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Entrepreneurship

Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

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Page 1: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Entrepreneurship

Page 2: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Basic Business Plan

Description of the Business

Name?

Product/Service offered?

Logo/Slogan?

Product/Service

How will it be different or better?

How will it be made or provided?

Price

What price and how decided?

Consider break-even costs?

Page 3: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Promotion

Who will the customers be?

How to keep the customers satisfied?

Place

Business Location?

Accessibility?

Hours of Operation?

Competition

Who are your competitors?

What are their strengths and weaknesses?

What will your strengths be?

Management/Operations

Establish Leadership Team?

Identify roles?

Page 4: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Cost of OperationsSpace available or lease space?Inventory/supplies/equipment costs?Other needs that cost?

BudgetStart-up funding sources?Start-up budget?Operating budget?Accounting System?

MarketingHow/where to advertise?How to target customers?Promotional incentives for customers?

Page 5: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Critical Risks

Identify threats to business?

Plan to deal with threats?

Plans for Proceeds

Percentage reinvested in business?

Plan for remainder of profits?

Future Plans for Business

Page 6: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Scenes from ENTREPRENEURSHIP

at Marine City High School

Page 7: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Mariner’s Cafe

Page 8: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Before We Sold Coffee

Mrs. Wolfe’s English classes participated in a WebQuest to develop a coffee shop business plan.

COFFEE ANYONE?

A Webquest to Simulate Setting Up a Coffee Shop

Page 9: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder
Page 10: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Before We Sold Coffee

• Grants were written for equipment purchases.

• Speakers came to discuss different coffee options.

• Students were surveyed to find out their coffee preferences.

Page 11: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Before We Sold Coffee Students went on a field trip to view

different coffee shops.

Page 12: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Supplies Quantity Price

Millstone Coffee cups 25 cups $12.50Millstone cups 1500 $38.75Millstone lids 2000 $12.60Stir sticks 2000 $2.25Powdered cream can 2 $1.05Sugar canisters 2 $1.30Cocco 50 per box $9.50Lipton tea 100 per box $5.00Earl or Green tea 20 per box $3.95Spiced cider 50 per box $7.501 Whip cream 15 oz $2.35Halh and Half 70 cups $1.65Chocolate syrup 7 ils $6.29Carmel syrup 4lbs $4.99Marshmellows 1 bag $1.50Sprinkles 23 oz $5.99Napkins 400 napkins $2.49Sugar 140 servings $2.99

TOTAL $122.65

Page 13: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Mike, Kateri, and Kristina making coffee.

Page 14: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Mike helping a customer select a flavor of coffee.

Page 15: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Awards

• Students attended an Appreciation Day field trip and received the Mouse Trap Award.

Page 16: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

CurrentlyWe have expanded our selection and bought a Granita (slurpee) machine.

Page 17: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

This Year…Last year the Mariners Café was located in the Student Activities Center. Now we have our own room to sell coffee in.

Page 18: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Scenes from ENTREPRENEURSHIP

at Marysville High School

Page 19: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Marysville Balloon Gallery

Page 20: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Putting up the sign…

Page 21: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Balloon Options….

Page 22: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Making a Sale

Page 23: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Teamwork!

Page 24: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Scenes from ENTREPRENEURSHIP at St.Clair High School

Page 25: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

St. Clair High SchoolThe Hallway Card shop

Page 26: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

The First Year

Seven students in our emi class made a presentation to the “bankers” to “apply”for a loan to start the Hallway card shop.

Page 27: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

A community business made and donated our store sign to us.

Page 28: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Year Two

One of our student council projects is to give each student a card on their birthday.

(1,000 kids)

Page 29: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

The newer students in our class, The (freshmen & sophomores), did a presentation to the student council leadership class and we

became “business partners”.

They purchase the cards from the hallway card shop now.

Page 30: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

The principal donates the card stock, so our main ongoing expenses are for print cartridges and envelopes.

The second year the card shop made approximately $400.00 profit. most went into the business. the students got a small pay check.

Page 31: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Being part of the hallway card shop has allowed students to travel and do two presentations, at TSP’ssummer institute and this past spring, in Frankenmuth at the Michigan Transition Services Association Conference.

Thank-you!

Page 32: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Scenes from ENTREPRENEURSHIP at Algonac High School

Page 33: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

School Store LogoSchool Store Logo

Page 34: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Ready for Customers!!!

Page 35: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Taking InventoryTaking Inventory

Page 36: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Lunchtime Business

Page 37: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Improved Grades and Attendance

Grade Point Average Attendance

Student #1 01-02 School Year 1.1 21 absences

02-03 School Year 2.2 0 absences

Student#2 01-02 School Year 1.7 18 absences

02-03 School Year 2.1 10 absences

Fewer Behavior Problems

Increased Self-Esteem

Increased Acceptance by General Ed Peers

Fewer Dropouts

Page 38: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

Future Plans for Entrepreneurships

Continually Modify Businesses

Young Entrepreneurs Conference

Highlander Sea Project

Page 39: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

The POTENTIAL is endless…

and the RESULTS keep kids in school and motivated while learning real life skills….

Page 40: Entrepreneurship...Marketing How/where to advertise? ... Identify threats to business? Plan to deal with threats? Plans for Proceeds Percentage reinvested in business? Plan for remainder

GET ON BOARD THEENTREPRENEUR

SHIP!• ENGAGING• EXCITING• EFFECTIVE• ENTICING• EXPLORE• ENTHUSIASM• EAGERNESS• ENTERTAINING• EFFORT• ENJOYABLE