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Episerver Campaign Quickly create and run campaigns across web, mobile, email, and messaging.

Episerver Campaign Quickly create and run campaigns across ... · Episerver Campaign Quickly create and run campaigns across web, mobile, email, and ... Many organizations are slow

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Page 1: Episerver Campaign Quickly create and run campaigns across ... · Episerver Campaign Quickly create and run campaigns across web, mobile, email, and ... Many organizations are slow

Episerver Campaign Quickly create and run campaigns across web, mobile, email, and messaging.

Page 2: Episerver Campaign Quickly create and run campaigns across ... · Episerver Campaign Quickly create and run campaigns across web, mobile, email, and ... Many organizations are slow

Create personalized, cross-channel campaigns

Creating campaigns has long moved away from the idea of making a single ad or offer. Campaigns must now deliver an engaging expe-rience – across multiple channels. Find out how Episerver can help you easily create and automate campaigns that lead to big results. Just thinking of all the channels that you need to adapt your campaigns for can give you a bit of a headache:

ads, emails, print, content marketing, social, in-store and more. That’s why we developed the Digital

Experience Cloud to simplify campaigns.

● Goal-oriented campaigns: Create high-impact, integrated campaigns for successful acquisition,

engagement and conversion on your website.● Behavioral prediction: Episerver has automatic triggers for displaying content and sending emails

to visitors based on their on-site behavior.● Episerver pre-built connectors: Combine our platform with your CRM, ERP, and marketing apps

to create even more effective campaigns.

If you need to create a landing page or email for a campaign, you simply drag and drop your text, images,

video, forms, and products right onto the page. In fact, you can create and manage all of your campaign

content – for multiple channels – in one place.

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Manage and orchestrate campaigns

Managing a campaign in multiple channels is a bit like conducting an orchestra. Episerver’s marketing automation tools help you easily manage every part of your campaign across all channels. You get better results faster, with less work. And each part is perfectly timed.

What if you could quickly target your customers with the highest lifetime value? Or those who haven’t

purchased anything in the last few months? Or those who just signed up, or recently purchased a product in

one of your stores?

● Build the master plan in minutes: Use Episerver’s visitor insights to create the perfect campaign plan for

one-off or always-on campaigns.● Manage all channels in one place: Episerver connects the digital with the physical world, allowing you to

reuse messages and assets over all channels, always fully personalized.● Marketing automation with flexible triggers and actions: Include behavioral triggers in your campaign

plan,

so that you reach customers at exactly the right time.

Episerver’s marketing automation and orchestration tools let you go from the broadest of campaigns down to

individual messages sent in real-time. You can create an automated campaign to target a specific segment

in a matter of minutes, including emails, text messages, and push messages.

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Smarter email marketing

What are the emails you open the most? The ones that look like they were actually sent to you. Everyone knows that email marketing works when done right – but the trick is actually getting it right. Find out how Episerver can help you send relevant, personalized emails every time, at exactly the right time.

Email marketing is an essential way to reach people. There is a huge difference, however, from reaching

someone’s inbox and actually getting them to engage. Episerver Campaign lets you create emails that are

measurably more effective, and combine them with messages in other channels.

● Create cross-device emails: Responsive emails that look perfect on any device and email client, with

instant in-device preview.● Personalize and target: Include product recommendations and content that is specifically chosen for

each individual recipient.● Deliver and track: Episerver’s world-class email delivery ensures that emails reach their recipients quickly

and reliably, regardless of the size of the campaign.

Episerver Campaign also helps you easily optimize your campaigns. With built-in deep email analytics, you

can go beyond just open rates to truly understand how recipients interact with your messages. Heatmaps

and link tracking visualize their behavior, which makes optimization easy.

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Content interfaceAutomated import of product

data from ERP & shop systems

Tested layoutSingle- or multi-layer

design on request

Personalized contentCreate your individal text,

images and links

Transition predictor

Attention analysis

Link to social mediaBenefit from viral effects

in social networks

Button editor Create your own buttons, including ones optimized for image blocking

Visual link analysis

Countdown timer Customized countdown timers

Integrated picture editing Optimization of all uploaded graphics and images

Real-time product recommendationsAutomated and tailored to the recipient

20 (0,55%)

551 (7%)

56 (1,3%)

SUPREME SUITE 6 COMPLETE 10

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Why Episerver Campaign?

It’s part of one platform to attract, engage and convert visitors

Many organizations are slow to react to new customer and market demands, and struggle to give a

consistent customer experience. Often this is because they use different systems and organizational silos to

address each part of the customer journey.

Episerver solves this by enabling you to attract, engage and convert visitors using a unified platform. Since

Episerver Campaign is part of the Digital Experience Cloud platform, you don’t have to think about integrating

multiple disparate systems, and you get one simple subscription for all your services.

It’s leading the industry in security and privacy

Privacy and the confidentiality of customer data are two challenges that many organizations are just

beginning to come to grips with, faced with consumer demands as well as new legislative measures.

Episerver Campaign is built from the ground up with security in mind. It is one of just a few platforms that

have been ISO 27001 certified, proof of the rigorous procedures to keep your customer data truly yours.

The solution also emphasizes privacy, and will help you implement fully compliant email marketing and

messaging.

It offers outstanding deliverability

To send one email isn’t hard, but sending a million emails is. Today, it’s a real challenge to make sure your

email communication actually reaches the inboxes of your customers or subscribers.

