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WELCOME
Reasons WhyYour Business
Needs a Blog
20
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Many CEOs and corporate managers believe that blogging has no clear ROI and itscontribution to their business objectives is negligible, if any. Marketers, on the otherhand, consider it as the backbone of all internet marketing activities and crucial forany company’s business prospects.
Being a content marketer myself, I strongly agree with the latter - but not withoutevidence. I consider blogging as a crucial part of any company’s online businessprospects, and with Google raising the standards of its search results continuously,the significance of blogging will multiply over the coming months.
Jawad Khan - Content Marketing Specialist at Entwine Creative Group
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But to give you a more precise picture, here are 20powerful reasons why your business needs a blog.
1You need traffic from Google Search to make online sales. Google loves fresh, high value andregularly updated content. But you can’t create it with a corporate website alone (you can’tkeep updating your company introduction, can you?). Adding a blog to your corporate websiteimmediately gives you a platform where you can add fresh and high quality content regularly.The more content you create, the more relevant traffic you’ll attract from Google.
Blogs Are Traffic Magnets
Blogs Establish You as an Expert 2There are experts and niche leaders in every industry who attract customers at will andcommand rates that smaller companies can only dream of. How do they do it?
By establishing themselves as experts. They create high quality content on their blogs, answerthe most difficult questions of their niche and help people succeed in their businesses. With ahigh quality blog, you can do that as well.
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3Brand storytelling is one of the most effective ways of attracting new visitors, converting theminto regular readers and, eventually, into loyal customers. Storytelling is a powerful art that canbind customers with you for life. A staggering 70% of customers learn more about companiesthrough their blogs as compared to their paid advertisements. Blogs give you the perfectopportunity to share your story with your audience and build a loyal customer base.
Blogs Let You Tell Stories
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Blogs Are The Backbone of Content Marketing 4Content marketing is the new SEO. But without blogging, content marketing is not even half aseffective. Websites with blogs have 434% more indexed pages as compared to the websitesthat do not blog. In the coming years, the dependency of brands on content marketing is onlygoing to increase. And without a thriving blog, it’s going to be very difficult for brands todevelop effective content marketing strategies.
60% of US customers feel positive about a brand after reading itsblog. Blogging is one of the primary channels that major companiesall over the world are using to strengthen their brand. Companieslike Coca Cola, HP, Cisco and many others spend thousands ofdollars every year on maintaining and growing their blogs.
5If, for whatever reason, you initially couldn’t brand your business as you would have liked to,blogging is the perfect platform for triggering the brand repositioning strategy. Use blogging tocommunicate your brand’s values with your customers, share your vision with them and makethem a part of your journey.
Blogs Help You Reposition Your Brand
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Blogs Give You High Quality Backlinks 6The number and quality of backlinks is one of the primary indicators Google uses to decide thesearch ranking of a website. Companies with blogs attract 97% more backlinks as compared tothose who don’t have a blog. This statistic alone should be enough to convince you about theROI of blogging.
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7If you’re truly knowledgeable about your industry, the product you’re selling, the needs of yourcustomers and the best solutions to their problems, then blogging is a great way to share thatwith your potential customers. The more knowledge you demonstrate, the more customersyou’d attract.
Blogs Let You Share Knowledge
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Blogs Engage Your Target Customers 8On average, users read 5-10 blogs per day. This gives you a huge opportunity to increasecustomer engagement with your brand. Companies create competitions, announce freegiveaways to most active readers, reward the customers with the best product suggestions andmany other activities like that. You can’t do any of these things regularly if you don’t have ablog.----------------------------
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9There are people all over the world who’re looking for knowledgeable content about yourindustry on the internet. When you start populating your blog with such content, you’ll besurprised to see the origins of your visitors and readers. You can explore new and untappedmarkets based solely on the feedback received through your blog.
Blogs Help You Expand Your Business
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The key to a successful blog is to write what you know and what you’re passionateabout. Make your content engaging so that it drives conversations. Then manageyour blog consistently. An editorial calendar will help you plan your content so thatit’s always delivering value and giving your audience something to talk about.
Kelli Law – Founder of Entwine Creative Group
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Blogs Build Trust With Your Customers 10Trust requires regular, transparent and consistent communication between brands and theircustomers. Blogs are the perfect platforms to get in touch with your customers and give them asense of reassurance about your company and your relationship with your clients.
