Era Futurum Process Book

8/12/2019 Era Futurum Process Book

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Graphic Design Studio I - GRDS-348-02Design Methodology Process BookWill Brennan


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Studio 1 Will Brennan Design Methodology Process Book

IntroductionProject OverviewDiscovery

AttributesMind MapMood-board

Part 1: Identity designDiscovery

DesignDevelopmentFinal Solution

Fonts + Color PaletteDesign Elements

Part 2: Environmental GraphicsDiscoveryDesign

DevelopmentFinal SolutionIdentity treatment

Environmental Advertising

Part 3: Narrative Literature

DiscoveryDesignDevelopment

Final Solution

Part 4: Packaging


Final SolutionsFinal Overview

Identity DesignEnvironmental GraphicsNarrative Literature

PackagingCitingProcess


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Final Solution

Part 4: Packaging





OBJECTIVE/DESCRIPTION

Using the elements and basic principles of design, develop different designsolutions through research, conceptual ideation, design exploration anddevelopment for the creation of an innovative and well executed museumexhibition; including identity, environmental graphics, narrative literatureand packaging

TOPIC

A Visual History of the Future

ESSENCE OF TOPIC

Curiosity as to what the future holds, and conjecture thereof have beenpresent in humankind for as long as humanity itself has existed. Visual de-pictions of the future reflect not just the aspirations of the greater society,but also the sociopolitical circumstances at the time. In the 20th century

particularly, these visions influenced everything from poltiics to design andbeyond.

EXHIBITION TITLEEra Futurum


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Final Solution

Part 4: Packaging





Era Futurum is a survey of the art and design created through visions andpredictions of what the future holds for humanity. In some cases, this willtranslate into physical objects - others, prints and illustrations. The focus

of this exhibition is not only the juxtaposition of these works vis a vis whatactually happened, but also the socio political context of their creation.

Why was the future as envisioned by midcentury modernists whitewashedand utopian? Why was that same vision a dystopian wasteland by the mid-1980s? Era Futurum aims to ask these questions through a visual medium,and allow the viewer to draw conclusions themselves.


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Final Solution

Part 4: Packaging






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Wonder

Awe

DystopianUtopian

Modern

Exploration

Frontier

EcologySustainable

Trends

Vision

Transformation

Progress

Renewable

Artificial Intelligence

Politics

Terraforming

IndustrialCurrent Events

Optimistic

Pessimistic

Transportation











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Final Solution

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Neutraface 2 Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxys

1234567890!@#$%^&*()_+=

Landmark



1234567890!@#$%^&*()_+=

TYPOGRAPHY

Era Futurum

C: 71 M: 65 Y: 64 K: 68

C: 7 M: 5 Y: 6 K: 0


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Final Solution

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Development

Final SolutionIdentity treatment




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Development





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Era Futurum is a survey of the art and design created through visions andpredictions of what the future holds for humanity. In some cases, this willtranslate into physical objects - others, prints and illustrations. The focusof this exhibition is not only the juxtaposition of these works vis a vis whatactually happened, but also the socio political context of their creation.

Why was the future as envisioned by midcentury modernists whitewashedand utopian? Why was that same vision a dystopian wasteland by the mid-1980s? Era Futurum aims to ask these questions through a visual medium,and allow the viewer to draw conclusions themselves.

The identity created for this exhibition reflects the timelessness of itssubject. Inspiring and ambitious, cohesive yet playful, it is a testament tothe progressive mindset.







Development





Final Solution

Part 4: Packaging






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Development





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Neutraface 2 Text


abcdefghijklmnopqrstuvwxys1234567890!@#$%^&*()_+=

Landmark



1234567890!@#$%^&*()_+=

Frontage


1234567890!@#$%^&*()_+=

TYPOGRAPHY

Era Futurum

C: 71 M: 65 Y: 64 K: 68

C: 7 M: 5 Y: 6 K: 0

C: 7 M: 5 Y: 6 K: 0







Development





Final Solution

Part 4: Packaging






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IntroductionProject Overview

DiscoveryAttributesMind Map

Mood-board

Part 1: Identity design


Final SolutionFonts + Color PaletteDesign Elements

Part 2: Environmental GraphicsDiscovery

DesignDevelopment

Final SolutionIdentity treatmentEnvironmental Advertising

Part 3: Narrative LiteratureDiscoveryDesign

DevelopmentFinal Solution

Part 4: PackagingDiscovery

DesignDevelopment

Final Solutions

Final OverviewIdentity DesignEnvironmental Graphics

Narrative LiteraturePackagingCiting

Process


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Development





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Works Cited

A Brief Visual History of the Future. Flavorwire. N.p., n.d. Web. 29 May 2014.Incredible Paintings of Sci-fi Suburbia Will Make You Wish You Were Swedish. The Verge. N.p., n.d. Web. 29 May 2014.Paleofuture - Paleofuture Blog. Paleofuture - Paleofuture Blog. N.p., n.d. Web. 29 May 2014.Pinterest. Pinterest. N.p., n.d. Web. 26 May 2014.Sploid - Headlines from the Future. Sploid. N.p., n.d. Web. 29 May 2014.The Tricky Art of Predicting the Future. BBC News. N.p., n.d. Web. 29 May 2014.

Documents

Era Futurum Process Book