Entry for WAN IFRA Enduring Excellence Award - Gazeta.plbi.gazeta.pl/im/5/15100/m15100415,INDIAMALAYALAMANORAMANE… · Malayala Manorama Entry for WAN IFRA Enduring Excellence Award

Malayala ManoramaEntry for WAN IFRA Enduring Excellence Award

Name of the Programme: News paper for the youth

Category of Entry: Enduring Excellence

Sponsoring News paper:Malayala Manorama

Complete Address: Malayala Manorama Company Ltd.,Manorama Buildings,KK Road, 686001 Kottayam, Kerala, India.

Name and profile of the Project manager: Mathews Varghese, Associate Editor, Phone – 09846061302, Email [email protected]

Circulation and frequency of the News paper: 2.17 million copies, Daily.

A one sentence description of the project: Multiple projects and initiatives that continue to benefit the youth for more than 2 years.

Target of Project: Ages 4 to 25.

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What we did and Why

Young at heart, Always

Throughout its journey of 125 years, Malayala Manorama, has always been the newspaper of the Youth.

Manorama with its numerous projects, pages and columns focusing on youth, featured the life, times, troubles and achievements of youth in Kerala.

We have multiple and longstanding CSR and Editorial projects that cater the youth of all age groups.

Manorama holds the hands of children at the age of 4 when they are initiated to the world of letters. The sojourn continue till they reach adulthood.


What we did and Why

Kids Club

Akhila Kerala Balajanasakhyam, is a kids club formed by Manorama in the year 1930. The 83 year old club has its presence all over the state and at present have 1,000,00 children in the age group of 10 to 21 as members.

Balajanasakhyam has evolved to be a big youth organisation conducting multiple social service activities.

Manorama organise various training programmes for the members of the club in areas like leadership skills and speech craft.

In 1999 and 2004 Balajanasakhyam in association with Manorama arranged free heart surgeries for 1068 kids. The project has been relaunched in 2013. Logo of Balajanasakhyam


What we did and Why

We lead them to letters

Vidyarambham in Malayalam translates to 'Beginning of Education'. A child writing the first letter in his/her life is considered an auspicious occasion in Kerala.

Manorama has been organising Vidyarambham ceremony on Vijayadasami day every year for the last 13 years where little children are initiated into the world of letters. The event is being continued. In 2012 it was on Oct. 24th.

Prominent writers and artists gather in Manorama premises on the day and guide the children to write their first letter.

About 60,00 children step into the world of letters in Manorama every year. Manorama presents the kids with gifts and certificates.

Triplets with their Guru after being initiated to letters in Manorama premises


What we did and Why

Home of learning

Manorama has been publishing a number of special supplements for years that cater to youth of all segments.

Padippura (Home of learning), is the special educational page of Manorama that caters to the students from class one to plus two. Padippura is published thrice a week.

Experts in various fields write in Padippura. It has student friendly columns that help children learn the school syllabus in easier ways and help them in doing their projects.

One of the Padippura pages in Manorama


What we did and Why

Home of learning

Padippura, conducts many competitions and interactive programmes and gives attractive prizes to children.

Contests on making of handwritten classroom magazines and wall magazines, eco-friendly greeting cards etc are the recent ones.

Career Guru, as the name suggests, is a focus page in Manorama every Tuesday that guides students on courses and careers.

Success stories across the globe is published in the page. Career Guru page

Padippura logo


What we did and Why

Youthfully Yours

Yuva means “the youth”. It is the title of the youth supplement of Manorama published every Thursday. The page features everything that youth think about – films, sports, personalities, gadgets, writings, social media, career etc.

Yuva also serves as an interactive platform that connect to the youth through internet and the mobile phones.

Yuva also conducts various workshops and competitions for the youth.

Quiz, T-Shirt designing, Short film making, SMS poetry etc. are some of the latest contests organised by Yuva.

Yuva logo

Yuva page


What we did and Why

Nurturing Masterminds

Yuva Mastermind is one of the most successful projects organised by Manorama for the last 3 years. It still continues.

The project Mastermind, started in 2010, is intended to spark the spirit of innovation among students. Student teams from high schools and colleges participate in the competition with their innovative technological projects.

An expert panel goes through about 1000 project proposals every year and shortlists about three dozen projects.

Manorama provides financial assistance to complete the shortlisted projects. The completed project goes into the final round held in January every year.

Final round particpants in the Yuva mastermind contest 2013.


What we did and Why

Nurturing the Masterminds

The final projects are exhibited for the public. A jury of eminent scientists select three winners each from the school and college sections.

