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Entry for the competition
IRU City Trophy Award 2005
VORGEGEBENE
„NATÜRLICHE GRUNDLAGEN“
CONTENTS
WHY LEIPZIG OF ALL PLACES? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
■ Unique to Leipzig . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
STRATEGY FOR TOUR PARTIES■ Image of Leipzig Tourist Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
■ Aims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
■ Tourism industry strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
■ Workshops and exhibitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
COMMUNICATION■ Market activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
■ Local communication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
■ Dealing with conflicts of interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
■ What does Leipzig have to offer? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
SERVICES FOR COACH TOURISM■ Assistance for coach tour operators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
■ Programmes and arrangements for groups. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
■ Long-term events calendar, long-term booking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
■ Giving coaches a warm welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
■ Transport links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
■ Tourist attractiveness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
■ Hotel situation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
■ Parking for coaches. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
■ Leipzig’s tourist guidance system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
■ Coach traffic management system for the 2006 World Cup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
■ Special coach infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
RESULTS ACHIEVED■ The economic significance of tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
■ Visitors to Leipzig: facts and figures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
■ Investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
■ Customer satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
■ Prizes and awards won by Leipzig Tourist Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
■ What the papers say . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
CREDITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Strategy for
integrating
high-quality
group tourism
Consultationwith interestparties
Increasednumbers
of visitors
Clear instructions
and signs
for visiting coach
drivers
Data costs
and benefits
of measuresIncrease invisitor satis-faction
Effective
communications
to gain residents’
understanding
and support
Innovative solu-tions to resolveproblems or con-flicts of interests
Details ofcoach tourism
facilities
I.
II.
III.
IV.
V.
VI.
Page
I. WHY LEIPZIG OF ALL PLACES? WELL ...because Johann Sebastian Bach spent 27 years in charge of the city’s music
because the Peaceful Revolution toppling the East German regime took place in Leipzig
because the 30,000 students here make sure the atmosphere doesn’t turn stale
because Leipzig, home of the world’s oldest trade fair, has invested in a state-of-the-artexhibition centre
because prodigious blue-chip corporations such as Quelle, Porsche and BMW have alldiscovered that “Leipzig means business”
because there’s no official closing time in the endless pub districts
and because in Saxony and especially Leipzig pretty girls grow (on trees)!
I.
WHY LEIPZIG
OF ALL PLACES?
Page 4
City of BachJohann Sebastian Bach worked in Leipzig as director musices lipsiensis as well asorganist and choirmaster at St Thomas’s Church from 1723 until 1750. His legacylives on through the Bach Archive and Museum, St Thomas’s Boys Choir and theGewandhaus Orchestra.
St Thomas’s Boys ChoirSt Thomas’s Boys Choir emerged more than 800 years ago at the Augustiniancanons’ collegiate school. Nowadays it enjoys a reputation in Germany and abroad as one of the top boys’ choirs in the world.
Leipzig Gewandhaus The world-famous Gewandhaus Orchestra, the oldest civic orchestra in Germany, has for more than 250 years been synonymous with the city.
I.
Unique to Leipzig
The Leipzig Gewandhaus along with the Mende Fountain
WHY LEIPZIG
OF ALL PLACES?
Page 5
Leipzig Opera HouseLeipzig’s opera company dates back more than 300 years, making it the second-old-est musical stage in Germany. Dedicated to the heritage of Richard Wagner, LeipzigOpera House regularly stages productions of European magnitude.
Mendelssohn HouseMendelssohn House is the only home of the composer Felix Mendelssohn Bartholdyto have survived. Also the place where he died, it’s now a museum containing exhibitssuch as original furniture from Mendelssohn’s days.
City of sport Leipzig has a proud sporting heritage, highlights of which include the establishment of the German Football Association, the legendary gymnastics festivals and the 500Olympic medals garnered by local residents. The ultramodern Leipzig Central Stadiumwill be hosting five soccer matches during the 2006 World Cup.
Leipzig Fair – “Trade fairs made to measure!”The Leipzig Fair is known as the “mother of all trade fairs”. Its new exhibition centrewas opened in the north of the city in 1996.In 1997 the Leipzig Fair celebrated the500th anniversary of being awarded imper-ial trade fair privileges. Its current motto is“Trade fairs made to measure!”
Goethe and Auerbachs KellerGoethe, the father of German literature,studied in Leipzig between 1765 and 1768. He immortalised the tavern Auerbachs Keller in a scene in his play “Faust”.
Old City HallOne of the finest German Renaissance town halls, it was built in 1556/57 within thespace of just nine months. It was here that Bach signed his contract of employment.
Zum Arabischen Coffe BaumThe oldest preserved café-cum-restaurant to have been continuously used as such inEurope, nowadays it also contains a museum documenting the Saxons’ proverbial loveof coffee.
Leipzig Opera House
Old City HallThe Leipzig Fair
I.
WHY LEIPZIG
OF ALL PLACES?
Page 6
Leipzig – the city of the Peaceful RevolutionLeipzig was the cradle of the Peaceful Revolution in 1989. Some of the key sites closely involved in it were St Nicholas’s Church, Augustusplatz and the inner ringroad, while visiting the ‘Runde Ecke’ museum about thework of the Stasi secret police is a must.
Monument to the Battle of the NationsThe largest monument in Europe with a viewing platform at a height of 91m, it waserected to commemorate the Battle of the Nations (also known as the Battle ofLeipzig) at which Napoleon was defeated in 1813.
Leipzig Central StationOne of the largest railway terminus-es in Europe, it now also contains a modern shopping and servicecentre.
Drallewatsch A district of bars and restaurantsright in the heart of Leipzig wherethere’s no official closing time.
Leipzig ZooLeipzig Zoo is one of the oldest zoos in the world. It contains an especially wide vari-ety of species and is the most popular leisure facility in Leipzig. Highlights includePongoland (the world’s biggest enclosure of anthropoid apes), Makasi Simba (a lionsavannah) and Kiwara (an African savannah).
Belantis Theme ParkEastern Germany now has its very own theme park: Belantis in south-ern Leipzig. About 25 hectares in size, it also contains ponds andwaterways with a total surface area of 60,000 square metres. Visitorsenjoy a 4-kilometre journey back in time through various historical eras.
AuenwaldA unique urban landscape of parkland and floodplains crossing Leipzigin a giant green swathe.
Fin-de-siècle building stock: Waldstrasse district and PlagwitzLeipzig has an almost unique stretch of fin-de-siècle buildings. It’s espe-cially evident in the Waldstrasse district and the borough of Plagwitz,once Leipzig’s industrial heartland.
Leipzig Central Station
One of the Monday demonstrations in autumn 1989
Belantis Theme Park
I.
