Our mission: Penn State Eco-Reps are student leaders who educate, motivate, and empower their fellow students to adopt sustainable behaviors in the residence halls and other campus facilities by sharing information, hosting interactive events, and modeling sustainable living.

      Penn  State  Eco-­‐Reps  

Survival  Guide  2013-­‐2014  

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Table  of  Contents  Welcome 3

Eco-Reps are Peer Educators 4

Building Capacity: Learn, Live, Lead 4

Goals of the Program 5

Major Projects 5

Expectations & Accountabil ity 6

Tuesday Meetings 7

Thursday Meetings 10

Large Group Events 10

Communications & Media 11

Partners 12

Eco-Reps Staff 12

Our Friends in Findlay-Johnston Commons 13

Being an Effective Eco-Rep 14

   

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Welcome   Welcome to Penn State’s Eco-Reps program! As a sustainability peer educator, you play a vital role in the promotion of sustainable living at Penn State.

Penn State has made a commitment to sustainability, demonstrated through environmental stewardship and social responsibility in operations, academic course offerings, approval of a Sustainability Strategic Plan, and the creation of the Sustainability Institute in 2013. However, the connection between individual student behaviors and the impact on the university remains an area in need of attention.

That’s where you come in! In 2010, three Penn State offices – Housing, Residence Life, and the Campus Sustainability Office (now Sustainability Institute) – created the Eco-Reps program to encourage environmentally responsible living in East Halls. Each year, twenty-eight first-year students are selected to be Eco-Reps. During the fall semester, we learn a great deal about behavior change and then focus on recycling and composting. In the spring, the Eco-Reps host No Impact Week to encourage behaviors that reduce our effects on the planet. We also host a challenge aimed at curbing electrical consumption. Both semesters culminate in residence hall competitions that use fun, interactive programs to engage residents in sustainable behaviors.

This guide will introduce you to your role in the University’s sustainability initiatives, the expectations of the Eco-Reps program, our schedule, and other information that will help you survive your Eco-Reps endeavors.

 

Eco-­‐Reps  and  residents  pledge  to  reduce  their  energy  use  in  Fight  the  Power:  The  East  Halls  Energy  Competition    

Words  taken  from  “stairwell  speeches”  answering  the  

question,  “What  is  an  Eco-­‐Rep?”  

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Eco-­‐Reps  are  Peer  Educators   As an Eco-Rep, your job is to be a sustainability peer educator. Peer education embraces the idea that members of the community, rather than outside experts, are in the best

position to encourage choices for sustainable living. As a fellow Penn State student, your hall mates are more likely to view you as a friend with knowledge rather than an authority figure telling them what to do. Some aspects of this role include:

 

Building  Capacity  :  Learn,  Live,  Lead

The best way for us to achieve our goals is to make sure that you have the ability to be a good peer educator. Toward that end, we ask you to do three things: Learn, Live, and Lead.

Learn Live Lead Attend meetings and trainings to learn about issues, explore your own ideas, and wrestle with big, complex questions.

Put what you learn into practice. Experiment with different aspects of sustainable living, from eating lower on the food chain to taking only non-motorized transportation.

Take initiative: if you see a problem, try to solve it! We will explore how in a five-step process called Community Based Social Marketing. There will be other opportunities to make your mark, too.

Go on tours of Penn State, gain insight into how campus functions, establish a sense of place, and open yourself up to learning in any setting.

Make responsible, sustainable choices in your everyday living. You will be looked at as a role model and have an elevated responsibility to “walk the talk.”

Be a visible presence in your residence hall through events, by attending floor meetings, going door-to-door, posting on bulletin boards, and more.

Learn the best practices on event planning, tabling, dorm storming, and other practical methods of spreading our message.

Engage members of the community in conversation and through events. Get to know people. We are most effective through our relationships.

Take a strong role during our events, carve out the niche that is right for you, and partner with a student organization to address a sustainability need in the halls.

• Developing and sharing your knowledge about sustainable living with other students

• Acting as role models for making sustainable choices

• Educating and leading by example • Empowering students to take action

Eco-­‐Reps  are  all  about  learning  by  doing  and  encouraging  others  to  learn  with  them.    