Manorama honour them with Mastermind awards that includes cash prizes and citation.

The Mastermind award ceremony has become a prestigious event with the likes of Dr. A.P.J Abdul Kalam (Former President of India), Dr. K. RadhakrishnanIndian, Chief of Indian Space Research Organisation) and Mr. N.R Narayanamoorthy Chairman of Global IT giant Infosys) attending.

Dr. A P J Abdulkalam greets students in the Mastermind award ceremony


What we did and Why

Editor's Choice

Chief Editors Trophy is a prestigious annual award given by Malayala Manorama for the Best College Magazines in Kerala. About 1000 Colleges across the state participate in Magazine contest. Awards are given to 3 best magazines and to student and teacher Editor of the magazines. The magazine contest is on for last 10 years.

Ezhuthupura (Writers abode) is an annual event organised by Manorama to train and encourage young writers. Luminaries in the field of letters interact with youngsters. The legendary Malayalam author M.T Vasudevan Nair leads the two days camp. The permanent venue of the event is Thunchanparambu, where the father of Malayalam language Thunchanthu Ezhuthachan is believed to have lived.

Oscar winning sound recordist Resul Pookkutti arrive for the Chief Editors trophy award function in 2008.


Development of the projects

Vidyarambham, College Magazine contest and Ezhuthupura are completely organised and funded by Manorama.

Akhila Kerala Balajana Sakhyam is also supported fully by Manorama. Sakhyam associates with schools for various events. The free heart surgery drive is funded by Manorama.

Padippura, Career Guru and Yuva are pages published by Manorama and the various activities and contests that come under these are fully financed by Manorama.

For The Mastermind Innovation contest, Amal Jyothi College of Engineering, one of Kerala's premier technology institutes, join hands with us as technical partners. The expenses contest and event are completely borne by Manorama.

Chief Minister of Kerala interact with students in a meet organised by Manorama in 2011 May.


How we promoted it?

Manorama gives all out coverage to all these events and projects.Multiple platforms like Manorama Daily, Manorama News Channel, Manoramaonline.com are used.

'Vidyarambham' ceremony is given good coverage by carrying the names and photographs of kids who wrote their first letter.

Contests like Yuva mastermind and Chief Editors magazine award are promoted through media and by contacting colleges and schools directly.

Apart from newspaper coverage, activities of Akhila Kerala Balajana Sakhyam is promoted on field by Manorama's editorial and circulation network. Students with their

innovation in the Yuva Mastermind contest


Evaluation and Results

Manorama's wide spectrum of youth initiatives has a huge impact on the new generation. Manorama has become the dearest newspaper of the youngsters through its multiple activitiees and its vibrant pages.

Over the years, about 75,000 kids have entered the world of letters in the premises of Manorama during Vidyarambham. These kids and their families will remember that for a life time. This has given enormous goodwill for the newspaper.

'Padippura' and 'Career Guru' pages have been huge success with young readers and both have helped in Manorama's brand building.

Yuva mastermind has become the largest innovation contest in Kerala. The project has caught the imagination of not only the students, but their parents and teachers also. All these have earned good brand image for Manorama.


Evaluation and results

Through Balajanasakhyam youngsters become brand ambassadors of Manorama. Sakhyam's social service activities benefit the society in countless ways.

The free Heart Surgery drive has changed the lives of hundreds of kids.

Balajanasakhyam has enabled many youngsters to take up careers in public life. Many leaders including the present Chief Minister of Kerala owe their roots to the Balajanasakhyam.

Chief Editors trophy and Ezhuthupura camp have produced many brilliant young writers and editors. Both has become much sought after events by the youth.


Evaluation and results

The Youth initiatives have made Manorama young and had positive impact on brand building.

The circulation and readership growth over the years underlines this fact.

Given along are the figures from the report of the Audit Bureau of Circulation (ABC) of India, the appellate and authorised body that audits newspaper circulation. It indicates a steady growth in Manorama's circulation during the last 5 years.

The rise in Circulation can be partly attributed to the rise in youth readership.

Jan - Jun 2008 1620849 copies

Jul - Dec 2008 1700192 copies






Jul - Dec 2011 2048274 copiesJan - Jun 2012 2090773 copies

Jun - Dec 2012 2129934 copies

Circulation Figures 2008 - 2012

Documents

Entry for WAN IFRA Enduring Excellence Award - Gazeta.plbi.gazeta.pl/im/5/15100/m15100415,INDIAMALAYALAMANORAMANE… · Malayala Manorama Entry for WAN IFRA Enduring Excellence Award