II. STRATEGY FOR TOUR PARTIES
Leipzig Tourist ServiceLeipzig Tourist Service is the official tourism agency of the city of Leipzig. It’s the number one partner for the following range of professional services in Leipzig:
Leipzig Information– Information about the city– Tourist literature – Accommodation service – Organisation of stays and excursions for individual travellers and groups– LEIPZIG CARDs– Guided walks and tours – Concert tickets
Accommodation serviceLeipzig Tourist Service is happy to provide assistance when it comes to findingaccommodation for tour groups in Leipzig, reserving rooms in the category required in and around Leipzig.
Individual organisation of staysLeipzig Tourist Service offers a full range of tourism services. It includes individuallyorganising stays, arranging excursions for one or more days, and thematic grouptours.
Guided walks and toursLeipzig Tourist Service collaborates with the company Leipzig Erleben GmbH on allguided walks and tours (including excursions outside Leipzig).
Coach serviceLeipzig Tourist Service’s Coach Service Hotline is staffed by someone specialising in the needs of coach tour operators, who can also obtain literature about Leipzig,photos, and ideas and concrete assistance (including written texts) for organising tripsto Leipzig.
Coach Service Hotline: Elena KraußeTel: +49 (0) 341 710 4235Fax: +49 (0) 341 710 4221 Email: [email protected]
Image of Leipzig Tourist Service
II.
LEIPZIG CARDLeipzig Tourist Service sells the LEIPZIG CARD in three types: – Day ticket (one person) – 3-day ticket (one-person) – 3-day group ticket (two adults and up to three children under 14)
Press and public relations activities– Regularly sending out press releases on campaigns, projects and events in Leipzig
(including organised by Leipzig Tourist Service)– Press information is available and can also be downloaded from the internet at
www.leipzig.de (English/TouristService/Press portal)– Providing assistance to journalists investigating topics related to Leipzig– Publishing the quarterly tourism magazine “NÄHER dran”
Photo serviceLeipzig Tourist Service is happy to provide photographs of sites and other tourist high-lights in Leipzig for tour operators’ sales literature. An extensive photo archive is avail-able at www.leipzig.de (English/TouristService/Press portal/Photo archives) as well ason the current photo CD containing 150 pictures of Leipzig and the surroundings.
Marketing/salesLeipzig Tourist Service is represented at exhibitions, trade shows and workshops inGermany and abroad, and is open to requests of cooperation. Furthermore, regularstudy trips, FAM trips and on-site inspections are carried out for representatives of thetourism industry.
Concert and theatre ticketsLeipzig Tourist Service works together with Känguruh Production KonzertagenturGmbH regarding the sale of tickets to venues such as the Gewandhaus, LeipzigOpera House and Schauspielhaus Theatre, as well as festivals and open-air gigs.
Leipzig maintains websites such as: – www.leipzig.de – www.kongressservice-leipzig.de– www.incentive-leipzig.de – www.leipzig-cityofmusic.com– www.sommer-in-leipzig.de – www.naeherdran-leipzig.de
Quality managementIn September 2004, Leipzig Tourist Service became the first German tourism com-pany to be certified under the guidelines of the Quality Label for Swiss Tourism –Level II. Since 2003, it has been certified under the guidelines of the Saxon TourismQuality and Service Campaign.
STRATEGY
FOR TOUR PARTIES
Page 8
II.
STRATEGY
FOR TOUR PARTIES
Page 9
Quantitative aims of tourism marketing– Boosting Leipzig Tourist Service’s revenue – Increasing the number of trips to Leipzig and visitors’ spending– Increasing the net product of tourism to contribute to Leipzig’s economy– Increasing cultural activities in Leipzig and encouraging a more even spread
throughout the year
Qualitative aims of tourism marketing– Positioning Leipzig worldwide as the city of Bach and the leading centre of music
in Germany – Positioning Leipzig as a city of quality for tourists– Boosting customer satisfaction– Creating acceptance and understanding of tourism among local residents
Apart from individual travellers, a tourism industry strategy is followed, aiming especially at group travel:– Inviting representatives of the tourism industry to Leipzig (study trips, Fam trips –
“Fascination Leipzig”)– Using jump-ins to boost thematic tourism marketing (www.musikstadt-leipzig.de,
www.leipzig-cityofmusic.com, www.ongaku-no-machi-leipzig.de, www.incentive-leipzig.de and .com)
– Participating in trade shows and workshops– Presenting tours in defined markets– Integrating our associates into tourism marketing– Closely cooperating with the DZT (German National Tourism Board)
Leipzig Tourist Service’s main markets are defined as: Germany, Austria, Switzerland, the Netherlands, Northern Europe, the UK, the USA and Japan.
Leipzig Tourist Service takes part in various regular workshops and exhibitionssuch as:ITB BerlinRDA Workshop in Cologne Buscontact & TTW in Montreux
Aims
Tourism industry strategy
Workshops and exhibitions
Strategy for
integrating
high-quality
group tourism
II.
III. COMMUNICATION
Local measures:– Annual theme-based Fam and press trips, e.g. especially for coach tour
operators:
“Advent in Leipzig” 2002“Christmas time – Leipzig time” 2003“Autumnal hustle and bustle in Leipzig” 2004 and 2005
– Presentations in Leipzig’s inbound markets, usually in connection with a specialevent (e.g. accompanying the Gewandhaus Orchestra on tour or invitations to theLeipzig stand at trade shows and workshops)
– Sales trips without a specific ‘event’, e.g. in the form of product training coursesfor tour operators or visiting media editorial offices
– Marketing is augmented by regular mailshots– The media are integrated into this mix by means of theme-focused press mailings– The role of the internet as an information and booking platform is increasingly
emphasised
Leipzig Tourist Service has hosted the monthly ‘Tourism Breakfasts’ since 1997. Thisunique communication platform is attended by about 200 service providers from thetourism sector. The main aims are to discuss topics relevant to tourism and Leipzig,and to promote the development of tourism here. Topics encompassing coach tourismhave included: – September 2000: “Is Leipzig becoming ‘coach-friendly’?!”– September 2001: “Do Leipzig’s transport links provide a good basis for grand plans
for the future?”– June 2002: “Pathways to adventure: what does the future hold in store for leisure
centres and theme parks as far as tourism is concerned?”– January 2005: “Leipzig: Destination of the Year 2005 – stagnation or progress?”
Leipzig Tourist Service organises the annual Leipzig City Festival, which attracts over250,000 visitors and features a top-quality programme of events. It has become one ofthe biggest and most popular street festivals in Germany.
During Leipzig Christmas Market, local residents and their guests have since 1997been able to enjoy a massive advent calendar. Measuring 857 square metres, it’s thebiggest free-standing advent calendar anywhere in the world.
