress to ease the process of compliance validation and everything that has already been done for ESC Congress.

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5. Communication

5.1 Communication Channels

ESC Channels

- Website

- My ESC Newsletter + ACS/NCS Newsletter + Assoc/Councils Bulletins

- Dedicated ecampaigns

- ESC Printed Journals

- ESC Online Journals

- ESC eToCs (electronic table of content)

- Congresses & Meetings

NON ESC Channels - SEA (Google paid advertising)

- NON ESC Journals

- NON ESC Congress

- Dedicated ecampaigns to leading Universities (linked to new tech)

5.2 Detailed communications

Dedicated ecampaigns

# of recipients

Save the date from Martin Cowie 5 April 5311

Registration opening 24 April 5345

Joint Call for technology 2 May 5350

Last chance - Call for technology ESC (JOINT) 6 June 182248

Extended deadline - Call for technology 14 June 191622

Dedicated email to Associations presidents from Martin Cowie 20 June 7

Dedicated email to Councils chairs from Martin Cowie 20 June 6

Dedicated email to WG chairs from Martin Cowie 20 June 15

Dedicated email - Early Fee 22 July 5557

Dedicated email - Estonians only 22 July 420

Deadline Early Fee 2 August 178498

Special offer at ESC Congress only 31 August 17503

Deadline Last min fee 23 September 185530

Deadline for Estonians only 23 September 387

Attendance Guide 30 September 360

Recorded Highlights during ESC Digital Summit 6 October 187270

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ESC eToCs

EHJ 01/05/2019 Register

EHJ-ACC 10/05/2019 Call for technology

EJPC 10/05/2019 Call for technology

EHJ 21/05/2019 Call for technology

CVR 22/05/2019 Call for technology

EP EUROPACE 03/06/2019 Call for technology

EHJ 07/06/2019 Call for tech - ESC Digital Summit/ESC Congress

EJPC 14/06/2019 Call for technology - Joint

EHJ 14/06/2019 Call for tech - extended deadline

EHJ_CI 21/06/2019 Early fee - Reg

EHJ 07/07/2019 Early fee - Reg

EHJ-ACC 12/07/2019 Register now

EHJ 14/07/2019 Early fee - Reg

EJPC 15/07/2019 Early fee - Reg

EHJ 21/07/2019 Early fee - Reg

EHJ_CI 23/07/2019 Early fee - Reg

CVR 23/07/2019 Early fee - Reg

EHJ 01/08/2019 Early fee - Reg

EP EUROPACE 02/08/2019 Early fee - Reg

EJPC 12/08/2019 Registration

EHJ-ACC 14/08/2019 Registration

EHJ 14/08/2019 Registration

EHJ_CI 27/08/2019 Registration

EHJ 01/09/2019 Registration

EHJ 07/09/2019 Registration

EJPC 13/09/2019 Registration

EHJ 14/09/2019 Registration

EHJ 21/09/2019 Registration ESC Printed Journals

EHJ April to May 2019

CVR April to May 2019

EHJ-ACC April to May 2019

EJPC April to June 2019

EHJ April to June 2019

EP EUROPACE May to June 2019

EHJ- Heart Failure April to June 2019

EHJ May to June 2019

EHJ May to June 2019

EHJ- Pharmaco May to June 2019

CVR May to June 2019

EHJ-CI May to June 2019

EJPC May to July 2019

EHJ May to July 2019

EHJ May to July 2019

EHJ- Heart Failure May to July 2019

CVR June to July 2019

EP EUROPACE June to July 2019

EHJQCCO June to July 2019

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EHJ June to July 2019

EHJ-ACC June to August 2019

EJPC June to August 2019

EHJ June to August 2019

EP EUROPACE July to August 2019

EHJ- Heart Failure June to August 2019

EHJ July to August 2019

CVR July to August 2019

EHJ-ACC July to September 2019

EHJ July to September 2019

EHJ August to September 2019

EP EUROPACE August to September 2019

EHJ August to September 2019 ESC Online Journals

EHJ April to May 2019 Register Now

CVR April to May 2019 Register Now

EHJ-ACC April to May 2019 Register Now

EJPC April to June 2019 Register Now

EHJ April to June 2019 Register Now

EP EUROPACE May to June 2019 Call for technology