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11Companies with more than 51 blog posts experience a 77% lift in median monthlyvsales leads.A vibrant and high quality blog can become one of your primary salesvchannels withoutactually doing hard sales pitches. If you’ve been sharing actionable knowledge and solutionswith your readers, then most of them would approach you themselves when they need any ofyour services.
Blogs Help You Make More Sales
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Blogs Help You Understand Customer Needs 12Blogs help you understand customer needs in a number of ways. You can look at the kind ofcontent people are reading on your blog, your most popular or most shared content andcontent that has attracted the most comments. Ask question within your content and use thisplatform and these insights to understand the real needs of your readers.
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Blogs around the world are built around people and communities. It’s agreat way to bring people with similar visions on one platform and usetheir combined wisdom to build a vibrant community. Suchcommunities can attract more like minded people towards yourbusiness and help you acquire qualified sales leads through word ofmouth marketing.
13An email list is the single most valuable online asset for any business. Even if your website getsclosed and you lose all your social media followers, you’d still be able to create an entirely newbusiness solely on the basis of your email list. That is why subscriber opt-ins are one of theprimary KPIs of most online marketing activities.Without a blog, building an email list is next to impossible. Blogs not only help you build emaillists much faster but also give you the opportunity to benefit from them in a variety of ways.
Blogs Build Your Email List
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Blogs Help You Innovate 14Many leading companies use their blogs for product innovation and testing of new ideas. Thefeedback received from customers and readers on blog posts, and the customer insights gainedthrough analytics, allow companies to come up with new products, services and moreinnovative solutions to existing problems.
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15Social networks have become crucial to the success of any business on the internet. But inorder to attract a vibrant social media following, and use it to build your business, you’ll needto create shareable content on your blog.
Blogs Help You Build Social Media Following
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61% of US consumers have made purchases based on blog contentof a company. Consumers are becoming more and more consciousabout their purchase decisions. There are tens of companiesoffering the same services as you are. The quality, depth andusefulness of your blog content can be the deciding factor ininfluencing customer purchase decisions.
Blogs Are The Centre Of Your Marketing Activities 16The traffic and links from all your different internet marketing and SEO activities need to berouted to a single platform in order to fully benefit from them. Blogging is the perfect platformto do that. Whether you’re promoting your brand through guest posting, social mediawebsites, paid advertisements, interviews, videos or any form of online marketing, integratingthem all with your blog would help you multiply their impact.----------------------------
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17Building partnerships is one of the keys to success in the online world. With a vibrant and hightraffic blog, you’ll have an effective platform that can be used to attract business opportunities.You can create partnerships with other blogs or open your blog to advertisers to earn revenue.The possibilities are countless when you have a thriving blog.
Blogs Help You Build Business Partnerships
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Blogs Improve Your Customer Services 18Customer services is all about listening to your customers, resolving their problems quickly andmaking them feel special. With a blog, you can achieve all these things in different creative andunconventional ways. It is one of the key customer touch points that you should not ignore atany cost.----------------------------
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19Endorsements from influential personalities can bring thousands of visitors to your website.Many top companies in the world use blogging as their primary networking platform as well.They invite influential personalities to write for their blog, and publish their interviews andopinions. Similarly, many blogs mention and promote the content of other niche leaders to gettheir attention and endorsements. These strategies can add immense value to your brandimage and your website traffic.
Blogs Are Perfect For Networking
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Blogs Are The Voice of Your Business 20If no other reasons convinces you on the need to start blogging, this point alone should beenough to change your mind. A business without a voice effectively cuts itself off from itstarget market. In this age of advanced communication, having no voice is like having noexistence. You can’t expect people to buy from you when they’re not even sure if you exist.Your existence in the online world, depends heavily on your blog.----------------------------
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Your company blog can serve all kinds of purposes, introduce new products, answerquestions, or even humanize your brand. Depending on the platform, it can includeimages, links, and video. A blog offers great flexibility, but if you want to keep readersengaged and coming back, avoid becoming overly repetitive.
Brad Preslar – Chief Content Strategist at Entwine Creative Group
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So now you want a Blog, but don’t know where to start?Start with Entwine. Our team delivers on topic, on brand content thatdelivers on all 20 reasons you need a blog. We offer a wide range ofcopywriting, content-writing, blogging and ghostwriting services, fromà la carte options to personalized packages starting at just $1500.
So now you want a Blog, but don’t know where to start?
