WELCOME TO

OUR PRESENTATION

 

Stamford University Bangladesh

Environment of Grameen phoneSubmitted toNafiza Islam Senior Lecturer,Dept. of Business Administration

 

Submitted By:

Najma Akter Suma BBA 044 13801 Tasnuba Hossain BBA 044 13802

Rita ashraf BBA 042 13411Tasnim Ara Koth BBA 044 13803Nusrat Jahan Fatima BBA 044 13945

Business Environment The factor that surrounding our organization and impact on our business is called business environment. There are two types of organization’s environment. They are;

Internal Environment. External Environment.

Grameenphone telecommunication

 GP, is the leading telecommunications service provider in Bangladesh. With more than 40.33 million subscribers (as of January 2013)

 Grameenphone received a license for cellular phone operation in Bangladesh on November 28, 1996. Grameenphone started operations on March 26, 1997, the Independence Day in Bangladesh.

Evolution and History (Cont…) Now…Grameenphone  is now  the  leading  telecommunications  service provider  

in  the  country with more than 27 million subscribers as of October 2010.Presently, there are about 60 million telephone users in the country, of which, a little over one million are fixed-phone users and the rest mobile phone subscribers. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, Grameenphone has come a long way.  It  is  a  joint  venture  enterprise  between  Telenor  (55.8%),  the  largest telecommunications  service  provider  in  Norway  with  mobile  phone  operations  in  12  other countries,  and  Grameen  Telecom  Corporation  (34.2%  ),  a  non-profit  sister  concern  of  the internationally acclaimed micro-credit pioneer Grameen Bank. The other 10% shares belong to 10% to general retail and institutional investors. Over  the  years, Grameenphone  has  always  been  a  pioneer  in  introducing  new  products  and services  in  the  local  market.  GP  was  the  first  company  to  introduce  GSM  technology  in Bangladesh  when  it  launched  its  services  in March  1997.The  technological  know-how  and managerial  expertise  of  Telenor  has  been  instrumental  in  setting  up  such  an  internationalstandard mobile phone operation  in Bangladesh. Being one of  the pioneers  in developing  the GSM  service  in  Europe,  Telenor  has  also  helped  to  transfer  this  knowledge  to  the  local employees over the years. 

•Here We describe the Grameenphone Telecommunication system & it’s business environment:•Internal environment segment of Grameenphone:

Ownership; Board of director; Employees; Physical work environment; Organization Culture.

GP Managerial Values  

MAKE IT EASY       Everything GP produce should be easy to understand and use.  GP should 

always remember that GP try to make customers‟ lives easier. KEEP PROMISES Everything GP do should work perfectly.  If it doesn’t, they’re  there  to put  things right. They‟re about delivery, not over-promising. They’re about actions, not words.  BE INSPIRING

 T    hey are creative. GP bring energy and imagination to our work. Everything GP produce should look fresh and modern.  BE RESPECTFUL

 GP acknowledge and respect local cultures. GP want to be a part of  local communities wherever GP operate. GP want to help customers with their specific needs in a way that suits way of their life best.

Owners

This is a joint venture enterprise between: Telenor (55.8%) Grameen Telecom Corporation (34.2% ), The other 10% shares belong to general retail and institutional investorsint venture company.

Reason for Being with GrameenPhoneGrameenPhone-Largest Network coverage

Board of DirectorsPer Hylland--Director, chairman of health, safety chairman of HRC.

M. Shahjahan--Director, Chairman of Treasury Committee, Chairman of Audit Committee.

Jamaluddin Ahmed FCA--Independent Director.Ms. Parveen Mahmud FCA -- Managing Director of Grameen Telecom Trust.

Mr. Hakon Bruaset Kjol -- Senior Vice President 

Ms. Rokia Afzal Rahman --Independent Director.

Functional Level Strategies:     Grameenphone’s focus is on efficiency, quality, 

innovation, and customer responsiveness.      Their main focus on After Sales Service that’s why for the 

first time they  introduce 24 Hours Helpline and many GPC with the motto, “We are Here to Help” 

     GP‟s Human Resource & People management procedure is so much powerful rather than the other telecom companies, which are helping the company to achieve the first place. Under Grameenphone there are more than 5000 Employees working all over the country.

EmployeesManagerial employees:

Fridtjof Rusten- Chief Financial Officer (CFO)

Vivek sood- Chief Financial Officer (CFO)

Haroon Bhatti- Chief People Officer (CPO)

Tanveer Mohammed- Chief Tecnology Officer (CTO)

Mohmad hossain- (CCAO)

Non Managerial Employees:

Customer care representative

Attendance Office cleaners

Physical Work Environment

Security;Bonus;Promotion;Training;Free transportation;Canteen facilities

Organizational Culture

Build effective alliances with other customer service ;Maintaining competitive qualities through whole process of work ;Positioning skilled human resources ;Maintaining high ethical standard

External Environment

Task

Competitors; Customers;Suppliers;Strategic partners;Regulators;

General

Technological;Economical;Social culture ;Political-legal;International;

Competitors

There are some competitors doing the same business in Bangladesh. They are------Banglalink

Robi

Airtel

Citycell

Teletalk

Customers

They operate their service for all level of peoples.

They provide Especially package for retailer —Like ‘’POLLI phone’’

And also provided the ‘’djuice’’ package for young generation.

Suppliers

Transmitters cable that comes from Finland. Sim,Server system & other technology from China.

Strategic partners

The strategic partners of Grameenphone are;Society for Economic and Basic Advancement (SEBA) Eagle, nationwide,

Kalikapur Daridro Kallan Sangsta (KDKS),

Socio-Economic Development Association (SEDA),

SSTD Communication, divisionally.

Regulators

The Bangladesh Telecommunications Regulatory Commission, a statutory body, was formed in January 2002.

It is trying to build competence and run projects with the help of ITU, World Bank and other international organizations.

Technological

GP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997.

EconomicalGrameenphone has great contribution on economy :It pays over tk. 6 billion in the tax section in recent year.It creates a large number of job opportunities, which reduce unemployment problem.And they do many work to develop the economic system of our country.

Social cultural Political-Legal InternationalKeeping their vision in mind

GrameenPhone aim to extend their contribution to the development of the healthcare system

GP plan to develop an educated and skilled

workforce

The Grameenphone is not involves any political activities.

The regulatory relationship between business and the government (legal system) and its agencies that define what organizations can and can’t do.

It has substantial international operations in Mobile Telephony, Satellite Operations and Pay Television Services.

In addition to Norway and Bangladesh, Telenor AS owns GSM companies in Denmark, Austria, Hungary, Russia, Ukraine, Montenegro, Thailand, Malaysia and Pakistan.

THANK YOUTHANK YOU