Write-Up on: My Business IdeaCAFE JACKSONSchool of Management and EntrepreneurshipGautam Budh Nagar, !"!, #$%&%'Idea Evolution:ENTREPRENEURSHIP Su(mitted )o*Prof Pradeep MehraB+*Hitesh Sharma (Idea !ner"#$shat Pa%i!a% (Partner"Pa&as Pandey ('o-Supporter"Su(mission ,ate*-th August, #$%.Since my childhood days I am very much fond of eating and cooking food. I alsolike interacting with people, understand their day to day problem & help them insolving it, I like experimenting so as to develop new ideas for spending leisuretime, etc. Apart from this, in todays world, even a middle class person prefers togotoaplacewherehecouldspendualitytimewithaniceambienceandatmosphere. !eeping all these things in mind and through my personalretrospection, I am"nallyplanningtostarta#afewhichwouldbenamedas$#A%& 'A#!S()*. +his cafe would be a place for people to hangout, providingthem with multiple choices to eat, read, play, dance, etc.Cafe Jackson: Theme As the name suggests, it would be a cafe designed on the theme of ,ichael'ackson #omplete interior designing of this cafe would be based on ,' +he music inside the cafe would mostly include songs of ,' +he #afe Sta- would be selected only if they are good at dancing and also ifthe really intend to provide good customer service, so as to keep ourcustomers happyCafe Jackson: Features Initially we plan to keep a small menu including ,ock tails, %ast %ood, Snacks,#akes, etc. A small library for people who are fond of reading books & maga.ines /ame .one including games such as #arom, #hess, 0art 1oard, etc. 2angout place for people ranging from teenagers tillthe age of 34 5targetsegment6 with excellent ambience & soothing music Sta- would also dance while serving, so as to create memorable moments forcustomers 7ouldtieupwithdi-erentcompaniesinordertoarrangesmall corporateparties 2ome delivery of #akes which wouldalso include a dance by the delivery boyIs This The Right Time To Start?I have been thinking of starting a fast food cafe since my childhood days. (ver aperiod of time I have realised that there should be a point of di-erentiation, withwhich I could grab the customer base in the market. +hinking this, I came up withthe idea of #afe 'ackson which would not be a place 8ust to eat but experience. Iplan to take a step now in order to implement this as in the university I would geta complete support from the faculty and ultimately their experience willbe ofgreat help. Also during our free time in hostel, I keep discussing the concept withmyfriends. +hus, several mindsfocusingonthesameideagivesusabetteroutput every time. Although, I am still not sure how things would turn in the next9 months however I want to proceed with the idea without thinking too much. IdontwanttospendmyremainingliferegrettingthatatsomepointI hadachancetostart mybusinessandhadI takentherisk, lifecouldhavebeendi-erent.