Leipzig Tourist Service publishes a tourism quarterly entitled “NÄHER dran”. It con-tains the latest information, highlights and tips for visitors to Leipzig and has a circula-tion of 12,000. It is distributed to German- and English-speaking tour operators(including coach tour operators).
Market activities, including for the coachtourism industry
Local communication
Consultation
with interest
parties
Effectivecommuni-
cations to gain
residents’ under-
standing and
support
III.
COMMUNICATION
Page 11
At Leipzig Tourist Service, conflicts of interest are handled in accordance with theguidelines of the Quality Label for Swiss Tourism. The client/guest is always at thecentre of Leipzig Tourist Service’s activity. This means:
1. Understanding guests’ expectationsWe need to be aware of the expectations of our main client and visitor groups andto integrate them into our everyday work.
2. Looking after equipment and facilitiesWe treat all equipment and facilities as if they were our own in order to ensurethat they are always in perfect condition and can continue to be used by ourselvesand our colleagues. We are answerable for any mistakes or accidents we cause.
3. Taking account of special requestsWe try to meet all our clients’ special requests. If we are unable to help directly,we make sure that the client/visitor is directed to someone who can.
4. Determining visitors’ satisfactionWe need to know how satisfied our main client and visitor groups are with ourwork and with Leipzig.
5. Determining employees’ satisfactionAt staff meetings and in individual discussions, we keep the managementinformed of our expectations and how satisfied we are with our work.
6. Being attentive to the needs of our visitors, clients and associatesWe are attentive listeners and observers when dealing with our visitors, clientsand associates. This enables us to understand their wishes and problems and torespond accordingly. We always use a friendly, obliging manner.
7. In-service trainingWe ensure that all employees have the opportunity to undergo regular in-servicetraining.
8. Rectifying mistakesWe rectify all mistakes irrespective of whether they were caused directly by us orby our associates or service providers.
9. Team spiritWe actively assist our colleagues in performing their responsibilities for the benefitof our visitors and clients.
10. Working together with associatesWe make sure that cooperation with all our associates goes off smoothly, and offerthem a platform to help them perform their business better.
Dealing with conflicts of interest
Innovative solutions
to resolve problems
or conflictsof
interests
III.
COMMUNICATION
Page 12
Leipzig is a city of culture and music – and is above all inextricably associated withJohann Sebastian Bach.
However, a host of other famous composers and musicians have lived and worked inLeipzig, including Richard Wagner, Felix Mendelssohn Bartholdy, Robert and ClaraSchumann and Die Prinzen (indisputably one of Germany’s top acts over the pastdecade).
Johann Sebastian Bach lived in Leipzig from 1723 until his death in 1750. Duringthis time, he was not only choirmaster and organist at St Thomas’s but also in charge ofthe city’s music with the title Director musices lipsiensis. His legacy is in particular pre-served by the Bach Archive, St Thomas’s Boys Choir and the Gewandhaus.
The annual highlight in the preservation of Bach’s heritage is the Leipzig Bach Festival.
The fact that Leipzig is also the oldest centre of trade fairs in the world, a city ofsport, a motor town, and a city of learning is reflected in the following list of forthcom-ing special events.
III.
St Thomas’s Boys Choir
What does Leipzighave to offer?
COMMUNICATION
Page 13
Events all year round
Wednesdays at 8pm (Jan–Jun and Sep–Nov), Sundays at 5pm (only Dec):concerts in the Bach Museum’s historical Summer Hall
Fridays at 6pm and Saturdays at 3pm (not during school holidays or concert tours):motets and cantatas performed by St Thomas’s Boys Choir at St Thomas’sChurch, where J.S. Bach once worked
Sundays at 11am:Sunday recitals at Mendelssohn House
Guided tours at 11am, recitals at 3pm:concerts and guided tours at Gohlis Palace
Mendelssohn House
III.
COMMUNICATION
Page 14
15.06.–29.06.2005 . . . . . . . . FIFA Confederations Cup Germany 2005 Tournament of continental soccer champions with matchesin Leipzig on 16, 21 and 29 June
27.07.–31.07.2005 . . . . . . . . Saxonia International Balloon Fiesta
18.08.–21.08.2005 . . . . . . . . GC – Games Convention Computer games exhibition open to the public
28.08.–04.09.2005 . . . . . . . . Men’s European Field Hockey Championships
03.09.2005 . . . . . . . . . . . . . . . Grand Concert to mark the inauguration of the 19th Gewandhaus music director, Riccardo Chailly
04.09.2005 . . . . . . . . . . . . . . . Gewandhaus Orchestra Plays Open Air
11.09.–18.09.2005 . . . . . . . . Schumann Festival
24.09.–03.10.2005 . . . . . . . . Leipzig Market Festival
06.10.–16.10.2005 . . . . . . . . Lachmesse – European Festival of Humour and Satire
08.10.–15.10.2005 . . . . . . . . Fencing World Championships
31.10.–04.11.2005 . . . . . . . . Mendelssohn Festival
24.11.–22.12.2005 . . . . . . . . Leipzig Christmas Market
09.12.2005 . . . . . . . . . . . . . . . Group draw for the FIFA 2006 World Cup
29.12.–31.12.2005 . . . . . . . . New Year Concerts
19.01.–22.01.2006 . . . . . . . . Leipzig Fair: Partner Pferd with FEI World Cup Jumpingand LE Grand Open (four-in-hand)
16.03.–19.03.2006 . . . . . . . . Leipzig Book Fair – Leipzig Reads
15.04.–17.04.2006 . . . . . . . . Leipzig Easter Fair Spectacle
13.04.–14.04.2006 . . . . . . . . Performance of St Matthew Passion, BWV 244
01.04.–09.04.2006 . . . . . . . . Leipzig Fair: AMI – Auto Mobil International
27.05.2006 . . . . . . . . . . . . . . . Leipzig Honky Tonk – the pub music festival
27.05.–05.06.2006 . . . . . . . . Leipzig Bach Festival 2006
09.06.–09.07.2006 . . . . . . . . 2006 FIFA World CupMatches in Leipzig: 11, 14, 18, 21, 24 June 2006
Saxonia International Balloon Fiesta
GC – Games Convention
Leipzig Christmas Market
Event highlights in 2005/2006 (selection)
III.
The sales manual “Leipzig – Info. Service. Bookings” is packed full of information fortour operators and appears annually in time for the RDA Workshop. It includes book-able tour modules, suggestions for excursions, and details of event highlights a year inadvance.
