Entrepreneurship Management

Entrepreneurship ManagementBusiness Idea GenerationPrepared By : Abhishek KumarAnmol JainSunil Sutwal(D.F.T Sem-VI){Name of the company EcotalesSet up Location Kangra, Himachal PradeshBusiness Plan Recycling & Up-cycling Plant

IntroductionIndia is the second most populous country, which has about 16% of the world population and 25% of the land area.Rapid industrialization last few decades have led to the depletion of pollution of precious natural resources in India depletes and pollutes resources continuously.Rational and sustainable utilization of natural resources and its protection from toxic releases is vital for sustainable socio-economic development.

Idea GenerationWe have allocated resources to different spheres of the business with much thought and application. Our basis consists of the up cycling of waste wrappers, cloth pieces, broken wood pieces, and waste plastic and metal containers. We plan to focus mainly on plastic and polyester coming from plastic bottles of mineral water as well as soft drinks and plastic from almost all packed food items like potato chips. These items which would have been a waste could actually be used for transforming them into different stationary items like pencils, backpacks, folders, pencil cases and other useful items like trash containers, disposable glasses, plates, umbrellas and bags.ConceptA new waste policy known as Extended Producer Responsibility (EPR) has led to the adoption of laws in many parts of the world that require any company that sells a consumer product to provide "cradle-to-cradle" take-back service to its consumers.Raw material availability is easy.

Industry AnalysisDEMOGRAPHICIncome: Medium and HighSocial class: Any classOccupation: Corporate, young students

PSYCHOGRAPHICLifestyle: who wouldn't mind paying a little extra for a cause.Outlook: who are willing to save the environment

BEHAVIOURALUser Status: mainly it'll include the 1st timers who have hardly used recycled products; the people who are regular to this concept will also be attracted.Usage Rate: will gradually increase as they realize its advantagesAttitude: Looking for potential customers with positive mind-set.

GEOGRAPHICALUrban IndiaHeadquarters in Himachal Pradesh alongside operations in all major metropolitan citiesMarket SegmentationTo provide a top quality, recycled material to the consumer so that they may benefit from many good properties and organic elements of the waste products.To ensure the financial wellbeing of the business.To provide municipalities with an economical, alternative for the disposal of the recyclable wastes.To build in the consumer a positive feeling about the feasibility of using recycled goods.Goals of the businessLogistics : DHL PVT LTDThe external logistics will be subcontracted to TTL PVT LTD.They will look into logistics at both supplier side & distribution to optimize the cost.They will operate & negotiate with tariff cost

Automation Systems: SiemensThe automation system will be contacted to Siemens.Their job will be to install, configure & automate the entire production process to be controlled from a control room.

Information Processing: IBM/RamcoRamco PVT LTD will be subcontracted to build ERP to support the production process.They will look into the requirements & keep upgrading the tool with time.IBM will look into data management processing tool.Production PlanQuality Check: DedlonThe quality check will be sub contracted to Dedlon. They will be ensuring the quality standard with tolerance zone of customers. They will adopt practices like lean six sigma, TQM across industry & also train them.

Market Research: Ac NeilsonMarket research will be conducted by AC Neilson. They will look into the new markets that can be trapped. They will help in sales forecasting.

Production PlanFor the recycling of the plastic and the paper. Recycling plant equipment is subject to change depending on polymer to be recycled. Recycling plant contain washing basins, crushing machine, agglomerate, drying unit, granule extruder and packaging unit. Machinery

Glass cullet of less than 6 mm in size produced by the glass crusher is further milled to produce glass powder. The produced glass powder is separated from paper, such as bottle labels, by a rotary sieve within the two-layer hopper. The cullet mill contains many alumina balls, which collide with each other to mill cullet.Cullet Mill

Glass powder produced by the cullet mill is sorted according to grain sizes, and powder of the specified grain size is taken out.Connection with a powder conveyor allows the continuous sorting of powder. In addition, because of its closed system, no powder is released into the surrounding environment.Powder Sifter

Powder mixture produced by the mixing machine is baked to make a light porous foamed material, or Supersol. The baking machine consists of a baking section and an annealing section, each of which has a light, insulating and fireproof structure.Baking Machine

Waste-Glass Recycling

The recycled plastic is then used for making products like Tiffin boxes, pencil cases, etc. The plastic is put through machine which has special equipment attached to it called the Dye. For making different products out of plastic the same machine can be used but the Dye needs to be different. This Dye is available in various types and shapes.Up-Cycling ProcessAn up cycling plant has nothing very new in the machinery, but the Dye plays a very important role. To make anything new out of recycled paper all we need is a different kind of Dye every time. Each Dye has a different shape and size so as to give the products the desired design.Up-cycling Plant

Flow of orderRecycling of material17The paper is taken to a factory to be recycled.The paper is shredded.The shredded paper has water added and is made into pulp (which looks a bit like porridge) and has the ink cleaned off.The paper goes through large rollers which squeeze out the water and flatten the paper into big sheetsThe new sheets can then be made into new newspapers, books and magazines to be sold in shops.Lifecycle of paper