EHJ May to June 2019 Call for technology

EHJ May to June 2019 Call for technology

EHJ- Pharmaco May to June 2019 Call for technology

CVR May to June 2019 Call for technology

EHJ-CI May to June 2019 Call for technology

EJPC May to July 2019 Early fee deadline

EHJ May to July 2019 Early fee deadline

EHJ May to July 2019 Early fee deadline

CVR June to July 2019 Early fee deadline

EP EUROPACE June to July 2019 Early fee deadline

EHJQCCO June to July 2019 Early fee deadline

EHJ June to July 2019 Early fee deadline

EHJ-ACC June to August 2019 Register Now

EJPC June to August 2019 Register Now

EHJ June to August 2019 Register Now

EP EUROPACE July to August 2019 Register Now

EHJ July to August 2019 Register Now

CVR July to August 2019 Register Now

EHJ-ACC July to September 2019 Register Now

EHJ July to September 2019 Register Now

EHJ August to September 2019 Register Now

EP EUROPACE August to September 2019 Register Now

EHJ August to September 2019 Register Now

22

Congresses and Meetings

Design ESC Digital Summit Flyer April 2019

Printing of ESC Digital Summit Flyers (x7000) April 2019

Flyers/kakemono at NCS Events From May 2019

Flyers at EuroCMR May 2019

Flyers at EuroHeartCare May 2019

Flyers at CRT Meeting - London 8 & 9 May 2019

Flyers at ICNC May 2019

Flyers at EuroPCR May 2019

Flyers at Heart Failure May 2019

Flyers at ESC Congress (x4500) August 2019

Intersession Slide Show EHRA 2019 March 2019

Intersession Slide Show EuroPrevent April 2019

Intersession Slide Show EuroCMR May 2019

Intersession Slide Show EuroHeartCare May 2019

Intersession Slide Show Heart Failure May 2019

Intersession Slide Show ESC Congress August 2019

Advertising ESC Congress (ESC Stand + Digital Health Area + Hall 7) August 2019

Intersession Slide Show August 2019

Congress News Article August 2019 SEA

Google adwords – Call for Tech + Reg from May to September 2019

Social Media advertising - Call for tech from May to June 2019

Social Media advertising - Reg July to September 2019 NON ESC Channels

- Banners on Health Tech Digital website from July until the end of September

- Monthly promotion on Health Tech Digital Social Media August + September

- Monthly promotion in Health Tech Digital e-newsletter August + September

- Article in Health Tech Digital online magazine September

- Banners on European media sites: HITN https://www.healthcareitnews.com/europe and Mobi

https://www.mobihealthnews.com/europe from late July until end of September

- Two social media posts on @himsseurope Twitter account late July

- One social media post on Himss corporate LinkedIn late July

- Banner to be included in Himss Newsletter late late July

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5.3 Congress Mobile App

The ESC Digital Summit module – part of ESC Congresses app (available for iPhones, Android phones, iPad & Android tablets) was made

available on the App Store® and Google Play on 31 July 2019.

The mobile app contained:

• The up-to-date scientific programme of the Congress (including abstracts)

• Congress floor plans (congress floor plan overview and Exhibition map)

• Congress general information

• ESC corporate information

• An easy-to-use search function which enables users to search for sessions, posters, speakers, exhibitors and general info

• Notes section on sessions/presentations

• Personal schedule planner with the ability to select sessions of interest and synchronise the planner with the online Scientific Programme & Planner (SP&P) as well as between devices

• Dedicated section for personal appointments from My Programme with synchronisation between devices

• Social media content sharing tools via Facebook, Twitter and LinkedIn as well as via email