The following material is available for commercial users:– “Bus Stop Leipzig” – tips for coach tour operators– “Bed down in Leipzig” – accommodation directory (German/English)– “Conventions, conferences and special events” – brochure (German/English)– “Incentives” – CD-ROM (German/English)– “Special Locations” – CD-ROM (German/English)– Photo CD with 150 images of Leipzig and the surroundings (German/English)– Various posters (German/English)– Shell folderVideos on Leipzig and other souvenirs are also on sale.
Sales manual
Assistance for coach tour operators
Conventions, conferences and special events
Bed down in LeipzigAccommodation in and around Leipzig 2004/2005
Foto-CDPhoto CD (D/GB)
IV. SERVICES FOR COACH TOURISM
Details of
coach tourism
facilities
IV.
SERVICES
FOR COACH TOURISM
Page 16
Examples of programmes and arrangements for groups are contained in the salesmanual (German/English) and are also available at www.leipzig.de under English/TouristService/Programmes (German/English).
Leipzig Tourist Service offers a complete range of tourism services. The IncomingDepartment is a one-stop service shop providing:
– Information, tips and bookings– Walking tours– Organisation of stays for individual travellers and groups– Excursions, coaches and couriers– Tickets– Catering– Coach tours– Additional travel services
Leipzig can be booked locally, on the internet and through tour operators.
IV.
Programmes and arrangements for groups
Info. Service. Bookings. Information for tour operators
Leipzig harbours a unique blend of music and sports.
20.01.–23.01.2005 . . . . Partner Pferd horse show incl. FEI World Cup Driving, four-in-hand17.03.–20.03.2005 . . . . Leipzig Book Festival and literature festival “Leipzig Reads” 24.03.–25.03.2005 . . . . Bach’s St John Passion, BWV 245, St Thomas’s Church02.04.–10.04.2005 . . . . Auto Mobil International (motor show)29.04.–08.05.2005 . . . . 2005 Leipzig Bach Festival 28.05.2005 . . . . . . . . . . . Honky Tonk – international pub music festival03.06.–05.06.2005 . . . . Leipzig City Festival 15.06.–29.06.2005 . . . . Soccer Confederations Cup27.07.–31.07.2005 . . . . Saxonia International Balloon Fiesta 04.08.–14.08.2005 . . . . Classic Open18.08.–21.08.2005 . . . . GC – Games Convention28.08.–04.09.2005 . . . . Men’s European Field Hockey Championships24.09.–03.10.2005 . . . . Leipzig Market Festival 06.10.–16.10.2005 . . . . Lachmesse – European Humour
and Satire Festival07.10.–15.10.2005 . . . . World Fencing Championships31.10.–06.11.2005 . . . . Mendelssohn Festival 24.11.–22.12.2005 . . . . Leipzig Christmas Market05.12.2005 . . . . . . . . . . . Group draw for the 2006 FIFA World Cup 29.12.–31.12.2005 . . . . New Year’s concerts09.06.–09.07.2006 . . . . 2006 FIFA World Cup (soccer)
Mendelssohn House,Mendelssohn’s study
Selected highlightsin 2005www.leipzig.de
ONE-STOP SERVICES!
LTS’s servicesat a glance
■ Advice on accommodation, restaurants, events, out-of-townexcursions, etc
■ Bookings including accommodation (private rooms, bedand breakfast, hotels), conference, seminar and functionrooms)
■ Sightseeing tours on foot and by coach in English and 14 other languages
■ Activity programmes compiled individually for tour groups
■ Excursions (half-day and full-day) to places nearby such as Dresden, Meissen, Weimar and Berlin
■ Coach hire for sightseeing tours, excursions, transfer
■ Couriers in English and 14 other languages
■ Tickets for sporting and cultural events
■ Catering including table reservations for à la carte meals,set meals, buffets and catering at all locations
■ Guided tours of cultural attractions and commercial areas
■ Additional travel service including rebooking, last-minutebookings, service counters and information stands at external events
■ Statistics on numbers of bookings, occupancy and duration of stay
When planning your trip toLeipzig, don’t leave anythingto chance. Take full advan-tage of LTS’s one-stop ser-vices! All the information youneed on the city and a directbooking service are onlyavailable from Leipzig TouristService.
Leipzig – see you there!
Contact
Sandy Althans
+49 (0)341 710 4220
Katrin Prenzel
+49 (0)341 710 4252
Barbara Walentin
+49 (0)341 710 4222
Leipzig Tourist Service e.V.Abteilung IncomingRichard-Wagner-Str. 1D-04109 LeipzigTel. +49 (0)341 710 4275Fax +49 (0)341 710 [email protected]
Christmas Market in front of the Old City Hall
LEIPZIG PACKAGES 2005 – 06
Packages When Group size Accommodation Accommodation
including accommodation outside city centre in city centre
Getting to know Leipzig■ 2 x bed & breakfast All year round Min. 20 pers. Mid-range hotel Mid-range hotel■ 21/2-hour sightseeing tour, incl. coach hire per person in DR per person in DR■ Arrangement of entertainment tickets From 3119 From 3139■ Evening meal (3-course meal excl. drinks) SR supplement SR supplement
in a city-centre restaurant From 340 From 360■ Coffee and cake in the Panorama restaurant
at a height of 120m
Leipzig – 2005 Bach Festival■ 2 x bed & breakfast 29.04.–08.05. Min. 20 pers. Mid-range hotel Mid-range hotel■ Arrangement of ticket to visit a concert 2005 per person in DR per person in DR
at the 2005 Bach Festival From 399 From 3119■ Guide for a 21/2-hour walking tour SR supplement SR supplement
“On Bach’s trail” 340 From 360■ Guided tour of Bach Museum (incl. admission)■ Admission to St Thomas’s Church
Leipzig for music-lovers■ 2 x bed & breakfast All year round/ Min. 20 pers. Mid-range hotel Mid-range hotel■ Ticket for a Sunday concert in the Sundays per person in DR per person in DR
music salon of Mendelssohn depending on From 399 From 3119House followed by visit to the museum programme SR supplement SR supplement
■ Guide for a 2-hour walking tour: From 340 From 360 “Leipzig – City of Music”
■ Coffee and cake at Zum Arabischen CoffeBaum – Germany’s oldest coffee house
Leipzig for animal-lovers■ 2 x bed & breakfast All year round Min. 20 pers. Mid-range hotel Mid-range hotel■ Ticket for a visit to Leipzig Zoo per person in DR per person in DR■ LEIPZIG CARD – 3-day group ticket From 3108 From 3128■ Lunch or evening meal (2-course menu SR supplement SR supplement
excl. drinks) in a city-centre restaurant From 340 From 360■ Guide for a 2-hour walking tour of
the city centre
Music packages New packages
Booking hotline: +49 (0)341 710 4275 · Fax +49 (0)341 710 4251 · Email [email protected] · www.leipzig.deFor full details log on to www.leipzig.de, English (bottom left), TouristService/Programmes/Group travel
NEWNEW
NEWNEW
Details of
coach tourism
facilities
SERVICES
FOR COACH TOURISM
Page 17
The dates of events are announced at least a year beforehand and are published inthe following forms:1. In the monthly events guide (German)2. As a loose-leaf A4 collection (German/English)3. At www.leipzig.de English/TouristService/Scene/Events (German/English)
➞ For a selection of event highlights in 2005/2006 please also see page 14
Leipzig Tourist Service is available to provide tips and information and produces thefollowing literature free of charge for the tourists:– Tourist folding map “Leipzig – See you there!” (in 13 languages)– “Bed down in Leipzig” – accommodation directory (German/English)– “Leipzig – City of Music” – brochure (German/English)– “Leipzig – Access All Areas” – brochure (German/English)– “Leipzig – Kinderleicht!” – brochure for children (German)– The LEIPZIG CARD leaflet “One card is all you need” and posters
(German/English)
Long-term events calendar, long-term booking
Assistance for marketingamong the general public
Bed down in LeipzigAccommodation in and around Leipzig 2004/2005
City of Music
See you there!Tourist map (GB)
One ticket is all you need!