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Goals  of  the  Program  

Our role as Eco-Reps is one piece of a much larger sustainability puzzle. To understand how we fit in, let’s take a look at the big picture. Penn State’s Sustainability Strategic Plan defines sustainability as the “simultaneous pursuit of human health and happiness, environmental quality , and economic well -being for current and future generations.” The Eco-Reps program contributes to Penn State’s efforts each of these categories.

Aspects of Sustainabil i ty Program Goals

Environmental Quality • Higher recycling & composting rates • Reduced energy usage • Promotion of environmentally-friendly behaviors in water

use, transportation, food choice, & purchasing

Economic Well-Being

• Savings in operations costs • Personal prosperity by emphasizing reducing and reusing • Experience with valuable, transferable career skills

Human Health and Happiness

• Leadership and engagement opportunities • Healthier and more responsible lifestyle choices • Awareness of sustainability challenges, aligning with skill

development to meet those challenges • Fun, interactive, and engaging activities for Eco-Reps,

Residence Life staff, and residents alike

Major  Projects

To meet our program goals, we participate in and host large-scale activities and events. There are four main projects throughout the year.

Project Description

Community-Based Social Marketing Projects Final report due in December 2013

A semester-long change process that identifies behaviors, uncovers barriers, incorporates strategies, implements a pilot, and evaluates success. Each building engages in a project and writes a final report.

Great Recycl ing Challenge November 2013

During the Great Recycling Challenge residents in East Halls compete for the highest recycling diversion rates by building. Eco-reps create educational events and marketing materials leading up to and during the event.

No Impact Week February 2014

No Impact Week has been described as a “one-week carbon cleanse.” During the week participants adopt a different sustainable behavior every day for a week to reduce our collective environmental footprint.

F ight the Power: The East Halls Energy Challenge March-Apri l 2014

Fight the Power pits the 14 buildings in East Halls against one another in a competition to see who can reduce their electricity consumption the most. Eco-Reps serve as “building captains” and ambassadors to the competition. Our collective energy savings allows us to compete as a whole against other schools.

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Expectations  &  Accountability   More than anything else, what makes Eco-Reps special is each of you. Your hard work, creativity and dedication are the key ingredients to fun and educational programs that encourage sustainable living. Eco-Reps is a job While we function a lot like a club, being an Eco-Rep is a job. For your work as an Eco-Rep, you will receive $1000, paid in $500 installments at the end of each semester. As such, our expectation is that Eco-Reps follows right behind school in order of priorities for your first year. This means that responsibilities you may have to clubs, Greek life, THON, and many other wonderful organizations follow after Eco-Reps’ work. Time Commitment The amount of time you will work varies. In the past, Eco-Reps generally averaged 4-6 hours per week (much of this was meeting time), which increased during major events.

Professionalism As an Eco-Rep you represent Penn State, the Sustainability Institute, and our partners. That means we expect a high level of professionalism. Professionalism means dressing appropriately, speaking politely, acting ethically, and performing tasks with sincerity. Specifically, it means the following:

• Treat everyone with respect – We interact with RAs, fellow students, housing staff, residence life staff, parents, and more. Everyone is deserving of our kindness and courtesy.

• Attend all Tuesday and Thursday meetings – We have two meetings a week (details below). You are required to attend all Tuesday and Thursday meetings. We will track attendance on ANGEL. Rob must clear any exceptions prior to the meeting (preferably at least 24 hours in advance).

• Arrive on time – It is a good habit to arrive at least five minutes early for all Eco-Reps functions. • Smile – Friendliness and understanding help create a safe environment, are key to building trust, and

go a long way in building a team. • Take a leadership role when possible – Be willing to accept responsibility and take on a challenge

during our major projects and in smaller events. • Adhere to your commitments – Live up to your word. Dependability is key to our job, both within our

group and when working with partners. • Play a supporting role – During the weeks leading up to our main projects, we do a lot of marketing,

tabling, and event programming. Though you may not be the one responsible for putting on the event, your attendance and support of fellow Eco-Reps will go a long way to ensuring success.

• Complete all assignments – During the year, you will complete assignments. A lot of your accountability will be based on completion of this work.

• Communicate openly – During both our triumphs and our difficult periods, open and honest communication is necessary. We will try to build a culture that allows for feedback, clarification, and troubleshooting. Every one of us must participate in the conversation if we are to be at our best.

