Entrepreneurship in Tourism

1/2014

Timo Malin

Objectives, reading

Student is aware of risks, opportunities and key-success factors in tourism enterprises.

Ateljevic, Jovo & Page, Stephen J. 2009. Tourism and Entrepreneurship. International Perspectives.Butterworth-Heinemann.McKeever, M. P. 2005. How to write a business plan. Berkeley. Nolo.Ryan & Hiduke (2006) Small Business. An entrepreneur’s Business Plan.

Tasks, PanelDiscussions, Reports

No examination

Assignments

1. Analysis of risks, opportunities and key-success factors in tourism enterprises

2. My dream job

3. Analysis of shopping tourism

Working in pairs!

Grades

1. Presence & activity 20%

2. Analysis of risks, opportunities and key-success factors in tourism enterprises 30%

3. My dream job 30%

4. Analysis of shopping tourism 20%

Attendance

be on time!

100%0%50%

Active

Passive

16-20

7-94-6

10-1580%1-3

0

Assignment 1

risks, opportunities and key-success factors in tourism enterprises• computer-based learning• Pick one: Finnair, VR, Wasaline, Omena-hotels,

Hotel Kanttarellis,Tropiclandia, Wasalandia, Kalles Inn, Buscompany…

Task 1: RISK (Starting today; Paneldiscussion next lesson)

What is RISK in business?

Does it have to be a risk involved in business? Why • What kind of risks are there? How can they be

divided: low/high, external/internal, long/short term…?

What may an entrepreneur do to control and minimize risk?

What kind of risks are specific for the tourism business?

Is ”big risk – big earning chance” a myth

Risk in your Target company?

30 preparations and PanelDiscussion 25min