Information about the LEIPZIG CARD
Details of
coach tourism
facilities
IV.
Macht die Stadt einfach preiswerter –Ihre Vorteile:■ Freie Fahrt auf allen Straßenbahn- und Buslinien der Leipziger Verkehrsbetriebe
(LVB) innerhalb der Stadtgrenzen – außer Sonderlinien – und Ermäßigung von 10% bei der „Großen Leipzig-Stadtrundfahrt mit der Straßenbahn“
■ Preisvorteile bei Stadtrundfahrten und Stadtspaziergängen
■ Freier Eintritt oder Ermäßigungen bis zu 50% in Museen
■ Ermäßigung bei Festivals, in Konzert- und Theaterhäusern sowie inKabarettvorstellungen
■ Preisvorteile in Restaurants und Einzelhandelsgeschäften
■ Ermäßigungen für Fahrradverleih und Bootsfahrten auf dem Cospudener See
■ Ermäßigungen in Freizeiteinrichtungen wie EuroEddy’s FamilyFunCenter, Sachsen-Therme oder Zoo Leipzig
Making Leipzig simpler and cheaper – your benefits:■ Free travel on all trams and buses run by LVB within the city limits
(except special routes) and 10% discount on the Grand Leipzig Tram Sightseeing Tour
■ Discounts on guided walks and sightseeing tours
■ Free admission or up to 50% reductions at museums
■ Discount at festivals, concert halls, theatres and comedy performances
■ Reductions at restaurants and shops
■ Discounts on bicycle hire as well as boat tours on Lake Cospuden
■ Discounts at attractions such as EuroEddy’s FamilyFunCenter, Sachsentherme Leisure Pool and Leipzig Zoo
Hier erhältlich!
Available here!
Leipzig Tourist Service e.V.Leipzig InformationRichard-Wagner-Straße 1 · D-04109 LeipzigTel. +49 (0)341 7104-260 oder/or -265E-Mail [email protected] · Internet www.leipzig.de
LEIPZIG CARD
SERVICES
FOR COACH TOURISM
Page 18
To help coach companies’ organisational work and to make it easier for coachdrivers to travel to and stay in Leipzig, Leipzig Tourist Service has published aleaflet entitled “Busstopp Leipzig”.
It’s designed to whet the appetite for Leipzig, names the contact for one-stopservices, provides first clear directions on how to reach Leipzig, and also fea-tures a bookable package. Detailed information for coach tour operators isavailable on the internet at www.leipzig.de (TouristService/Angebote/Gruppen-reisen/Hinweise für Busreiseveranstalter).
Giving coaches a warm welcome
Routen und Fahrtmög-lichkeiten nach Leipzig:
Mit dem Bus ist Leipzigdank seiner zentralenLage leicht zu erreichen.Modernste Autobahnen,größtenteils bereitssechsspurig ausgebaut,ermöglichen eine schnelleZufahrt.
Busparkplätze undHaltestellen fürTouristenbusse inLeipzig (Zentrum).
P ParkplätzeH nur Haltestelle
zum Ein- undAussteigen
Aufbereitet als pdf-Datei„Busstopp Leipzig“ liefert Ihnender Leipzig Tourist Service e.V.(LTS) Informationen:■ zum Leistungsspektrum
des LTS■ über Leipzig■ zum touristischen Leitsystem■ zur Anreise■ zu Stadtteilplänen und
Busparkplätzen■ zum Service rund um den
Bus (Werkstätten, Reinigung,WC-Entsorgungsstationenetc.)
Berlin 189 km Chemnitz 78 kmDessau 65 kmDresden 113 kmErfurt 140 kmHalle 38 kmLutherstadt Wittenberg 67 kmMagdeburg 137 kmMeißen 101 kmWeimar 118 kmZwickau 83 km
Entfernungen nach Leipzig von:(Quelle Shellatlas 2004/2005)
Hauptbahnhof
Tröndlinring
Richard-Wagner-Straße
Brühl
R.-Wag
ner-
Platz
ring
Goe
rdel
er-
Hai
nstra
ße
Barfußgäßchen
Ditt
richr
ing
Mar
kt
Burg-platz
Martin-Luther-Ring
Roßplatz
Uni
vers
itäts
stra
ße
Neu
mar
kt
Pet
erss
traß
e
Grimmaische Straße
Kat
harin
enst
raße
Rei
chss
traß
e
Nik
olai
stra
ße
Nikolai-kirchhof
Ritt
erst
raße
Goe
thes
traß
e
Geo
rgiri
ng
Augustus-platz
6x
12/16x
1x
8x
2x
1x
6–8x
4x
10 x
SchkeuditzerKreuz
Großkugel
Leipzig West
SchkeuditzLeipzig Nord
LeipzigMessegelände
Leipzig Nordost
Leipzig Ost
KleinpösnaBad
Dürrenberg
Lützen
LeipzigSüdwestKreuz
Rippachtal
Leipzig Mitte
Markkleeberger See
ZwenkauerSee
CospudenerSee
Kulkwitzer See
38
9
14
9
2184
6
181
186
87
87
6
2
95
14
Leipzig
Hbf.
Umfangreiche Informationen
für Busreiseveranstalter und
Busfahrer unter www.leipzig.de
(Menüführung: TouristService/Angebote/Infomaterial)
HINWEISE FÜR IHRE ANREISE
Parthenstraße
Hauptbahnhof-Ostseite
Goethestraße
Am Hallischen Tor(Marriott-Hotel)
Brüderstraße
Hugo-Licht-Straße
Oberer Dittrichring
Oberer Dittrichring
BusstoppHinweise für Busreiseveranstalter
Details of
coach tourism
facilities
IV.