• Stand-alone app features: once downloaded, no need to connect to the internet to access all congress info

The project objectives were to:

• Ensure smooth dissemination of ESC Digital Summit scientific programme and general information to participants

• Enhance the delegates’ congress experience by facilitating and optimising decision-making for participants

• Offer functionalities to congress delegates: o Daily news pushed on mobile devices o Interactive maps to locate exhibitors and sessions rooms o Powerful search functionality throughout the app o Creation of personalised programmes o Note taking for sessions and ability to share these with colleagues o Find practical information about the congress

• Provide participants and exhibitors with sustainable content options

• Create an interaction and engagement with users

• Extend the ESC Digital Summit brand and experience

• Reach delegates through their “personal” telephone to easily keep in touch with them

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Mobile App Figures Analysed period 31 July – 20 October 2019

General metrics

The congress app was downloaded 760 times. 540 participants, including

exhibitors.

As 17% were done during ESC Congress 2019 some of the users might have

downloaded the app to check the programme or get information on the

congress and did not attend the congress. Users might also have downloaded the

app on several devices.

Downloads per platform

iOS devices are the most widely used with 516 downloads, representing 68% of

overall downloads. The distribution by platforms is the same as for other

congresses.

Downloads per day

The app was launched on 31 July to encourage downloads before the event (to limit WIFI access on site) especially during ESC Congress

2019 and to allow participants to prepare their congress programme via the app.

Downloads per platform iOS 516 Android 244 TOTAL 760

E-campaign

Get ready for Tallinn ESC Congress 2019 ‘effect’

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Downloads per period

Period 2019

No. of downloads Distribution

Pre-Congress 530 70%

Congress Day 1 138 18%

Congress Day 2 47 6%

Post-Congress 45 6%

TOTAL 760 100%

Users per day

This graph shows the number of active devices connected to ESC Digital Summit 2019 module. One user = one device: if you use the app

on your iPad and your iPhone on the same day, you will be counted twice. A user is only counted if he/she undertakes an action within the

app (app launch, click of a button, access a map ...).

On the most intensive day – congress day 1 – the app was used on 420 devices, representing 55% of downloads. This figure is lower than

other congresses which are usually around 70%, but as there were 540 delegates, this figure is a very good one.

User behaviour

Overall functionalities

The three most used functionalities are:

• Access the Daily Schedule (83%)

• Access the Latest Messages section (64%)

• Access Topics/Types & Tracks lists (52%)

ESC Congress 2019 ‘effect’

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New in 2019 – Ask for an appointment

Receive the resources post congress button

This functionality was implemented in 2015 for ESC Congress and was made available for all congresses and meetings following ESC

Congress 2018: when clicking on a presentation, the user has the possibility, by clicking on a dedicated button, to receive an email which

includes the resources (direct link to ESC 365) of the selected presentation.

In total, there were:

• 605 resource requests received from 31 July until 22 October

• 304 resource requests on Monday 7 October (post-congress day 1)

• 125 unique resources requested

• 52 unique My ESC Account holders hit the “Receive Resources” button and did so for an average of 11 different

presentations – median is at 3.

Note: Resources were made available within 24h of a presentation being given subject to speaker/presenter authorisation.

The top 10 of most requested presentations is as follows:

Presentation title Related session No. times requested

1 Digital health in cardiovascular medicine: diagnostics, therapy and clinical management

Digital health in cardiovascular medicine 11

2ex PRO / Precision Medicine The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes?

10

2ex Share, access and analyse: how cloud-based health solutions help to generate new insights in cardiovascular medicine

Digital health in cardiovascular medicine 10

2ex The digital patient The digital future 10

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Presentation title Related session No. times requested

2ex Artificial Intelligence will replace Human Intelligence. Man vs Machine: will Artificial Intelligence replace Human Intelligence?

10

6ex CONTRA / Emperor’s New Clothes. The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes?