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Tuesday  Meetings   Eco-Reps meet twice each week on. Our Tuesday (5:45-7:45pm) meetings provide the foundation for the program and help us prepare for the work we do, including running our major projects. These meetings are mandatory. Eco-Reps Advisor, Rob Andrejewski, will lead these meetings. If you need to miss a meeting, please contact Rob (roba@psu.edu) in advance. During the fall semester, meetings will be held in 107 Forestry Resources Building unless noted. (This may change to Fisher Hall in East if a room opens.) The following table outlines our weekly Tuesday meetings for fall 2013. Look at the previous week to make sure you have done the homework for this week’s meeting.

Week, Date (Al l meetings

begin at 5:30)

Topic Method Outcome: Students wil l be

able to…

Homework for next week

(unless noted) Week 1, August 27 Meeting in Findlay Commons

Discussion on Session 1 of Choices for Sustainable Living; Introduce Residence Hall Inventory

Jigsaw group discussion of the articles.

Articulate at least three meanings of sustainability, identify tools to engage in sustainable behaviors, and explain the need for doing so

Complete Residence Hall Checklist

Week 2, September 3

Debrief of Residence Hall Checklist; Introduction to Community Based Social Marketing

Discussion of behaviors that will have the biggest impact; Behaviors will be recorded in Google doc

Identify at least three potential projects for their CBSM study

CBSM background reading: www.cbsm.com/pages/guide/preface; Work with Jigsaw team to determine behaviors to target. Add to Google doc by Sunday

Week 3, September 10

Reading discussion on CBSM; Narrow down list of potential projects using the ORID (Objective, Reflective, Interpretive, Decisional) framework to guide discussion; Engage with staff from Residence Life and Housing to make decisions

Using potential target behavior list, engage in a matrix activity discussing to choose initiatives (x-axis is very important to less important; y-axis is easy to difficult); Introduce and practice using the ORID framework; work with stakeholders

Introductory understanding and ability to explain the core principles of CBSM; Decision about behaviors to target; learn the ORID method of facilitating decisions; Meet stakeholders from Residence Life and Housing

CBSM Barriers reading: www.cbsm.com/pages/guide/barriers)

Week 4, September 17

CBSM - Behavior change and barriers; ABCS of Behavior Change

Focus on performance and barriers of identified behaviors from previous meeting; Star Wars Activity -ABCS of behavior change framework

Explain behavior change strategies and challenges articulating the ABCS of behavior change

Read session 2 of Choices for Sustainable Living (for Sunday) Shaver’s Creek tr ip on Sunday, 9.22

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Week, Date (Al l meetings

begin at 5:30)

Topic Method Outcome: Students wil l be

able to…

Homework for next week

(unless noted) Week 5, September 24

Surveys and Assessments with Residence Life 1; Development of survey and interview questions for CBSM project; Introduction to focus groups

Workshop on assessment, why it is important, and how to do it; Hands-on development of CBSM survey; Mock focus group activity

Articulate three benefits of surveys; create a draft survey by the end of the session; explain three steps in conducting focus group interviews

Uncover barriers to target behavior by 1) observing and taking notes on behavior; 2) Conducting interviews/focus groups on why people do or don’t do the behavior; 3) Develop a short survey (5 questions)

Week 6, October 1

Surveys and Assessments with Residence Life 2; Finalize survey, discuss implementation strategies, analysis, and reporting

Debrief interviews and focus groups; worksheet on analysis and reporting

Finalized survey for administration

Administer survey to at least 50 students Conduct an analysis of findings and put together a brief report

Week 7, October 8

Tools and strategies for community-based social marketing.

“Case of the Pesky Light bulb” and strategies for behavior change. Discussion will be on the targeted change project and barriers determined from surveys.

Know and demonstrate use in CBSM strategies (commitments, prompts, norms, communication, incentives, convenience)

Read http://www.cbsm.com/pages/guide/step-3:-developing-strategies/ Look at different strategies and brainstorm two tools to promote the target behavior.

Week 8, October 15

Introduction to Recycling Challenge and Program Planning with Residence Life and Returning Eco-Reps

Peer mentoring to discuss challenge; Hand out event planning manual; Ice cream party as an organizational tool.