Episerver has a dedicated deliverability team that monitors and manages deliverability around the clock.

The highly scalable platform also ensures that emails are promptly sent, with more than 50 million emails

sent every hour on behalf of our customers.

It’s connected to Episerver’s leading personalization platform

How can you supercharge your site so that you sell more without eroding your margins? Online retailers and

distributors attempt to do this manually, often with mixed results.

Thanks to Episerver’s personalization, Episerver Campaign offers scalable 1-1 merchandising that backs

your skills with artificial intelligence. Our solution mines and analyzes big data to automatically individualize

product recommendations for email, and to send triggered messages at exactly the right time for each

customer.

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Omnichannel automation:

Automate omnichannel

campaigns, including delays,

decision points, and audience

targeting.

Drag-and-drop orchestration:

Setting up campaign automation

is as simple as drawing a

flowchart.

Text and push messages:

Make text and push messages

part of your marketing automation

campaigns.

No HTML coding:

Avoid costly and complex HTML

coding by using fully customizable

email templates.

Send time optimization:

Episerver Campaign automatically

picks the right time of day to send

an email based on the behavior of

each individual recipient.

Mobile optimization:

Responsive email templates let

you send email that is optimized

for viewing on smartphones.

Attention analysis:

Visual link analysis and heatmaps

let you analyze and optimize

emails.

Features for effective campaigns

Episerver Campaign

Testing:

Easily A/B test a wide variety

of parameters such as subject

lines, header images, or target

segments.

Quick-send campaigns:

Send ad-hoc campaigns in a

matter of minutes.

Email templates:

Use flexible email templates to

quickly create a wide variety of

emails, always on-brand.

Device preview:

Preview your email designs in

many different devices, all on the

same screen.

Transactional emails:

Send transactional emails such

as order confirmations that drive

additional sales, with full content

and layout flexibility.

CRM connectivity:

Connects to Microsoft Dynamics

CRM & Salesforce CRM to synchro-

nize customer & recipient data.

Scalability:

Send email to millions of

recipients with excellent

deliverability.

Granular targeting:

Send messages to dynamically

defined audiences in your

subscriber database.

Include products in email:

Access products from Episerver

Commerce right in the email

editor.

Always-on campaigns:

Set up welcome campaigns or

birthday campaigns in a matter of

minutes.

Coupon codes:

Automatically create or import

coupon codes and barcodes to

include in your messages.

Performance dashboards:

Set up your own customized

dashboard with the ability to

drill down into your campaign

performance data.

Personalization:

Personalize content with the

option to add in-line product

recommendations.

Cloud Solution:

A fully managed SaaS solution,

with no software to install or

upgrade.

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Product recommendations:

Add individualized product

recommendations to emails

backed by machine learning.

Transactional emails:

Use transactional emails to

suggest up-sells and drive

additional revenue.

Merchandising:

Powerful marketing tools for

merchandisers for creating

landing pages, campaigns, and

promotions.

Promotions and discounts:

Create and manage targeted

promotions with a broad range of

built-in discount types.

Landing pages:

Easily build campaign landing

pages with personalized content.

Forms:

Drag-and-drop form builder with

progressive profiling and full

customizability.

Behavioral triggers:

Trigger messages based on

customer behavior on the website,

such as product interest.

Abandoned carts:

Automatically send abandoned

cart emails and include product

recommendations.

Omnichannel catalog

management: Comprehensive

catalog master data management

for consumer and business

buyers.

Global commerce:

Manage multiple markets,

currencies, and languages in one

place.

Authoring and layout:

Author & layout engaging content

for use in omnichannel campaigns.

Team collaboration:

Increase productivity with team

collaboration tools and instant

workflows.

Promotion triggers:

If a product becomes part of a

promotion, send a notification to

interested customers.

Cloud solution:

Episerver Reach is a fully managed

SaaS solution, with no software to

install, maintain, or upgrade.

Product content management:

Author and manage product

content including images, videos,

and more.

PaaS solution:

Episerver Commerce, part of the

Digital Experience Cloud, is a fully

managed PaaS solution.

Assets:

Built-in asset management for

images, video and documents.

Search:

Integrated enterprise search gives

personalized search results and

real-time indexing.

Episerver Reach

Episerver Commerce

Episerver CMS

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www.episerver.com

Episerver Digital Experience Cloud

Episerver Campaign, Reach, Commerce, and CMS are all part of Episerver Digital

Experience Cloud – the unified platform to attract, engage, convert, and care for

customers. The Digital Experience Cloud is a fully managed service with the extensibility

that normally would be reserved for on-premise solutions. Organizations using

Episerver’s solution get a shorter time-to-market and a lower cost of ownership.

Most importantly, they deliver customer experiences that make them stand out.

About Episerver

Episerver connects digital commerce and digital marketing to help organizations create unique

digital experiences for their customers, with measurable business results. The Episerver Digital

Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive

analytics in a single platform to work full-circle for businesses online — from intelligent real-

time personalization and lead-generation through to conversion and repeat business — with

unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver

empowers digital leaders to embrace disruptive, transformational strategies to deliver standout

experiences for their customers — everywhere they engage. Founded in 1994, Episerver has

offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore,

South Africa, Spain, Sweden, UAE, UK and the USA.

For more information, visit Episerver.com.