9

6ex EMR has consistently failed to deliver its potential Digital Transformation 9

6ex mHealth, eHealth and IoT in Healthcare. The connected body 9

6ex Design for a compelling user experience Digital Transformation 9

6ex Using GSP and Activity monitors to explore the activity levels and utilization of healthcare services of patients in the first 30-days after discharge from hospital for patients with ACS.

Artificial Intelligence 1 9

6ex SmartBEAT: A Non-Invasive Home Telemonitoring System for Heart Failure Patients

Remote monitoring for Chronic Heart Failure 1 9

6ex Stay Dry: a next generation tool for the management of heart failure.

Remote monitoring for Chronic Heart Failure 1 9

Evaluation form functionality

This year, users were able to evaluate sessions and presentations – possibility to rate (between 1 and 5, 5 being the best rating) and send

their comments.

Sessions Presentations

Rating - average 4.1 4.0

Rating - median 4 4

Number of unique evaluated items 17 44

Total number of votes 31 61

Number of comments sent 5 10

User behaviour regarding session

The top 20 most popular sessions

Rank Session title No. Views

1 The digital future 924

2 m-Health and Other e-Health 1 813

3 Digital health in cardiovascular medicine 753

4 Digital Transformation 722

5 The role of artificial intelligence and machine learning in Healthcare: Ethics and Practice 698

6 The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes? 688

7 m-Health and Other e-Health 2 656

8 Artificial Intelligence 1 631

9 The vision for risk prediction – expert session 607

10 Wearables 598

11 Data Analysis 588

12 Technology & Innovation in eCardiology Award 571

13 Artificial Intelligence 2 569

14 Remote monitoring for Chronic Heart Failure 1 561

15 m-Health and other 557

16 Remote Monitoring 543

17 Man vs Machine: will Artificial Intelligence replace Human Intelligence? 534

18 Developing an inter-operable digital health ecosystem: learning from Estonia 530

19 RCTs : Real World Evidence - does it add to RCT Evidence 516

20 Advancing cardiology - How digitization and integrated care will change daily practice 489

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The top 20 favourite sessions (tagged as “Favourite” by the users)

Rank Session title No. of times tagged as

favourite

1 Opening session 194

2 The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes? 187

3 The digital future 186

4 Digital health in cardiovascular medicine 182

5 Man vs Machine: will Artificial Intelligence replace Human Intelligence? 170

6 The vision for risk prediction – expert session 156

7 Developing an inter-operable digital health ecosystem: learning from Estonia 154

8 Artificial Intelligence 1 151

9 The role of artificial intelligence and machine learning in Healthcare: Ethics and Practice 148

10 Digital Transformation 143

11 How to implement digital health solutions in clinical practice – Are we ready? 140

12 Remote monitoring for Chronic Heart Failure 1 132

13 RCTs : Real World Evidence - does it add to RCT Evidence 129

14ex m-Health and Other e-Health 1 121

14ex Cybersecurity and data science 121

16 Remote monitoring for Chronic Heart Failure 2 120

17ex Technology & Innovation in eCardiology Award 113

17ex Cybersecurity 113

19 m-Health and Other e-Health 2 110

20 Advancing cardiology - How digitization and integrated care will change daily practice 108

User behaviour regarding exhibitors

Populat exhibitors ranking

Rank Exhibitor name No. of views

1 Abbott 79

2 AliveCor Inc 56

3 Bayer 56

4 WeHealth Digital Medicine 53

5 Siemens Healthineers 41

6 Medtronic International Trading Sàrl 33

7 Vales and Hills BioMedical Tech.Ltd 32

8 MAP Health Watcher 7

Favourite exhibitors ranking (tagged as favourite by the users) – not that useful feature as there is much exhibitors

Rank Exhibitor name No. of times tagged as favourite

1 Bayer 1

2 WeHealth Digital Medicine 1

3 Siemens Healthineers 1

4 Abbott 0

5 AliveCor Inc 0

6 Medtronic International Trading Sàrl 0

7 Vales and Hills BioMedical Tech.Ltd 0

8 MAP Health Watcher 0

This functionality is not really used in such small congresses with a limited number of exhibitors.