Articulate the steps involved in planning programs

Implement the building CBSM strategy; Read program planning manual

Week 9, October 22

Planning session to strategize outreach and education on recycling and the challenge; Committee Work on Recycling Challenge; Assessment tools for challenge

Break into committees under guidance of Interns and point people leading Recycling Challenge

Know roles (by committee) established for upcoming recycling challenge

Monitor CBSM strategy; Read recycling challenge manual and meet with point people; Plan of activities in East Halls by committee; Read Session 3 of Choices for Sustainable Living

Week 10, October 29 Dinner Together!

Discussion on Session 3 of Choices for Sustainable Living in jigsaw groups

Introduction to what we eat and how we eat it. Join together in a local meal.

Explain the impact on our food choices on the planet and society; articulate how they can change one habit to reduce impact.

Monitor CBSM; Recycling Challenge Committee Work

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Week, Date (Al l meetings

begin at 5:30)

Topic Method Outcome: Students wil l be

able to…

Homework for next week

(unless noted) Week 11, November 5

Final planning for Ice Cream party to promote the challenge; Survey development for CBSM Evaluation

Committee work and materials list for recycling challenge.

Demonstrate preparedness for the ice cream social; establish roles for Recycling Challenge

Conduct CBSM project evaluation using observation, interviews and a brief survey. Look for differences in behavior from before implementation to afterward.

Week 12, November 10-15 Recycl ing Challenge Week!

Sunday: Ice Cream Social Monday-Friday: Recycling Challenge

Coordinated events in Findlay and in individual halls

Plan a program and run it; Deliver programs to increase the rate of recycling on campus, as measured by assessment; inspire others into action, as measured by assessment

None

Week 13, November 19

Evaluating Recycling Challenge and individual project work; Discuss final paper for CBSM projects

Debrief recycling challenge, examine the data, discuss what worked and what did not.

Gain an understanding of what worked and what did not in the recycling challenge.

Write up a brief report on CBSM project, including analysis of evaluation findings, comparison of evaluation findings to barrier findings, recommendations, and what you would do differently in the future (Due Dec. 10); read Session 6 of Choices for Sustainable Living for next week

Thanksgiving, 11/24-12/1 Week 14, December 3

Discussion on Session 6 of Choices for Sustainable Living in jigsaw groups; Getting the word out about move-out – power down for winter break.

Jigsaw discussion; Power down handout

Explain the relationship between consumption and waste management.

Final CBSM reports; Power down handouts

Week 15, December 10

Reports on CBSM projects; Celebrate the semester

Evaluate and conclude

Gain a feeling of closure for the semester

Read Section 4 of Choices for Sustainable Living for Spring retreat

Break – Good luck on exams. See You in January!

 

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Thursday  Meetings   Based on feedback pertaining to a lack of group-work time, we are including a second weekly meeting this year. Our Thursday meetings are intended to be a “lab” to put the concepts from Tuesday’s meetings into practice. Some weeks they will also serve as training opportunities with our partners. Marybeth McGinnis, Eco-Rep Coordinator, will lead these meetings. In general, we will begin at 5:30 p.m. in 16 Agricultural Sciences Building, though we may alter the schedule and location during certain weeks to accommodate the needs of the group. We will discuss this at orientation. The meetings topics by week are below.

Date Topic August 29 Meet & Greet with previous Eco-Reps September 5 Leadership Training (1) with Residence Life September 12 Finalizing the CBSM projects by building September 19 Leadership Training (2) with Residence Life September 26 Survey Training (3) with Residence Life October 3 Peer Education Training (4) with Residence Life October 10 Strategies for CBSM Projects October 17 Best Practices & Training (5) in Program Planning with Residence Life &

Friends October 24 Recycling Challenge Committee Work; Ice Cream Social prep October 31 Do Eco-Reps proud with a Green Halloween (no meeting) November 7 CBSM Project Evaluations November 14 Recycling Challenge Committee Work November 21 Power down for Thanksgiving in the Halls; Tabling and Door-to-Door November 28 Thanksgiving (no meeting) December 5 Work on final CBSM reports – 5:30-7:00 p.m. December 12 Study break with your Eco-Rep friends – gingerbread houses and cocoa

 Large  Group  Events   Teambuilding at Shaver’s Creek Sunday, September 22  Meet at Findlay at 8:00 a.m. and return by 5:00 p.m.

