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Eqstra Industrial EquipmentEqstra Industrial EquipmentEqstra Industrial EquipmentEqstra Industrial Equipment
Presentation to InvestorsPresentation to Investors29 November 201029 November 2010Presentation to InvestorsPresentation to Investors29 November 201029 November 2010
Company ProfileCompany Profile
� Eqstra Industrial and Agricultural Equipment carries out
the distribution, renting and value added services in the
Industrial Equipment, agricultural and materials handling
markets in South Africa, various African countries and
2
markets in South Africa, various African countries and
the United Kingdom
� The division is the market leader in the Southern Africa
forklift market and has developed the largest
infrastructure of its kind in Southern Africa
EIE VisionEIE Vision
To be the significant Industrial Equipment supplier inour chosen markets, creating prosperity for andexceeding expectations of:
3
• Done with Passion• Always Growing
OurCustomers
OurStakeholders
OurPeople
Overview of business
� Total staff compliment : 1181 employees (SA & UK)
� Total outlets : SA = 12, Africa = 9 & UK = 7
� Units in operation (SA) : 23,591 units
� Toyota / 18,185 units
� BT / 2,340 units
� Kalmar / 260 units
� Samsung / 400 units
� Clark / 2,280 units
4
� Clark / 2,280 units
� JCB / 47 units
� Hako / 26 units
� Same Deutz-Fahr / 53 units
� Rental fleet SA : 6,845 units
� Toyota Forklift / 6,532 units
� Clarklift / 313 units
� Rental fleet UK : 2,919 units
� Parts stockholding SA : R28 million
� Market share SA : 37 % (material handling)
� Market share UK : 4% of counterbalanced units
Overview of BusinessOverview of Business
� Services
� Short Term Rental
� Long Term Rental:
5
� Long Term Rental:� Full Maintenance Rental
� Rental with service contract
� Service/Maintenance Agreements
� Fleet Management
� Operator Training
� Battery bay management
� Load Testing
High Service QualityHigh Service Quality
� Technical Training
� Eqstra Industrial Equipment is committed to full time
training of our technicians in order to keep up to date with
new products and the latest technology.
� Continued Education Focus
6
� Continued Education Focus
� Presented by National Product Manager and Trainer in every
branch (S.T.E.P.)
� Only Forklift company accredited to do Apprentice Trade
Tests by Merseta
� Cape Town
� Product Training
� After Sales Evaluation and Certification Program (ASEC)
1 2 3 4
EIE Value Chain: Revenue Breakdown
7
Distribute Rent Value-add Sell asset
Industrial Equipment
R406m R609m R221m R101m
EIE Brands/Products – Southern Africa
8
HAWKER BATTERIES
9
Sweepers for dust-free floor cleaning –both indoors and outdoors
Automatic scrubber-driers for intensive wet cleaning of hard floors
HakoProduct range
Wet and dry vacuums
Single disc and polishing machinesCarpet cleaning machines
City-cleaning machines
Multi-purpose machines and compact tractors with a wide range of accessories
Compact implement carriers and transport vehicles for use all year round
Electro-transporters and tow trucks
SAME DEUTZ-FAHR
11
SA Forklift Market
Units Ordered from Factory
8145 80008300
9000
3687 35623156
4558
5800
6300
78998145
6931
3691
5781
73007600
80008300
0
1000
2000
3000
4000
5000
6000
7000
8000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5741
3691
6931
8737
4000
5000
6000
7000
8000
9000
10000
2010
Units
SA
+158%+216% +280% +156%
13571978 1888
518628 7061193 1164
3691
1614
22981711
13081452
2383 2410 2492
0
1000
2000
3000
4000
Jan-March April-June July-Sept Oct-Dec Total
2009
2008
2007
Source: WITS orders placed on factories
SA market growth YTD Oct up 156% for 2010 over 2009
Units Sold by SIE - Rental and Cash
3500
3200
0
500
1000
1500
2000
2500
3000
2010 2009 2008 2007
Cash
Rental
1612
2140
47%
59%
48% 52%
2708
53%
41%
52%
48%
Overview of BusinessOverview of Business
� Impact (UK) added to the Group in 2000
� UK Dealer for:
16
� Cat Lift Forklifts
� Kalmar heavy duty forklifts
� Combilift
� Lancer Side Loaders
� Mobicon
� JLG aerial platforms
� JCB Teletruck (Sub dealer)
15 000
20 000
25 000
30 000
35 000
YE 2010
YE 2009
YE 2008
+15% +26% +14%
17785
0
5 000
10 000
15 000
Jan-March April-June July-Sept Oct-Dec Total
UK market up 22 %YTD against Jan – Oct 2009
Oct 2010 up 62% on Oct 2009
Source: WITS Oct 2010
+15%09/10
+26%09/10
+14%09/10
EIECEO
GARY NEUBERT
SIEMD
DENNY REDDY
IMPACTMD
TERRY KENDREW
EQSTRA INDUSTRIAL POWER
DIRECTORMARIANA PRETORIUS
EQSTRA AGRICULTUREGENERAL MANAGERSOLLIE SCHEEPERS
EIEFINANCIAL DIRECTOR
SHUMANI TSHIFULARO
HUMAN CAPITAL MANAGER
KAREN KEEN
EQSTRA INDUSTRIAL EQUIPMENTEQSTRA INDUSTRIAL EQUIPMENT
Toyota
BT
Kalmar
JCB Teletruck
Clark
Cat Lift Trucks
Kalmar
Combilift
Lancer
JLG
Hako Industrial Cleaning Equipment
Hawker Batteries
Same
Deutz Fahr