SERVICES
FOR COACH TOURISM
Page 19
SchkeuditzIntersection
Grosskugel
Leipzig West
SchkeuditzLeipzig Nord
LeipzigMessegelände
Leipzig Nordost
Leipzig Ost
KleinpösnaBad
Dürrenberg
Lützen
LeipzigSüdwestRippachtal
Intersection
Leipzig Mitte
Leipzig/HalleAirport
38
9
14
9
2184
6
181
186
87
87
6
2
95
14
Leipzig
Central Station
Leipzig has been a major transport junction since time immemorial. The ancient traderoutes via imperii (Imperial Road) and via regia (Kings’ Road) once crossed at what isnow the city centre of Leipzig, paving the way for the city’s development.
Arriving by coach/carLeipzig can be reached very easily by coach or car thanks to its central location.Modern motorways (mostly three-lane) enable rapid access.
Arriving by railLeipzig enjoys good rail connections (including InterCityExpress) with all the mainGerman railway stations. Leipzig Central Station is situated in the city centre.
Arriving by airLeipzig/Halle Airport offers non-stop routes to numerous destinations in Germany andabroad, and enjoys a central location within Central Germany. The city centre of Leipzigcan be reached from the airport by rail on the Airport Express, by taxi or by hiring a car.
Transport links
Details of coach
tourism facilities:
adequate
capacity
IV.
SERVICES
FOR COACH TOURISM
Page 20
Tröndlinring
Richard-Wagner-Strasse
Brühl
R.-Wag
ner-
Platz
ring
Goe
rdel
er-
Hai
nstra
sse
Barfussgässchen
St Thomas’sChurch
Ditt
richr
ing
Mar
kt
Burg-platz
Martin-Luther-Ring
Rossplatz
Uni
vers
itäts
stra
sse
Neu
mar
kt
Pet
erss
tras
se
Grimmaische Strasse
Kat
harin
enst
rass
e
Rei
chss
tras
se
Nik
olai
stra
sse
StNicolas’sChurch
Ritt
erst
rass
e
Goe
thes
tras
se
Geo
rgiri
ng
Augustus-platz
New City Hall
LeipzigOpera House
Gewandhaus Leipzig
Moritzbastei
LeipzigUniversity
OldCity Hall
Mendelssohn House
LeipzigMuseum ofFine Arts
Leipzig Central Station
Natural History Museum
Leipzig was originally founded by Slavic settlers, who called it Lipzk (“Placebeneath the lime trees”). It entered recorded history in 1165.
The city centre is very compact, measuring just 800m x 600m. Visitors areenchanted by the wide variety of architectural styles ranging from Gothicthrough baroque to modern, classical and fringe culture, delightful shoppingarcades and courtyards, and a wealth of Saxon and international cuisine.
Directions on how to reach Leipzig and where coaches can be parked areincluded on page 22 and are also available on the internet at www.leipzig.de(TouristService/Angebote/Gruppenreisen/Hinweise für Busreiseveranstalter).
IV.
Tourist attractiveness
Details of coach
tourism facilities:
proximity to key
tourist sites
and hotels
SERVICES
FOR COACH TOURISM
Page 21
City centre:27 hotels etc
North/north-east:43 hotels etc
East:12 hotels etc
South/south-east:20 hotels etc
West/south-west:23 hotels etc
One advantage of Leipzig is that the majority of hotels and other accommodation arelocated in or near the city centre. Apart from hotels’ own coach parks, the coachparks in the city centre make an ideal alternative (see next page).
Hotel standards:
– Tourist * 1 hotel– Standard ** 4 hotels– Comfortable *** 19 hotels– First class **** 13 hotels– Luxury ***** 1 hotel
(Results of the DEHOGA voluntary hotel classification based on international standards; correct as of January 2005)
IV.
Hotel situation
Details of coach
tourism facilities:
proximity to key
tourist sides
and hotels
SERVICES
FOR COACH TOURISM
Page 22
Central Station
Tröndlinring
Richard-Wagner-Strasse
Brühl
R.-Wag
ner-
Platz
ring
Goe
rdel
er-
Hai
nstra
sse
Barfussgässchen
Thomas-kirchhof
Ditt
richr
ing
Mar
kt
Burg-platz
Martin-Luther-Ring
Rossplatz
Uni
vers
itäts
stra
sse
Neu
mar
kt
Pet
erss
tras
se
Grimmaische Strasse
Kat
harin
enst
rass
e
Rei
chss
tras
se
Nik
olai
stra
sse Nikolai-
kirchhof
Ritt
erst
rass
e
Goe
thes
tras
se
Geo
rgiri
ng
Augustus-platz
6x
12x+16x
3x
8x
2x
1x
4x
Coach stop
Coach parking
Central Leipzig
1x
6-8x
10x
A map of central Leipzig showing coach parking and stops for tourist coaches as well as maps of Gohlis (showing Gohlis Palace), Knauthain (Belantis Theme Park),Probstheida (the Monument to the Battle of the Nations) and Seehausen (the LeipzigFair) can also be downloaded from www.leipzig.de, TouristService/Angebote/Gruppenreisen/Hinweise für Busreiseveranstalter.
For more information, literature and useful tips for coach tour operators, contact:
Elena Krauße
Sales + Marketing/Project ManagerLeipzig Tourist ServiceTel: +49 (0) 341 710 4235Email: [email protected]
IV.
Brüderstraße
Täubchenweg
Parthenstraße
Station forecourt (east)
Am Thomaskirchhof
Oberer Dittrichring
Hugo-Licht-Straße
Goethestrasse
Am Hallischen Tor
Parking for coaches
Details of coach
tourism facilities:
adequate
capacity
SERVICES
FOR COACH TOURISM
Page 23
To make it easier for tourists and couriers to find their way around the city, Leipzig hasintroduced a tourist guidance system. First of all, on the outskirts visitors are greetedby “Welcome to Leipzig” signs. They explain how the system works: brown signswith white lettering show the way to tourist destinations, green signs with whitelettering indicate hotels, white signs with black lettering point out the way to publicfacilities, and white signs with the parking symbol and colour coding (for LeipzigCentral Station as well as the north, east, south and west of the city centre) indicatethe whereabouts of car parks.
Leipzig Tourist Service’s special service for coach drivers: A laminated leaflet entitled “Tips for Your Arrival” showing access routes and coach parking areas in the city centre is available from Leipzig Information.
In the city centre, the tourist guidance system for pedestrians (white signs with blacklettering) point visitors in the direction of the main sights. In addition, maps of the cityare displayed throughout the city in lit display cases.