Recycl ing tour with Al Matyasovsky Date TBD ( in October) One of the best tours at Penn State with one of the best people at Penn State. Stay tuned for the calendar update.

   

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Communications  &  Media   Eco-Reps Website The Eco-Reps web page is located at http://www.sustainability.psu.edu/ecoreps. Here you will find an overview of the program, how to apply, a description of what we do, a listing of the current Eco-Reps (this is where your biography pages will go), photos, and resources, including manuals, event plans, and schedules. It is a good place to send people who want to learn more about our program. We will make updates to this page at least two times per month. If you have ideas to make it better, be sure to let Marybeth know. Facebook Eco-Reps tend to use Facebook for both in-group communication (such as planning events, meet-ups, photos, etc.) as well as marketing. Penn State Eco-Reps have both a private group (which you will be invited to by a staff member) and a public page (https://www.facebook.com/EcoRep). To post to the page, Marybeth must give permission to your personal Facebook. Be sure to post only high quality images and use language you’d be proud to share with your grandmother. (If you do not have a Facebook account, please make one - you are welcome to make it as private as possible). Please be sure to check the private group page frequently to stay up-to-date. ANGEL The staff will use ANGEL (Penn State's course management system) to communicate more formal programmatic material. ANGEL may seem cumbersome at first, but you will get used to it pretty quickly. It’s used in nearly every class. We will use ANGEL to send emails, to store agendas, meeting notes, and other documents, as a calendar (unless we find a better one), to track meeting attendance, and to share resources. (Note: We will show you how to forward your ANGEL email to Webmail, Gmail, or whatever email platform you currently use. It will help a ton!) Twitter Eco-Reps entered the Twitterverse last year with mixed success. We are going to make a more concerted effort to build an audience and tweet our hearts out. The Eco-Reps Twitter is located at www.twitter.com/psu_ecorep. Use your personal account to post information about Eco-Reps and re-Tweet Eco-Reps posts. During events we will use hashtags for others to follow. If you have ideas on how to improve our Twitter presence, please let Marybeth know.

Contacting Rob The Eco-Reps Advisor is Rob Andrejewski. His email is roba@psu.edu, and his office phone number is (814)-865-2714. Eco-Reps are welcome to stop by the office in the Sustainability Institute any time. Rob is in 102 Land and Water Research Building on the far east side of campus. It may seem far away, but it’s right on the Blue Loop!

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Program  Partners    

The Penn State Sustainabil i ty Institute is responsible for integrating sustainability into all functions of the university, including operations academics, outreach, and research. Go to http://sustainability.psu.edu and sign up for the newsletter “Mainstream.”

Residence Life makes many Eco-Reps programs possible. Resident Assistants, Coordinators, and other staff allow us to function as part of an integrated team within the residence halls.

We work with the Housing Off ice on key initiatives, such as energy conservation and recycling. The technical services staff, which is responsible for cleaning, collecting waste, and maintaining buildings, are also key partners.

Penn State Food Services are the people responsible for feeding you on campus. We work with Food Services on a variety of sustainability initiatives, including plate scraping, local vendors, and composting.

The Off ice of Physical Plant (OPP) takes sustainability very seriously. They monitor energy, promote environmental health and safety, manage storm water, administer the recycling program, and ensure water quality. Our partners at OPP lead the recycling and energy monitoring efforts that allow Eco-Reps to carry our major semester projects. They are also our primary resource for operations-related actions and information.

Eco-­‐Reps  Staff  

Role Responsibi l i t ies 1. Eco-Reps Advisor

Rob Andrejewski roba@psu.edu

Recruit, hire, and train Eco-Reps; run Tuesday meeting; administer budget; train and manage staff; conduct assessments; write end-of-semester report; work with stakeholders; draft overall program plan

2. Eco-Reps Coordinator Marybeth McGinnis Mem5630@psu.edu

Facilitate Thursday meetings; draft agendas/schedule; manage social media; support Eco-Reps’ project work; manage web site; write end-of-event reports; facilitate committee work

3. Eco-Reps Intern Ciara Hovis Clh5597@psu.edu

Support coordinator; co-facilitate meetings; take attendance, take meeting notes; upload documents; post events to ANGEL; acts as recycling and energy challenge liaison, assist with office tasks; facilitate committee work

4. Major Project Leaders 4 former Eco-Reps

Act as point people for major projects: CBSM, Recycling Challenge, No Impact Week, Energy Challenge

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Our  Friends  in  Findlay-­‐Johnston  Commons   Three main bodies create the structure of the Eco-Reps program: Residence Life, Housing, and the Sustainability Institute. The offices for East Halls Housing and Residence Life are located in 134 Johnston Commons. This is the epicenter of Eco-Reps decision-making.

