Envisioning Waiting Rooms as Educational Exhibition Space€¦ · Tri-County Health Department Throughout Your Lifetime Annual Report 2009 16x20 Annual Report 2009 Hands.indd 1 3/9/2012

Envisioning Waiting Rooms as Educational Exhibition Space There is not a magazine anywhere in sight! These waiting rooms, lobbies and “art gallery” hallways educate visitors through the display of social marketing campaigns, PSAs and historical posters.

Goal: To utilize lobby areas, hallways and waiting rooms as “exhibition spaces” designed to educate visitors about our numerous services through the use of oversized graphic images, backlit glass walls with photos and text, and a looped video presentation—much like the experience of visiting a special exhibition at a museum.

Planning: With limited budgets for advertising, most health departments must rely on clever social marketing campaigns to influence behavior and improve health. So instead of generic artwork on the walls, we wanted to feature campaigns that were created in-house along with social marketing campaigns and historical posters from the CDC, the Ad Council, the Library of Congress and the National Archives.

Budget: Plexiglas-mounted photo-quality images cost $350 each for 2’x3’ size and $450 each for 3’x4’ images. The price for typical framed-and-matted artwork was $800 - $1200 each, so this was very cost-effective. The coordinating video presentation and take-away brochure were both previously produced in-house.

Target Audience:• One-time visitors: About 6,500 adults a year who wait in the lobby for only 5-7 minutes while obtaining a birth

certificate, and we only have a few minutes to make them aware of our numerous programs and services • New and existing clients: Approximately 26,000 adults a year, who are sitting in a waiting room at one of our ten

office/clinic locations. They are in our office for one specific service—such as children’s immunizations, family planning or nutrition services—and this gives us a way to inspire our clients and also promote our other services

• Professional colleagues: About 3,000 people a year who visit our administration office for meetings and trainings • Total visitors: About 35,500 adults a year, plus their children

Implementation: Each of our ten offices in the metro area chose the social marketing campaigns that best represent their services and are culturally-sensitive to their client demographics. The oversize graphics were manufactured by a firm that specializes in architectural installations, museum exhibitions and trade show displays. The visuals are mounted on four stainless-steel offsets, which make them interchangeable and easy to update. We also installed graphic images and educational text on backlit glass walls in lobby areas, and feature the PSAs and social marketing campaigns in a 4-minute video loop that promotes our numerous services on flat screen TVs in lobby areas. In addition, the public restrooms feature posters that promote the importance of hand washing for disease prevention.

Results and Evaluation:• We often receive comments from visitors and clients telling us that they love our artwork and that they are amazed

with how many services we offer • Employees are very proud of their offices, since the artwork is beautiful and helps to explain their profession • Professional colleagues who attend meetings often wander around the office and “art gallery” hallways to view all of

the collection• And the ultimate compliment: The regional sales rep for Knoll Office Furniture stated that he has been in thousands

of offices—and seen basically the same pictures, landscapes and abstract art on everyone’s walls—but ours is the first time that he has seen artwork that actually educated him about the purpose of the business

Credits:• Gary Sky, Creative Director• Eye Candy Graphics, Fabrication and Installation• RNL Architects, Space Planning

“Art gallery” corridors and public spaces, showing the massive scale of the 48" tall exhibition-style mounted graphics:

1948–2008

Tri-County Health

Department

60Years of Public Health

Tri-County Health

Department


1948–2008

BRING HOMESOUVENIRS,

NOT A DISEASE

Tri-County Health DepartmentInternational Travel Clinic


NOT A DISEASE


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ARM YOURSELF!

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so many sugary drinks?

There are 9 teaspoons of sugar in every 12 oz. can of soda, and extra calories from sugary drinks can lead to obesity and other health problems. W

ater is a great choice.

Made possible with funding from the Centers for Disease Control and Prevention

Cut back on extra calories from

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Tri-County Health Department Annual Report 2012

ISSUED JUNE 2013

POSTER PLACEMENT - NORTH

Love YourMother

DON’T BE A ZOMBIE...

YOU COULD LEARN A LOT FROM A DUMMY

BRINGHOMESOUVENIRS,

NOTADISEASE

Tri-CountyHealthDepartmentInternationalTravelClinic

POSTER PLACEMENT - SOUTH



ISSUED JUNE 2013

We do so much to protect our kids

So why do we let them have so many sugary drinks?

There are 9 teaspoons of sugar in every 12 oz. can of soda, and extra calories from sugary drinks can lead to obesity and other health problems. Water is a great choice.


Cut back on extra calories from sugary drinks!www.tchd.org/sugar.htm

Would You Like That Safe Or

Medium-Safe?• Wash hands before and after• Cook to proper temperature• Use a food thermometer

• Sanitize the cutting board• Refrigerate leftovers• Reheat to 165°F

Tri-County Health

Department

Throughout Your Lifetime Throughout

Your Lifetime

Annual Report 2009 Annual Report 2009

16x20 Annual Report 2009 Hands.indd 13/9/2012 11:06:36 AM

Annual Report 2011

ISSUED JUNE, 2012

TRENDS

ANNUAL REPORT 2010

Tri-County Health Department Tri-County Health Department

Making theHealthy Choice

the Easy Choice!


the Easy Choice!