Leipzig Tourist Service’s special service for coach drivers:laminated map with travel tips
Leipzig’s tourist guidance system
Großkugel
LeipzigWest
Schkeuditz Leipzig Nord
LeipzigMessegelände
Leipzig NordostLeipzigOst
Kleinpösna
BadDürren-berg
Lützen
LeipzigSüdwest
KreuzRippachtal
Leipzig Mitte
MarkkleebergerSee
ZwenkauerSee
CospudenerSee
Kulkwitzer See
38
9
14
9
2184
6
181
186
87
87
6
2
95
14Leipzig
Hbf.
SchkeuditzerKreuz
HINWEISE FÜR IHRE ANREISE
Hauptbahnhof
Tröndlinring
Richard-Wagner-Straße
Brühl
R.-Wag
ner-
Platz
ring
Goe
rdel
er-
Hai
nstra
ße
Barfußgäßchen
Ditt
richr
ing
Mar
kt
Burg-platz
Martin-Luther-Ring
RoßplatzU
nive
rsitä
tsst
raße
Neu
mar
kt
Pet
erss
traß
e
Grimmaische Straße
Kat
harin
enst
raße
Rei
chss
traß
e
Nik
olai
stra
ße
Nikolai-kirchhof
Ritt
erst
raße
Goe
thes
traß
e
Geo
rgiri
ng
Augustus-platz
6x
12/16x
1x
8x
2x
1x
6–8x
4x
10 x
ParthenstraßeHauptbahnhof-Ostseite
Goethe-straße
Am Hallischen Tor(Marriott-Hotel)
BrüderstraßeHugo-Licht-Straße
Oberer Dittrichring
Busparkplätze undHaltestellen
für Touristenbusse in Leipzig (Zentrum).
P ParkplätzeH nur Haltestelle zum
Ein- und Aussteigen
Leipzig Tourist Service e.V.Richard-Wagner-Straße 1D-04109 LeipzigTel. +49 (0)341 7104 - 260 o. 265Fax +49 (0)341 7104 - 271 o. [email protected], www.leipzig.de
Oberer Dittrichring
Clear instructions
and signs for
visiting coach
drivers
IV.
SERVICES
FOR COACH TOURISM
Page 24
Hans-Driesch-Str.
Jahnallee
Cottaw
eg
Coaches
Arena 1(Press, VIPs)
Arena 2(Press, VIPs)
Goyastrasse(Press, VIPs)
Leutzscher Allee
CentralStadium(Press,VIPs)
Marschner
Strasse
Waldstrasse
Fr.-Ebert-Str.Am
Sportforum
Motorway intersectionSchkeuditz
Junction SchkeuditzA14
A9
S8
Junction Leipzig-Nord
B6Junction Grosskugel
B18
6
B181
Central Stadium
Am Sportforum
H.-Driesch-Str.
G.-Schwarz-Str.
Am Ritter-
schlösschen
G.-E
sche
-Str.
G.-Schumann-Str.
Ritter-
gutsstr.
Link
elst
r.Pitt
lers
tr.
Rad
efel
der
Alle
e
Flughafenallee
Motorway intersectionLeipzig-West
IV.
– Aim: to grant coaches access to areas near the stadium
– Coaches will (like press representatives and VIPs) be allowed to use the designatedroute from the motorway for rescue and emergency vehicles
– 300 parking spaces for coaches will be available at the funfair grounds adjacent to the stadium (this figure corresponds to the estimate by the 2006 World CupOrganising Committee)
– Information will be provided in advance of matches by means of leaflets, on theinternet and in press releases
– Information on match days for coach drivers will include extensive signposting providing directions to the coach park on the funfair grounds
– The system was successfully tested in connection with the international soccermatch between Germany and Cameroon in November 2004
Detail of recommended
coach route
Detail of the Sport Forum area
(Leipzig Central Stadium)
Coach traffic management system for the 2006 World Cup
Clear instructions
and signs for
visiting coach
drivers
– Signposting from A9, junction Grosskugel and Leipzig/Halle Airport showing the stadium symbol and marked ‘Sportforum’, ‘Presse’
– Coach access from the south only via the roadblock set up on Lützner Strasse/Zschochersche Strasse – queues are anticipated here
SERVICES
FOR COACH TOURISM
Page 25
Leipzig Tourist Service also provides information on facilities such as garages servingvarious coach manufacturers, coach cleaning companies, WC disposal stationsfor onboard lavatories, tips for coach drivers on what to do during waiting times,and important emergency numbers.
This information is available from Leipzig Tourist Service’s coach service hotline, tel: +49 (0) 341 710 4235, fax: +49 (0) 341 710 4221, or email [email protected], as well as on the internet at www.leipzig.de, TouristService/Angebote/Gruppenreisen/Hinweise für Busreiseveranstalter.
Special coach infrastructure
Details of coach
tourism facilities:
quality of
facilities provided
IV.
Approx 11.7%
The numbers of visitors to Leipzig
and overnight stays place the city
in the top ten of German cities
and underwent double-digit growth in 2004 for the second year in succession
Arrivals1) Overnight stays1)
Since 1996 when thetourism marketing ofLeipzig was taken onby Leipzig TouristService, the numberof arrivals has doubled while thevolume of overnightstays has risen by 68%
1,757,514
1.042,568
434,008
954,230
1995
2004
Are you aware of the economic significance of tourism?
Germany2) Saxony3) Leipzig4)
Total turnover in 2003 2140,6bn 24,1bn 21,2bn
Proportion of Leipzig’s tax revenue in 2003 accounted for by tourism4)
The economic significance of tourism
V. RESULTS ACHIEVED
V.
Increased
numbers of
visitors
Sources:1) Saxon Department of Statistics, Kamenz 2) DIW (German Institute of Economic Research), Tourism as an Economic Factor, Berlin3) Tourismus Marketing Gesellschaft Sachsen (TMGS) mbH, Dresden 4) Leipzig Chamber of Industry and Commerce
Over
enquiries received monthly by Leipzig TouristService by fax/email/post, including fromcoach tour operators
contacts daily at Leipzig Information(open 362 days per year), including coach tourism
About 85,000
About720
room reservations handled annually by Leipzig Tourist Service,including for coach tourism
12,000
1,000
hits received by www.leipzig.de daily, including from the coach tourism sector
– 1,300 group bookings received annually by Leipzig Tourist Service (including coach tours)– 20,000 individuals visit Leipzig Tourist Service annually– The total print run for advertising, maps, leaflets announcing special offers etc amounts
to 2 million– About 2,500 guided tours every year– More than 700 enquiries on hosting conventions, conferences and incentives– Leipzig Tourist Service attends 26 trade shows and workshops annually in Germany,
Austria, Switzerland, the UK, the Netherlands, the USA and Japan (including RDA,Buscontact and TTW Montreux)
– Print PR equalling 25.2 million advertising value in 2004– Online PR equalling 23.0 million advertising value in 2004– Radio and TV PR equalling 2524,000 advertising value in 2004– 11 tourism breakfasts annually– Leipzig Tourist Service’s own magazine “NÄHER dran” is published four times a year in
German along with two English-language issues and sent to all coach tour operators listedin Leipzig Tourist Service’s database
– Model company in the Saxon Tourism Industry’s Quality and Service campaign– Leipzig Tourist Service supervises about 50 trainees and students every year doing work
experience for more than three months
Facts and figures behind Leipzig TouristService’s work
Increased
numbers of
visitors
RESULTS ACHIEVED
Page 27
V.