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User behaviour regarding home menu buttons

Overview

Rank Name Views No. of users Views per user % of users

1 Daily Schedule 5,774 598 9.7 83

2 Latest Messages 1,264 460 2.8 64

3 My Congress 1,095 232 4.7 32

4 Topics 832 372 2.2 52

5 Types & Tracks 832 372 2.2 52

6 General Info 539 282 1.9 39

7 Travel & Transport 407 228 1.8 32

8 Exhibition &Industry 334 213 1.6 30

9 Social Media 275 139 2.0 19

10 ESC 153 107 1.4 15

What users searched for

Top 10 searched items in the mobile app are:

Rank Searched word No. of times searched

1 Bax 12

2 Cowie 10

3ex Cardoso, Cummins 9

5ex Meder, Vardas 8

7ex Padmanabhan, Wifi, Caiani, Fischer 7

Top ten most viewed topics/types & tracks

Rank Topic/Types & Tracks No. of Views No. of Times as Favourite

1 Digital Health 183 3

2 Pitch Session 176 1

3 Expert Session 141 3

4 Roundtable 119 1

5 Debate Session 103 1

6 e-Cardiology / Digital Health 102 5

7 Remote Patient Monitoring and Telemedicine 100 1

8 m-Health 80 1

9 Special Session 78 1

10 Industry Technology and Innovation session 75 1

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Top ten most viewed speakers/presenters

Rank Name No. of Views No. of Times as Favourite

1 M. Cowie (London, GB) 49 2

2 B. Casadei (Oxford, GB) 31 1

3 J. Lumens (Maastricht, NL) 25 0

4 M. Viigimaa (Tallinn, EE) 21 1

5 P. Vardas (Athens, GR) 18 0

6 T. Lobban (Chipping Norton, GB) 15 2

7 H. Heidbuchel (Antwerp, BE) 14 1

8ex D. Fitzsimons (Belfast, GB) 13 0

8ex EG. Caiani (Milano, IT) 13 0

10ex J. Bax (Leiden, NL) 12 1

10ex K. Witte (Leeds, GB) 12 0

10ex P. Cummins (Barendrecht, NL) 12 0

Most read messages

Top ten most read messages

Rank Message Date sent Views No. of

users

Views per

user

% of

users

1 SPECIAL OFFER at ESC Congress ONLY! 24 Aug 2019 09:00 191 160 1.2 22

2 Get ready for Tallinn 02 Oct 2019 13:00 182 128 1.4 18

3 Welcome your congress app 31 Jul 2019 15:30 147 137 1.1 19

4 Networking reception at 17:00 05 Oct 2019 13:45 110 97 1.1 14

5 Opening session at 10:00 05 Oct 2019 08:00 90 89 1.0 12

6 Your opinion counts! 07 Oct 2019 13:00 44 41 1.1 6

Number of views per map

Maps Views No. of users Views per user % of users

Congress Venue 347 186 1.9 26

Exhibition 100 76 1.3 11

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5.4 Web stats

This section examines the activity on ESC Digital Summit webpages on escardio.org.

The chart below shows the daily page views on the Digital Summit webpages.

There was a significant increase in page views on Sunday 6 October. Most of these views (80%) came via an ESC email campaign that

promoted recorded highlights from the Digital Summit that was streamed on the Digital Summit homepage.

The video stream ran from 2pm-8pm on the 6th October and a total of 636 unique viewers connected to watch it. The most concurrent

viewers at the same time was 103 viewers logged in at the same time at 16:01. The chart below shows the viewing pattern of the viewers

of the video stream.

During the congress itself (5-6 October) 89% of all page views of Digital Summit webpages were of the main Digital Summit homepage. The

chart below shows which Congress pages were viewed over the 2 days of the Digital Summit.

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33

5.5 ESC 365 at ESC Digital Summit

There are 126 presentations from the ESC Digital Summit on ESC 365 available as free all year round access.