ISSUED JULY, 2011

Slips and falls are the number one cause of injury-related deaths for people over the age of 65. Each year, 19,000 Americans die from slips and falls, and more than 8 million are treated in hospital emergency rooms.

In Colorado, we have over 300 deaths from falls yearly, and an average of 9,000 hospitalizations

from falls for people over age 65. A fall can significantly limit a person’s ability to remain healthy and self-sufficient, and older adults value their independence.

Fortunately, despite being labeled “accidents,” many fall-related injuries and deaths are actually predictable and preventable.

There are four simple steps that can help to prevent injuries from falls:

• Physical activity to improve balance • Evaluating medicines that might cause dizziness • Getting a yearly eye exam, and • Eliminating the hazards at home that could lead to slips and falls

IS THERE A KILLER LURKING IN YOUR

HOUSE?

SLIPS AND FALLS CAN BE PREVENTED

www.FallPreventionNetwork.com Love YourMother

1948–2008

Tri-County Health

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Tri-County Health

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1948–2008

Tri-County Health Department

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at risk for this deadly disease.

Rabies is transmitted in saliva through animal bites. Skunks and bats are the most significant sources of rabies in Colorado, but other wild animals can also be infected.

Dogs, cats, horses and livestock can become infected if they are bitten by rabid animals. Contact with infected wild or domestic animals places you and your family at risk for rabies infection.

The best way to protect your family and animals against rabies is to have your animals vaccinated by a licensed veterinarian. Vaccinating your animals is simple, inexpensive and could save lives.

So don’t procrastinate—vaccinate!

F I G H T T U B E R C U L O S I SRed Cross Christmas Seal Campaign

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Typical space plans:

Sample lobby areas, featuring exhibition-mounted graphics, backlit glass walls, and flatscreen TVs

Sample lobby #1

Sample lobby #2 Sample lobby #3

Exhibition and video area

Tri-County Health

Department

Throughout Your Lifetime Throughout

Your Lifetime

Annual Report 2009 Annual Report 2009

16x20 Annual Report 2009 Hands.indd 1 3/9/2012 11:06:36 AM

Love YourMother

T r i - C o u n t y H e a l t h D e p a r t m e n t

...An Ounce of Prevention...

A n n u a l R e p o r t 2 0 0 4

What Is It Really Worth?



I S S U E D J U N E 2 0 1 3

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Tri-County Health DepartmentTri-County Health Department


the Easy Choice!


the Easy Choice!

I S S U E D J U L Y, 2 0 1 1

What Does the Day Before a Natural

Disaster Look Like?

Any Other Day.

Prepare for Tomorow

I ALL MY ANIMALS AGAINST

RABIESRabies is increasing in wildlife along Colorado’s Front Range, placing both humans and animals at risk for this deadly disease.

Rabies is transmitted in saliva through animal bites. Skunks and bats are the most significant sources of rabies in Colorado, but other wild animals can also be infected.

Dogs, cats, horses and livestock can become infected if they are bitten by rabid animals. Contact with infected wild or domestic animals places you and your family at risk for rabies infection.

The best way to protect your family and animals against rabies is to have your animals vaccinated by a licensed veterinarian. Vaccinating your animals is simple, inexpensive and could save lives.

So don’t procrastinate—vaccinate!

Slips and falls are the number one cause of injury-related deaths for people over the age of 65. Each year, 19,000 Americans die from slips and falls, and more than 8 million are treated in hospital emergency rooms.

In Colorado, we have over 300 deaths from falls yearly, and an average of 9,000 hospitalizations

from falls for people over age 65. A fall can significantly limit a person’s ability to remain healthy and self-sufficient, and older adults value their independence.

Fortunately, despite being labeled “accidents,” many fall-related injuries and deaths are actually predictable and preventable.

There are four simple steps that can help to prevent injuries from falls:

• Physical activity to improve balance• Evaluating medicines that might cause dizziness• Getting a yearly eye exam, and • Eliminating the hazards at home that could

lead to slips and falls

IS THERE A KILLER LURKING IN YOUR

HOUSE?

SLIPS AND FALLS CAN BE PREVENTED

www.FallPreventionNetwork.com


NOT A DISEASE


Would You Like That Safe Or

Medium-Safe?• Wash hands before and after• Cook to proper temperature• Use a food thermometer

• Sanitize the cutting board• Refrigerate leftovers• Reheat to 165°F

We do so much to protect our kids

So why do we let them have so many sugary drinks?

There are 9 teaspoons of sugar in every 12 oz. can of soda, and extra calories from sugary drinks can lead to obesity and other health problems. Water is a great choice.


Cut back on extra calories from sugary drinks!www.tchd.org/sugar.htm

Current and historic social marketing campaigns:

Restroom handwashing/disease prevention posters:

Numerous public health campaigns, produced in-house:

Documents

Envisioning Waiting Rooms as Educational Exhibition Space€¦ · Tri-County Health Department Throughout Your Lifetime Annual Report 2009 16x20 Annual Report 2009 Hands.indd 1 3/9/2012