RESULTS ACHIEVED
Page 28
Visitors to Leipzig:facts and figures
Leipzig is the place to be! The year 2004 was Leipzig’s most successful year fortourism ever, even beating the sensational records set in 2003! In fact never beforehave so many tourists visited the city. The number of arrivals rose in 2004 by 8.5%to 954,230 (2003: 879,191). The number of overnight stays increased by 9.0% to1,757,514 (2003: 1,611,775), continuing the successful tendency of the previousyears.
Tourists in Leipzig had a choice of 89 hotels and other accommodation containing11,545 beds. Occupancy in 2004 was 43.1%, up from 40.4% in 2003. The occu-pancy of private guest rooms in Leipzig was 54.4%, compared to 50.8% in the previous year.
The proportion of foreign visitors rose, accounting for 13.7% of overnight stays. Thiscorresponds to 240,673 overnight stays (compared to 215,023 or 13.3% in 2003).
V.
— Hotels and other accommodationAverage number of hotels etc open throughout the year
Tourism statistics for Leipzig1)
Beds —Average number of beds available throughout the year
Year
20
40
60
80
100
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
NumberLeipzig has 89 hotels etcwith a total of 11,184 beds(Correct as of: 2004).
Increased
numbers of
visitors
Source:1) Department of Statistics of the Free State of Saxony, Kamenz
RESULTS ACHIEVED
Page 29
Investment Under the German Unity transport projects and related schemes: – Three-lane expansion of the A9 motorway– Three-lane expansion of the A14 motorway between Schkeuditz Intersection and the
Leipzig Fair junction– New A38 – Leipzig southern bypass (to be completed in the second half of 2006)
Urban infrastructure measures (since 2000): – Establishment of a coach park on the eastern forecourt of Leipzig Central Station– Establishment of coach parks near sights e.g. Leipzig Central Stadium and the funfair– Development of a tourist guidance system Total: about 3750,0001)
Investment by Leipzig Tourist Service (since 2000):– Establishment of a coach service hotline– Manual for coach drivers entitled “Bus Stop Leipzig”– Preparation of a range of brochures for coach tour operators– Development of web pages with tips for coach tour operators
Total: about 3370,000
Data costs
and benefits
of measures
V.
Source:1) Leipzig City Council,
Civil Engineering Office
RESULTS ACHIEVED
Page 30
In order to continuously improve customer satisfaction, Leipzig Tourist Service followsthe guidelines stemming from its aim of ‘quality tourism’. One of the basic issues isto ensure value for money, with each service being performed to the highest standard possible.
– For Leipzig packages including one or more overnight stays, the prices are quotedper person in a double room.
– Single-room supplements are shown separately.
– For coach parties of at least 20 people, no charge is made for the driver.
– The prices of additional modules that can be booked are shown separately.
– Prices are drawn up individually for each tour operator to ensure that everyone isoffered the best possible price. Price calculations are based on the lowest possiblenet net price.
V.
Customer satisfaction
Increase
in visitor
satisfaction
RESULTS ACHIEVED
Page 31
Prizes and awardswon by Leipzig TouristService (selection)
2004Destination of the Year 2005 by “Omnibusrevue” and “Bus aktuell”
German Tourism Destination of the Year 2004 by the AATE
First place in the City Tourism and City Marketing survey by Ulysses Management inves-tigating the marketing campaigns and advertising creativity of the 34 biggest German cities
2000Richard Schrumpf declared Tourist Director of the Millennium by the AATE
Entry in the Guinness Book of Records for the art installation “Bach above Leipzig”
1999Entry in the Guinness Book of Records for the world’s biggest photo album
1998First and only German city to receive the World Travel Award from the AATE
1997 Entry in the Guinness Book of Records for the largest free-standing advent calendar
V.
Bach above Leipzig
RESULTS ACHIEVED
“An RDA workshop wouldn’t be complete without announcing who’s won the ‘CoachOscars’ – the Partner of the Year 2005 and Destination of the Year 2005. ... The inde-pendent jury of experts ... put Leipzig way ahead as the number one coach destina-tion. ... The presentation alone was enough to whet the appetite to visit Leipzig, whilethe content was even more persuasive.”
“Colourful, cheerful and receptive to new ideas. Leipzig is one of the liveliest Germancities. Its visitors are amazed and soon return.”
“Why go to Leipzig? To find out for example whether the prettiest girls really do growin Saxony.”
“Leipzig is the winner among the top ten German cities. With 10% more visitors and a good 8% increase in overnight stays, the city has not only enjoyed a record year,but also the best performance among the top ten.”
Bus AktuellAugust 2004
Merian “Leipzig”4/2004
Maxim3/2004
Fremdenverkehrs-wirtschaft, 5.3.2004
What the papers say
via (CH)7/2003
Maxim, 3/2004
Fremdenver-kehrswirtschaft,5.3.2004
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V.
Maxim, 3/2004
RESULTS ACHIEVED
Page 33
“Leipzig in Saxony symbolises new beginnings, a pioneering spirit and a new quality oflife more than virtually any other town or city in eastern Germany. The locals call it the‘city of opportunity’.”
“Since German unification, Leipzig has become a princess. This time-honoured city inSaxony is moulded by new buildings and a new lease of life.”
“Explorers, come to Leipzig, and dive into the centre. This diversity can only be trulydiscovered when you’re right in the middle of it.”
Lufthansa Magazin12/2003
via (CH)7/2003
Bunte24.4.2003
Lufthansa Magazin12/2003
Bunte, 24.4.2003
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via (CH)7/2003
CREDITS
Page 34
VI. CREDITS
Leipzig Tourist Service e.V. Richard-Wagner-Strasse 1D-04109 Leipzig
Tel: +49 (0) 341 710 4260 or 4265Fax: +49 (0) 341 710 4271 or 4276Email: [email protected]
No part of this publication may be reproduced, stored in a retrieval system or trans-mitted in any form or by any means without the prior written permission of the copy-right holder.
Leipzig, May 2005
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