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EPICC Pre Diabetes CampaignMedia Summary 2017
CAM
PAIG
N
Flight Dates: July 17th through September 25th
MED
IA S
UM
MARY
Flight Dates: July 17th through September 25th
Face
book
Facebook DeliveryDates: 7/15 – 9/25/17149,119 People Reached4,550 est. ad recall9.76% ad recall rate (8-11% benchmark)3,802 People Taking Action233 Post Reactions42 comments105 Post Shares3,935 link clicks1,417 content views
Women were 67% of the audience and 60% of the results for view content
Nat
ive
Con
tent
Native DeliveryDates: 7/15 – 9/25/1717,629 link clicks3,816,798 impressions 1m39s (Avg. LP)Benchmark: 55s-1m5s
SEARC
H/A
NALY
TIC
S
Google SearchDates: 7/15 – 9/25/1737,822 impressions1,371 Clicks3.62% Click-thru Rate
Google Analytics28,663 sessions
2017 Earned Media
TV – 4 StoriesRadio – 2 StoriesNewspaper – 2 storiesOnline – 2 Stories
KSL TV National DPP Story