The plastic bottles are taken to a factory for recycling.The bottles are sorted into different types of plastic to be recycled separately.The sorted plastic is washed and shredded into small flakes.The plastic flakes are melted down and can be made into new itemsThe new plastic items are sold in shops.Lifecycle of plastic

The pricing is low enough to ensure rapid growth in the market yet still provide a very healthy profit. The pricing can be fixed at lower levels because the raw materials can be procured at almost no or very less cost Pricing will be mainly done based on the Overall Manufacturing Costs, Logistics and Distribution Costs

Pricing StrategyDepartmentNo. of people Middle Level Manager2Quality Control Inspector1Production Workers12Finance2Marketing1Sales & Distribution2Research & Development1Miscellaneous 4HeadcountWeaknessHigh Costs initially incurred.Channelizing the raw materialsLack of awareness on green products.Concentration on few customers initiallyThe prices of our products could be relatively higher

ThreatsCustomers failing to understand the concept of an eco-friendly company.Competition pouring in.Critical RisksRecycling is easy to do - Recycling at work is straight forward and easy to do. It's easy to separate out materials to recycle from your other waste, if we get a good system in place it's easy to implement and maintain.Recycling increases customer loyalty - Customers prefer to do business with companies that behave in an environmentally-friendly way.Recycling saves space and can reduce clutter - Recycling often reduces clutter and improves the working environment. Less clutter also means increased safety around your workplace.Business StrategyRecycling is great for the environment - Recycling at work helps reduce the environmental impact of our business. Recycling your waste materials means they can be used again in new products and applications, instead of simply going to landfill where they generate harmful greenhouse gas emissions.Recycling is cost effective - Recycling is a cost effective method of dealing with the wastes of our Company, simply because it is often cheaper when compared with general waste management and disposal.

Business StrategyMajor part of population is concerned about environment.Not many companies offering recycled productsFeasibility AnalysisSTRENGHTSSocially responsible company.Might get government incentivesEasy availability of raw materialGreat scope for expansionsWide range of machinery available, customization on request.green act

WEAKNESSESHigh Costs initially incurred.Channelizing the raw materialsLack of awareness on green products.Concentration on few customers initiallyThe prices of our products could be relatively higherSwot AnalysisOPPORTUNITIESExpansion prospectsGrowing trend of education would increase the number of people buy the productsGoodwill will be built over the years.THREATSCustomers failing to understand the concept of an eco-friendly company.Competition pouring in.Swot AnalysisWe are using raw materials like paper and plastic and our end products comprise of the following:Disposable Paper platesDisposable GlassesCarry BagsBottles for use of non food productsStationary Providing recycled glass / paper/ plastic to product manufacturersProduct ProfileUSP being that the products but even the working methodology is eco-friendly i.e. in the due course of production there is no harm to the environment in any manner (no pollution, no toxic substances produced, no exploitation of natural resources).Sentimental quotientE-Marketing Unique Selling PropositionPRODUCT: Eco-friendly products produced by recycling and up cycling the common trash. Products like disposable glasses and plates.PLACE: Starting our business operations in Himachal first which will gradually followed by setting up operations in other Metropolitan cities.PROMOTION: Going to companies and educational institutions and making the people aware of our company our products and how it is important to be green6Ps of marketingPRICING: Daily working cost of refining and recycling plastic comes up to 5-6 Rs. Per Kg. This means their up cycling costs another 5-7 bucks varying depending on the product. Profit margin will be less initially and would be around Rs. 2.PROCESS: Raw material is dumped at factory , only that waste which comprises of paper and plastic. Not all kind of waste can be used for recycling and up-cycling purposes. PEOPLE: We need technically sound people who can operate the machines and look through the technical problems.6Ps of marketinghttp://www.sustainabilityadvantage.com/http://en.wikipedia.org/wiki/Supplier_relationship_managementhttp://www.epa.gov/sustainability/basicinfo.htmhttp://lists.ibiblio.org/pipermail/marketfarming/2002-October/000063.htmlhttp://www.wm.com/residential.jsphttp://www.wastemanagement.in/http://www.wastemanagement.in/recycling-sustainability-and-energy-recovery.htmlhttp://en.wikipedia.org/wiki/Recyclinghttp://en.wikipedia.org/wiki/Waste_managementhttp://edugreen.teri.res.in/explore/solwaste/recycle.htmwww.waste.nl/redir/content/download/.../CS-pla%20ind_ebook.pdfhttp://apac.simsrecycling.com/contacts-and-locations/india/bangalorehttp://www.waste.nl/page/287http://wgbis.ces.iisc.ernet.in/energy/paper/wms_for_bangalore/sustainable_waste_management_system_for_Bangalore.pdfhttp://smetimes.tradeindia.com/smetimes/news/industry/2011/May/09/attero-recycling-to-set-up-e-waste-unit-in-bangalore5444372.htmlhttp://www.attero.in/http://www.inewsone.com/2011/05/09/attero-recycling-to-set-up-e-waste-unit-in-bangalore/49160http://saahas.org/downloads/ewastereport.pdfReferences