School of Architecture, Building and DesignEffective Public Communication [FCOM 0102]

FNBE April Intake

Name : Karen Kong Chai Ni (0315480) Lily Then (0313973) Mak Mun Choon (0314928) Voon Sze Lun (0315032) Assignment 3 : Oral Presentation Lecturer : P. Thivilojana Session : September, 2013 Presentation Date : 14TH January 2014

What is business??

Examples of businesses

Fast food

Bakery

Clothing outlet

Barber shop

Clothing Business

Bio of the Businesses

Pink Petals Fashion which located at Kenanga WholeSale City

Belongs to Outlook

Enterprise Sdn Bhd

Founded 2 years ago

Mr Bong, owner started the business

No 1, Jalan Meranti 3, Off Jalan Tenanga, Kuala Lumpur,

WP Kuala Lumpur,55200

Pink Petals Fashion

5-6 branches

4 employees

Around 100

customers

Office phone number is +60(0)392210268

ClothesMain

Product

Fashion Concept

Malay Concept

Fashion Tee which located at Sungei Wang

Fashion Tee

Business started few months ago

Alice, owner started the business

Jalan Bukit Bintang,

55100, Kuala Lumpur

2 branches

3 employees30-50

customersOffice phone

number is +60 32144 9988

Main Product

Clothes

Fashion Concept

Analyses of Two Business on different settings

Competitive Behavior of Pink Petals Fashion

Pink Petals has 3-4 competitors

A to Z (most powerful competitors)

The woman is the owner of A to Z

Feel hard to enter the market because economics is not good

Lower the price to sustain the business in the market

Hard to start a business….

Compete with the competitors by lower the price

I won by have a good strategies!!

Competitive Behaviors of Fashion Tee Fashion Tee has many competitors

Clothes shop located around the Fashion Tee

H&M (big brand)

Feel easy to enter the market as the owner owned small capital

Obtain the product from the supplier faster than other shops

I want start a business!!!

I want sustain in this race with fastest speed…

Persist the price even though competitors held a promotion

Comparative Analysis Summary TableCompetitive Traits Pink Petals Fashion Fashion Tee

Number of competitors

3 to 4 competitors More than 20 competitors

Barrier to enter the market

Strong. Because the economics is not

good

Easy by owned small capital

Strategies to sustain business

Lower the price to attract customers

Always be the fastest people to obtain the

product

Pricing power Lower the price to compete with competitors

Persist the price to earn more profit

Recommendation for the business….

Future Plan

1. Pink Petals Fashion

2. Fashion Tee

i. Increase investment in

marketing activities

ii. Open more

branches iii. Earn more

money

i. Open more

branchesii. Become a famous brand clothes stores

iii. Increasing the sales

Expansion

1. Pink Petals

Fashion

2. Fashion

Tee

i. Provide more standard products

i. Develop the store to Asian

country ii. Provide more variety of produce

ii. Expand the size of the store

Ways to sustain

1. Pink Petals

Fashion

2. Fashion

Tee

iii. Follow the trend

ii. Lower the price

i. Have a clear target

and persist it

iii. Follow the trend

ii. Persist the price

i. Have a good

relationship with supplier

Reference:1. Tyson, Eric, Schell, Jim (2012). Small Business for Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd. 2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed)

Chichester, England: John Wiley & Sons. Ltd. 3. Tulsa World (2012). Small Business Profile. Retrieved from

http://www.tulsaworld.com/business/smallbusiness/small-business-profile-robertson-tire-company/article_7ea22f54-ca57-5a5f-9ff8-39c857cb1423.html

4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from http://www.malaysia.com/directory/retail-clothing-and-accessories/textiles-and-specialty-stores/wp-kuala-lumpur/Outlook_Enterprise_Sdn._Bhd._156991.html

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