About Residence Life It is important to understand how Residence Life is organized, because we work so closely with them. The organizational structure is as follows:

• RAs: Each floor has an RA (101 total RAs in 14 buildings) • Coordinators: There are 9 coordinators. Coordinators are responsible for the staff of two buildings,

except for those who work in the towers (Brumbaugh, Pinchot, Sproul, and Tener). Tower coordinators are responsible for only one building.

• Area Coordinators: Two Area Coordinators oversee the coordinators and RAs. • Assistant Director: One Assistant Director is responsible for all Residence Life staff in East Halls.

Key Players for Eco-Reps

• The Area Coordinator of Residence Life in East Halls assigned to work with the Eco-Reps is Nick Pazdziorko (nxp160@psu.edu).

• Brandin Howard, East Halls Coordinator, (blh31@psu.edu) supports the program on a strategic level. He organizes many of the Thursday partner trainings.

• Meeghan Hollis (mat209@psu.edu) advises all assessments. • Additional staffing for East Halls Residence Life can be found here:

http://studentaffairs.psu.edu/reslife/s_east.shtml. .

Key Players: Housing

• The Assistant Director of Housing in East Halls is David Manos (dfm4@psu.edu). We work with David throughout all planning.

• Rod Merritts (rmm18@psu.edu) is the main contact for custodial services, a key ally in the solid waste efforts.

• John Duncan (uxd2@psu.edu) is the head of the Housing Sustainability team. • Scheduling of tables for events, rooms, and other related resources can be done through Kathy Stem

(kqf1@psu.edu) in the Housing Office.

Connect with your RA RAs are one of our biggest assets. They know the hall and can help provide insight on getting the word out on Eco-Rep programs. They have great resources that they can share. They also do a lot of programming and are often eager for ideas and ways to partner. However, they can only help us if we invite them into our process. Be sure to meet with your RA early and often. Invite them to meetings and events. This can be one of the most important relationships you will build all year.

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Being  an  Effective  Eco-­‐Rep   Eco-Reps have to work both hard and smart. Dr. Janet Swim, Professor of Psychology and instructor of Psychology and a Sustainable World (PSYCH 419), offers this advice on being effective as both a communicator and a peer educator. Say it . Repeat. Say it again. Habits are formed from repeating actions. Messages on environmentally responsible behaviors have to be given repeatedly for them to be remembered.

Innovate What is going on in your residence hall that you can turn into an opportunity or important issue? Look for opportunities to make a difference. Don’t be afraid of crazy ideas. They may just work!

Accent the posit ive Remind and encourage people to take positive behaviors without becoming overbearing or annoying. We are not the Eco-police!

Be sensible Appeal to people’s sensibilities and find connections between the behavior you want to see and issues students care about. This is an opportunity to open up to constructive conversations.

Be a people person Eco-Reps benefit from knowing neighbors and friends. People respond more positively to those with whom they have a relationship. Get out there and say hello!

Be specif ic. Be concrete. Let your peers know what they can do in specific language. Focus on concrete actions they can take, not what they are not doing.

Keep Learning Be knowledgeable about what's going on around you. Learn about and share where energy comes from, where waste goes, and behaviors that matter.

Observe Be a people watcher. Watch how actions are carried out compare to how they are supposed to be done. Plan for behavior change based on your own observations.

I t ’s Al l about Relationships

In 2012 communications firm Vox Global surveyed 32 sustainability leaders in high profile organizations asking them to list their most important professional attributes. The survey found that interpersonal ski l ls — rather than subject matter expert ise — is the most important att ribute a sustainabil i ty leader must have to be successful . It went on to state that people who seek organizational change must first understand the culture of their organization, work to gain trust, and collaborate with others. For us as Eco-Reps, this means learning as much as we can about our halls and the clubs we work with, building strong relationships with RAs and other partners, and reaching out to help others in their initiatives. To read more about this report, go to http://voxglobal.com/2012-sustainability-survey/.