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ERIKA GUESS
DAVE IWANS & ASSOCIATES
STRATUM
Digital Strategy/Problem Soving757-406-5536 | [email protected] | erikaguess.com
Director of Client Strategy, 2015 - 2016
President, 2016 - 2017
Managed account services/strategy for clients including higher education, tourism and political candidates.
Managed web design, development and digital marketing.
TECHARKMarketing Director, 2017 - 2018Managed results-driven SEO, SEM and Social Media strategies.
Ask me about my scars.
CINIVA WEB AGENCY
REED & ASSOCIATES MARKETING
Director of Client Strategy, 2013-2015Managed strategy, production and leadership on all major accounts, leading creative, social media, video and development teams.
Secured largest accounts to-dateDeveloped new strategic processes for projects Created wireframes and strategic briefsManaged usability studies for clients Managed quality assurance, SEO, writing, design, and development teams
Created Wink, a compliment-generating app to market TechArkLed quarterly community tech events
I lead creative and development teams in crafting digital strategies that connect brands to people. With an understanding of a client's needs, goals and audience, I convert customers into advocates.
PR & Social Media Specialist, 2013
PR/Marketing Director, 2002-2012
Developed PR and social media strategy for a national home improvement client, doubling social media audience
VIRGINIA MUSEUM OF CONTEMPORARY ART
Responsible for all marketing, advertising and PR communication, copywriting and graphic design. Led a major museum re-branding project in 2011 and drove record-breaking attendance and fundraising for Magna Carta, Art of Glass 2, and Warhol exhibitions.
VIRGINIA WESLEYAN COLLEGEEDUCATION
B.A. Communication (media studies and journalism) Presidential Scholarship recipient
STRATEGY PROJECT MGMT. PROBLEM SOLVING WRITING PUBLIC SPEAKING WORDPRESS GRAPHIC DESIGN GOOGLE ANALYTICS MANAGEMENT
SKILLS
SKATEBOARDING INTERIOR DESIGN HAIKU COMEDY CONTEMPORARY ART
INTERESTS
Champagne taste, beer budget
I'll attend the opening of a door.
Instagram.com/StyleHaiku
Writer/Actor