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Erik Linask Group Editorial Director TMC @elinask [email protected] Economics of SIP

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Page 1: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP
Page 2: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP is Key Enabler of “The Age of Acceleration”

Business is about Speed

Page 3: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Erik LinaskGroup Editorial DirectorTMC@[email protected]

Economics of SIP

Page 4: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

• 19th SIP Trunking - UC Seminar Series• More than 3,000 attendees to date• Why? Knowledge and information

are power!

Page 5: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

The unified communications market is expected to reach $61.9 billion in 2018 (from 22.8B in 2011), according Transparency Market Research

Page 6: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

The Market at a Glance

Page 7: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Forecasts for the UCaaS market project growth from $13.1B billion in 2014 to $23.34B in 2019 – a Compound Annual Growth Rate (CAGR) of 12.2%.

Page 8: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

22% of business will roll out mobile UC&C within the year

Page 9: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

67% of businesses are planning or implementing UC

2015 Arkadin Study

Page 10: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

70% of businesses understand the benefits and are committed to implementation

2015 Arkadin Study

Page 11: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

IDG 2015 UCC Adoption Study:• 56% of Enterprises and 66% of SMBs will

implement of upgrade UC&C solutions within the next year

• UC&C budgets will increase across the board by an average of 9%

Page 12: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Age of Acceleration FormulasRealities• Time = Money • Time = Finite Resource• People + Products & Services + Processes =

Performance• Disruption/Innovation = Opportunity• Performance Optimization = Competitive

Advantage

Page 13: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Decelerators = Lost Time

Page 14: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Add value by improving business processes and workflows:

– Remove communications-based bottlenecks

– Automate communication activities– Enrich interactions

In order to: – Go faster– Use less– Be different

What UC applications do

© M Parker UniComm Consulting 2014

Page 15: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP and UC Save Time

Page 16: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Time = Money

Page 17: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP Accelerator of UC

Page 18: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP is an Enabler!

SIP is all about Session Management and Session Boarder Controllers (SBCs) are the critical vehicles for seamless interoperability which is what creates the real value of Session Management

Page 19: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP Enables Your Day-to-Day Communication (UC) With Ease

• Instant Messaging

• Mobility Integration

• Presence (contact status)

• Simplified Addressing

• Multimedia Collaboration

• Video

• Voice over IP (VoIP)

• Interoperability

Page 20: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP Delivers Operational Efficiencies & Effectiveness that Drive Success

• Real time multimedia communications and collaboration

• Ease-of-use and management

• Cloud and on-premises friendliness

• Substantial CapEx and OpEx savings

• Foundation for Business Process Optimization (BPO)

• Improved customer experiences (Int. & Ext.)

• Future-ready platform for “E”verything

• Demonstrable ROI and lower TCO

Page 21: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

UC is a Business Opporutnity

• Only 7% of respondents are unconvinced about the business case for UC

• CEOs involved in decision in 50%• Sr. business line execs involved in decision in

33%• IT leaders are key to the implementation of UC

in 67% of businesses

Page 22: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Where are businesses focusing budgets?

Page 23: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP
Page 24: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP
Page 25: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

Primary Driver for UC Investment

Page 26: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP
Page 27: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

SIP - Enabling the “Age of Acceleration”Economies that Scale!

Now is the Time to Meet the Need for Speed!

Page 28: Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

THANK YOU!