751 Unique users accessed Digital Summit resource on ESC 365 between 5-20 October 2019and consulted 4008 scientific resources.

The chart below shows the daily activity on the ESC 365 platform during the Digital Summit and in the following 2 weeks.

13% of all ESC 365 users during this time period accessed Digital Summit resources.

The chart below shows the memberships held by the 751 users who consulted Digital Summit resources on ESC 365 between 5 October

and 20 October (note that 1 user can hold multiple memberships).

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The most common membership amongst ESC 365 users consulting Digital Summit resources was ESC Professional, with 160 (21.3%) of

all users holding a professional membership. Scientific resources from Digital Summit will remain free to access all year round and will not

be tied to a membership as a member benefit.

The map below shows the country of residence of the 751 users who consulted Digital Summit resources between 5-20 October.

Country Users % of total

United Kingdom 78 10.4%

Germany 70 9.3%

Italy 41 5.5%

France 37 4.9%

Belgium 34 4.5%

The Netherlands 34 4.5%

Poland 28 3.7%

United States of America 27 3.6%

Argentina 26 3.5%

Estonia 19 2.5%

Users from 87 countries consulted scientific

resources from Digital Summit. The top 10

countries account for over 52% of users.

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The chart below shows the device used to consult scientific resources from Digital Summit ESC 365.

24% of consultations of Digital Summit resources were made using

a mobile device, compared to just 13% on average on ESC 365 over

the same time period. This implies that people consulting Digital

Summit resources are more ‘high tech’ individuals as they are using

their mobile device more than users consulting scientific resources

from other Congresses.

The table below shows the top 10 consulted presentations between 5 October and 20 October from the Digital Summit, and the total

number of times each presentation was viewed.

Presentation Title Session Title Slides Video Total

The Digital Doctor. The Digital Future 251 251 6.3%

A Mobile Application For Patients With Heart Failure: Lessons Learned From The Optimize International Heart Failure Care Programme In 45 Countries.

m-Health in Chronic Heart Failure 104 72 176 4.4%

Digital Health And Esc. Opening session 105 67 172 4.3%

The Digital Nurse. The Digital Future 72 55 127 3.2%

Artificial Intelligence Will Replace Human Intelligence.

Man vs Machine: will Artificial Intelligence replace Human Intelligence?

72 50 122 3.0%

The Digital Patient. The Digital Future 59 56 115 2.9%

3d Operating Room With Unlimited Perspective Change And Remote Support.

Data Analysis 53 59 112 2.8%

Contra / Emperor’s New Clothes. The big debate: wearables and mobile apps: precision medicine or the emperor’s new clothes?

50 49 99 2.5%

Welcome By ESC President Opening session 47 49 96 2.4%

Amicomed An Intelligent Platform For The Managment Of Bp.

m-Health and other 50 39 89 2.2%

These 10 presentations account for 33.9% of all resource consultations from the Digital Summit.

Slide Sets accounted for 59% of all resource types consulted with the remaining 41% of consultations being of videos.

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6. Press

6.1 Key numbers

Press coverage Date Articles Top Coverage

ESC Digital Summit 2019 5-6 October 2019 65

News Medical

Cardiovascular Business Di Cardiology

MedGadget

Meditsiini Uusdised

6.2 Coverage analysis

For a first edition, ESC Digital Summit 2019 received an average media coverage collecting 65 press articles mostly from medical and

technology websites across Europe and USA. A total of 10 press badges were issued at ESC Digital Summit with very coverage related to

the press badges. Most of the clippings received were linked to the Press Office wire dissemination sent before the event. To increase

visibility and participation the media alert was sent out three times: to the ESC Press database and to target media lists in America and the

Baltic countries.

6.3 Charts

37

6.4 Clippings

Outlet: Meditsiini- Uudised, Estonia Outlet: Di Cardiology, United States

Outlet: Cardiovascular Business, United States Outlet: News Medical, Australia

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Outlet: MedGadget, United States

39